Traveling with pets isn’t just a trend—it’s becoming the norm. With more than 70% of U.S. households owning pets, it's no surprise that many travelers are looking for places where their furry companions are just as welcome as they are. In fact, pet-friendly accommodations are often booked more frequently and can charge premium rates.
For Airbnb hosts, this opens the door to a growing (and loyal) market of pet owners eager to find spaces that feel like home—for both them and their pets. In the sections that follow, we’ll break down how to set up your space, market it effectively, and protect your property while keeping tails wagging.
Setting Up a Pet-Friendly Airbnb
Welcoming pets into your Airbnb can open the door to more bookings and loyal repeat guests—but it starts with getting your setup right. From clear rules to thoughtful amenities, here’s how to make your space both pet-ready and guest-friendly.
1. Establish Clear Pet Policies
- Define Acceptable Pets: Not every pet is a good fit for every space. Be clear about what’s allowed—whether it’s just dogs, cats, or both. You can also set restrictions on breeds, sizes, or the number of pets to keep things manageable.
- House Rules: Lay out simple, non-negotiable guidelines. Let guests know if pets are allowed on furniture, which areas are off-limits, and whether pets can be left alone in the property. Clear rules help prevent misunderstandings.
- Service Animals and ESAs: Even if you don’t allow pets in general, service animals must be accommodated. Know the difference between service animals and emotional support animals, and understand your legal obligations under Airbnb’s policies.
2. Enhance Property with Pet-Friendly Amenities
- Essential Supplies: Add pet-friendly extras to make guests feel welcome. Food and water bowls, a soft pet bed, waste bags, and a couple of toys show you’ve thought of everything.
- Safety Measures; Protect both your property and your furry guests. Remove toxic plants, store away cleaning products, and secure outdoor areas with fencing if possible.
- Durable Furnishings: Opt for materials that can handle claws and messes. Think scratch-resistant flooring like vinyl, machine-washable slipcovers, and minimal fabric upholstery.
3. Implement Pet Fees and Deposits
- Additional Charges: A pet-friendly listing means more cleaning and potential wear. Charging a nightly pet fee—commonly $10 to $50—helps cover those extra costs and keeps your margins intact.
- Security Deposits: A refundable pet deposit adds a layer of protection against unexpected damage. Be transparent about how it works, and include it clearly in your listing.
Marketing Your Pet-Friendly Airbnb
1. Optimize Your Listing
If you're offering a pet-friendly Airbnb, don’t let it get lost in the shuffle—make sure that’s front and center in your listing. Use keywords like “pet-friendly,” “dog-friendly,” or even “perfect for pets” in your title and description. These words aren’t just helpful for search filters—they catch the eye of pet parents who are already scanning listings with their furry companions in mind.
Photos can make a big impact here, too. Show off what makes your space great for pets. A snapshot of a cozy dog bed in the corner, a fenced backyard, or even just a water bowl in the kitchen sends a clear message: pets are more than welcome here. If you’re near a dog park, pet-friendly hiking trail, or a beach that allows dogs, mention that—and include a photo if you can. These are the small touches that can make your listing stand out.
2. Engage with Pet Owner Communities
Want to get in front of people who are already looking for pet-friendly travel? Go where the pet lovers are. Social media platforms are full of active groups and communities dedicated to traveling with pets. Facebook groups, Instagram hashtags like #dogfriendlyairbnb or #travelwithpets, and even pet travel forums can be great places to share your listing (as long as it’s not spammy—be helpful and join the conversation).
You can also build local partnerships to help boost visibility. Teaming up with nearby pet groomers, dog walkers, pet boutiques, or even pet-friendly cafes can lead to some creative cross-promotions. Maybe they recommend your place to their clients, and you leave a welcome treat or discount card for their business in your Airbnb. It’s a win-win—and it helps you tap into the local pet-loving community.
3. Encourage and Showcase Reviews
Once you’ve had a few guests stay with their pets, ask them to share their experience in a review. You don’t have to push hard—a simple message like “We’d love to hear how Bella enjoyed the stay, too!” can go a long way. When guests mention their pets in reviews, it reassures future travelers that your place really is as welcoming and comfortable for animals as you claim.
You can even quote those pet-related reviews in your listing description or social media. Something like “Our pup felt right at home!” is powerful social proof and adds a personal, trustworthy touch to your marketing. When potential guests see other pet owners raving about your place, they’re much more likely to hit that “Book” button.
Protecting Your Property
Welcoming pets into your Airbnb can be a great way to boost bookings, but it’s just as important to protect your space in the process. With a few smart choices and proactive steps, you can keep your rental looking great and running smoothly—no matter how many paws pass through.
1. Design Choices That Work With Pets
When it comes to outfitting your property, think like a pet owner. Materials matter. Opt for flooring like tile, laminate, or vinyl that can stand up to muddy paws and the occasional accident. Carpets, on the other hand, tend to trap fur, odors, and stains, making them more hassle than they’re worth in pet-friendly rentals.
Furniture should be just as practical. Consider slipcovers or easy-to-clean fabrics like leather or microfiber. Rugs can still work, but look for machine-washable options. The goal is to create a space that feels inviting for guests without turning every checkout into a deep-cleaning marathon.
2. Keep It Clean (Without Losing Your Mind)
A solid cleaning routine is your first line of defense. Set clear expectations with your cleaning team—or if you’re DIY-ing it, make sure to stock up on the right supplies. Pet-specific products like enzymatic cleaners, lint rollers, and odor-neutralizing sprays will help keep your rental fresh between guests.
It’s also helpful to provide these items for your guests. Things like waste bags, a designated towel for muddy paws, or even a lint roller can go a long way in preventing messes before they start. When guests see that you’ve thought of everything, they tend to return the favor with respectful behavior.
3. Airbnb’s AirCover Has Your Back
Even with all the precautions in place, accidents happen. That’s where Airbnb’s Host Damage Protection—part of its AirCover program—can offer peace of mind. If a guest’s pet causes damage beyond normal wear and tear, you can file a claim for reimbursement.
The key is to document everything. Take detailed photos before and after each stay, and don’t hesitate to message the guest and Airbnb support as soon as you notice an issue. Being clear, calm, and prompt increases your chances of a smooth resolution.
4. Talk It Out Before They Book
Don’t be shy about asking questions when a potential guest wants to bring a pet. A simple message like, “Tell me a bit about your pet—what kind of animal, breed, and size?” can help you get a better picture of what to expect. Some hosts even add a few follow-ups about how the pet behaves when left alone or around new people.
This kind of pre-booking communication sets the tone for a transparent, respectful stay. It also gives you a chance to spot any red flags or clarify your house rules before keys ever change hands.
The Bottom Line
Welcoming pets into your Airbnb can boost bookings, earn you glowing reviews, and help your place stand out—but it’s not as simple as just saying “yes” to furry guests. You’ll need clear rules, durable furnishings, and a game plan for messes and maintenance. It’s a balance between being pet-friendly and protecting your property.
If that sounds like a lot to juggle, you don’t have to go it alone. RedAwning’s full-service property management takes the stress out of hosting—pet policies, guest screening, cleaning, and all. Let us handle the details so you can enjoy the perks without the pet-related headaches.
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