Airbnb & VRBO Performance in Wailea Hawaii.

RedAwning offers vacation rental property management for busy vacation rental owners and Airbnb hosts. Starts at 10% of revenue.
Schedule a call
Call or text 415-941-5206

Wailea, Hawaii: Airbnb & VRBO Vacation Rental Market Overview

In Wailea, Hawaii, the short-term rental market is seeing robust supply growth, with a significant increase in available unit nights, such as a 56.5% rise in August 2024 compared to the previous year, and elevated average daily rates, reflecting a strong and resilient tourism sector.

Market overview

Strong Recovery in Wailea, Hawaii's Short-Term Rental Market

Despite recent challenges, the short-term rental market in Wailea, Hawaii, is showing signs of robust recovery. As of August 2024, Wailea/Kīhei, a key area within Maui County, reported a significant supply of vacation rental unit nights, with 125,551 available nights, contributing substantially to Maui County's overall supply. The demand for these units has also seen a notable increase, with a 57.2% rise in unit demand for Maui County compared to the previous year. While the occupancy rate for Maui County vacation rentals stood at 47.7%, the average daily rate (ADR) for the area has seen a considerable boost, reaching $370.35 in August 2024, up 18.7% from the same month last year. This growth indicates a healthy and resilient market, attracting visitors and supporting local economic activity.

Short Term Regulations

Short-Term Rental Regulations in Wailea, Hawaii for 2024

State and County-Level Regulations

  • County Authority to Regulate: Hawaii state law (SB2919) gives counties the power to regulate the time, place, manner, and duration of short-term rentals (STRs), including the authority to phase them out through zoning regulations in residential and agricultural zones.

Maui County Specific Regulations

  • Phase-Out of STRs in Apartment-Zoned Areas: Maui County is proposing to phase out approximately 7,000 short-term rentals in apartment-zoned districts. This includes properties on the "Minatoya List," which are primarily located in South and West Maui.
  • West Maui: Phase-out effective July 1, 2025.
  • Rest of Maui County: Phase-out effective January 1, 2026.

Zoning and Exemptions

  • Hotel-Zoned Areas Exempt: Properties in areas zoned for hotel use are not affected by the new regulations. This includes many resort properties in Wailea.
  • Minatoya List Properties: Properties on the Minatoya List, which were previously allowed to operate as short-term rentals, will be subject to new restrictions and potential phase-out.

Taxation and Registration

  • Tax Obligations: STR income is subject to state and county transient accommodations tax (TAT) and general excise tax (GET). Hosts must register with the state’s Department of Taxation and file tax returns. They cannot pass these responsibilities to platforms like Airbnb and Vrbo in Hawaii.

Local Amendments and Simplifications

  • Simplification Efforts: The Hawaiʻi County Council and other counties are working to simplify the registration process for STRs, including removing certain requirements such as submitting floor plans and meeting current construction code requirements.

Impact on Visitors

  • Alternative Accommodations: Visitors can still choose accommodations within hotel-zoned areas, which are not affected by the phase-out of STRs in apartment-zoned districts.
Neighborhood Performance

Top Revenue-Generating Neighborhoods for Airbnb in Wailea, Hawaii

1. Wailea Ekolu

  • Appeal: Located in the heart of the luxury resort community of Wailea, this neighborhood offers stunning ocean views, particularly of Molokini, and is close to the Wailea Blue Golf Course. Guests can enjoy fully renovated condos with private lanais, perfect for witnessing humpback whales during whale season.

2. Grand Champions at Wailea

  • Appeal: This neighborhood is renowned for its incredible ocean views and contemporary Hawaiian decor. Condos here are often newly renovated, offering amenities like outdoor dining sets and proximity to The Shops of Wailea and the Wailea Blue Golf course.

3. Wailea Ekahi Village

  • Appeal: Known for its lush landscaping and peaceful atmosphere, Wailea Ekahi Village is a favorite among couples and families. It offers ground-floor units with private lanais, steps away from the oceanfront pool and Keawakapu Beach. The area is ideal for romantic retreats and family vacations.

4. Wailea Elua Village

  • Appeal: This beachfront section of Wailea is highly rated for its modern renovations, ocean views, and convenient access to world-class beaches, shopping, and golfing. Guests appreciate the luxurious amenities and the tranquil setting.

5. Kihei (adjacent to Wailea)

  • Appeal: Although technically in Kihei, many condos here are just a short walk from Wailea’s amenities. They offer spectacular oceanfront locations, direct beach access, and modern renovations. Guests enjoy the proximity to beaches like Keawakapu Beach and the vibrant local community.

These neighborhoods are highly appealing due to their combination of luxurious amenities, stunning ocean views, and convenient access to beaches, golf courses, and shopping centers, making them ideal for both romantic getaways and family vacations.

Meet with a revenue advisor
Design Tips

Creating an Inviting Wailea, Hawaii Airbnb: Design and Furnishing Tips

Local and Cultural Touches

  • Incorporate Hawaiian-themed decor, artwork, and local products to give guests a genuine taste of the island's charm.
  • Use local handicrafts and artwork that reflect the destination’s culture and heritage.

Wellness and Amenities

  • Add a small gym area, yoga mats, or a meditation corner for guests interested in wellness activities.
  • Provide pet-friendly amenities such as pet beds, food bowls, and a fenced-in yard if applicable.

Ambiance and Comfort

  • Create a relaxing and indulgent atmosphere with comfortable and high-quality furnishings, plush bedding, and luxurious amenities.
  • Use light, trendy paint colors to make the space look more spacious and inviting.
  • Add thoughtful details like scented candles, soothing music, or a collection of books and games.

Functional and Welcoming Spaces

  • Design an inviting and functional entryway with items like mirrors, baskets for keys and shoes.
  • Ensure each room has a distinct theme or vibe, such as a soft, bohemian vibe or a modern surf feel.
  • Create a welcoming basket with local goodies, toiletries, or a guidebook filled with insider tips and recommendations.

Outdoor and Leisure Amenities

  • If possible, include a private swimming pool or access to a communal pool to enhance the guest experience.
  • Provide beach gear such as chairs, umbrellas, and snorkeling equipment, especially if the property is near the beach.

Cleanliness and Maintenance

  • Maintain a clean and well-maintained property, ensuring everything is in excellent working order. Pay attention to details like fresh linens and spotless bathrooms.

Guest-Friendly Amenities

  • Offer high-speed internet, cable or streaming services, and other amenities that anticipate guests’ needs.
  • Include a fully stocked kitchen with high-end appliances and essentials like coffee and tea.

Personalized Touches

  • Personalize the space by adding elements that reflect the local culture and create a sense of authenticity. Consider themes that are consistent throughout the property.
  • Add local travel guides and encourage guests to share their experiences on social media using a specific hashtag.
Insider Tips
Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Wailea, Hawaii

To ensure a smooth and enjoyable experience for both you and your guests, here are some practical tips for running a successful short-term rental business in Wailea, Hawaii:

Noise Regulations and Quiet Hours

Inform your guests about noise regulations and quiet hours to maintain a peaceful environment. Include this information in your digital and physical house manual to avoid any misunderstandings. This helps in respecting the neighborhood and preventing potential complaints.

Creating a Comprehensive House Manual

Develop a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important information about the property. This manual should cover everything from appliance usage to emergency contact details, ensuring guests have all the information they need at their fingertips.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide clear instructions on how to use the smart locks and include parking instructions with photos to help guests navigate the property easily.

Additional Tips

  • Ensure your property is well-maintained by hiring professional cleaning and maintenance services.
  • Use management and accounting software to automate tasks and keep everything organized.
  • Respond promptly to guest inquiries and maintain open communication throughout their stay.
  • Stay updated on local regulations, including any changes in zoning laws or tax obligations, to avoid fines and ensure compliance.

By implementing these strategies, you can enhance the guest experience, reduce potential issues, and build a successful and sustainable short-term rental business in Wailea, Hawaii.

Local Vendors

Here is a brief list of house cleaning providers in or serving the Wailea, Hawaii area:

House Cleaning Providers

Kihei Clean

  • Offers boutique residential cleaning, vacation rental cleaning, and move out cleaning services.
  • Primary service area includes Kihei, Maui Meadows, Wailea, and Makena.

Maui Cleaning Care

  • Provides residential, commercial, and post-construction cleaning services.
  • Services include basic cleaning, deep cleaning, and additional specialized services.
  • Licensed, bonded, and insured; offers free on-site estimates.

Hawaii Natural Clean

  • Offers eco-friendly deep cleaning, residential cleaning, vacation rental cleaning, carpet cleaning, and post-construction cleaning.
  • Serves the islands of Oahu and Maui, including areas near Wailea.

The People Who Clean (PWC)

  • Provides home, condo, office, and commercial cleaning services.
  • Serves all major islands in Hawaii, including Maui, and offers one-time and ongoing contract services.
Management fees

Wailea, Hawaii Short-Term Rental Management Fees: A Comprehensive Overview

In Wailea, Hawaii, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, which handle all aspects including guest communication, marketing, and maintenance, tend to charge fees on the higher end of this spectrum, often between 20% to 30% of the revenue.

In contrast, basic services or half-service management, where the owner handles some tasks such as cleaning and guest communication, may incur lower fees, starting at around 10%. Additional fees can also apply for services like cleaning, repairs, or design enhancements. These fees are usually transparent and billed directly to the owner, ensuring full accountability and transparency in the management process.

Meet with an advisor

Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Wailea should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Wailea.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
Schedule a call

⇤ Airbnb Statistics for Hawaii