Airbnb & VRBO Performance in Swampscott Massachusetts.

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Swampscott, Massachusetts: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Swampscott, Massachusetts, is thriving, with a median occupancy rate of 67%, an average daily rate of $276, and an annual host income of $68,000, making it a highly profitable and stable investment opportunity.

Market overview

Thriving Short-Term Rental Market in Swampscott, Massachusetts

Swampscott, Massachusetts, is experiencing a robust and profitable short-term rental market, making it an attractive destination for both hosts and guests. With a median occupancy rate of 67%, indicating that typical listings are booked for 245 nights a year, the demand for short-term rentals in this charming coastal town is strong.

The average daily rate for these rentals stands at $276, contributing to an average annual revenue of $68,000 per host. The peak season, which begins in late spring and extends through the summer months, sees higher occupancy rates and the opportunity to charge premium rates, thanks to the town's picturesque beaches, historic landmarks, and proximity to Boston.

This combination of high occupancy rates and lucrative daily rates makes Swampscott an ideal location for investors and hosts looking to capitalize on the short-term rental market.

Short Term Regulations

Short-Term Rental Regulations in Swampscott, Massachusetts for 2024

Registration and Licensing

  • All short-term rental operators must register their property annually and obtain a certificate of registration from the town.

Taxation

  • Hosts are required to collect a 5.7% state excise tax, a local option excise tax of up to 6%, and a community impact fee of up to 3% on certain properties.

Rental Period Constraints

  • There is a limit on the number of days a property can be rented out per year, currently set at 31 days.

Compliance and Enforcement

  • Non-compliance with regulations can result in significant fines and potential revocation of the rental certificate.

Insurance Requirements

  • Hosts must carry at least $1 million in liability coverage to comply with state regulations.

Local Specifics

  • Hosts must comply with local regulations, including any additional taxes and fees based on the property's location.

Guest and Tenant Rights

  • Hosts must ensure that the rights of long-term tenants are not infringed upon and adhere to rental period constraints and occupancy limits.

Additional Requirements

  • The owner of the property must either live in the primary dwelling or the short-term rental unit, except for bona fide temporary absences.

Community Impact

  • Hosts must also comply with community impact fees and ensure their listings meet locally mandated standards.

Public Display of Certificate

  • The Certificate of Registration must be posted on each property offered for rent.

Intermediary Responsibilities

  • If using an intermediary (e.g., Airbnb), hosts must provide the intermediary with a copy of the Certificate of Registration or the Certificate number.

Seasonal and Year-Round Compliance

  • Understanding seasonal trends is crucial for optimizing pricing strategies and maximizing rental income, with peak demand in late spring through summer and opportunities for longer-term rentals in off-peak seasons.
Neighborhood Performance

Top Airbnb Revenue-Generating Neighborhoods in Swampscott, Massachusetts

Why Swampscott is Appealing for Guests

Swampscott, located near Boston and Salem, offers a unique blend of coastal charm, easy access to major cities, and a range of amenities that make it an attractive destination for Airbnb guests.

Key Neighborhoods and Their Appeal

1. Downtown Swampscott

  • Proximity to Beaches and Amenities: Guests love the easy walk to three local beaches, shops, and restaurants. Properties like the "Close to the City - Far from the Hassles" apartment, which overlooks the Swampscott harbor, are highly rated for their location and amenities.
  • Accessibility: The area is just 10 minutes from Salem and 30 minutes from downtown Boston by car or train, making it an ideal base for exploring the region.

2. Fisherman's Beach Area

  • Ocean Views and Accessibility: Properties such as the "Large apartment steps to the Ocean" at 11 Fuller Terrace are highly sought after due to their proximity to Fisherman's Beach and the fully remodeled amenities they offer.
  • Family-Friendly: This area is popular for families with its spacious apartments and additional parking, making it a comfortable stay for larger groups.

3. Harbor Area

  • Scenic Views and Relaxation: Guests appreciate the quiet and secluded locations overlooking the Swampscott harbor. These properties often come with private decks, grills, and gardens, providing a perfect setting for relaxation.
  • Local Attractions: The harbor area is close to local attractions and offers a serene atmosphere, making it appealing for those looking to unwind.

Financial Performance

  • Average Daily Rate: $276
  • Median Occupancy Rate: 67%
  • Annual Revenue: $68,000 per typical listing
  • These metrics indicate a strong demand and profitability for Airbnb hosts in Swampscott.

Overall, Swampscott's unique blend of coastal living, easy access to major cities, and well-appointed properties make it an attractive and profitable location for Airbnb investments.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Swampscott, Massachusetts

Embrace the Coastal Charm

  • Incorporate nautical elements such as navy blues, whites, and natural woods to reflect Swampscott's seaside heritage.
  • Use ocean-inspired decor like shells, driftwood, and maritime-themed artwork.

Honor Historical Roots

  • Incorporate traditional New England architectural elements, such as shingle-style exteriors and interior wood carvings, to pay homage to the town's historical homes.
  • Consider adding period-specific furniture pieces or replicas to enhance the historical ambiance.

Highlight Local Influences

  • Incorporate elements that reflect the town's fishing and maritime history, such as vintage fishing nets, lobster traps, or nautical instruments.
  • Use local materials and craftsmanship to add authenticity to the space.

Utilize Natural Light and Ocean Views

  • Maximize natural light by using light-colored paints, sheer curtains, and mirrors to reflect the ocean views.
  • Position furniture to take advantage of the ocean views, creating a seamless transition between indoors and outdoors.

Incorporate Comfort and Warmth

  • Use plush textiles, such as wool blankets and comfortable cushions, to create a cozy and inviting atmosphere.
  • Add warm lighting options like table lamps or fireplaces to make the space feel welcoming, especially during cooler months.

Respect the Affluent yet Modest Aesthetic

  • Balance luxury with modesty by combining high-quality materials with simple, elegant designs.
  • Avoid over-accessorizing; instead, focus on a few statement pieces that reflect the town's affluent yet understated style.

Integrate Outdoor Spaces

  • If possible, create an inviting outdoor space with patio furniture, planters, and nautical-themed decor to extend the living area.
  • Ensure that outdoor spaces are well-maintained and offer comfortable seating areas to enjoy the ocean views.

Pay Tribute to Notable Residents

  • Add touches that honor notable residents, such as Elihu Thomson or Andrew Preston, through books, photographs, or other memorabilia.
  • Consider decorating with elements that reflect the town's connection to historical figures and events.

Maintain a Quiet and Tranquil Ambiance

  • Use calming colors and soft furnishings to create a peaceful atmosphere that aligns with Swampscott's quiet setting.
  • Ensure that the space is well-insulated and quiet, providing guests with a serene retreat from the hustle and bustle of city life.
Insider Tips

Local Attractions and Insider Tips for Visiting Swampscott, Massachusetts

Beaches and Waterfront Areas

  • Fisherman’s Beach: A picturesque crescent-shaped beach with a wooden pier, commercial fishing boats, and a historic English cannon. No parking sticker is required, and there is a lifeguard on duty during weekends from late June to mid-August.
  • Beach Bluff Park: Located on the Swampscott/Marblehead town line, this park features a plank-paved walkway, native grasses, and a Sun Circle public art piece that aligns with the sun during equinoxes and solstices. Enjoy the sunrise views from the benches.
  • Phillips Beach: The largest beach in town, stretching into Preston. Note that some areas may require a resident parking sticker.

Historic Sites and Landmarks

  • Elihu Thomson House (Swampscott Town Hall): A historic house built in 1889, now serving as the town hall.
  • General Glover Farm: The 1750s-era farmhouse of Revolutionary War hero General John Glover, located in Vinnin Square.
  • Mary Baker Eddy Historic House: The house where Mary Baker Eddy lived in the 1860s, considered one of the birthplaces of Christian Science.
  • Olmsted Subdivision Historic District: Designed by Frederick Law Olmsted, this historic district is a must-see for its architectural and historical significance.

Parks and Nature Reserves

  • Harold A. King Town Forest: A 50-acre forest with a main loop trail, located on a terminal moraine with boulders and wetland areas. Ideal for passive recreation.
  • Tedesco Country Club: While primarily a golf course, it also offers scenic views and bisects part of the town.

Local Events and Markets

  • Swampscott Farmers’ Market: Held mid-June through October in front of Swampscott Town Hall, featuring locally grown and made foods, fresh produce, and prepared foods. Only a few art and craft vendors are allowed each week.

Family-Friendly Activities

  • Castle Creek Adventure Land: Located just over the town line in Salem, this family entertainment center offers karting, mini golf, a driving range, and an ice cream stand with over 50 flavors of Richardson’s Ice Cream.

Insider Tips

  • Parking: Be aware that some beaches, like Prescot Beach and parts of King's Beach, require a resident parking sticker.
  • Seasonal Activities: Check the schedule for the farmers’ market and lifeguard availability at Fisherman’s Beach, as these are seasonal.
  • Historic Walks: Take a stroll through Monument Square, designed by Frederick Law Olmsted, and explore the historic homes and buildings in the area.
  • Local Cuisine: Enjoy fresh seafood and local specialties available at the farmers’ market and various eateries around town.

By providing these tips and attractions, your Airbnb guests can fully enjoy the charm and beauty of Swampscott, Massachusetts.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Swampscott, Massachusetts

To ensure the success of a short-term rental business in Swampscott, Massachusetts, several key practices must be implemented. First, it is crucial to inform guests about noise regulations and quiet hours to maintain a harmonious environment for both guests and neighbors. This can be included in a comprehensive digital and physical house manual that provides detailed instructions, Wi-Fi passwords, and other essential information to make the guest's stay seamless.

A simplified check-in process is also vital. Utilizing smart locks eliminates the need for physical key exchanges, making the arrival process smoother and more convenient. Additionally, providing clear parking instructions accompanied by photos can help guests navigate the property without confusion.

Compliance with local regulations, such as annual registration and tax collection, is also essential, as outlined by Swampscott's specific laws governing short-term rentals.

By focusing on these aspects, hosts can enhance guest satisfaction, reduce potential issues, and ensure a successful and profitable short-term rental business in Swampscott.

Local Vendors

Here is a brief list of house cleaning providers in Swampscott, Massachusetts:

House Cleaning Services in Swampscott, MA

Marly's Cleaning Services

  • Offers standard house cleaning, housekeeping extras, laundry services, and special cleaning projects.
  • Services include cleaning baseboards, vacuuming and mopping floors, dusting, kitchen and bathroom cleaning, and more.
  • Fully insured and bonded.

Wash'em Cleaning Company

  • Provides affordable and high-quality cleaning services, including standard house cleaning, deep cleaning, and post-renovation cleaning.
  • Uses environmentally friendly cleaning products and maintains health and safety standards.
  • Offers additional services like window washing, oven cleaning, and ceiling fan cleaning.

Immaculate Cleaning Company

  • Specializes in residential and commercial cleaning services with over 25 years of experience.
  • Services include regular house cleaning, deep cleaning, move-in/out cleaning, and commercial office cleaning.
  • Uses eco-friendly cleaning products and state-of-the-art equipment.

The Maids

  • Offers exceptional cleaning services using the 22-Step Healthy Touch® Deep Cleaning System.
  • Uses high-quality equipment, including vacuums with HEPA filtration, and environmentally friendly cleaning supplies.
  • Focuses on detailed cleaning to ensure a home free of allergens and other airborne particles.
Management fees

Short-Term Rental Management Fees in Swampscott, Massachusetts

In Swampscott, Massachusetts, the fees for managing short-term rentals can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, which handle comprehensive tasks such as guest communication, marketing, and maintenance, usually charge fees on the higher end of this spectrum, often between 20% to 25% of the rental income.

In contrast, basic or half-service management may incur lower fees. Additionally, hosts may need to account for extra charges, including cleaning fees, repair costs, and design or furnishing services, which can be billed separately. These fees are part of the overall cost structure that hosts need to consider to ensure compliance with local regulations and to maintain a profitable short-term rental operation in Swampscott.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Swampscott should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Swampscott.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Massachusetts