Property managers are realizing that depending on short-term vacation rentals alone can leave revenue vulnerable to market shifts. Between seasonal dips, rising competition, and changing traveler habits, it makes sense to explore new ways to fill calendars and stabilize cash flow. That’s where mid-term stays, corporate housing, and event rentals come in. Each adds a different income stream that taps into year-round demand while making better use of your existing properties.
Below, we’ll break down what each strategy involves, how to price and manage them effectively, and what to watch out for when expanding your portfolio. A full discussion of these opportunities follows.
Why Diversify Now? The 2025 Backdrop in One Chart
If you’ve been managing short-term rentals for a few years, you’ve probably noticed the market feels different in 2025. After the rollercoaster of post-pandemic travel demand, the industry has settled into a more stable but competitive phase. Occupancy rates and RevPAR have leveled off in many markets, while new listings keep entering the mix. That means revenue growth isn’t as effortless as it once was.
At the same time, traveler behavior is changing. Guests are booking longer stays for remote work, companies are rethinking travel policies, and more people are using furnished rentals as flexible housing. All of this signals opportunity. Property managers who diversify with mid-term stays, corporate housing, or event rentals are finding they can balance seasonal dips, reduce vacancy risk, and unlock steadier income throughout the year. The smartest operators aren’t just reacting—they’re adapting.
Mid-Term Stays (MTR): What They Are and Who Books Them
Mid-term stays, often called MTRs, typically last anywhere from 30 to 90 days, though some can stretch to about six months. They sit comfortably between short-term vacation rentals and long-term leases, offering guests the flexibility of temporary housing with the comfort of a fully furnished home.
These stays appeal to people who need more than a week in town but aren’t ready to commit to a year-long lease. Think travel nurses and medical professionals rotating between assignments, corporate employees on temporary projects, families relocating to a new city, and students or interns completing short-term programs. Some digital nomads also prefer MTRs because they offer stability without the hassle of setting up utilities or furniture.
For property managers, this audience brings steady occupancy and lower turnover costs while filling calendar gaps that short-term guests can’t always cover.
Corporate Housing: B2B Demand You Can Systematize
Corporate housing is one of the most reliable ways to bring stability to your rental portfolio. Unlike vacation guests, business travelers and relocation clients value consistency over novelty. They need spaces that feel professional, private, and predictable. That means dependable Wi-Fi, quiet environments, clear invoicing, and the option to extend their stay without hassle. Many companies also appreciate direct billing or monthly invoicing to simplify their internal processes.
Typical corporate housing stays last anywhere from 30 to 90 days, often extending for entire project cycles or employee relocations. The average daily rate is usually lower than a short-term rental but higher than a long-term lease, creating steady and profitable occupancy. Property managers who align with standards from organizations like the Corporate Housing Providers Association (CHPA) can build credibility fast and connect with established relocation networks that consistently send qualified tenants.
Event and Meeting Rentals: Monetize Daytime and Non-Overnight Uses
Not every booking has to include an overnight stay. More property managers are discovering that their spaces can earn solid income during the day by hosting small events, team offsites, content shoots, or pop-up activations. A well-designed living area can double as a creative studio, while a backyard or rooftop can easily host a branded gathering or photo session. These short-term daytime rentals often fill gaps in your calendar and bring in premium hourly rates with minimal wear compared to overnight guests.
Platforms like Peerspace and Giggster have fueled this trend, connecting hosts with event planners, production teams, and corporate groups looking for unique settings. Demand for small, flexible venues is growing as businesses seek alternatives to hotels and traditional conference centers. By positioning your properties for event and meeting use, you can keep revenue flowing even when your booking calendar would otherwise sit idle.
Inventory Fit and Compliance Checklist
Before jumping into new revenue streams, take a close look at whether your properties are actually suited for mid-term, corporate, or event rentals. The right fit goes beyond location or layout—it also means meeting local laws and community rules.
Start with zoning and lease restrictions. Some cities draw a clear line between short-term and 30-plus-day stays, which can affect whether your listing qualifies as a long-term rental or a transient accommodation. Check for required permits or registration updates if you plan to shift categories. If your property sits in an HOA or a managed building, review their policies too. Many have quiet hours, guest limits, or specific clauses that restrict subleasing or event use.
For event rentals, compliance is non-negotiable. You’ll need proof of insurance, a certificate of occupancy, and sometimes a separate event permit. Don’t forget to clarify maximum headcounts and parking rules—small oversights can cause big headaches.
Finally, match your units to the right purpose. Quiet, well-lit homes with reliable Wi-Fi and full kitchens attract mid-term and corporate guests. Open floor plans, natural light, and outdoor access are ideal for photoshoots or small gatherings. The goal is to position each property where it naturally performs best while staying within every legal and insurance boundary.
Pricing and Packaging
When you branch out into mid-term, corporate, or event rentals, your pricing strategy needs to reflect how each model works. Nightly short-term rates don’t translate well once guests stay longer or when you’re hosting businesses instead of travelers.
For mid-term stays (MTRs), think in terms of monthly value rather than nightly rates. Start with a base rent that covers your target profit, then add utilities, Wi-Fi, and a light cleaning cadence. Longer stays should earn gentle discounts—about 10 percent for 30 days, 15 percent for 60, and up to 20 percent for 90 or more. It helps attract reliable guests while keeping turnover costs low.
Corporate housing follows a more structured approach. Many companies expect a formal rate sheet, flexible extensions, and net-30 payment terms. You’re not just offering accommodation; you’re offering predictability, billing reliability, and consistent service quality.
For event rentals, hourly pricing makes more sense. Combine a base rate with add-ons like cleaning, security deposits, and certificate of insurance (COI) requirements. Consider weekday versus weekend tiers since demand often spikes on Fridays and Saturdays. Transparent pricing upfront keeps negotiations smooth and protects your margins.
Operations Playbook
Running mid-term, corporate, or event rentals takes a little more structure than hosting short-term guests. The right setup and systems make the difference between repeat bookings and constant stress.
- Furnishing and essentials: Think about what each type of guest actually needs. Mid-term renters expect a comfortable workstation, blackout curtains for sleep, and a kitchen that feels complete enough to cook daily meals. For corporate clients, add details like high-speed Wi-Fi, coffee setups, and strong lighting. Keep linens, towels, and spare sets organized for quick swaps during mid-stay cleans. A clear maintenance schedule and service-level agreements (SLAs) help you stay on top of repairs before they become problems.
- Access and oversight: Reliable smart locks and timed access codes make guest entry smoother while maintaining security. Screen event or corporate renters carefully, confirm insurance certificates (COIs) for any gatherings, and use basic noise monitoring tools to avoid issues with neighbors.
- Adjusting service levels: Short-term rentals often rely on quick turnovers and light communication. Mid-term and corporate stays need steadier support, like scheduled cleanings, flexible maintenance, and a direct point of contact for extensions or billing. Event rentals benefit from clear pre- and post-event walkthroughs. A little more structure and communication go a long way in keeping guests happy and operations calm.
Distribution and Deal Flow
Getting your listings in front of the right audience is half the battle. Each revenue stream has its own set of platforms and strategies that can help you find qualified guests and clients faster.
For mid-term stays, start by optimizing your listings in Airbnb’s 28-day-plus category and expanding to platforms like Furnished Finder or CHBO. These are where travel nurses, contract workers, and relocating professionals usually begin their search.
For corporate housing, look beyond listing sites and focus on relationships. Reach out directly to HR departments, relocation companies, and business travel coordinators. A simple email introducing your furnished units and flexible terms can open the door to long-term partnerships.
Event rentals are all about visibility and presentation. Peerspace and Giggster are leading marketplaces for film shoots, photo sessions, and offsite events.
Finally, don’t rely solely on third-party platforms. Build a professional B2B page on your own website that highlights your corporate and event-ready listings, along with a clear inquiry form and response cadence. A consistent outreach rhythm will keep your pipeline active and predictable.
Pilot, KPIs & Scale Plan
Before you roll out new revenue streams across your entire portfolio, it’s smart to test the waters. Start with a 90-day pilot using a handful of units that represent different property types or locations. This gives you a realistic picture of what works and what needs adjusting before scaling up.
During the pilot, track a mix of performance and efficiency metrics. Key indicators include occupancy rate, average length of stay, and net operating income compared to your short-term and long-term rental baselines. Keep an eye on cleaning hours per dollar earned, inquiry-to-booking conversion rate, repeat bookings from corporate clients, and any event-related damage or COI claims.
After 90 days, review the data to decide which categories deserve more investment. If one line consistently hits your profitability and workload targets, it’s a green light to expand.
The Bottom Line
Diversifying your revenue isn’t just about chasing new trends. It’s about building a more stable, year-round business that can handle market shifts with confidence. Mid-term stays, corporate housing, and event rentals each open doors to different types of guests and income streams. When managed well, they can balance out seasonal dips, boost occupancy, and create long-term partnerships that make your portfolio stronger overall.
If you’re ready to explore these opportunities but don’t want to juggle all the details alone, RedAwning can help. Their property management platform connects you with multiple booking channels, automates operations, and supports flexible stay models so you can focus on growth. Visit RedAwning’s property management services to see how they can help you turn diversification into dependable revenue.
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