Airbnb & VRBO Performance in Wailuku Hawaii.

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Wailuku, Hawaii: Airbnb & VRBO Vacation Rental Market Overview

Despite challenges, Wailuku, Hawaii, sees stable short-term rental performance with increasing average daily rates and occupancy rates, though overall demand remains lower than pre-pandemic levels, highlighting the resilience of the local tourism industry.

Market overview

Strong Recovery in Wailuku, Hawaii: Short-Term Rental Performance Shows Promise

Despite challenges, the short-term rental market in Wailuku, Hawaii, is demonstrating resilience and growth. As of recent reports, Maui County, which includes Wailuku, has seen a steady supply of vacation rental units. In April 2024, Maui County reported an average monthly unit occupancy of 53.7%, although this is lower than the pre-pandemic levels, it indicates a stable demand.

The average daily rate (ADR) for vacation rentals in Maui County has been on the rise, standing at $377 in April 2024, which is a significant increase of 52.3% compared to 2019. This upward trend in ADR suggests that despite lower occupancy rates, the sector is maintaining its economic viability and attractiveness to travelers. These metrics highlight the ongoing recovery and potential for growth in Wailuku's short-term rental market.

Short Term Regulations

Short-Term Rental Regulations in Wailuku, Hawaii for 2024

State and County-Level Regulations

General Regulations

  • Zoning Requirements: Short-term rentals must be located in specific zones such as Waikiki and resort-commercial zones to be considered legal. Properties in residentially zoned neighborhoods are subject to a minimum stay of 6 months.
  • County Authority: Hawaii counties have been given the authority to regulate housing and potentially phase out short-term rentals. Counties can redefine their zoning ordinances and compel short-term rentals to become long-term rental housing.

Enforcement and Penalties

  • Compliance Deadline: New regulations are set to take effect on January 1, 2025, for some areas, with fines of $10,000 per day for non-compliance.

Maui-Specific Regulations

Phase-Out of Short-Term Rentals

  • Affected Areas: Approximately 7,000 short-term rentals in apartment-zoned districts, primarily in South and West Maui, are proposed to be phased out. This includes properties on the "Minatoya List".
  • Effective Dates:
  • West Maui: Phase-out effective July 1, 2025
  • Rest of Maui County: Phase-out effective January 1, 2026.

Exemptions

  • Hotel-Zoned Areas: Properties in areas zoned for hotel use or partially zoned as hotels are exempt from the phase-out and can continue to operate as short-term rentals.

Economic and Social Considerations

  • Economic Impact: The phase-out aims to address the housing crisis, but opponents argue it could lead to economic damage, business closures, and job losses.
  • Alternative Uses: The goal is to convert these properties into long-term housing for residents, although there are concerns about the feasibility and practicality of such conversions.

Approval Process

  • Planning Commission: The Maui Planning Commission has voted unanimously to recommend the phase-out bill to the Maui County Council for final approval.
  • County Council: The proposal will be submitted to the County Council with recommendations from the planning commissions, and the Council will have the final decision-making authority.
Neighborhood Performance

Top Airbnb Revenue-Generating Neighborhoods in Wailuku, Hawaii

1. Sugar Beach and Ma'alaea Harbor Area

  • Average Daily Rate: Around $295-$304
  • Annual Revenue: Up to $78,865
  • Appeal: This area is highly appealing due to its oceanfront properties, stunning views of Haleakala, and proximity to Ma'alaea Harbor. Guests can enjoy activities like whale watching, surfing, and paddleboarding. The area also features well-maintained condos with amenities such as pools, Jacuzzis, and BBQ areas.

2. Central Wailuku

  • Average Daily Rate: Approximately $165
  • Annual Revenue: Around $49,476
  • Appeal: Central Wailuku is attractive for its central location, making it easy to access Wailuku town and other popular destinations like Kihei, Lahaina, and the North Shore. Guests appreciate the serene and beachy decor, along with the convenience of being close to local attractions and amenities.

3. Beachfront Condos along the North Shore

  • Average Daily Rate: Around $295-$304
  • Annual Revenue: Up to $78,865
  • Appeal: These beachfront condos offer direct ocean views, spacious living areas, and fully stocked kitchens. Guests enjoy the romantic and luxurious setting, ideal for families and couples. The area is also known for its long, undeveloped beaches and easy access to outdoor activities like swimming, paddleboarding, and surfing.

4. Ma'alaea and Turtle Cove Area

  • Average Daily Rate: Approximately $295
  • Annual Revenue: Up to $78,865
  • Appeal: This area is popular for its oceanfront condos with views of Ma'alaea Bay and the opportunity to see humpback whales and Hawaiian Green Sea Turtles. Guests appreciate the proximity to boats, the Maui Ocean Center Aquarium, and local shops and restaurants.

These neighborhoods in Wailuku, Hawaii, are highly sought after by guests due to their combination of stunning natural beauty, convenient locations, and a range of amenities that enhance the vacation experience.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Wailuku, Hawaii

1. Embrace Tropical and Local Themes

  • Incorporate tropical-themed decor featuring light, airy colors and natural materials to reflect the vibrant surroundings of Hawaii.
  • Use local elements such as Hawaiian art, bamboo furniture, and earth-toned accents to enhance the guest experience and create a distinctive atmosphere.

2. Focus on Comfort and Functionality

  • Ensure living spaces are welcoming and adaptable for different types of guests, including families, couples, and solo travelers.
  • Invest in high-quality bedding, comfortable seating, and functional layouts to maximize guest comfort.
  • Equip kitchens and bathrooms with practical layouts and storage solutions that prioritize ease of use.

3. Highlight Scenic Views and Outdoor Spaces

  • Opt for properties with scenic ocean views or proximity to beaches and recreational activities.
  • Create defined outdoor areas that invite guests to relax and enjoy Hawaii’s natural beauty, such as patios, gardens, or BBQ areas.

4. Incorporate Modern Amenities

  • Provide modern kitchens with fully stocked appliances, including convection toaster ovens, microwaves, and coffee makers.
  • Include amenities like pools, hot tubs, central air conditioning, and in-condo washer/dryers to enhance the guest experience.

5. Use High-Quality and Durable Furnishings

  • Avoid cheap, generic furniture from big-box stores; instead, opt for higher-end, durable pieces that reflect the local style.
  • Choose 100% cotton sheets and duvet covers for comfort and ease of maintenance.

6. Add Local Charm and Cultural Elements

  • Incorporate local artwork, handcrafted accessories, and tropical-inspired color palettes to create an emotional connection between guests and the property.
  • Reflect Hawaii’s unique culture and natural beauty through subtle design choices, such as indoor plants and rustic wooden accents.

7. Optimize Space for Maximum Use

  • Utilize smart layouts to make small spaces feel spacious and luxurious.
  • Incorporate flexible furniture solutions like sleeper sofas or modular seating to cater to groups of varying sizes.

8. Ensure Attention to Detail in Photography

  • Present your property with cohesive, well-photographed interiors to stand out on online platforms.
  • Highlight the care and attention to detail in your design to attract potential guests.

9. Consider Eco-Friendly and Sustainable Options

  • Offer eco-friendly accommodations to appeal to guests who aim to immerse themselves in the natural beauty of the area.
  • Use materials and furnishings that are sustainable and resistant to Hawaii’s unique environmental conditions, such as humidity and salt air.

10. Create a Seamless Blend of Style and Function

  • Ensure that the decor reflects local charm without overwhelming guests from different backgrounds.
  • Balance modern comfort with traditional Hawaiian elements to create a uniquely local experience.
Insider Tips

Discovering Wailuku, Hawaii: Local Attractions and Insider Tips

Local Attractions

Natural Wonders

  • ʻIao Valley State Park and Kepaniwai Heritage Gardens: Explore the historic valley, home to the iconic ʻIao Needle and a site of significant Hawaiian history. Note: Check for any closure updates due to maintenance projects.
  • Waihe‘e Ridge Trail: Hike this 2.5-mile out-and-back trail for stunning views of the emerald vegetation. Early morning hikes are recommended for cooler temperatures.

Cultural and Historical Sites

  • Bailey House (Hale Ho‘ike‘ike): Visit this museum to see the largest collection of Hawaiian artifacts on the island and enjoy workshops and events.
  • Nisei Veterans Memorial Center: Learn about the courageous nisei soldiers who served in World War II and their significant contributions to U.S. history.
  • Kaʻahumanu Church: A historic church that is part of the "Rediscover Wailuku" walking tour.
  • Pihana Kalani Heiau: An ancient Hawaiian temple site included in the "Rediscover Wailuku" walking tour.

Local Eateries and Shops

  • Sam Sato’s: Enjoy traditional dry mein noodles at this local institution since 1933. Be prepared for long lines.
  • A Saigon Cafe: Savor Southeast Asian cuisine at this highly-recommended restaurant.
  • Wailuku Coffee Company: A great spot to perk up and enjoy local coffee.
  • Native Intelligence: A cultural resource center offering handcrafted items by local artisans.

Entertainment and Activities

  • Iao Theater: Catch a live performance at this historic theater, the oldest standing theater on Maui.
  • Maui Tropical Plantation: Explore the plantation, enjoy ziplining, and visit the Cafe O’lei at the Mill House for dining and coffee.
  • Maui Swap Meet: Shop for local crafts, jewelry, and try various Maui foods at this weekly event.

Insider Tips

Events and Festivals

  • First Friday Town Party: Visit Wailuku on the first Friday of the month for a town party filled with music, art, children’s activities, and more.

Hidden Gems

  • HI Thai Food Truck: Located at 91 N. Market, this truck serves some of the best Thai food on the island.
  • Request Music: An old-school record shop with a vast collection of records in its basement.

Local Experiences

  • Rediscover Wailuku Walking Tour: Take this tour to explore over 23 historical and cultural attractions in Wailuku.
  • Market Street: Stroll through this charming street lined with local shops, antique stores, thrift shops, and unique eateries.

By sharing these attractions and tips, your guests can experience the rich history, vibrant culture, and natural beauty that Wailuku, Hawaii, has to offer.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Wailuku, Hawaii

To ensure a smooth and enjoyable experience for both you and your guests, here are some practical tips for running a successful short-term rental business in Wailuku, Hawaii:

Noise Regulations and Quiet Hours

Inform your guests about noise regulations and quiet hours to maintain a respectful environment for neighbors. Include clear guidelines in your digital and physical house manual, emphasizing the importance of adhering to these rules to avoid any potential fines or complaints.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should be easily accessible to guests, either in the rental property or via a digital link provided in the welcome message.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with a unique access code and clear instructions on how to enter the property. This not only enhances convenience but also reduces the likelihood of lost keys or access issues.

Parking Instructions with Photos

Ensure that guests know where to park by providing detailed parking instructions accompanied by photos. This helps avoid confusion and potential parking violations, making the arrival process smoother for your guests.

By implementing these strategies, you can enhance guest satisfaction, reduce potential issues, and maintain a positive reputation for your short-term rental business in Wailuku, Hawaii.

Local Vendors

Here is a brief list of house cleaning, and related services providers in Wailuku, Hawaii:

House Cleaning Services

  • Maui Pro Cleaners:
  • Offers commercial, janitorial, real estate, disinfecting, window, stone and tile floor, and event cleaning services.
  • Known for quality cleaning and excellent customer service.

  • The People Who Clean (PWC):

  • Provides home, condo, office, and commercial cleaning services.
  • Available for one-time or ongoing contract services with fast, friendly, and free estimates.
  • Serves various islands including Maui, with an office address in Wailuku.

Additional Resources

  • Care.com:
  • Lists multiple affordable house cleaning services and individual cleaning professionals in Wailuku, with rates starting at $17.75/hr.

  • Angie's List:

  • Provides reviews and ratings for various house cleaners in Wailuku, helping you choose the right service.

Note

While the listed services primarily focus on cleaning, some may offer additional maintenance or repair services, but this is not explicitly stated. For specific repair or maintenance needs, additional providers might be necessary.

Management fees

Short-Term Rental Management Fees in Wailuku, Hawaii: A Comprehensive Guide

In Wailuku, Hawaii, managing a short-term rental property can incur management fees that typically range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often around 25% for short-term rentals.

Basic services, such as tenant screening and financial record-keeping, may be available at lower rates, usually around 10% of the gross monthly rent. Additionally, property owners may need to consider extra fees for services like deep cleaning, repairs, and design or linen start-up costs, which can vary based on the property management company and the specific needs of the property. Understanding these fee structures is crucial for property owners to ensure they are getting the best value for their investment.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Wailuku should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Wailuku.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Hawaii