In Ventura, California, the short-term rental market remains robust, with a median occupancy rate of 71%, an average daily rate of $235, and an average annual host income of $56,000, indicating a stable and profitable investment opportunity.
Thriving Short-Term Rental Market in Ventura, California
Ventura, California, is experiencing a robust and profitable short-term rental market. With a median occupancy rate of 71%, Ventura stands out as a highly desirable destination for both hosts and guests. The average daily rate for short-term rentals in the area is an impressive $235, contributing to an average annual host income of $56,000. This strong demand, coupled with lenient local regulations, makes Ventura an attractive location for investors in the short-term rental sector. The peak month of July further highlights the city's appeal, especially during the summer season when a minimum 7-day stay rule is in effect, ensuring consistent and lucrative bookings.
Short-Term Rental Regulations in Ventura, California for 2024
General Definitions and Requirements
- Short-Term Rental Definition: Rentals lasting 30 consecutive days or less.
- Permit Requirements:
- In unincorporated Ventura County: Temporary Rental Unit (TRU) permit from the County Resource Management Agency (RMA).
- In the City of Ventura: Short-Term Vacation Rental (STVR) permit and an active City of Ventura business license.
Licensing and Permitting
- TRU Permit (Unincorporated Areas):
- Completed TRU Permit Application form
- Site plan and floor plan
- Proof of property ownership or authorization
- Nuisance Response Plan with 24/7 contact
- Transient Occupancy Tax (TOT) Registration Form
- County Business Tax Certificate
- Initial inspection of the property
- Non-refundable application fee of $400.
- STVR Permit (City of Ventura):
- STVR Permit Application
- Business License Application
- Nuisance Response Plan Form
- Surety Bond or a copy of the STVR lease agreement
- Annual renewal of the business license and STVR permit.
Occupancy and Use Restrictions
- Occupancy Limits:
- Limited to 2 persons per bedroom, up to 5 bedrooms, plus 2 additional people.
- Quiet Hours:
- Observed from 10pm-7am with no outdoor amplified music during those times.
- Minimum Stay Requirements (City of Ventura):
- Minimum 7-night stay from the second Friday in June to the last Friday in August; otherwise, a minimum of 2 nights no more than once in any consecutive 7-day period.
Taxes and Fees
- Transient Occupancy Tax (TOT):
- 8% in unincorporated areas and 10% in the City of Ventura. Hosts are responsible for collecting and remitting this tax unless the booking platform does so on their behalf.
Performance Standards and Compliance
- Nuisance Response Plan:
- Property owners must have a 24/7 contact able to respond within 1 hour (unincorporated areas) or 45 minutes (City of Ventura).
- Compliance with Regulations:
- Owners must ensure renters and guests comply with performance standards, including noise restrictions and parking information.
Additional Regulations
- Price Transparency:
- As of July 1, 2024, hosts and platforms must disclose the full price of a booking, including cleaning fees and other charges, but excluding taxes. Violations can result in a $10,000 penalty.
- Security Deposits:
- Capped at one month's rent as per state law (AB 12).
- Accessory Dwelling Units (ADUs):
- In the City of Ventura, ADUs and primary dwelling units cannot be rented for short-term stays; they must be rented for terms longer than 30 days.
Enforcement
- Complaint-Driven Enforcement:
- Enforcement is often complaint-driven, with fines ranging from $100 to $1,000 per day for violations.
- Reporting Violations:
- Violations can be reported directly to the property manager or owner, or through the city or county contact numbers.
Top Neighborhoods Generating Airbnb Revenue in Ventura, California
1. Downtown Ventura
- Appeal: Downtown Ventura is highly appealing due to its proximity to the beach, great surf spots, the Botanical Garden hiking trail, and the famous Ventura Cross. Guests can walk to numerous dining options, bars, and trendy coffee shops, making it an ideal location for couples, solo adventurers, business travelers, and families.
2. Ventura Harbor
- Appeal: Ventura Harbor offers a serene beach setting with easy access to the pier, beach, and various restaurants and shops. The area is known for its ocean views, sunsets, and a mix of boho and mid-mod architectural styles, creating a cozy and relaxing atmosphere for guests.
3. Midtown Ventura
- Appeal: Midtown Ventura is attractive for its residential charm and central location. Guests can enjoy fully equipped studios and cottages with expansive outdoor patios, gas BBQ grills, and luxury linens. The area is close to the beach, downtown Ventura, and other nearby attractions like Ojai and Santa Barbara.
4. Ventura Keys
- Appeal: The Ventura Keys neighborhood is popular for its beachfront townhouses and apartments. Guests appreciate the walking distance to the Pacific Ocean, as well as the proximity to amenities like Starbucks, grocery stores, and restaurants. This area is perfect for those who love sunbathing, surfing, paddleboarding, and biking.
5. Silver Strand
- Appeal: Silver Strand is a favorite among guests due to its beachfront properties, many of which are pet-friendly and offer direct access to the beach. The area features cozy beach houses, bungalows, and cottages with amenities like fire pits, BBQs, and ocean views, making it ideal for families and couples seeking a relaxing beach vacation.
These neighborhoods are highly sought after due to their combination of beach access, central locations, and a range of amenities that cater to different types of travelers.
Creating an Inviting Ventura Airbnb: Design and Furnishing Tips
To craft an Airbnb in Ventura, California, that is both inviting and reflective of the city's unique style, consider the following tips:
Entryway
- Design the entryway to make a strong first impression. Ensure it feels welcoming and special.
- Add simple yet thoughtful touches such as a clean and stylish mat, a small console table, and some decorative elements that reflect the coastal vibe of Ventura.
Living Room
- Lighting Control: Install lamps and dimmer switches to create a versatile and cozy atmosphere.
- Comfortable Seating: Include plush blankets, pillows with different fill options, and a pouf for guests to put their feet up.
- Occasional Tables: Ensure there are enough tables for guests to place their drinks and other items.
- Layout: Arrange the furniture to facilitate conversation and different activities, such as watching TV or playing games. Consider adding swivel chairs and a cozy reading nook.
Bedroom
- Quality Bedding: Offer high-quality bedding options, including extra layers stored in the closet for guest convenience.
- Pillows: Provide two sleeping pillows per guest with different fill options (e.g., foam-filled, down alternative).
- Temperature Control: Install ceiling fans or other temperature control features.
- Bedside Tables and Lamps: Ensure each guest has a bedside table with a lamp, ideally with USB ports or wireless charging features.
- Blackout Shades: Use blackout shades to cater to different sleep preferences.
Kitchen
- Fully Equipped: Ensure the kitchen is fully equipped with necessary appliances and utensils.
- Cozy Dining Area: Create a welcoming dining space with a round table and linens.
Outdoor Spaces
- Utilize Natural Views: If possible, design the space to maximize views of the ocean or surrounding landscape.
- Outdoor Amenities: Include features like BBQs, fire pits, and heated pools to enhance the outdoor living experience.
- Comfortable Seating: Add comfortable outdoor seating and decorative lighting to create an inviting al fresco dining area.
General Design Elements
- Modern and Coastal Touches: Blend modern design elements with coastal touches to reflect Ventura's unique style.
- Neutral Palettes: Use neutral color palettes accented by bold colors to create visual interest.
- Sustainable Materials: Incorporate sustainable materials to appeal to environmentally conscious guests.
- Vintage Accents: Add vintage accents to combine old-world charm with modern functionality.
Technology and Amenities
- Wi-Fi Access: Ensure reliable Wi-Fi access for guests.
- Smart TVs and Entertainment: Provide Smart TVs and other entertainment options to keep guests engaged.
- Workspaces: For professional travelers, include workspaces with desks and ergonomic chairs.
By incorporating these tips, you can create an Airbnb in Ventura that is not only inviting but also reflective of the city's unique coastal charm.
Discover Ventura, California: Local Attractions and Insider Tips for Your Guests
Top Local Attractions
Beaches and Coastal Spots
- San Buenaventura State Beach: Enjoy two miles of downtown shoreline and the iconic 1,600-foot Ventura Pier. Perfect for sunset strolls and beach activities.
- Surfers Point at Seaside Park: A popular spot for surfers and hosts various events like the Ventura Wine Walks and St. Patrick’s Day Parade.
- Emma Wood State Beach: Another beautiful beach with scenic views and outdoor activities.
- Marina Park: A family-friendly park with a beachfront playground, fishing dock, and picnic facilities. Great for kids and dog owners.
Historical and Cultural Sites
- Mission San Buenaventura: Explore this historic mission, one of California’s twenty-one missions along El Camino Real. Open daily from 10:00 am to 5:00 pm.
- Museum of Ventura County: Features revolving exhibits and a great place to learn about the local history and culture.
Outdoor Activities
- Ventura Botanical Gardens: Hike through the gardens and enjoy stunning ocean views. Easy trails suitable for families with little kids.
- Ventura River Parkway Trail: Perfect for hiking and biking with breathtaking seascapes and quiet oak glens.
- Channel Islands National Park: Accessible via Island Packers from Ventura Harbor, offering hiking, kayaking, diving, and camping opportunities. Known as “North America’s Galápagos”.
Water Activities
- Ventura Harbor Village: Offers harbor cruises, stand-up paddle boarding, kayaking, and whale watching. Also a great place for shopping and fresh seafood.
- Ventura Pier: A landmark for anglers, photographers, and sunset enthusiasts. Extend your walk along the Ventura Promenade for more ocean views.
Family-Friendly Fun
- Ventura Harbor Village: Includes beach volleyball courts, boat rentals, and a carousel. Great for family outings.
- Ventura Promenade Beach Playground: Located near the pier, this playground is perfect for kids to enjoy while parents relax on the beach.
Insider Tips
Dining and Nightlife
- Fresh Seafood: Enjoy fresh seafood at Ventura Harbor Village, with options ranging from fried lunch baskets to upscale dinner entrees.
- Craft Breweries and Wineries: Ventura has a vibrant scene of craft breweries and wineries. Check out places like Eric Ericsson’s Fish Co and MadeWest Brewing Co.
Pet-Friendly Activities
- Dog-Friendly Beaches and Parks: Ventura is highly dog-friendly, with many beaches and parks, including Marina Park, that welcome pets.
Local Events
- Ventura Wine Walks: Participate in wine walks and other local events at Surfers Point at Seaside Park.
- Holiday Events: Ventura hosts various holiday events, including the Holiday Tree Lighting and Halloween activities.
Tips for Exploring
- Use the Robert J. Lagomarsino Visitor Center: For detailed information about the Channel Islands before your trip.
- Walkability: Ventura is highly walkable, with a compact main street and many attractions within walking distance.
By sharing these attractions and tips, you can ensure your guests have a memorable and enjoyable stay in Ventura, California.
Practical Tips to Run a Successful Short Term Rental Business in Ventura, California
To operate a successful short-term rental business in Ventura, California, several practical tips can help you navigate the local regulations and enhance the guest experience.
Noise Regulations and Guest Communication
Ensure compliance with Ventura's noise regulations by informing guests about the quiet hours between 10 PM and 7 AM. Include this information prominently in your rental agreement and in a digital or physical house manual. This manual should also outline other key rules, such as prohibitions on loud parties and social events during quiet hours, as mandated by the San Buenaventura Municipal Code.
Comprehensive House Manual
Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important details. This manual should cover everything from trash pick-up days to the proper use of appliances, helping guests navigate the property smoothly and reducing the likelihood of issues.
Simplified Check-in Process
Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. This not only enhances guest convenience but also reduces the administrative burden on you. Ensure that the smart lock instructions are clearly outlined in the house manual.
Parking Instructions with Photos
Provide clear parking instructions, accompanied by photos, to help guests understand the available parking options and any specific rules or restrictions. This is particularly important in Ventura, where on-street parking limitations must be communicated to tenants.
By following these tips, you can ensure your short-term rental business in Ventura operates smoothly, complies with local regulations, and offers a positive experience for your guests.
Here is a brief list of house cleaning providers in Ventura, California:
House Cleaning Providers in Ventura, California
Marching Maids
- Offers various house cleaning services including apartment, condo, townhouse, and residential cleaning.
- Provides additional services like laundry, dish washing, window cleaning, and post-construction cleaning.
- Located at 701 E Santa Clara St Ste 27B, Ventura, CA 93001.
Molly Maid
- Provides customized cleaning plans with no contracts and a 24-hour warranty.
- Services include one-time and scheduled regular cleaning.
- Backed by the Neighborly Done Right Promise.
Merry Maids
- Offers expert cleaning services with 40 years of industry experience.
- Provides customized cleaning plans to restore balance to your life.
- Contact them for a free estimate.
Maid Brigade
- Specializes in environmentally-friendly cleaning using their PUREcleaning® system.
- Serves various areas in Ventura County, including Camarillo, Ojai, and Oxnard.
- Located at 4411 Dupont Ct., Suite 110, Ventura, CA 93003.
Aloha Maids
- Acts as a house cleaning referral agency offering weekly, bi-weekly, or one-time housekeeping services.
- Serves Ventura County with a focus on reliable and trustworthy cleaners.
Managing Short-Term Rentals in Ventura, California: Understanding Fees and Services
In Ventura, California, the management fees for short-term rentals can vary significantly, ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, and maintenance, typically falls on the higher end of this spectrum. These services ensure that all aspects of the rental are handled professionally, from attracting guests to managing day-to-day operations. On the other hand, basic services that may only include lease administration or tenant placement will generally be less expensive. Additionally, property owners may incur extra fees for services like cleaning, repairs, or design enhancements, which can further impact the overall cost of managing a short-term rental property in Ventura County.