Airbnb & VRBO Performance in University Virginia.

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University, Virginia: Airbnb & VRBO Vacation Rental Market Overview

Despite a summer of slightly lower occupancy rates, the U.S. short-term rental market, including areas like Virginia, is showing promising signs of recovery as late fall bookings are pacing ahead of last year, indicating a potential return to pre-pandemic trends.

Market overview

Positive Trends in Short-Term Rentals in Virginia as Late Fall Season Picks Up

Despite the challenges faced by the short-term rental industry in the earlier parts of 2024, there are encouraging signs as the late fall season approaches. In Virginia, while the summer months saw a slight decline in occupancy rates compared to previous years, the outlook for the late fall season is more optimistic. According to recent data, calendar occupancy for short-term rentals in the U.S., which includes Virginia, is pacing ahead of last year's figures for October and November, with a 1% and 2% increase respectively.

Average daily rates (ADR) have also shown stability and a slight increase, with rates in October and November pacing $8 higher per night than the same period last year. This indicates a potential return to pre-pandemic trends as supply and demand begin to balance out. These positive indicators suggest that property managers and owners in Virginia can look forward to a more robust late fall season, offering opportunities for growth and increased revenues in the shoulder season.

Short Term Regulations

Short-Term Rental Regulations in Virginia for 2024

While the specific regulations can vary by locality, here are some general and locality-specific regulations that apply to short-term rentals in Virginia, including those that might be relevant to areas like University, Virginia:

State-Level Regulations

  • No Special Use Permits for Primary Residences: Localities cannot require special use permits for short-term rentals if the dwelling is the property owner's primary residence.
  • Statewide Registry: Although not yet effective until July 1, 2026, a statewide registry for short-term rentals is being established. This will require accommodations providers and intermediaries to register and provide specific information.

Local Authority Regulations

  • Local Registration Requirements: Localities can establish a short-term rental registry and require operators to register annually. Exemptions apply to those licensed by the Real Estate Board or represented by a real estate license.
  • Penalties for Non-Registration: Localities can impose a penalty not to exceed $500 per violation for operators who fail to register their properties.

Specific Local Regulations (e.g., Richmond, Norfolk)

Richmond

  • Primary Residence Requirement: Short-term rentals must be located at the host’s primary residence in all residential-zoned districts.
  • Maximum Occupancy: Limited to eight people per rental.
  • Noise and Solid Waste Policies: Owners must provide renters with copies of noise ordinance and solid waste policies.
  • Business License and Zoning Compliance: Required annually, with a certificate of zoning compliance that must be included in all advertising.

Norfolk

  • Registration and Zoning Permits: Required for vacation rentals and homestays, with different requirements based on zoning districts and number of bedrooms.
  • Business License: Necessary for all short-term rental operations.
  • Parking Requirements: Minimum paved parking space requirements based on the Character District and number of bedrooms.
  • Certificate of Occupancy: Required for operating three or more units in the same building.
  • Emergency Contact Information: Must be posted on the interior and exterior of the property.
  • Maximum Occupancy: Limited to two people per bedroom for rent.

General Requirements

  • Safety Standards: Properties must comply with the Virginia Uniform Statewide Building Code, including smoke detectors, fire extinguishers, and carbon monoxide detectors.
  • Floor Plan and Emergency Egress: A floor plan detailing the use of each room, occupancy levels, and emergency egress must be provided to the Zoning Administrator and posted within the property.

These regulations highlight the mix of state and local rules that govern short-term rentals in Virginia, and localities may have additional specific requirements.

Neighborhood Performance

Top Neighborhoods Generating Airbnb Revenue in Charlottesville, VA

1. Downtown Charlottesville

  • Appeal: Located in the heart of Charlottesville, this area offers easy access to the Historic Downtown Mall, numerous restaurants, arts venues, live music spots, and shopping. Guests can enjoy the vibrant city life, with many rentals featuring historic architecture and modern amenities.
  • Popular Listings: Include the "Main Street Downtown Balcony Apartment" and "New Luxury Modern Farmhouse, Downtown C’Ville".

2. Belmont

  • Appeal: Known for its charm and trendy vibe, Belmont is a walkable neighborhood with a vibrant dining scene, eclectic decor, and outdoor patios. It is close to Belmont Park and the Historic Downtown Mall, making it ideal for artists, creatives, and foodies.
  • Popular Listings: Include the "Lovely apartment in Belmont Cville neighborhood" and "The Belmont Flat".

3. North Downtown

  • Appeal: This area is highly sought after due to its proximity to the University of Virginia (UVA) and the Downtown Mall. Guests appreciate the quiet neighborhood vibe while still being close to major attractions like restaurants, shopping, and entertainment.
  • Popular Listings: Include the "★Large 2 Bedroom Private Apartment-Downtown★" and "Locus Garden, A North Downtown Cville Guesthouse".

4. Greenbrier Neighborhood

  • Appeal: Located in the heart of Charlottesville, this neighborhood offers self-contained apartments with full amenities like kitchens, living rooms, and game rooms. It is close to UVA, the John Paul Jones Arena, and downtown attractions, making it perfect for various types of travelers.
  • Popular Listings: Include the "Cozy 1BD FULL PRIVATE APT in Charlottesville, VA".

5. Ivy

  • Appeal: Ivy is known for its serene landscapes and luxurious properties, often featuring amenities like pools, hot tubs, and gourmet kitchens. These rentals are ideal for large groups and families seeking a quiet, private stay while still being close to Charlottesville and local wineries.
  • Popular Listings: Include the "Ivy Rose Cottage" and "Lux Country Retreat".

These neighborhoods are highly appealing due to their unique blend of historical charm, modern amenities, and proximity to key attractions such as UVA, the Downtown Mall, and local wineries and breweries.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in University, Virginia

Define Your Aesthetic and Understand Your Audience

  • Tailor your furniture and decor to reflect the local culture and history of the area, which in University, Virginia, often includes a blend of modern and traditional aesthetics.

Choose Timeless and Functional Furniture

  • Opt for sturdy, easy-to-clean furniture such as solid beds, storage beds, and sofas with washable covers. Consider space-saving furniture like sofa beds and folding tables to maximize the use of space.

Ensure Comfort and Convenience

  • Invest in comfortable, lightweight chairs and a dining table that is tough and resistant to wear and tear. Equip your kitchen with essentials like a coffee maker, microwave, toaster, and kettle.

Utilize Smart Storage Solutions

  • Incorporate smart storage options such as beds with drawers, wall hooks, pegboards in the kitchen, and stackable containers to keep the space tidy and organized.

Enhance the Space with Lighting and Mirrors

  • Use a combination of lighting types like wall sconces and adjustable floor lamps to enhance the space without crowding surfaces. Mirrors can make the space feel bigger and brighter.

Maintain a Neutral Color Palette

  • Use a neutral color palette for walls and large furniture pieces to create a relaxed and inviting atmosphere. This allows guests to feel comfortable without being overwhelmed by bold colors.

Add Local Touches and Personality

  • Incorporate elements that reflect the local culture or history through artwork, decorative items, or a guidebook with local recommendations. Use rugs to add warmth and comfort, and consider real or artificial plants to liven up the space.

Create Functional Spaces

  • Ensure each area of your property has a clear purpose, such as a well-defined reading nook, dining area, or relaxation spot. This enhances the guest’s experience and makes the space feel more inviting.

Consider Guest Amenities

  • Stock up on essential items like toiletries, basic cooking ingredients, and a first aid kit. Leave some games, cards, and informative books to make the stay more enjoyable, especially during bad weather.

Optimize Outdoor Areas

  • If your property has outdoor spaces, ensure they are well-maintained and equipped for relaxation and socializing. This can include seating areas, outdoor lighting, and any other amenities that enhance the outdoor experience.

Ensure Accessibility

  • Consider making your Airbnb accessible to guests with disabilities by including features like ramps, wide doorways, and grab bars in bathrooms.

Keep it Minimal and Clean

  • Avoid clutter by keeping only the essentials. Regularly clean and maintain the space to ensure it remains open and inviting. Store cleaning equipment in a designated area to avoid making the space feel intrusive.
Insider Tips
Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Virginia

To ensure a smooth and enjoyable experience for both you and your guests, here are some practical tips for running a successful short-term rental business in Virginia:

Noise Regulations and Quiet Hours

Inform your guests about quiet hours and noise regulations to maintain a peaceful environment for both the guests and the neighbors. Include this information in your digital and physical house manual to set clear expectations.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important details. This manual should cover everything from how to use appliances to emergency contact information, ensuring your guests have all the information they need at their fingertips.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with a unique access code and clear instructions on how to enter the property. This not only enhances convenience but also improves security.

Parking Instructions with Photos

Include detailed parking instructions in your house manual, accompanied by photos to help guests understand where and how to park. This can prevent confusion and potential parking issues, ensuring a hassle-free stay for your guests.

By implementing these tips, you can enhance the guest experience, reduce potential issues, and build a positive reputation for your short-term rental business in Virginia.

Local Vendors

Here is a brief list of housekeeping, repair, and maintenance providers in universities in Virginia:

Virginia Commonwealth University (VCU)

  • Custodial/Housekeeping Services: Custodial staff perform tasks such as vacuuming, dusting, emptying trash and recycling, and cleaning common areas like restrooms, kitchens, and hallways.
  • Maintenance Services: Includes carpentry, HVAC, mechanical and plumbing services, painting, pest management, roofing and gutter systems, and more.

Virginia Tech

  • Custodial Services: Provides scheduled housekeeping services to academic and administrative buildings, including daily, weekly, and monthly cleaning tasks such as vacuuming, mopping, dusting, and disinfecting common touch surfaces.
  • Facilities Operations: Handles routine maintenance requests for educational and general use buildings, including grounds, health and safety, heating and cooling, plumbing, and general repairs. Requests can be submitted online or via email/phone.

Radford University

  • Housekeeping Services: Responsible for cleaning operations in classrooms, labs, offices, suite commons, building commons/entrances, elevators, stairwells, restrooms, and conference/study/lounge areas. Services include vacuuming, mopping, dusting, and disinfecting various surfaces.

University of Virginia

  • Housing and Residence Life Maintenance: Provides maintenance services for residence halls, including repairs and general upkeep. Requests can be made through the Housing and Residence Life department.
Management fees

Short-Term Rental Management Fees in Charlottesville, Virginia

In Charlottesville, Virginia, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often starting at around 15% of revenue and going higher based on factors like property size, type, and location.

Basic or half-service management, which may leave tasks like cleaning, guest communication, and property maintenance to the owner, can be less expensive, starting at around 10% of revenue. Additionally, property owners may incur extra fees for services such as cleaning, repairs, or design enhancements, further impacting the overall cost of managing their short-term rental properties.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in University should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in University.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Virginia