Airbnb & VRBO Performance in Washington Maine.

RedAwning offers vacation rental property management for busy vacation rental owners and Airbnb hosts. Starts at 10% of revenue.
Schedule a call
Call or text 415-941-5206

Washington, Maine: Airbnb & VRBO Vacation Rental Market Overview

In Washington and Maine, the short-term rental market is thriving, with locations like Port Angeles and Ellsworth boasting high occupancy rates, attractive average daily rates, and significant annual revenue, making them highly promising investment opportunities for real estate investors.

Market overview

Thriving Short-Term Rental Market in Maine: Strong Occupancy and Attractive Rates

Maine's short-term rental market is experiencing a robust performance, particularly in several key locations. In cities like Ellsworth, which is close to the popular Acadia National Park, vacation rentals are seeing an impressive occupancy rate of 73%, driven by the area's natural beauty and tourist attractions.

Another notable location is Kennebunkport, a coastal town that attracts tourists with its serene beaches and rich history. Here, short-term rentals enjoy high demand, especially during the summer months, with significant monthly projected revenues reaching up to $12,700 and an overall yearly income of around $122,800.

These strong occupancy rates and attractive average daily rates, such as $335 in Ellsworth, highlight Maine's appeal as a lucrative destination for both tourists and real estate investors in the short-term rental market.

Short Term Regulations

Short-Term Rental Regulations in Maine for 2024

State-Level Regulations

  • Lodging Tax: All short-term rental operators must collect and remit a 9% lodging tax on their bookings for rentals of less than 28 days, to be paid to the Maine Revenue Services.

Local Regulations

Bangor

  • Registration Deadline: Owners/operators must register their short-term rentals by May 31, 2024, to avoid violations. Regulations became effective on May 3, 2024.
  • Unit Limits: Owners or operators are limited to applying for no more than 5 short-term rental units and no more than 50% of the units in a multi-family building.
  • City-Wide Cap: Non-hosted short-term rentals are subject to a city-wide cap of 1% of dwelling units.

Portland

  • Annual Registration: Owners must register their rentals annually and pay a fee based on the type of unit (owner-occupied vs. non-owner-occupied).
  • Categories of Rentals: Registrations are categorized into Owner Occupied Unit, Tenant Occupied Unit, Non-Owner Occupied Unit (Mainland), and Island Rentals.

South Portland

  • Registration Requirement: Registration is required for all short-term rentals starting January 1, 2019. Registrations expire annually from the date of issuance.
  • Fire Inspections: Fire inspections may be required, especially for initial applications.

Kittery

  • Licensing Requirement: All short-term rentals must be licensed by December 31, 2020. Licenses are valid for one year from the date of issue and must be renewed annually.

Ellsworth

  • Annual Registration: Owners must register their property annually with the Maine Center for Disease Control and Prevention for a fee of up to $503. Permits may be required for building, electrical, plumbing, and land use changes.

Kennebunkport

  • STR License: No short-term property owner should advertise, rent, or operate without an STR license.

General Compliance

  • Safety Inspections and Zoning Laws: Compliance with safety inspections and adherence to zoning laws are crucial for legitimate rental operations.
  • Local Variance: Regulations vary widely depending on the location, so it is essential to research the specific requirements in your area.

Ongoing Regulatory Developments

  • Land Use Planning Commission: The Commission is studying the impact of short-term rentals and has proposed rule changes, with ongoing public comment periods and community feedback.
Neighborhood Performance

Top Neighborhoods Generating Airbnb Revenue in Washington, Maine

1. Rockport

  • Appeal: Rockport is a central hub for accessing popular towns like Camden, Rockland, and Bar Harbor. Guests love the combination of country living with easy access to downtown amenities. Properties like the "Bayview Suite" offer 20 acres of farmland, livestock, and mountain bike trails, making it ideal for outdoor enthusiasts.

2. Washington (Town)

  • Appeal: The town of Washington is known for its serene and private retreats. The "Fox and Bird Retreat on Davis Stream" is a highly-rated example, offering an off-the-grid, solar-powered cottage surrounded by tall pines and a beautiful stream. Guests appreciate the privacy, screen house, and accessible fire pit.

3. Appleton

  • Appeal: Appleton attracts guests with its unique accommodations like "The Barn," a post and beam open concept building. Located among fields, it offers a quiet and peaceful stay while being only 20 miles away from tourist destinations like Camden, Rockland, and Belfast.

4. Edgecomb

  • Appeal: Edgecomb's appeal lies in its stunning water views and serene atmosphere. The "Charming Cottage With Spectacular Water View" on Davis Island overlooks the Sheepscot River and the town of Wiscasset, providing panoramic views and access to local shops and restaurants.

5. Machiasport (Washington County)

  • Appeal: Machiasport is a favorite for its waterfront properties and eco-friendly accommodations. The "Maine Salt River Cottage" and "Cliff-perched cottage w private hiking trails" are highly rated for their stunning ocean views, private hiking trails, and wildlife habitats. These properties offer a mix of nature, privacy, and access to local attractions.

6. Eastport

  • Appeal: Eastport is appealing due to its historic charm and waterfront locations. Properties like "Mermaid's Mini Mansion" offer peak ocean views, hot tubs, and proximity to whale watching, downtown artistic areas, and local breweries. Guests also appreciate the pet-friendly and family-friendly amenities.

7. Damariscotta

  • Appeal: Damariscotta's charm lies in its downtown accessibility combined with a rustic, romantic feel. The "Cozy Carriage House in Downtown Damariscotta" is a favorite among guests who want to explore the Midcoast of Maine like a local, with a private studio and amenities within walking distance to downtown.

These neighborhoods are highly appealing due to their unique blend of natural beauty, privacy, and accessibility to local attractions, making them top generators of Airbnb revenue in the region.

Meet with a revenue advisor
Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Washington State

Choose Sturdy, High-Quality Furniture

  • Opt for solid wood over particle board and select dressers with easy-to-open drawers. Avoid cheap, flimsy items that may not last under frequent use by guests.

Select Easy-to-Clean Furniture

  • Prioritize furniture that is easy to clean. For items like sofas, consider leather or fabric treated with ScotchGuard. Wooden chairs and tables are generally easier to maintain than upholstered ones.

Ensure Furniture Serves a Purpose

  • Avoid unnecessary decor and furniture. Each piece should be functional and useful to guests. Use cabinets and accent tables to store essentials and keep the space organized.

Scale Furniture to the Space

  • Make sure main furniture pieces fill the room appropriately. For high ceilings, use taller pieces, and consider using mirrors to fill walls and create additional space for guests to get ready.

Incorporate Local Aesthetic

  • Reflect the local style and culture in your decor. For a coastal area like Washington State, use natural materials such as wood and stone, and incorporate coastal colors like soft blues and greens to evoke the maritime ambiance.

Add Functional and Stylish Updates

  • Make low-cost, high-impact updates such as changing shower faucets, painting, and updating lighting fixtures and ceiling fans. These can significantly enhance the look and feel of the space without breaking the bank.

Ensure Safety and Security

  • Mount TVs and large mirrors securely to the wall to prevent accidents. Also, consider adding functional entryways with hooks and storage to keep wet items and shoes organized.

Invest in Statement Pieces

  • While staying within budget, splurge on key statement pieces like sofas, coffee tables, and dining room tables that define the space and create a memorable experience for guests.

Enhance with Plants and Decor

  • Add plants and thoughtful decor items that reflect the local culture and history to create a warm and inviting atmosphere. This can include vintage decor blended with modern elements.

Provide Essential Amenities

  • Ensure the space includes essential amenities such as fast Wi-Fi, comfortable bedding, and upgraded kitchen appliances to cater to both leisure and business travelers.

Consider Outdoor Spaces

  • If applicable, enhance outdoor spaces such as patios or gardens, and consider amenities like hot tubs for relaxation. These can significantly increase the appeal of your Airbnb.
Insider Tips

Local Attractions and Insider Tips for Washington, Maine

Local Attractions

Natural Beauty

  • Washington Pond: Perfect for kayaking, canoeing, fishing, and swimming.
  • Roque Bluffs State Park: Features a half-mile crescent sand and pebble beach, fresh water swimming in Simpson Pond, and several hiking trails.

Community and Culture

  • Gibbs Library: A volunteer-run library offering book clubs, computer access, and holiday events like the annual Trunk or Treat celebration.
  • Washington General Store: A central hub for the community, great for a visit and local supplies.
  • Seacolors Farm: Known for high-quality, sun-dyed wool products from local sheep and goats.

Historical and Educational Sites

  • Washington Historical Society and Grange Hall Association: Hosts various events and services for area residents.
  • Old Fort Western: While not in Washington, it's a nearby historic site in Augusta, one of the oldest surviving wooden military buildings in the U.S..

Insider Tips

Outdoor Activities

  • Kayaking and Canoeing: Enjoy these activities on Washington Pond or plan a sea kayaking trip with Maine Sport.
  • Hiking: Explore the trails at Roque Bluffs State Park or the scenic coastal trails at West Quoddy Head State Park.

Local Events

  • Grand Lake Stream Folk Art Festival: If visiting in July, check out this festival featuring artists, craft-makers, and musicians.
  • Maine Lobster Festival: A must-visit if you're in the area at the end of July or beginning of August.

Dining and Shopping

  • Moody’s Diner: Known for its delicious pies, a great stop for a meal.
  • Red’s Eats: Famous for its lobster rolls, located in nearby Wiscasset.
  • Lubec Brewing Company: A local brewery with a historic seafaring atmosphere.

Community Engagement

  • Prescott Memorial School Events: Join local sports teams, fun runs, and parades organized by the school.
  • Local Markets and Farms: Visit places like Spruce Mountain Blueberries for local products.

Additional Recommendations

  • Monhegan Island: Take a day trip to this artist colony, accessible from Port Clyde.
  • Camden Hills State Park: Enjoy beautiful views of Penobscot Bay and groomed hiking trails.
  • Moosehorn National Wildlife Refuge: Explore trails, go fishing, hunting, or observe wildlife in this extensive refuge.

By sharing these attractions and tips, you can help your guests make the most of their visit to Washington, Maine.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Maine

To ensure a smooth and enjoyable experience for both you and your guests, several practical tips can be implemented when running a short-term rental business in Maine.

Noise Regulations and Quiet Hours

Inform your guests about noise regulations and quiet hours through clear communication in your listing and a digital or physical house manual. This helps maintain a respectful environment for both your guests and neighboring residents.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important information. This manual should be easily accessible to guests, either in the rental property or via a digital link provided before their arrival.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with a unique access code and detailed instructions on how to enter the property.

Parking Instructions with Photos

Include parking instructions with photos in your house manual to help guests navigate any parking challenges. This can prevent confusion and ensure that guests park in the correct areas, respecting any local regulations or property rules.

By implementing these tips, you can enhance the guest experience, reduce potential issues, and maintain a positive reputation for your short-term rental business in Maine.

Local Vendors

Here is a brief list of house cleaning and related services providers in or near Washington County, Maine:

Wind & Waves

  • A woman-owned and operated full-service cleaning company based in Machias, serving Washington County.
  • Offers deep cleaning, regular cleans, move-in/move out cleans, end of lease cleans, short-term rental cleans, and specialized services like construction residue removal and estate sale assistance.

Green Clean Maine

  • Although primarily based in the Portland area, they may offer services in broader regions.
  • Provides routine and deep cleans using handmade, non-toxic cleaning formulas. However, their primary service area is not specified as Washington County.

Domestiks Cleaning Services

  • Based in Portland and Saco, but may serve a wider area including parts of Washington County.
  • Offers regular scheduled cleaning services for homes and offices, as well as carpet cleaning.

For more localized services, it might be beneficial to contact these companies directly to inquire about their service areas and availability.

Management fees

Title: Understanding Short-Term Rental Management Fees in Washington, Maine: A Range of 10%-30% of Rental Revenue

In Washington, Maine, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often falling between 25% to 30% of the monthly rental income.

Basic services, which may only include essential management tasks like booking management and guest coordination, can cost less, usually around 10% to 20% of the rental income. Additionally, property owners may incur extra fees for services like cleaning, repairs, or design and marketing initiatives, which can be charged separately or included in the overall management fee. Understanding these fee structures is crucial for property owners to manage their expenses effectively and ensure the profitability of their short-term rental properties.

Meet with an advisor

Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Washington should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Washington.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
Schedule a call

⇤ Airbnb Statistics for Maine