Airbnb & VRBO Performance in Summerville South Carolina.

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Summerville, South Carolina: Airbnb & VRBO Vacation Rental Market Overview

In Summerville, South Carolina, the short-term rental market is thriving, offering 335 flexible and convenient options with average prices ranging from $1,481 to $2,120, providing ample choices for those seeking temporary accommodations with various amenities.

Market overview

Thriving Short-Term Rental Market in Summerville, South Carolina

Summerville, South Carolina, is experiencing a robust short-term rental market, offering flexibility and convenience for both travelers and locals. As of November 2024, there are 335 short-term rentals available, catering to a variety of needs with options ranging from furnished apartments to houses. The average price range for these short-term rentals is between $1,481 and $2,120, indicating a healthy demand and competitive pricing. While specific occupancy rates for short-term rentals are not provided, the overall rental market in Summerville shows a strong presence, with renters occupying 35% of the local housing market and a rental vacancy rate of 7.4%.

This vibrant market is supported by the town's well-structured regulations, which ensure that short-term rentals are operated responsibly and in compliance with local zoning laws, further enhancing the attractiveness and reliability of these rental options.

Short Term Regulations

Short-Term Rental Regulations in Summerville, South Carolina for 2024

Registration and Permits

  • Property owners must register their short-term rental with the Town of Summerville.
  • Applicants need to apply for a Lodging Conditional Use permit and/or Special Exception through the Town’s online Citizenserve portal.

Zoning Requirements

  • Short-term rentals are permitted uses in D-MX, UC-MX, N-B, and G-B zoning districts. In these zones, property owners must obtain a business license and have the property inspected.
  • In N-R, N-MX, GR-2, GR-3, GR-5, MF-R, and MH-R zoning districts, short-term rentals are considered conditional uses and must meet specific conditions outlined in Section 3.4.3.D of the Unified Development Ordinance (UDO). For GR-3 and GR-5 zones, a Special Exception requiring approval from the Board of Zoning Appeals is also necessary.

Business Licenses and Inspections

  • Property owners must obtain a business license to operate a short-term rental within the town.

Compliance with UDO

  • Property owners must comply with the conditions established in the UDO, particularly Section 3.4.3.D for certain zoning districts.

Safety and Guest Accommodations

  • While specific safety regulations are not detailed in Summerville's public guidelines, hosts are generally expected to ensure the safety of guests and comply with local codes and ordinances.

Additional Requirements

  • Property owners should be aware of and comply with any additional local codes, ordinances, and safety protocols as they are updated or introduced by the town.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Summerville, South Carolina

Why These Neighborhoods Are Appealing

Here are the top neighborhoods in Summerville, South Carolina, that generate significant Airbnb revenue, along with reasons why they are appealing to guests:

1. Boone Hall Plantation Area

  • Appeal: This area is historic and scenic, with the famous Boone Hall Plantation, a popular tourist attraction. Guests can enjoy the plantation's beauty, nearby beaches, and the charm of the surrounding countryside.
  • Revenue Potential: Properties near this area benefit from high demand due to the plantation's tourist draw and the scenic surroundings.

2. Magnolia Plantation and Gardens Area

  • Appeal: Known for its stunning gardens and historic plantation, this area offers a serene and picturesque environment. Guests can explore the gardens, visit the plantation house, and enjoy outdoor activities.
  • Revenue Potential: The high tourist interest in Magnolia Plantation and Gardens drives up demand for nearby Airbnb listings.

3. Middleton Place Area

  • Appeal: Middleton Place is another historic plantation with beautiful gardens and a museum. Guests are attracted to its historical significance and the opportunity to explore the grounds.
  • Revenue Potential: The area's historical attractions and natural beauty make it a lucrative spot for Airbnb hosts.

4. Charleston Tea Garden Area

  • Appeal: This area is unique due to the Charleston Tea Garden, the only tea plantation in the United States. Guests can take tours and enjoy the scenic views.
  • Revenue Potential: The novelty of the tea garden and its proximity to other attractions make it an attractive location for Airbnb guests.

5. Ladson Area

  • Appeal: Ladson is centrally located, making it easy for guests to access various attractions in Summerville and nearby Charleston. It offers a mix of urban and rural experiences.
  • Revenue Potential: Properties in Ladson are in high demand due to their convenient location and the variety of amenities available.

Key Factors Contributing to Revenue

  • High Occupancy Rates: Summerville has a median occupancy rate of 67%, indicating strong demand for short-term rentals.
  • Average Daily Rate: The average daily rate of $121 contributes to the high annual revenue potential for hosts.
  • Tourist Attractions: The presence of historic plantations, gardens, and other local attractions drives tourism and increases the appeal of these neighborhoods for Airbnb guests.
  • Regulation: Lenient regulations in Summerville make it easier for hosts to operate short-term rentals, contributing to the profitability of these areas.
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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Summerville, South Carolina

Understanding Summerville's Unique Style

  • Summerville, with its charming historic district and proximity to Charleston, demands a design that blends comfort, southern charm, and contemporary elements.

High-Quality Bedding and Linens

  • Invest in high-quality bedding and linens to enhance guest comfort. Opt for 100% cotton sheets, which are both affordable and durable.

Stylish and Comfortable Furniture

  • Choose furniture that is both stylish and comfortable. Consider a mix of contemporary and traditional styles to create a cozy and inviting atmosphere. Statement pieces like couches, coffee tables, and dining room tables should be of premium quality.

Local Artwork and Decor

  • Incorporate local artwork and decor that reflects the area's culture and history. This can include pieces that highlight the Lowcountry lifestyle and natural beauty of the region.

Neutral Tones and Natural Materials

  • Use neutral tones mixed with pops of color, and incorporate natural materials such as wood and textiles to create a welcoming and authentic Southern experience.

Outdoor Spaces

  • Ensure outdoor spaces such as porches, gardens, or decks are well-furnished and inviting. These areas are highly desirable for relaxation and social interaction.

Functional and Aesthetic Kitchenware

  • Invest in attractive and functional kitchenware. High-quality kitchen appliances and well-designed kitchen spaces can significantly enhance the guest experience.

Cozy Living Spaces

  • Create comfort-driven living spaces that encourage relaxation and social interaction. This can include features like game rooms, home theaters, or cozy reading nooks.

Local Design Aesthetics

  • Reflect the coastal lifestyle of the region by incorporating nautical elements, soft hues, and rustic elements combined with modern, minimalist furniture.

Attention to Detail

  • Pay attention to small details such as adding plants, stylish mirrors, jars, and containers to liven up the space and create a welcoming atmosphere.

Budget Management

  • Choose your battles from a budget standpoint. Splurge on statement pieces that define the space, but be mindful of costs on items that need frequent replacement, such as bedding.

By following these tips, you can create an Airbnb in Summerville that stands out for its comfort, style, and reflection of the city's unique charm.

Insider Tips
Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Summerville, South Carolina

To ensure the success and smooth operation of a short-term rental business in Summerville, South Carolina, several practical tips can be implemented:

Noise Regulations and Guest Communication

Inform guests about quiet hours and noise regulations to maintain a respectful environment for both the guests and the neighbors. This can be included in a digital and physical house manual, which should also cover other essential instructions.

Comprehensive House Manual

Create a detailed house manual that includes instructions on how to use appliances, Wi-Fi passwords, and other important information. This manual should be both digital, accessible through a guest portal, and physical, placed in a convenient location within the property.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide clear instructions on how to access the property, including photos of the entrance and any specific steps required.

Parking Instructions

Include parking instructions with photos in the house manual to help guests navigate any parking restrictions or specific parking areas. This ensures that guests are aware of where to park and how to avoid any potential issues.

By implementing these strategies, you can enhance the guest experience, reduce potential issues, and maintain a positive reputation for your short-term rental property in Summerville, South Carolina.

Local Vendors

Here is a brief list of house cleaning providers in Summerville, South Carolina:

House Cleaning Providers in Summerville, SC

Castle Keepers House Cleaning of Charleston

  • Offers eco-friendly, sustainable maid services.
  • Provides one-time, recurring, deep, corporate, move-in/out, and green/non-toxic cleaning services.
  • Certified with Cleaning Industry Management Standard (CIMS) and Green Building designation.
  • Contact: (843) 569-4400.

A Step Above N Beyond Cleaning Service

  • Veteran and family-owned business with over 30 years of cleaning experience.
  • Offers residential and commercial cleaning services, including pet-friendly and deep cleaning.
  • Licensed, bonded, and insured with 100% satisfaction guaranteed.
  • Contact: (843) 793-9695.

MaidPro Summerville

  • Provides professional residential and commercial cleaning services.
  • Serves Summerville and nearby areas, including Ridgeville.
  • Contact available through their website.

Homeaglow

  • Offers professional, affordable, and background-checked house cleaning services.
  • Initial 3-hour clean available from $19.
  • Contact and booking available through their website.
Management fees

Short-Term Rental Management Fees in Summerville, South Carolina

In Summerville, South Carolina, short-term rental management fees typically range from 10% to 30% of the rental revenue, varying based on the level of service provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, pricing optimization, and maintenance, tends to be on the higher end of this spectrum, often ranging from 20% to 30% of the generated income.

Basic services, which may include only rent collection, tenant screening, and minimal maintenance, can be less expensive, potentially starting at around 10% of the rental revenue. Additionally, property owners may incur extra fees for services like cleaning, repairs, or design enhancements, which can be charged separately or included in the overall management fee. Understanding these fee structures is crucial for property owners to maximize their rental income and ensure the smooth operation of their short-term rental properties.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Summerville should generate as a short term rental and look at the performance of properties around yours.

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Summerville.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
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⇤ Airbnb Statistics for South Carolina