Airbnb & VRBO Performance in Valencia California.

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Valencia, California: Airbnb & VRBO Vacation Rental Market Overview

Despite some seasonal fluctuations, Valencia, California, remains a vibrant and thriving short-term rental market, characterized by high demand for family-friendly and business accommodations, with opportunities for hosts to stand out through unique amenities and capitalize on the area's year-round attractions and events.

Market overview

Thriving Short-Term Rental Market in Valencia, California

Valencia, California, continues to showcase a robust and vibrant short-term rental market, despite some national trends indicating a slight decline in occupancy. In Valencia, the peak season, which spans from late spring through the summer months, sees high demand driven by popular attractions like Six Flags Magic Mountain and the Santa Clarita Valley, resulting in higher occupancy rates and rental prices.

While national data indicates a 2% lower calendar occupancy in August 2024 compared to the previous year, Valencia's unique blend of outdoor adventure and urban sophistication helps maintain a steady demand. The average daily rate (ADR) for short-term rentals has remained relatively stable, with rates in the late fall season pacing slightly ahead of last year, indicating a positive trend as the market approaches pre-pandemic levels.

With its year-round mild climate and a variety of local events, Valencia attracts a diverse range of guests, including families and business travelers, ensuring a consistent and strong demand for short-term rentals throughout the year. Properties that offer amenities such as private pools, high-speed Wi-Fi, and fully equipped kitchens continue to stand out and thrive in this competitive market.

Short Term Regulations

Short-Term Rental Regulations in Valencia, California for 2024

General Requirements

  • Jurisdiction: Valencia falls under the jurisdiction of Los Angeles County, which imposes various regulations on short-term rentals.

Licensing and Registration

  • Short-Term Rental Permit: Hosts must obtain a short-term rental permit to operate a short-term rental property.
  • Business License: Hosts need to apply for a business license specific to short-term rentals and register their properties with the city.

Taxation

  • Transient Occupancy Tax (TOT): Hosts are required to collect a TOT from guests, currently set at 12% of the listing price, including any cleaning fees for reservations 30 nights and shorter.

Zoning and Land-Use

  • No Specific Land-Use Restrictions: There are currently no specific land-use restrictions on short-term rentals in Valencia, allowing them to operate without special zoning designations.

Hosting Regulations

  • Primary Residence Requirement: For certain types of rentals, hosts must reside on the property during the guests' stay, although there are some exceptions and specific rules for un-hosted stays.
  • Annual Rental Day Limits: State law limits short-term rentals of primary residences to no more than 120 days per year.

Safety and Compliance

  • Safety Standards: Hosts must comply with required safety and health standards.
  • Noise and Parking Regulations: Hosts must adhere to rules regarding noise, parking, and occupancy limits.

Prohibitions

  • Disruptive Parties and Events: The county has a strict policy against disruptive parties and events, with violations potentially resulting in hefty fines or permit revocation.
  • Non-Owner Occupied Rentals: The Home-Sharing Ordinance limits the potential for non-owner occupied rentals by requiring hosts to live on the property during guests' stays.

Guest Occupancy

  • Occupancy Limits: There are specific guest occupancy limits, such as no more than 2 persons per bedroom plus two, with a maximum occupancy of 12 persons.

Registration and Application Process

  • Registration Number: Hosts must obtain a transient occupancy registration number and display it in all listings.
  • Comprehensive Registration: Hosts need to go through a comprehensive registration and application process, including providing proof of insurance, a floor plan, and adherence to safety regulations.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Valencia, California

1. Valencia

  • Appeal: Valencia is a highly sought-after area due to its central location and access to various amenities. Guests favor rentals here because of their proximity to Six Flags Magic Mountain, Westfield Valencia Town Center, and other local shopping, dining, and entertainment options. Properties like the "Valencia CA Stunning 3100+sqft, 5 Bed/5Bath home" and "Luxury Resort Style Condo Valencia!" are highly rated for their cleanliness, location, and resort-like amenities.

2. Canyon Country

  • Appeal: Canyon Country is appealing due to its scenic views and close proximity to Castaic Lake and Six Flags Magic Mountain. Rentals such as the "Private Cozy 2 BR Cabin Style w/ Incredible Views" and "Airy Top Floor Condo, Walk To Restaurants & Stores" are popular for their tranquil settings, modern amenities, and easy access to local attractions.

3. Newhall

  • Appeal: Newhall is attractive to guests because of its family-friendly environment and proximity to Magic Mountain, Cal Arts, and various parks. The "Magical Home in Santa Clarita/Newhall" is a favorite among families and couples due to its spacious bedrooms, hideabed in the living room, and excellent walking and biking trails.

4. Castaic

  • Appeal: Castaic is popular for its quiet neighborhoods and proximity to Castaic Lake and Six Flags Magic Mountain. Rentals like the "Private Tiny Home by Magic Mountain&Lake" and "Family Home Guesthouse - Near Magic Mountain!" are highly rated for their luxury appliances, private settings, and convenient location.

Why These Neighborhoods Are Appealing

  • Location: Proximity to major attractions such as Six Flags Magic Mountain, Castaic Lake, and shopping centers like Westfield Valencia Town Center.
  • Amenities: Many rentals offer resort-like amenities, including pools, gyms, BBQ areas, and dedicated workspaces.
  • Cleanliness and Reviews: These neighborhoods have a high concentration of top-rated rentals with excellent guest reviews, ensuring cleanliness and comfort.
  • Family-Friendly: Many properties are designed to be family-friendly, with spacious rooms, hideabeds, and access to parks and walking trails.
  • Modern Facilities: The presence of modern amenities such as high-speed Wi-Fi, smart home features, and luxury appliances enhances the guest experience.
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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Valencia, California

To create an inviting and uniquely styled Airbnb in Valencia, California, consider the following tips:

Define Your Aesthetic and Theme

  • Reflect the local culture and style of Valencia, such as incorporating elements of the Mediterranean or Southwest themes, which are common in California.

Choose a Neutral Color Palette

  • Use neutral colors like beige, ivory, or light gray for walls and large furniture pieces to create a serene and peaceful atmosphere. This allows guests to feel relaxed and not overwhelmed by bold colors.

Select Timeless and Durable Furniture

  • Opt for sturdy, easy-to-clean furniture. For example, choose solid beds, storage beds for extra space, and sofas with washable covers. Avoid real and faux leather as they are hard to maintain.

Utilize Smart Storage

  • Incorporate space-saving furniture with big functionality, such as sofa beds, folding tables, and ottomans with hidden storage compartments. Use beds with drawers, wall hooks, and stackable containers to keep the space tidy.

Enhance with Local Touches

  • Add elements that reflect the local culture or history, such as artwork, decorative items, or a guidebook with local recommendations. This can include rustic elements, natural materials like stone and wood, and Mediterranean-inspired textures.

Ensure Functional Spaces

  • Define each area of your property with a clear purpose, such as a well-defined reading nook, dining area, or relaxation spot. This enhances the guest’s experience and makes the space feel more welcoming.

Use Mirrors and Lighting Effectively

  • Use mirrors to make your Airbnb feel bigger and brighter. Choose lighting fixtures that are not too office-like and consider adding scented candles or quality shampoo and soap to create a pleasant atmosphere.

Provide Essential Amenities

  • Stock up on essential items like toiletries, basic cooking ingredients, a first aid kit, and a hairdryer. Also, ensure there is enough storage for guests' toiletries and personal items.

Maintain a Clutter-Free Environment

  • Avoid cluttering the space with personal items, old furniture, or unnecessary decorations. Keep the space clean and uncluttered to make guests feel welcome and not like intruders in someone else’s life.

Incorporate Smart Technology

  • Consider adding smart home features like keyless entry, smart thermostats, or streaming devices for entertainment. These modern conveniences can be a significant selling point for tech-savvy travelers.

Add Textured Accents and Artwork

  • Use textured accents like velvet, suede, or faux fur to add depth and warmth to your space. Include unique art pieces or sculptures that contribute to the overall theme and ambiance of your Airbnb.
Insider Tips

Discover Valencia, California: Local Attractions and Insider Tips

Local Attractions

1. Six Flags Magic Mountain

  • Located just minutes from Valencia, this amusement park is renowned for its 20 roller coasters and various dining, entertainment, and shopping options. A must-visit for thrill-seekers and families.

2. Santa Clarita Central Park

  • A 125-acre park featuring a disc golf course, dog area, trails for runners, hikers, and mountain bikers, and an impressive community garden. Perfect for those looking to connect with nature.

3. William S. Hart Museum

  • Dedicated to the silent film star William S. Hart, this museum showcases historical items from the early film industry, Native American artifacts, and western memorabilia. Also includes hiking trails and a picnic area.

4. Vasquez Rocks

  • A stunning natural attraction that has been featured in numerous movies and TV shows. Offers guided hikes and breathtaking views. Don't forget your camera to capture the unique wildlife and desert plants.

5. Placerita Canyon Nature Center

  • Located in a historic area, this nature center features walking trails, a gurgling stream, and large stands of oak and willow trees. Ideal for a relaxing day outdoors.

6. Old Town Newhall

  • An authentic Old West town with an annual Cowboy Festival, a star-studded walk of fame, restaurants, shops, and bars. Use the free downloadable app to explore at your own pace.

7. Valencia Town Center

  • A major shopping mall with over 1,000,000 square feet of retail space, 134 stores, and 46 restaurants. A great place for shopping and dining.

8. The Cube — Ice and Entertainment Center

  • An ice rink used for skating and hockey, also hosting events like conventions, concerts, and birthday parties. Recently renovated to include multiple ice rinks.

Insider Tips

1. Use the Paseo Network

  • Valencia has a system of paved pathways called paseos that connect the community, allowing you to travel on foot or by bicycle without crossing streets at grade level. These pathways are connected to the Santa Clara River Trail.

2. Explore Free Activities

  • Take advantage of the many free activities in Santa Clarita, such as visiting the Placerita Nature Center, Castaic Lake, and the Santa Clarita Trails. Enjoy concerts in the park, picnic areas, and the public art tour.

3. Seasonal Events

  • Check out the seasonal events in Santa Clarita, including the Fourth of July Celebration, SENSES Block Party, and the annual Cowboy Festival in Old Town Newhall.

4. Outdoor Recreation

  • With over 100 miles of designated trails and open spaces, Santa Clarita offers ample opportunities for outdoor activities like hiking, biking, and fishing at Castaic Lake.

5. Local Dining and Nightlife

  • Recommend local eateries and bars in Old Town Newhall and around Valencia Town Center for a taste of the local culture and nightlife.

By sharing these attractions and insider tips, you can help your guests make the most of their visit to Valencia, California.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Valencia, California

To ensure a smooth and successful short-term rental business in Valencia, California, several practical tips can be invaluable. Here are some key considerations:

Noise Regulations and Guest Communication

Inform your guests about quiet hours to comply with local noise regulations and maintain good neighborly relations. Include a clear section on noise policies in your digital and physical house manual to avoid any misunderstandings.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should be easily accessible to guests, either in the property or via a digital link provided in the welcome message.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with a unique access code and detailed instructions on how to enter the property.

Parking Instructions

Include clear parking instructions with photos in your house manual to help guests navigate any parking challenges. This can prevent confusion and ensure that guests park in the correct areas, avoiding potential fines or issues with neighbors.

By implementing these strategies, you can enhance the guest experience, reduce potential issues, and ensure compliance with local regulations, thereby running a successful and stress-free short-term rental business in Valencia, California.

Local Vendors

Here is a brief list of house cleaning, repair, and maintenance providers in Valencia, California:

House Cleaning Services

  • Care.com House Cleaning Services: Offers a list of 13 affordable house cleaning services in Valencia, CA, with an average rate of $23/hr and an average experience of 4 years. Rated 5.0 out of 5 stars based on 39 reviews.
  • Molly Maid of Santa Clarita: Although based in Santa Clarita, they serve the surrounding areas including Valencia. They offer customized cleaning plans, no contracts, and a 24-hour warranty.
  • SCV Home Cleaning: Provides professional house cleaning services in the Santa Clarita Valley, including Valencia. They offer online booking, simple payments, and a 100% satisfaction guarantee.

Repair and Maintenance Services

  • Magic Maintenance, Inc.: Offers a wide range of property maintenance services including janitorial services, water/mold remediation, general construction, painting, and more. They have over 50 years of experience serving the Greater Los Angeles Area, including Valencia.
Management fees

Short-Term Rental Management Fees in Valencia, California: A Range of 10%-30% Depending on Service Level

In Valencia, California, short-term rental management fees can vary significantly based on the scope of services provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, price optimization, and property maintenance, typically ranges from 20% to 30% of the rental revenue. This higher end of the fee spectrum is justified by the extensive range of services that ensure high occupancy rates and optimal pricing.

For hosts opting for more basic services, fees can be lower, often starting at around 10% to 15% of the rental income. Additionally, hosts may incur extra fees for specific services like cleaning, repairs, or interior design, which are not always included in the standard management fee. Local regulations, such as the requirement to collect a 12% Transient Occupancy Tax and adherence to the Home-Sharing Ordinance, also need to be factored into the overall cost structure.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Valencia should generate as a short term rental and look at the performance of properties around yours.

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Valencia.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for California