Airbnb & VRBO Performance in Winchester Virginia.

RedAwning offers vacation rental property management for busy vacation rental owners and Airbnb hosts. Starts at 10% of revenue.
Schedule a call
Call or text 415-941-5206

Winchester, Virginia: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Winchester, Virginia, is thriving, with an average 52% occupancy rate, a daily rate of $164, and monthly revenues of $12,728, driven by the city's rich history, cultural attractions, and seasonal events that attract a diverse range of visitors.

Market overview

Thriving Short-Term Rental Market in Winchester, Virginia

Winchester, Virginia, is experiencing a robust and dynamic short-term rental market, making it an attractive destination for both hosts and investors. The city's unique blend of historical landmarks, cultural attractions, and its proximity to Washington D.C. and the Shenandoah Valley, drives a consistent influx of visitors throughout the year. Currently, short-term rentals in Winchester boast an average occupancy rate of 52%, with an average daily rate of $164.

This strong performance is further bolstered by peak seasons during the late spring and summer, coinciding with events like the Shenandoah Apple Blossom Festival, and the fall season with its stunning foliage. The market's resilience is also evident in its growth, with active listings increasing by 8% over the past year. These metrics highlight Winchester's potential for high occupancy rates and significant revenue, making it a promising market for Airbnb hosts and short-term rental investors.

Short Term Regulations

Short-Term Rental Regulations in Winchester, Virginia for 2024

General Requirements

  • Business License: All short-term rental owners must obtain a business license from the Commissioner of the Revenue, which needs to be renewed annually.

Zoning and Permits

  • Short-Term Rental Zoning Permit: Owners must apply for and obtain a short-term rental zoning permit, which is typically valid for one year. This involves submitting various documents, including property and owner information, emergency contact details, a physical survey of the property, and a parking plan.

  • Administrative Permit: For homeshare and short-term rental uses, an administrative permit must be approved by the Planning and Development Department. This includes a $200 fee.

Property and Safety Standards

  • Fire Safety: Properties must have working fire extinguishers, smoke detectors, and carbon monoxide detectors as required by the Uniform Statewide Building Code.

  • Emergency Information: Emergency contact information and exit pathways must be posted inside the property.

  • Parking: Off-street parking must be available unless the property benefits from an exemption or reduction in parking requirements.

Operational Restrictions

  • Maximum Occupancy: The maximum number of lodgers per night is limited, with specific rules on occupancy per bedroom (typically three individuals per bedroom between 11 P.M. and 7 A.M.).

  • Noise and Events: No outdoor amplified sound is allowed between 10 P.M. and 10 A.M., and special events with more than 50 people require a special events permit.

  • Rental Contracts: No more than one rental contract is allowed for a short-term lodging dwelling unit per night, and all lodgers must be associated with the same rental contract.

Compliance and Inspections

  • Annual Inspections: Properties must be available for annual zoning inspections by the City Planning Department.

  • Life-Safety and Structural Inspections: Life-safety inspections are required annually, and structural safety inspections are required every three years.

Additional Requirements

  • Liability Insurance: Owners must maintain liability insurance with at least $1,000,000 in coverage.

  • Responsible Person: A responsible person must be identified and available to respond to and resolve issues and complaints arising during the use of the property.

  • Signage: A sign identifying the property as a short-term rental and providing the phone number of the Short-Term Rental Hotline must be posted, with no additional signage allowed.

  • Refuse and Waste: All refuse must be placed in automated refuse receptacles.

Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Winchester, Virginia

1. Downtown Winchester

  • Downtown Winchester is highly appealing due to its proximity to key attractions such as the walking mall, restaurants, shopping, farmer's markets, and breweries. Properties like the "Cameron Charmer" and "Indigo Blue modern open vibe" are favorites among guests, offering luxurious amenities and easy access to local amenities.

2. Historic District

  • The Historic District is a magnet for guests due to its charming homes, such as "Historic District Charm On Cameron Street," which offer a blend of history and modern comforts. The area is convenient to Shenandoah University, Winchester Medical Center, and various museums, making it ideal for both leisure and business travelers.

3. Old Town Winchester

  • Old Town Winchester attracts guests with its historic charm and modern amenities. Rentals like the "Large Historic Stone Home in the Heart of Old Town" and "City Charmer minutes from Old Town" are highly rated for their location, cleanliness, and historical significance.

4. Areas Near Shenandoah University

  • Neighborhoods close to Shenandoah University are popular due to their convenience for students, faculty, and visitors. These areas offer a mix of modern and historic homes, such as "Aunt Tim's Farmhouse," which provides a peaceful retreat while still being close to the university.

5. Mountain and Rural Areas

  • For those seeking a more secluded experience, mountain and rural areas around Winchester are appealing. Cabins like "Ironside Ridge at Skyline Lakes" and "Ebenezer Cabin" offer privacy, hot tubs, and stunning views, making them perfect for those looking to escape urban life.

These neighborhoods are highly sought after due to their unique blend of historical charm, modern amenities, and convenient locations, making them ideal for a wide range of guests.

Meet with a revenue advisor
Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Winchester, Virginia

Measuring and Layout

  • Measure your rooms to determine the best layout, ensuring ample space to move around and unobstructed natural light sources.

Theme and Style

  • Adopt a theme that reflects Winchester's unique blend of historic and modern elements. Opt for timeless, sturdy pieces that align with the local vibe, such as mountain-inspired decor with natural wood elements, stone accents, and earthy color palettes.

Furniture Selection

  • Choose a solid, easy-to-clean bed with a mattress at least 8 inches thick. Consider memory foam mattresses for durability and cost-effectiveness.
  • Select a sofa that is durable and easy to clean, avoiding real and faux leather. Opt for sofas with washable covers and consider a sofa bed to increase guest capacity.
  • Use high-quality, durable towels in neutral colors that can be bleached, and provide ample storage for guests' toiletries and personal items.

Kitchen Essentials

  • Equip your kitchen with essentials like a coffee maker, microwave, toaster, and kettle. Include a good blender, sharp knives, basic cookware, utensils, and dinnerware. Ensure there is plenty of space for food storage.

Dining Area

  • Use a sturdy dining table that can withstand wear and tear. It doesn’t have to be the best-looking piece but can be enhanced with tablecloths, runners, and decorative items. Choose comfy, lightweight chairs that are easy to move around.

Workspace and Technology

  • Provide a sturdy desk and a comfortable chair for guests who need to work. Ensure good lighting and easy access to power outlets. High-speed internet is crucial, and consider a Wi-Fi booster for larger spaces.

Safety and Accessibility

  • Install smoke detectors, carbon monoxide detectors, and a first aid kit. Consider making your Airbnb accessible to guests with disabilities by including features like ramps, wide doorways, and grab bars in bathrooms.

Storage and Organization

  • Use smart storage solutions such as beds with drawers, wall hooks, pegboards in the kitchen, and stackable containers to keep the space tidy. Offer guests a designated spot for their personal items, like a luggage rack.

Decor and Ambiance

  • Use mirrors to make the space feel bigger and brighter. Add plants to liven up the area and incorporate local artwork or historical themes to reflect the city's culture.

Outdoor and Additional Amenities

  • If possible, include outdoor spaces for relaxation, such as patios or gardens, which are highly valued by guests in Winchester. Consider adding amenities like hot tubs or fireplaces to enhance the guest experience.

Local Touches

  • Incorporate vintage elements alongside modern furnishings to reflect the city's historic charm, such as a vintage-style refrigerator or other unique decor pieces.
Insider Tips

Discovering Winchester, Virginia: Local Attractions and Insider Tips

Historic Downtown and Old Town Winchester

  • Old Town Pedestrian Mall: Explore the brick-clad Loudoun Street Pedestrian Mall, featuring restaurants, shops, a Civil War museum, and historic buildings. Don't miss the splash pad for kids during warmer months and the annual Apple Blossom Festival.
  • George Washington’s Office Museum: Learn about George Washington’s time in Winchester and his role in planning Fort Loudoun. This museum is a must-visit for history buffs.
  • Shenandoah Valley Discovery Museum: Ideal for families, this museum offers interactive exhibits and hands-on activities across four levels, along with a rooftop view.

Museums and Gardens

  • Museum of the Shenandoah Valley: Visit the historic Glen Burnie house, surrounded by seven acres of formal gardens. The museum features works by local artists, a collection of miniature houses, and over three miles of walking trails.
  • Abram’s Delight: Explore Winchester’s oldest home, built in 1754, and learn about the lives of the Shenandoah Valley’s early settlers.

Civil War and Historical Sites

  • Third Winchester Battlefield Park: Hike through the site of the largest Civil War battle in the Shenandoah Valley. The park includes 6 miles of trails and over 30 interpretive markers.
  • Stonewall Jackson’s Headquarters Museum: Visit the Hudson River Gothic Revival style house used as headquarters by General Stonewall Jackson.
  • The Shenandoah Valley Civil War Museum: See graffiti from both Northern and Southern soldiers in this historic building.

Family-Friendly Activities

  • Appleland Fun Center: Enjoy mini-golf, batting cages, gel blaster games, axe throwing, and a driving range. Perfect for a fun-filled day with the family.
  • Dinosaur Land: A nostalgic roadside attraction featuring over 50 dinosaurs and other giant creatures.
  • Marker Miller Orchards and Farm Market: Experience a fun-on-the-farm day with wagon rides, a playground, pick-your-own produce, and a bakery.

Entertainment and Leisure

  • Alamo Drafthouse Cinema: A state-of-the-art movie theater with a full restaurant menu and food service in each auditorium.
  • Family Drive-In Theatre: Watch movies under the stars at this classic drive-in theatre, which also features a playground and pet-friendly environment.
  • Bright Box Theater and The Monument: Catch live music and comedy acts at these vibrant venues in Old Town Winchester.

Outdoor Activities

  • State Arboretum of Virginia, Blandy Experimental Farm: Explore the diverse collection of trees and plants, and enjoy the trails and loop drive.
  • Rocking S Ranch: Take horseback tours through the beautiful Shenandoah Valley.

Insider Tips

  • Seasonal Events: Check the calendar for events like the Apple Blossom Festival, Patsy Cline Music Festival, and seasonal activities at the Old Town Pedestrian Mall.
  • Local Eats: Enjoy lunch at Cork Street Tavern, dinner at Union Jack Pub & Restaurant, and a sweet treat at Red Fox Creamery.
  • Craft Breweries: Sample local craft beers at Winchester Brew Works.
  • Ghost Tours: Explore Winchester’s history and paranormal side with the Apparition Trail ghost tour.

By sharing these attractions and tips, you can help your guests make the most of their visit to Winchester, Virginia.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Winchester, Virginia

To ensure the success and smooth operation of a short-term rental business in Winchester, Virginia, several practical tips can be implemented:

Noise Regulations and Quiet Hours

Inform guests about noise regulations and quiet hours to maintain a harmonious relationship with neighbors. Include clear guidelines on quiet hours in both the digital and physical house manual to avoid potential conflicts.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important information. This manual should cover everything from appliance usage to emergency contact details, ensuring guests have all the information they need at their fingertips.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with a unique access code and clear instructions on how to enter the property. This not only enhances guest convenience but also reduces the likelihood of key-related issues.

Parking Instructions with Photos

Include detailed parking instructions in the house manual, accompanied by photos to help guests identify the correct parking spots. This is particularly important in areas with limited or specific parking requirements, as outlined in Winchester's zoning and parking regulations.

By implementing these strategies, you can enhance guest satisfaction, reduce potential issues, and ensure your short-term rental business in Winchester, Virginia, operates efficiently and in compliance with local regulations.

Local Vendors

Here is a brief list of house cleaning providers in Winchester, Virginia:

House Cleaning Services in Winchester, VA

Valley Cleaning Services

  • Offers customizable house and office cleaning services, including one-time, weekly, bi-weekly, and monthly options.
  • Rigorously trained staff and stringent Quality Control guidelines.
  • Services areas including Winchester, Stephens City, Cross Junction, Berryville, and Front Royal.

Merry Maids

  • Provides professional house cleaning services with 40 years of experience.
  • Serves homes and commercial properties in Winchester and surrounding areas.
  • Proven processes for exceptional cleaning results.

3D Cleaning

  • Offers cleaning solutions for homes and businesses in Winchester and the surrounding areas since 1990.

For additional options, you can also refer to listings on platforms like Thumbtack and Care.com, which provide ratings and reviews from the local community.

Management fees

Short-Term Rental Management Fees in Winchester, Virginia: A Comprehensive Guide

In Winchester, Virginia, short-term rental management fees typically range from 10% to 30% of the rental revenue, varying significantly based on the level of service provided. Full-service management companies, which handle all aspects including guest communication, marketing, and maintenance, usually charge fees on the higher end of this spectrum, often between 15% to 30% of the revenue.

In contrast, basic or half-service management options, where the owner handles some of the responsibilities such as cleaning and guest communication, can be more affordable, starting at around 10%. Additional fees may apply for services like cleaning, repairs, or property design, and these costs are often billed separately to the owner. Understanding these fee structures is crucial for hosts to ensure compliance with local regulations and to maximize their rental income while minimizing operational hassles.

Meet with an advisor

Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Winchester should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Winchester.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
Schedule a call

⇤ Airbnb Statistics for Virginia