Airbnb & VRBO Performance in Wildwood New Jersey.

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Wildwood, New Jersey: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Wildwood, New Jersey, is thriving, with a median occupancy rate of 54%, an average daily rate of $276, and an average annual host income of $52,000, making it a highly profitable and stable investment opportunity, particularly during the peak summer months.

Market overview

Thriving Short-Term Rental Market in Wildwood, New Jersey

Wildwood, New Jersey, is experiencing a robust and lucrative short-term rental market, making it an attractive destination for both hosts and investors. The city boasts a median occupancy rate of 54%, indicating a strong demand for short-term rentals, particularly during the peak summer months from late May to early September.

The average daily rate for these rentals stands at $276, with some properties reaching as high as $386 during the peak season. This combination of high occupancy rates and substantial daily rates translates to an average annual revenue of $52,000 for typical hosts, highlighting the profitability of investing in short-term rentals in Wildwood. The city's lenient regulations and the variety of appealing amenities, such as beach access and proximity to the iconic boardwalk, further enhance its appeal to both hosts and guests.

Short Term Regulations

Short-Term Rental Regulations in Wildwood Crest, New Jersey for 2024

Licensing and Registration Requirements

  • All rental properties, including short-term rentals, must be licensed and inspected annually by the Borough of Wildwood Crest.
  • Property owners must register their rental units with the Borough and comply with the Landlord Registration Act (N.J.S.A. 46:8-27 to 46:8-37).

Application and Fees

  • Owners must submit a license application on forms provided by the Borough Clerk, along with the required fee.
  • Applications must include all necessary information and attachments, such as proof of current municipal taxes, water, and sewer charges.

Occupancy Limits

  • A new ordinance has been introduced to address discrepancies between advertised occupancy limits and actual capacities of short-term rental properties. This aims to ensure properties are not advertised for more guests than they can legally accommodate.

Safety and Compliance

  • Properties must meet fire safety, building codes, and property maintenance standards. Regular inspections are required to ensure compliance.
  • Owners must maintain general liability insurance with a minimum coverage amount, although the specific amount is not specified in the Wildwood Crest regulations, it is a common requirement in many New Jersey municipalities.

Local Contact and Responsiveness

  • A local contact person must be designated to respond to any issues related to the rental property, especially if the owner lives out of town.

Public Safety and Community Concerns

  • The borough has emphasized the importance of public safety, with measures to address concerns such as increased arrests and the impact of e-mobility devices on pedestrian and cyclist safety.

Infrastructure and Capital Projects

  • Property owners should be aware of ongoing capital projects and infrastructure improvements, which may affect rental operations and property values.

Additional Requirements

  • Properties must comply with all municipal assessments and have no outstanding maintenance issues. Applications for rental licenses or registrations must be renewed annually.
  • Owners must provide proof of ownership, current utility bills, and other necessary documentation to support their application.
Neighborhood Performance

Top Airbnb Revenue-Generating Neighborhoods in Wildwood, New Jersey

1. Wildwood

  • Annual Revenue: $53,802
  • Average Daily Rate: $283
  • Occupancy Rate: 55%
  • Total Listings: 711

Wildwood is a vibrant beach town known for its beautiful sandy shores, lively boardwalks, and exciting amusement parks. Guests are attracted to its classic seaside vacation experience, which includes sunbathing, swimming, shopping, and enjoying various thrill rides and games along the iconic boardwalk.

2. Wildwood Crest

  • Annual Revenue: While specific revenue figures for Wildwood Crest are not provided, it is noted for its high demand and profitable short-term rental market.
  • Appeal: Wildwood Crest is appealing due to its popular beachfront location and high demand for vacation rentals during the summer season. The area offers newly renovated condos, beach cottages, and amenities like pools, BBQ areas, and onsite parking, making it an ideal spot for families and couples.

3. North Wildwood

  • Annual Revenue: Similar to Wildwood Crest, specific revenue figures are not provided, but it is recognized for its profitable short-term rental market.
  • Appeal: North Wildwood is attractive because of its beachfront location and high demand during the summer months. It offers a range of properties, including condos with pools, spas, and dedicated parking, making it a favorite among families and vacationers.

Key Factors for Appeal

  • Beachfront Locations: Proximity to the beach and boardwalk attractions is a major draw for guests.
  • Family-Friendly Amenities: Properties with pools, BBQ areas, and other family-friendly amenities are highly sought after.
  • Summer Vacation Demand: High demand during the summer season drives revenue and occupancy rates.
  • Variety of Accommodations: A range of options from cozy cottages to newly renovated condos caters to different guest preferences.
  • Local Attractions: The presence of amusement parks, shopping, and dining options along the boardwalk enhances the overall vacation experience.
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Design Tips

Creating a Wildwood-Chic Airbnb: Tips for Furnishing and Design

To capture the unique essence of Wildwood, New Jersey, in your Airbnb, consider the following tips to create an inviting and nostalgic space that reflects the city's distinctive style.

Embrace Doo Wop Architecture and Design

  • Incorporate elements of Doo Wop architecture, such as bold geometric shapes, pastel colors, and neon accents, into your decor.
  • Use retro-style furniture with curved lines and vibrant colors to evoke the mid-century feel of Wildwood’s iconic motels.

Retro Color Scheme

  • Adopt a color palette that includes pastel hues, bright neon colors, and classic American shades like red, white, and blue.
  • Paint walls in nostalgic colors and use matching decor items to maintain the retro theme.

Vintage Accents and Decor

  • Add vintage items such as old neon signs, vinyl records, and classic American memorabilia to enhance the nostalgic atmosphere.
  • Incorporate vintage furniture pieces or reproductions that reflect the 1950s and 1960s era.

Beach and Boardwalk Themes

  • Use beach-themed decor like seashells, driftwood, and nautical colors to bring the coastal vibe indoors.
  • Incorporate boardwalk-inspired elements such as carnival lights, beach ball motifs, and classic boardwalk snacks like saltwater taffy and funnel cakes.

Lighting

  • Install neon lights or neon-inspired lighting fixtures to mimic the iconic neon signs of Wildwood’s Doo Wop era.
  • Use string lights or fairy lights to create a festive and welcoming ambiance.

Local Art and Signage

  • Hang local artwork or prints that reflect Wildwood’s history and culture, such as images of the boardwalk, vintage motels, or the city’s famous landmarks.
  • Display replicas or original signs from Wildwood’s past, such as the ‘Welcome to the Wildwoods’ sign or other Doo Wop-style signs.

Comfort and Functionality

  • Ensure the space is comfortable and functional with modern amenities while maintaining the retro aesthetic.
  • Use plush, colorful rugs and comfortable seating to create cozy areas for relaxation.

Themed Rooms and Areas

  • Create themed rooms or areas, such as a "Doo Wop Den" or a "Boardwalk Bungalow," to enhance the immersive experience.
  • Set up a small game area with vintage games or a music corner with a jukebox or vinyl player to add to the nostalgic charm.

Outdoor Spaces

  • If your Airbnb has an outdoor space, decorate it with beach chairs, colorful umbrellas, and nautical-themed decor to extend the Wildwood vibe outdoors.
  • Add some outdoor lighting that mimics the neon lights of the boardwalk to create a seamless transition between indoors and outdoors.

By incorporating these elements, you can create an Airbnb that not only reflects Wildwood’s unique style but also provides a memorable and inviting experience for your guests.

Insider Tips

Discover the Best of Wildwood, New Jersey: Local Attractions and Insider Tips

Local Attractions

Beaches and Boardwalk

  • Wildwood Boardwalk: A 2-mile stretch featuring amusement parks, arcades, shops, and restaurants. Enjoy classic carnival rides, games, and iconic boardwalk treats like funnel cakes and saltwater taffy.
  • Diamond Beach and Sunset Lake Beach: Pristine beaches with soft sands, gentle waves, and free beach services including towels, umbrellas, and chairs.

Amusement Parks and Water Parks

  • Morey's Piers: An iconic amusement park with three piers and two water parks, offering thrilling rides, wave pools, lazy rivers, and water slides.
  • Splash Zone Waterpark: A family-friendly waterpark with water slides, a lazy river, wave pool, and an extensive children's play area.

Nature and Wildlife

  • Cape May County Park and Zoo: A zoo featuring over 550 animals from around the world, along with hiking trails, playgrounds, and picnic areas. Admission is free.

Outdoor Activities

  • Dolphin Watching Tours: Embark on tours to spot dolphins in their natural habitat.
  • Water Sports: Engage in jet skiing, parasailing, or paddleboarding for an adrenaline rush.
  • Biking and Nature Trails: Explore the natural beauty of Wildwood by biking along scenic trails.

Historical and Cultural Attractions

  • Hereford Inlet Lighthouse: Learn about the area’s maritime heritage and enjoy panoramic views of the coastline.
  • Doo-wop Architecture: Appreciate the unique architectural style of the 1950s and 60s, characterized by colorful neon lights and space-age imagery.

Dining and Nightlife

  • Beachfront Restaurants: Enjoy fresh seafood and other local cuisine while taking in the ocean views.
  • Local Wineries and Breweries: Visit places like Anglesea Aleworks and Behr Brewing for a taste of local spirits.

Insider Tips

Events and Festivals

  • Check the local event calendar for festivals, concerts, and special events, many of which are free.

Planning Your Stay

  • Use the Wildwoods Trip Builder tool to plan your itinerary and save your favorite events and attractions.

Hidden Gems

  • Visit Sunset Beach for breathtaking sunsets and to search for “Cape May Diamonds,” beautiful quartz crystals that wash ashore.

Family-Friendly Activities

  • Engage in mini-golf at one of the charming courses in the area, perfect for family competitions and memories.

Business and Leisure

  • The Wildwoods Convention Center is a premier venue for events and conferences, located close to the boardwalk and beaches.

By sharing these attractions and insider tips, you can help your guests make the most of their visit to Wildwood, New Jersey.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Wildwood, New Jersey

To ensure a smooth and enjoyable experience for both you and your guests in Wildwood, New Jersey, several key practices can be implemented:

Noise Regulations and Quiet Hours

Inform your guests about the local noise regulations and quiet hours to avoid any potential issues. In Wildwood, it is crucial to respect the community's peace, especially given the recent focus on public safety concerns. Include clear guidelines on quiet hours in your digital and physical house manual to set expectations from the outset.

Digital and Physical House Manual

Create a comprehensive house manual that includes essential instructions, Wi-Fi passwords, and other important details. This manual should be both digital, accessible through a shared link or app, and physical, placed prominently in the rental property. Ensure it covers all aspects of the property, including appliance usage, trash disposal, and emergency contact information.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. This not only enhances convenience but also improves security. Provide guests with clear instructions on how to use the smart locks and ensure they have all necessary access codes before their arrival.

Parking Instructions with Photos

Given the potential for parking confusion, especially in a bustling tourist area like Wildwood, provide detailed parking instructions accompanied by photos. This helps guests identify designated parking spots and understand any specific parking regulations or restrictions in the area.

By implementing these practices, you can enhance the guest experience, reduce potential issues, and maintain a positive reputation for your short-term rental business in Wildwood, New Jersey.

Local Vendors

Here is a brief list of house cleaning, repair, and maintenance providers in Wildwood, New Jersey:

House Cleaning Services

A+ Plus Cleaning LLC

  • Located in Wildwood, NJ
  • Offers house cleaning, vacation rental cleaning, and commercial cleaning services
  • Covers areas including Wildwood, Cape May, and surrounding regions.

Spotless Cleaning Services

  • Based in Wildwood, NJ
  • Provides residential and commercial cleaning services using eco-friendly products
  • Offers free estimates, 10% discount for retirees, and 24/7 emergency service.

High Tide Cleaning

  • Family-owned and operated, serving Cape May County for 20 years
  • Offers general cleaning, spring cleaning, summer rental change-over cleaning, construction cleaning, office cleaning, and custom home projects
  • Also provides winter and summer home watch services.

Springtime Sparkle Cleaning Service

  • Offers recurring changeover cleanings and deep-cleaning packages for homes and businesses in Wildwood, NJ.

Note

While the listed services primarily focus on cleaning, High Tide Cleaning also offers home watch services which can be considered under maintenance. However, there are no specific repair services mentioned in the sources provided.

Management fees

Wildwood, New Jersey Short-Term Rental Management Fees: A Comprehensive Guide

Managing a short-term rental property in Wildwood, New Jersey, involves various costs, with management fees typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, such as GoSummer and PMI Saltwater, offer a wide array of services including guest communication, marketing, and maintenance, and these services usually come with fees on the higher end of the spectrum, often starting at around 20% of revenue.

Basic services, which might include only the essentials like booking coordination and accounting, can be less expensive, sometimes starting as low as 10% to 15% of revenue, as seen with companies like Awning. Additionally, property owners may incur extra fees for services such as cleaning, repairs, or design and furnishing, which can vary based on the specific needs of the property. Understanding these fees is crucial for property owners to maximize their rental income while ensuring their properties are well-managed and guest-ready.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Wildwood should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Wildwood.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for New Jersey