Airbnb & VRBO Performance in Wauwatosa Wisconsin.

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Wauwatosa, Wisconsin: Airbnb & VRBO Vacation Rental Market Overview

Wauwatosa, Wisconsin, is thriving as a short-term rental market, with high demand driven by its unique charm, proximity to Milwaukee, and a robust calendar of outdoor events and attractions, despite some seasonal fluctuations.

Market overview

Thriving Short-Term Rental Market in Wauwatosa, Wisconsin

Wauwatosa, Wisconsin, is experiencing a robust and vibrant short-term rental market, making it an attractive destination for both hosts and guests. The city, nestled just outside of Milwaukee, sees significant demand driven by its historic homes, bustling downtown, and proximity to major healthcare facilities and universities. During the peak season, which spans from late spring through the summer months, occupancy rates are notably higher, allowing hosts to charge premium prices. This period is marked by numerous outdoor events, festivals, and the appeal of the Midwest summer, contributing to a surge in tourism. While the winter months see a dip in tourism due to harsh weather, the holiday season and winter sports help maintain a steady stream of visitors. With its unique blend of suburban tranquility and urban amenities, Wauwatosa continues to be a promising and profitable location for Airbnb hosts, offering opportunities for high occupancy rates and competitive average daily rates during peak seasons.

Short Term Regulations

Short-Term Rental Regulations in Wauwatosa, Wisconsin for 2024

Licensing and Permits

  • All short-term rental properties must be licensed through the City of Wauwatosa Health Department, with the license renewed annually.

Zoning Restrictions

  • Short-term rentals are not permitted in all areas of the city, and hosts must comply with the city's zoning code.

Occupancy Limits

  • There are specific occupancy limits; no more than two adults (and their minor children) can stay in a single bedroom.

Inspections and Fees

  • The permit application process includes a fee, inspection, and insurance requirements.

Room Tax

  • Hosts are required to collect and remit a 5% room tax on all bookings, which goes towards the city's tourism promotion and development.

Compliance and Penalties

  • Non-compliance with these regulations can result in hefty fines and potential revocation of the rental license.

Additional Requirements

  • Hosts must maintain a positive relationship with neighbors and ensure that their properties are managed in a way that does not disrupt the community.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Wauwatosa, Wisconsin

1. Downtown Wauwatosa/Village Area

  • Airbnb Market Data:
    • Average Revenue: $78,349 per year
    • Average Daily Rate: $123.6 per night
    • Average Occupancy Rate: 50%
  • Appeal:
    • This area is highly walkable and bikeable, with easy access to grocery stores, restaurants, and shops. Guests appreciate the proximity to popular bars and restaurants along North Avenue and the village area. The neighborhood's well-maintained streets and efficient public transportation system make it convenient for visitors.

2. East Tosa

  • Airbnb Market Data:
    • Average Revenue: Aligns with overall Wauwatosa averages, around $16.4K per year
    • Average Daily Rate: Around $123.6 per night
    • Average Occupancy Rate: 50%
  • Appeal:
    • East Tosa is centrally located, offering quick access to key attractions such as the Medical College of Wisconsin, Froedtert Hospital, Miller Park, and the Milwaukee County Zoo. The area is also close to local favorites like Bel Air Cantina, Cranky Al's, and the Rosebud Theater, making it a vibrant and convenient stay for guests.

3. Quaint Wauwatosa Neighborhoods

  • Airbnb Market Data:
    • Average Revenue: Similar to overall Wauwatosa averages, around $16.4K per year
    • Average Daily Rate: Around $123.6 per night
    • Average Occupancy Rate: 50%
  • Appeal:
    • These neighborhoods, such as those near Hart Park and the State Fairgrounds, offer a peaceful and private retreat within the city. Guests enjoy the beautiful, private suites and homes that are walking distance to shops, cafes, and restaurants. The proximity to Interstate 94 and other key locations adds to the convenience.

General Appeal of Wauwatosa

  • Convenience: Wauwatosa's highly walkable and bikeable layout, along with its efficient public transportation system, makes it easy for guests to get around without needing a car for every trip.
  • Proximity to Attractions: The area's close proximity to major Milwaukee attractions such as American Family Field (Brewers stadium), the lakefront, and downtown Milwaukee enhances its appeal to visitors.
  • Local Amenities: The presence of boutique shops, restaurants, and bars in the village area adds to the charm and convenience of staying in Wauwatosa.
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Design Tips

Creating an Inviting Airbnb in Wauwatosa, Wisconsin: Design and Furnishing Tips

Embrace the European-Style Village Charm

  • Incorporate elements of European design, such as wrought iron accents, brick or stone walls, and classic architectural details to align with Wauwatosa's village center aesthetic.
  • Use warm lighting and cozy textiles to create a welcoming atmosphere reminiscent of the city's historic charm.

Highlight Local Art and Culture

  • Decorate the space with local artwork and pieces from the Wauwatosa Artists Workshop or other local galleries.
  • Display local crafts and unique finds from the village's boutiques and markets to add a personal touch.

Incorporate Natural Elements

  • Bring the outdoors in by adding plants and natural materials such as wood and stone, reflecting the city's parks, paths, and golf courses.
  • Use earthy color palettes and organic textures to create a harmonious blend with the natural surroundings.

Reflect the Community's Friendly Spirit

  • Design the space to feel warm and inviting, with comfortable seating areas and communal spaces that encourage social interaction.
  • Add personal touches such as local cookbooks, community event calendars, and recommendations for local eateries and shops.

Blend Historic and Modern Elements

  • Combine historic charm with modern convenience by mixing vintage pieces with contemporary furniture and amenities.
  • Incorporate mid-century modern and Victorian-style elements, reflecting the diverse architectural traditions of Wauwatosa.

Utilize Outdoor Spaces

  • If the property has an outdoor area, create a inviting patio or garden with outdoor seating, plants, and decorative elements that mirror the city's parks and green spaces.
  • Add outdoor lighting to extend the living space into the evening, much like the outdoor patios in the village.

Celebrate Local Flavors

  • Equip the kitchen with local specialties and cookbooks that highlight Wauwatosa's dining scene, including brunch and brew pub favorites.
  • Provide guests with recommendations for local restaurants, bakeries, and cafes.

Consider Seasonal Decor

  • Update the decor seasonally to reflect the changing weather and local festivals. For example, add autumnal colors and decorations for Harvest Fest or festive lights for winter.
  • Ensure the space is comfortable and inviting during all seasons, with appropriate heating and cooling solutions.

Maintain a Walkable and Accessible Vibe

  • Design the space to be easily navigable, much like the walkable downtown area of Wauwatosa.
  • Provide guests with information on nearby attractions and public transportation options, such as The Hop streetcar, to enhance their experience.
Insider Tips

Discovering Wauwatosa, Wisconsin: Local Attractions and Insider Tips

Local Attractions

Shopping and Dining

  • European-Style Village Center: Stroll through the picturesque village center and explore local boutiques and upscale shops.
  • Mayfair Mall: A major shopping destination with a variety of stores and dining options.
  • State Street: A bustling hub for shopping, eating, entertainment, and a fun overall atmosphere.

Outdoor Activities

  • Parks, Paths, and Golf Courses: Enjoy numerous outdoor parks, walking paths, and golf courses scattered throughout the city.
  • Hank Aaron Trail: A 15.6-mile shared-use paved trail connecting American Family Field to the Lake Michigan lakefront, perfect for hiking and cycling.

Cultural and Historical Sites

  • Public Murals: Pose in front of larger-than-life murals installed by professional artists along North Avenue.
  • Annunciation Greek Orthodox Church: Designed by Frank Lloyd Wright, this church is a notable architectural landmark.
  • Washington Highlands Historic District: A residential neighborhood designed by Werner Hegemann, listed on the National Register of Historic Places.
  • Memorial Center: Includes the public library, an auditorium, and the city hall, built in 1957.

Nearby Attractions

  • Milwaukee County Zoo: Less than a five-minute drive from Wauwatosa.
  • American Family Field: Home of the Milwaukee Brewers, just a ten-minute drive away.
  • Milwaukee Art Museum: Only a fifteen-minute drive from Wauwatosa.

Insider Tips

Events and Tours

  • Small Business Saturday: Support local businesses by shopping in the Village during this special event.
  • Churches & Chocolates Tour: Explore Milwaukee's historic churches and enjoy local chocolates.
  • Milwaukee Bloody Mary Brunch Tour: Experience Milwaukee’s brunch scene via The Hop streetcar.

Local Favorites

  • Brunch and Brew Pubs: Enjoy local twists on brunch and visit brew pubs for a unique dining experience.
  • Local Bakeries and Restaurants: Discover a host of locally-owned restaurants and bakeries offering a variety of cuisines.

Seasonal Activities

  • Summer: Enjoy outdoor activities like hiking, cycling, and visiting local parks with warm weather (high: 79°F, low: 60°F).
  • Winter: Explore trails after a fresh snowfall and enjoy winter sports (high: 31°F, low: 17°F).
  • Fall and Spring: Take advantage of mild temperatures for outdoor activities like hiking and cycling (Fall: high 59°F, low 43°F; Spring: high 54°F, low 36°F).

By sharing these attractions and tips, your guests can fully experience the charm and convenience of Wauwatosa, Wisconsin.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Wauwatosa, Wisconsin

To ensure a smooth and profitable short-term rental business in Wauwatosa, Wisconsin, several practical tips can be invaluable. First, it is crucial to adhere to and communicate local noise regulations to guests, including informing them about quiet hours to maintain a positive relationship with neighbors. Creating a comprehensive digital and physical house manual is also essential; this should include detailed instructions, Wi-Fi passwords, and other pertinent information to enhance guest convenience and satisfaction.

A simplified check-in process can significantly improve the guest experience. Utilizing smart locks eliminates the need for physical key exchanges and provides guests with immediate access upon arrival. Additionally, providing clear parking instructions accompanied by photos can help avoid confusion and ensure a hassle-free stay.

By implementing these strategies, hosts can optimize their property's appeal, reduce potential issues, and maintain a high level of guest satisfaction, ultimately leading to positive reviews and repeat bookings in Wauwatosa's competitive short-term rental market.

Local Vendors

Here is a brief list of house cleaning providers in Wauwatosa, Wisconsin:

House Cleaning Providers in Wauwatosa, WI

T&M Cleaning

  • Offers high-quality cleaning services for homes and offices, including dusting, vacuuming, mopping, and deep cleaning.
  • Known for their experienced and trained staff, and excellent customer service.

BetterCleans

  • Provides standard and deep cleaning services for homes in Wauwatosa.
  • Bookings available for various cleaning needs.

Divine Touch Cleaning

  • Offers both residential and commercial cleaning services in the Wauwatosa and Milwaukee areas.
  • Comprehensive cleaning services tailored to client needs.

Note that the list does not include repair or maintenance providers, as the sources primarily focus on cleaning services.

Management fees

Short-Term Rental Management Fees in Wauwatosa, Wisconsin: A Comprehensive Guide

In Wauwatosa, Wisconsin, managing short-term rental properties involves a range of fees that can vary significantly based on the level of service provided. Typically, management fees for short-term rentals range from 10% to 30% of the rental revenue. Full-service management companies, which handle all aspects including guest communication, marketing, and maintenance, usually charge on the higher end of this spectrum, often between 20% to 30% of the rental income.

In contrast, basic or half-service management, where the owner handles some of the tasks such as cleaning and guest communication, can be more affordable, starting at around 10% to 15% of the revenue. Additional fees may also apply for services like cleaning, repairs, or property design. These fees are often billed separately to ensure transparency and can vary depending on the specific needs of the property and the services required. Understanding these fee structures is crucial for property owners to maximize their rental income while ensuring their properties are well-managed and compliant with local regulations.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Wauwatosa should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Wauwatosa.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Wisconsin