Airbnb & VRBO Performance in Townsend Tennessee.

RedAwning offers vacation rental property management for busy vacation rental owners and Airbnb hosts. Starts at 10% of revenue.
Schedule a call
Call or text 415-941-5206

Townsend, Tennessee: Airbnb & VRBO Vacation Rental Market Overview

Townsend, Tennessee, is thriving in the short-term rental market, with over 340 active Airbnb listings, high guest satisfaction rates, and a wide range of highly-rated properties that cater to various needs, from family-friendly homes to luxurious cabins and convenient monthly rentals.

Market overview

Thriving Short-Term Rentals in Townsend, Tennessee: A Haven for Travelers

Townsend, Tennessee, often dubbed "The Peaceful Side of the Smokies," is experiencing a robust performance in its short-term rental market. With over 340 active Airbnb listings in the area, the town is attracting a steady stream of travelers eager to immerse themselves in the unspoiled beauty of the Great Smoky Mountains. The peak season, typically in July, sees high occupancy rates, reflecting the strong demand for these rentals. While specific average daily rates for short-term rentals in Townsend are not provided, they generally start at around $120 per day before taxes and fees, indicating a competitive and appealing market for both hosts and guests. The high ratings and numerous positive reviews across various platforms, such as Airbnb and Vacasa, underscore the satisfaction and comfort that these rentals offer, making Townsend an increasingly popular destination for those seeking a tranquil and enriching getaway.

Short Term Regulations

Short-Term Rental Regulations in Townsend, Tennessee for 2024

Licensing and Permits

  • Obtain a business license from the Blount County Clerk's Office, regardless of the size or frequency of your rental operation.

Taxes

  • Collect and remit local occupancy taxes, which currently stand at 14.75% (including state sales tax and local lodging taxes).

Zoning Laws

  • Ensure your property is zoned appropriately for short-term rentals, as Townsend has specific zoning laws that may affect your ability to host.

Safety Requirements

  • Install, maintain, fix, and test fire sprinklers, smoke alarms, and carbon monoxide alarms to ensure guest safety.

Local Regulations

  • Comply with local regulations set by the City of Townsend and Blount County, which may include additional rules on advertising, neighborhood notification, and building standards.

Business Registration

  • Register with the Tennessee Department of Revenue before collecting taxes on your short-term rental.

Insurance

  • Maintain liability insurance of at least $500,000 unless provided by the marketplace.

Operational Permits

  • Obtain any necessary short-term rental unit operating permits or certificates from local authorities, which may require inspections and submission of various documents (e.g., proof of ownership, residency, and payment of fees).

Compliance and Penalties

  • Ensure compliance with all regulations to avoid hefty fines and potential revocation of licenses or permits.

Seasonal and Logistical Considerations

  • Be aware of the seasonal demand and adjust pricing and marketing strategies accordingly to maximize occupancy and revenue. Also, consider the logistical challenges of maintaining larger properties in a rural location.
Neighborhood Performance

Top Neighborhoods Generating Airbnb Revenue in Townsend, Tennessee

1. Townsend Riverfront

  • This area is highly appealing due to its waterfront properties, such as the "Lazywaters condo" and the "Adorable Riverfront Cabin," which offer stunning views of the Little River. Guests can enjoy activities like fishing, swimming, and tubing, and the proximity to Cades Cove and the Great Smoky Mountain National Park adds to its allure.

2. Walland

  • Located just outside Townsend, Walland is popular for its riverfront cabins, such as the "Great Smoky Mountain Riverfront Cabin." These cabins offer large decks, screen porches, hot tubs, and easy access to the river, making them ideal for nature lovers and those seeking a peaceful retreat.

3. Laurel Valley

  • This neighborhood is known for its cozy cabins, like the "Cozy Cabin by GSMNP with Pool & Golf," which provide year-round views of the Smoky Mountains. The area offers amenities such as a pool, golf course, and gym, making it a favorite among families and those looking for a relaxing getaway.

4. Timerwinds Community

  • Located just outside the Smoky Mountains National Park, this community features mountaintop cabins like the "Mountaintop Smoky Mountain Cabin With Amazing View." Guests enjoy community amenities such as a swimming pool, pavilion, and breathtaking mountain views.

5. Downtown Townsend

  • This area is appealing due to its proximity to local attractions and amenities. Properties like the "Casa Caboose" and "Cabin of Lost Soles" offer river access, walking and biking trails, and are close to the Great Smoky Mountains National Park. The area's peaceful and private atmosphere makes it a favorite among couples and solo travelers.

Why These Neighborhoods Are Appealing

  • Natural Beauty: All these neighborhoods offer stunning natural scenery, whether it's the Little River, the Smoky Mountains, or the surrounding wildlife.
  • Outdoor Activities: Guests can enjoy a range of outdoor activities such as hiking, biking, tubing, fishing, and swimming.
  • Proximity to Attractions: These areas are close to major attractions like Cades Cove, the Great Smoky Mountain National Park, and local towns with shopping and dining options.
  • Amenities: Many properties in these neighborhoods come with amenities like hot tubs, pools, fire pits, and fully equipped kitchens, enhancing the comfort and convenience of the stay.
  • Family and Pet-Friendly Options: Several properties are family-friendly and some even allow pets, making them suitable for a wide range of travelers.
Meet with a revenue advisor
Design Tips

Creating an Inviting Airbnb in Townsend, Tennessee: Design and Furnishing Tips

Entryway

  • Ensure the entryway makes a strong first impression by providing a welcoming atmosphere.
  • Add simple yet thoughtful touches such as a keyless entry system, a welcoming note, and perhaps a small bouquet of flowers or a potted plant.

Living Room

  • Focus on lighting control with lamps and dimmer switches to create a cozy ambiance.
  • Provide nice, soft, clean blankets and pillows with various fill options (e.g., down, foam) for comfort.
  • Include occasional tables for each guest to place drinks and other items.
  • Arrange the room to facilitate conversation and offer a cozy reading nook with a lamp.
  • Consider adding a pouf or ottoman for additional seating and comfort.

Bedroom

  • Offer high-quality bedding with extra layers stored in the closet for guest convenience.
  • Provide two sleeping pillows per guest with different fill options.
  • Ensure temperature control with ceiling fans or adjustable heating/cooling systems.
  • Include bedside tables and lamps with USB ports or wireless charging features for each guest.
  • Install blackout shades to cater to different sleep preferences.

Outdoor Spaces

  • Emphasize outdoor amenities that complement the natural beauty of the area, such as fire pits, BBQ grills, and outdoor seating areas.
  • Consider adding hot tubs or jacuzzis for a relaxing experience after outdoor activities.
  • Ensure easy access to local attractions like the Little River and Tuckaleechee Caverns.

Kitchen and Dining

  • Provide fully equipped kitchens with modern appliances to meet guests' expectations for comfort and convenience.
  • Ensure the kitchen is well-stocked with all necessary utensils and linens.

Decor and Ambiance

  • Incorporate rustic decor that aligns with the area's charm but also includes modern conveniences.
  • Use local craftsmanship in decor to create a personalized and authentic experience.
  • Add unique art pieces and comfortable furnishings that reflect the local aesthetics.

Additional Amenities

  • Offer Wi-Fi and other modern conveniences to enhance guest satisfaction.
  • Consider adding amenities like a clubhouse with a bar, pool table, or access to a swimming pool and gym.

Personalized Experiences

  • Provide personalized experiences such as guided hikes or BBQ equipment to enhance guest satisfaction and positive reviews.
  • Ensure quick response to any issues by having a reliable local team or service providers.
Insider Tips

Discovering Townsend, Tennessee: Local Attractions and Insider Tips for Your Guests

Outdoor Experiences

The Great Smoky Mountains National Park

  • The most visited national park in America, offering hikes, rivers, drives, and scenic views. A must-visit for any nature enthusiast.

Cades Cove

  • Known as the “Gateway to Cades Cove,” this historic valley features an 11-mile loop road, wildlife viewing, and historic structures. Ideal for a scenic drive or bike ride.

Little River Tubing

  • A summer tradition in Townsend. Use outfitters like Smoky Mountain River Rat for tubes and shuttles, or bring your own tubes for a shorter float. Check water levels before heading out.

Tuckaleechee Caverns

  • Explore the "Greatest Sight Under the Smokies" with guided tours through the caverns, featuring the Big Room and an underground waterfall.

Townsend River Walk & Arboretum

  • A peaceful walk along the Little River, featuring signed trees, an azalea garden, pollinator garden, and a faerie garden for children. Access via Tuckaleechee Campground Church.

Indoor and Cultural Experiences

Great Smoky Mountains Heritage Center

  • Learn about the area's history through the Native Americans of East Tennessee Collection and explore the Historic Village with 13 relocated historical buildings.

Little River Railroad & Lumber Museum

  • Free admission to learn about the town's logging history. Features indoor and outdoor exhibits, including an old steam locomotive. Closed during winter but outdoor areas are accessible year-round.

Apple Valley Mountain Village & Café

  • A one-stop destination for local arts, crafts, gifts, and dining. Enjoy fresh fudge, fried apple pies, and a self-serve burger toppings bar.

Townsend Artisan Guild

  • Discover local artwork, including watercolor paintings, clothing, and photography. A great place to find unique gifts and support local artists.

Shopping and Dining

Tennessee Sally’s

  • A gift shop filled with local artisan goods, quirky souvenirs, and great gift ideas. A favorite among locals and visitors.

The Dancing Bean Coffee House

  • Enjoy locally roasted coffee, traditional espresso beverages, and unique coffee drinks like the Black Walnut Mocha. Also offers regionally-produced kombucha and local beers.

Events and Festivals

Townsend Festivals

  • Townsend hosts various festivals throughout the year, including the Townsend Bike Bash, Grains & Grits Festival, Winter Heritage Festival, Smoky Mountain Fiber Arts Festival, Old Timers Day, and the Scottish Festival & Games. Check the local event calendar to catch one during your stay.

Great Smokies Welcome Center

  • A great resource for recommendations, local books, and national park information. Also a place to get required parking permits for the national park.

Insider Tips

  • Check Water Levels: Before tubing on the Little River, ensure the water levels are suitable for a fun and safe experience.
  • Plan Ahead for Festivals: Check the local event calendar to participate in one of the many festivals that Townsend hosts throughout the year.
  • Explore Local History: Visit the Little River Railroad & Lumber Museum and the Great Smoky Mountains Heritage Center to delve into the rich history of the area.
  • Enjoy Local Cuisine: Try the fried apple pies and fresh fudge at Apple Valley Mountain Village & Café, and sample local coffee at The Dancing Bean Coffee House.
  • Nature Walks: Take a stroll through the Townsend River Walk & Arboretum to enjoy the scenic beauty and various gardens along the Little River.
Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Townsend, Tennessee

To ensure a smooth and profitable short-term rental business in Townsend, Tennessee, several practical tips can make a significant difference. Here are some key considerations:

Noise Regulations and Quiet Hours

Inform your guests about the local noise regulations and quiet hours to maintain a peaceful environment, especially in a town known as the "Peaceful Side of the Smokies." Clearly communicate these rules in your listing and within the property to avoid any potential issues or complaints from neighbors.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also cover local attractions, dining recommendations, and any specific rules or guidelines for the property.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide detailed instructions on how to use the smart locks, along with parking instructions accompanied by photos to ensure guests can easily find and access the property.

By implementing these strategies, you can enhance guest satisfaction, reduce potential issues, and maintain a positive reputation for your short-term rental business in Townsend, Tennessee.

Local Vendors

Here is a brief list of house cleaning providers in Townsend, Tennessee:

House Cleaning Services

  • Affordable House Cleaning Options:
  • Multiple services listed on Care.com, starting at $21.50/hr.
  • Top-rated house cleaners on Angi, with reviews and ratings.
  • Homeaglow: Professional, affordable, background-checked cleaners, starting from $19 for a 3-hour clean.

Specific Cleaning Services

  • Peaceful Side Cleaning Services:
  • Owned by Johnnie Sue Spurling, known for quality work and reasonable prices.
  • Naturally Clean Janitorial Service:
  • Offers professional cleaning services; contact at 865-444-7668 for questions or an estimate.

Note

There are no specific repair or maintenance providers listed in the sources provided, only house cleaning services.

Management fees

Short-Term Rental Management Fees in Townsend, Tennessee: A Comprehensive Guide

In Townsend, Tennessee, managing a short-term rental property involves various fees that can range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes guest communication, marketing, and maintenance, typically falls on the higher end of this spectrum, often around 20% to 30% of the rental income.

Basic services, such as listing and booking management, may incur lower fees. Additionally, hosts should be prepared for other potential costs, including cleaning fees, repair expenses, and design or amenity enhancements. For instance, some management companies charge a cleaning fee separately, which they pass on to guests, while also charging a consumables fee to maintain the property's amenities.

Understanding these fee structures is crucial for maximizing profitability and ensuring compliance with local regulations, such as obtaining a business license and remitting local occupancy taxes, which in Townsend stand at 14.75%.

Meet with an advisor

Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Townsend should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Townsend.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
Schedule a call

⇤ Airbnb Statistics for Tennessee