Airbnb & VRBO Performance in Winston Salem North Carolina.

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Winston Salem, North Carolina: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Winston-Salem, North Carolina, is thriving, with a median occupancy rate of 58%, an average daily rate of $121, and an average annual host income of $26,000, making it a highly stable and profitable investment opportunity.

Market overview

Thriving Short-Term Rental Market in Winston-Salem, North Carolina

Winston-Salem, North Carolina, is experiencing a robust and lucrative short-term rental market, making it an attractive destination for both hosts and travelers. As of 2024, the city boasts 1,222 active Airbnb listings, with a median occupancy rate of 58%, indicating strong demand for short-term rentals. The average daily rate for these listings stands at $121, contributing to an average annual revenue of $26,000 per host. This favorable environment is further enhanced by lenient regulations, with no strict permits or licenses required, and a hands-off enforcement approach by local authorities. These factors combine to make Winston-Salem a highly profitable and stable market for short-term rental investments.

Short Term Regulations

Short-Term Rental Regulations in Winston-Salem, North Carolina for 2024

General Regulations

  • No Special Permits or Licenses Required: Unlike many other cities, Winston-Salem does not require hosts to obtain special business licenses or permits specifically for short-term rentals. However, general business licensing rules may still apply if operating through an LLC or other business entity.

Taxation

  • Tax Compliance: Hosts must collect and pay all applicable taxes, including state sales tax and local occupancy taxes, which may be collected and remitted by platforms like Airbnb.

Zoning and Land Use

  • Zoning Districts: Short-term rental operations are subject to zoning restrictions, but Winston-Salem does not have explicit zoning codes that prohibit or restrict STRs in specific areas. Hosts must comply with the general zoning laws to ensure their properties are in permissible zones.

Building and Housing Standards

  • Compliance with Building Codes: Properties must adhere to the Winston-Salem Code of Ordinances regarding structural integrity, utilities, and maintenance. Regular inspections may be conducted to enforce these standards.

Duration of Stay

  • State Law Restriction: Guests may not stay for more than 15 days within a 60-day period, as per North Carolina's state law.

Homeowner Associations (HOAs)

  • HOA Regulations: Hosts must comply with HOA regulations, which may include obtaining prior approval, adhering to leasing time frames, and informing the HOA about renters. Non-compliance can result in fines and legal action.

Operating Rules

  • Rental Agreements: Hosts should have a detailed rental agreement outlining terms of the stay, including nightly rates, check-in and check-out times, house rules, cancellation policies, and liability clauses.

  • Guest Screening and Verification: Implementing a guest screening and verification process is recommended to ensure property and community safety.

  • Insurance Coverage: While not legally required, hosts are advised to carry property and liability insurance to mitigate risks.

State-Level Regulations

  • North Carolina Vacation Rental Act (VRA): Hosts must comply with the VRA, which requires a written rental agreement, maintenance of the property in a fit and habitable condition, and specific handling of security deposits and advance payments.

Local Contact and Maintenance

  • Designated Local Contact Person: Although not explicitly mentioned for Winston-Salem, it is a good practice to have a designated local contact person available 24/7 to respond to any issues at the property, similar to requirements in other areas.

Compliance and Enforcement

  • Compliance with General Regulations: Hosts must ensure compliance with all applicable state and local laws, including those related to fire and building codes, and maintain records as necessary.
Neighborhood Performance

Top Airbnb Revenue-Generating Neighborhoods in Winston-Salem, North Carolina

1. Old Salem

  • Appeal: Old Salem is a historic district with significant cultural and architectural attractions. Guests are drawn to its museums, gardens, and the nostalgic charm of the area. Proximity to downtown Winston-Salem and major universities like the University of North Carolina School of the Arts (UNCSA) and Salem College adds to its appeal.

2. Reynolda Village and Reynolda House Museum of American Art

  • Appeal: This area is known for its beautiful gardens, art museum, and the historic Reynolda Village. Guests appreciate the scenic walks, cultural experiences, and the convenience of being close to Wake Forest University.

3. Downtown Winston-Salem

  • Appeal: The downtown area offers a vibrant mix of restaurants, breweries, and entertainment options. Guests like the easy access to various amenities, including the BB&T Ballpark and the vibrant nightlife.

4. Ardmore Neighborhood

  • Appeal: This historic neighborhood is popular for its charming bungalows, tree-lined streets, and a strong sense of community. Guests enjoy the renovated homes with modern amenities and the neighborhood's walkability to local shops and eateries.

5. Tanglewood Park

  • Appeal: Located just outside the city, Tanglewood Park offers a serene getaway with its golf courses, walking trails, and picnic areas. Guests are attracted to the natural beauty and recreational activities available in the park.

6. Bailey Park and the Innovation Quarter

  • Appeal: This area is part of the city's Innovation Quarter, known for its modern amenities, tech startups, and a vibrant community. Guests appreciate the proximity to downtown, the park's recreational facilities, and the innovative atmosphere.

These neighborhoods are highly appealing due to their unique blend of historical charm, cultural attractions, and modern amenities, making them ideal locations for Airbnb guests visiting Winston-Salem.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Winston-Salem, North Carolina

Understand Your Audience and Local Style

  • Tailor your furnishings to appeal to a diverse range of guests, including families, professionals, and travelers. Winston-Salem's historic and cultural vibe can be reflected through classic, yet modern, decor.

Define Your Theme and Stick to It

  • Choose a theme that aligns with Winston-Salem's character, such as a blend of traditional Southern charm and modern amenities. Ensure all furniture and decor align with this theme to create a cohesive look.

Opt for Timeless and Durable Furniture

  • Select sturdy, easy-to-clean furniture that can withstand frequent use. Consider pieces like storage beds, sofas with washable covers, and durable dining tables.

Utilize Smart Storage Solutions

  • Incorporate smart storage options such as beds with drawers, wall hooks, pegboards in the kitchen, and stackable containers to keep the space tidy and functional.

Maximize Natural Light and Space

  • Arrange furniture to maximize natural light and create a spacious feel. Ensure there is ample space to move around and avoid blocking natural light sources.

Provide Essential Amenities

  • Equip your kitchen with essentials like a coffee maker, microwave, toaster, and kettle. Also, include a hairdryer, basic toiletries, and a first-aid kit to enhance guest comfort.

Consider Accessibility

  • Make your Airbnb accessible to guests with disabilities by including features like ramps, wide doorways, and grab bars in bathrooms.

Choose Practical and Stylish Decor

  • Use mirrors to make the space feel bigger and brighter. Opt for high-quality, durable towels in neutral colors and provide sufficient storage for guests' toiletries and personal items.

Timing of Updates

  • Plan furniture updates during the off-season or short gaps between bookings to minimize disruption to your guests.

Local Touches

  • Incorporate local elements such as artwork or decor that reflect Winston-Salem's history and culture to give your space a unique and authentic feel.

Guest Comfort and Convenience

  • Ensure there are power sockets conveniently located for hair dryers and straighteners. Provide comfy, lightweight chairs and a full-length mirror for guests getting ready.

Outdoor and Additional Amenities

  • If possible, include amenities like a BBQ area, self-check-in, and free parking to enhance the guest experience. These are popular amenities in Winston-Salem rentals.

Seasonal Decor with Sensitivity

  • If you choose to decorate for holidays, do so minimally and sensitively to accommodate guests of all religions. Consider small, removable decorations that do not offend any particular group.
Insider Tips
Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Winston Salem, North Carolina

To ensure a smooth and successful short-term rental business in Winston Salem, North Carolina, several practical tips can be implemented. First, it is crucial to address noise regulations by informing guests about quiet hours through clear communication in the rental listing and a digital or physical house manual. This manual should also include essential instructions, Wi-Fi passwords, and other vital information to enhance the guest experience.

A simplified check-in process can significantly improve guest satisfaction. Utilizing smart locks eliminates the need for physical key exchanges, making the check-in process more convenient and efficient. Additionally, providing parking instructions with photos helps guests navigate the property easily, reducing potential confusion and enhancing their overall stay.

By focusing on these details, hosts can create a welcoming and well-organized environment that encourages positive reviews and repeat bookings, ultimately contributing to the success of their short-term rental business in Winston Salem.

Local Vendors

Here is a brief list of house cleaning providers in Winston Salem, North Carolina:

House Cleaning Providers in Winston Salem, NC

Merry Maids of Winston-Salem

  • Offers professional house cleaning services, including regular house cleaning, maid services, and additional tasks like window washing and laundry.

The Maids

  • Provides house cleaning services using a 22-Step Cleaning Process, specializing in cleaning for health, and serving Winston Salem, Lewisville, Kernersville, and Clemmons.

Molly Maid of Winston-Salem

  • Offers one-time and recurring house cleaning services, including special event cleaning, seasonal cleaning, move-out and move-in cleaning, and more.

Two Maids

  • Provides professional house cleaning services with fully trained, bonded, and insured cleaners. They supply all necessary cleaning products and equipment and offer customizable cleaning plans.

Independent Cleaners via Care.com

  • A platform listing various independent house cleaning services in Winston Salem, allowing users to search by rates, reviews, and experience.
Management fees

Short-Term Rental Management Fees in Winston-Salem, North Carolina

In Winston-Salem, North Carolina, short-term rental management fees can vary widely, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often around 20% to 30% of the rental income.

Basic services, which may include only essential management tasks, can be more affordable, potentially starting at around 10% of the rental revenue. Additionally, hosts may incur extra fees for services like cleaning, repairs, or property design and amenities. These fees can be structured in various ways, including flat fees or percentages of the booking revenue, and may also include consumables fees to ensure the property is always guest-ready.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Winston Salem should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Winston Salem.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for North Carolina