Airbnb & VRBO Performance in Sturgis South Dakota.

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Sturgis, South Dakota: Airbnb & VRBO Vacation Rental Market Overview

Despite a 3% decrease in occupancy rates from the previous year, the short-term rental market in Sturgis, South Dakota, continues to grow, with revenues remaining up and local economic benefits persisting, particularly during events like the Sturgis Motorcycle Rally.

Market overview

Thriving Short-Term Rental Market in Sturgis, South Dakota

Despite a slight dip in occupancy, the short-term rental market in Sturgis, South Dakota, continues to thrive, particularly during the peak season of the Sturgis Motorcycle Rally. While occupancy of short-term rentals in nearby Rapid City has seen a 3% decrease from last year, the overall number of homes listed for short-term rentals is still on the rise, with a 9% year-over-year increase in August.

The Sturgis Rally, which attracts approximately 500,000 attendees and generates $800 million in revenue, drives significant demand for accommodations. Although hotel rates skyrocket during this period, with rooms costing $300 to $400 per night or more, short-term rentals remain a lucrative option. With revenues from these rentals still up, and the presence of local owners ensuring that revenue stays within the local economy, the short-term rental market in Sturgis and the surrounding Black Hills area remains robust and profitable.

Short Term Regulations

Short-Term Rental Regulations in Sturgis, South Dakota for 2024

While specific regulations for Sturgis itself are not extensively detailed in the sources, the broader context of short-term rental regulations in South Dakota and nearby areas can be applied to understand the general framework. Here are some key points and regulations that may apply or be relevant to Sturgis:

Licensing and Registration

  • Short-term rental operators must register with the South Dakota Department of Revenue.
  • They may need to obtain licenses from the city, although Sturgis-specific requirements are not mentioned; nearby cities like Lead require such licenses.

Tax Compliance

  • Operators must collect and remit applicable taxes, including state sales tax, municipal sales tax, municipal gross receipts tax, tourism tax, and special jurisdiction tax.

Health and Safety Inspections

  • While Sturgis does not have specific regulations mentioned, other cities like Lead require health inspections by the South Dakota Department of Health or the city itself to ensure safety and habitability standards.

Conditional Use Permits

  • For operations like bed and breakfast establishments or specialty resorts, a Conditional Use Permit (CUP) may be required, similar to the regulations in Deadwood.

Zoning and Neighborhood Regulations

  • Compliance with local zoning laws is necessary. For example, cities may have specific zoning requirements that dictate how properties can be used for short-term rentals.

Business Improvement District (BID) and Other Fees

  • Operators may need to comply with BID taxes and other local fees, although these can vary by municipality.

Special Events

  • During the Sturgis Motorcycle Rally, nearby cities like Deadwood allow a temporary exception to their short-term rental restrictions. While Sturgis itself does not have detailed regulations, it is likely that similar flexibility might be considered during major events.

General Compliance

  • Operators must adhere to general landlord-tenant laws and health and safety standards, even in the absence of specific short-term rental regulations.

Given the lack of specific regulations for Sturgis, it is advisable for short-term rental operators to consult with local authorities and ensure compliance with both state and any applicable local regulations.

Neighborhood Performance

Top Airbnb Revenue-Generating Neighborhoods in Sturgis, South Dakota

Why Sturgis is Appealing for Guests

Sturgis, South Dakota, is a highly attractive destination for Airbnb guests, primarily due to its popularity as a venue for the annual Sturgis Motorcycle Rally and its proximity to outdoor recreational activities in the Black Hills. Here are some of the top neighborhoods and areas that generate significant Airbnb revenue:

Key Neighborhoods and Areas

1. Downtown Sturgis

  • Appeal: Central location, close to rally venues, local shops, and restaurants.
  • Revenue: High demand during the motorcycle rally and other events, driving up occupancy rates and daily rates.

2. Black Hills Adjacent Areas

  • Appeal: Proximity to outdoor recreational activities such as hiking, biking, and exploring the Black Hills National Forest.
  • Revenue: Consistent demand throughout the year, especially during peak summer months and rally season.

3. Residential Areas Near I-90

  • Appeal: Easy access to Interstate 90, making it convenient for travelers and rally attendees.
  • Revenue: High occupancy rates due to the strategic location, which is both close to the city and the highway.

4. Areas Around Bear Butte State Park

  • Appeal: Scenic views and proximity to Bear Butte State Park, a popular spot for hiking and nature enthusiasts.
  • Revenue: Steady demand from nature lovers and those seeking a quieter, more scenic stay while still being near Sturgis.

5. Neighborhoods with Easy Access to Fort Meade

  • Appeal: Proximity to Fort Meade and the nearby VA hospital, as well as the scenic trails and outdoor activities.
  • Revenue: Consistent bookings from visitors to the fort and hospital, as well as those enjoying the local trails.

These neighborhoods and areas in Sturgis, South Dakota, are particularly appealing due to their combination of convenience, scenic beauty, and access to popular events and outdoor activities, making them highly profitable for Airbnb investors.

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Design Tips

Creating an Inviting Airbnb in Sturgis, South Dakota: Tips for Furnishing and Design

Embrace the Motorcycle Culture

  • Incorporate motorcycle-themed decor, such as vintage motorcycle parts, motorcycle-inspired artwork, and biker memorabilia to reflect Sturgis's iconic motorcycle rally.
  • Use leather, denim, and other materials commonly associated with the biker lifestyle in your furniture and decor choices.

Celebrate Native American Heritage

  • Include elements that honor the Native American history of the area, such as Native American artwork, traditional textiles, and educational materials about Bear Butte State Park and its significance.
  • Use earthy tones and natural materials to create a warm and welcoming atmosphere that respects the local heritage.

Highlight the Black Hills Beauty

  • Bring the outdoors in by using natural materials like wood, stone, and plants in your decor.
  • Hang large windows or add skylights to maximize the view of the surrounding Black Hills landscape.
  • Use maps, photographs, and other visual elements that showcase the scenic byways, parks, and landmarks of the area.

Local Flair and Charm

  • Decorate with items that reflect the small-town charm of Sturgis, such as vintage signs, local artwork, and handmade crafts.
  • Incorporate rustic elements like reclaimed wood furniture and vintage decor to give the space a cozy, hometown feel.

Comfort and Practicality

  • Ensure the space is comfortable and practical for guests, especially those attending the motorcycle rally or other outdoor activities. Provide ample storage for gear and clothing.
  • Offer amenities like a fully equipped kitchen, comfortable seating areas, and clean, spacious bathrooms.

Nighttime Entertainment

  • Create a welcoming atmosphere for evening relaxation with features like a fireplace, outdoor patio, or a well-stocked bar area.
  • Include recommendations for local nightlife spots, such as The Knuckle Saloon or Full Throttle Saloon, in your guest guide.

Educational Touches

  • Provide informational materials about the history of Sturgis, the Sturgis Motorcycle Rally, and the local attractions like Bear Butte State Park and Fort Meade.
  • Display books, brochures, and maps that help guests navigate and appreciate the area’s rich history and culture.

Seasonal Considerations

  • Be prepared for different seasons by providing appropriate amenities such as heaters for winter, fans for summer, and seasonal decor that reflects the current time of year.
  • Offer suggestions for seasonal activities, such as hiking in the summer or visiting the Black Hills Bluegrass Festival in June.

By incorporating these elements, you can create an Airbnb that not only reflects the unique style of Sturgis but also provides a welcoming and memorable experience for your guests.

Insider Tips

Discover Sturgis, South Dakota: Local Attractions and Insider Tips

Local Attractions

Summer Attractions

  • Sturgis Motorcycle Rally: Attend the world’s largest motorcycle rally, held for 10 days in early August, featuring live music, races, and various motorcycle events.
  • Bear Butte State Park: Hike the 1.85-mile trail to the summit of Bear Butte, a sacred site for Native Americans, and enjoy stunning views of the Black Hills.
  • Wonderland Cave: Explore the impressive cave formations, including a 40-foot stalactite wall and reflecting pool, through guided tours from May to October.
  • Fort Meade Cavalry Museum: Learn about military history, watch daily re-enactments and shoot-outs, and tour the old buildings and parade grounds.
  • Centennial Trail: Hike or bike through the Fort Meade Recreation Area on this scenic trail.

Year-Round Attractions

  • Sturgis Motorcycle Museum and Hall of Fame: Visit to see a collection of nearly 100 vintage and rare motorcycles and learn about the history of motorcycling.
  • Buffalo Chip Campground: Even in the off-season, driving by this campground gives a sense of the massive party that occurs during the Sturgis Rally. During the rally, it offers live music, entertainment, and various activities.
  • Black Hills National Cemetery: Pay your respects at this cemetery, open year-round, and view the monuments and memorials.

Winter Attractions

  • Ice Skating at Lions Park: Enjoy ice skating with the family during the winter months.

Nearby Attractions

  • Mount Rushmore National Memorial: A short drive from Sturgis, offering a unique view from the seat of a motorcycle or by car.
  • Custer State Park: Explore over 70,000 acres of beauty, drive Needles Highway and Iron Mountain Road, and view wildlife like bison and burros.
  • Crazy Horse Memorial: Learn about the history of the Black Hills and the Lakota leader at this memorial.
  • Deadwood: Visit this old gold rush town with its western roots, saloons, and historic charm.

Insider Tips

Dining and Drinks

  • Sturgis Main Street: Enjoy some of the best steak in the world at restaurants on Main Street and grab a locally crafted pint at the Knuckle Brewing Company or a glass of sparkling wine at Belle Joli Winery.
  • Full Throttle Saloon: Even if you're not a motorcycle enthusiast, this world’s largest biker bar is a must-visit for its music, drinks, and welcoming atmosphere.

Outdoor Activities

  • Scenic Drives: Drive up Sly Hill Road for a panoramic view of Sturgis, and journey through Vanocker Canyon and Boulder Canyon for picturesque scenery.
  • UTV/ATV Trails: Explore miles of scenic UTV/ATV trails in the area.

Events and Festivals

  • Sturgis Camaro Rally and Sturgis Mustang Rally: If you love cars, these events in June and August offer drag racing, poker runs, cruises, and car shows.
  • Black Hills Bluegrass Festival: Attend this festival in June for traditional bluegrass and acoustic music.

General Tips

  • Accommodations: Sturgis offers a variety of accommodation options to suit all types of travelers.
  • Fishing and Boating: Enjoy fishing and boating at Bear Butte State Park, with fishing licenses required.
  • Golfing: Play a round at the 9-hole Boulder Canyon Country Club golf course.

By sharing these local attractions and insider tips, you can help your guests make the most of their visit to Sturgis, South Dakota.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Sturgis, South Dakota

To ensure a successful and hassle-free short term rental business in Sturgis, South Dakota, several key strategies are essential. First, it is crucial to comply with local regulations, particularly noise regulations. Inform your guests about quiet hours through clear communication in both digital and physical house manuals. These manuals should also include essential instructions, Wi-Fi passwords, and other pertinent information to enhance the guest experience.

Implementing a simplified check-in process using smart locks can significantly reduce the hassle for both you and your guests. Provide detailed parking instructions accompanied by photos to avoid any confusion. Additionally, ensure that your property is well-maintained and marketed effectively, especially during peak seasons like the Sturgis Motorcycle Rally, to capitalize on the high demand for short-term rentals.

By staying updated on local regulations, such as obtaining the necessary Conditional Use Permit and collecting the required 9% sales tax, you can avoid potential fines and penalties. This comprehensive approach will help you maximize your rental income and ensure a positive experience for your guests.

Local Vendors

Here is a brief list of house cleaning services in Sturgis, South Dakota, based on the provided sources:

House Cleaning Services in Sturgis, SD

Angi Listings

  • Top 10 Best House cleaners in Sturgis, SD: A list of highly-rated house cleaners with reviews and ratings.

Care.com Listings

  • TOP 10 House Cleaning Services in Sturgis, SD: Affordable house cleaning options starting at $22.00/hr, with reviews and experience details.

HomeAdvisor Listings

  • Top-Rated Cleaning Services Experts in Sturgis, SD: A list of cleaning services with real reviews and ratings to help you choose the right professional.

These sources provide multiple options to find and evaluate house cleaning services in Sturgis, SD, but they do not include repair or maintenance providers specifically.

Management fees

Managing Short-Term Rentals in Sturgis, South Dakota: Understanding Fees and Services

Managing short-term rentals in Sturgis, South Dakota, involves a range of fees and services that can significantly impact your revenue. Typically, management fees for short-term rentals in Sturgis range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive services such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often starting at around 20% of the revenue.

Basic services, which may only include listing and booking management, can be less expensive but still essential for maintaining a smooth operation. Additional fees may apply for other necessities like cleaning, repairs, and design enhancements. For instance, a consumables fee might be charged to cover items like linens, toiletries, and other essentials to ensure each guest has a fresh experience.

During peak events like the Sturgis Motorcycle Rally, the demand and corresponding fees can fluctuate, making it crucial to adjust pricing strategies and maintenance schedules accordingly to maximize revenue and maintain property condition.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Sturgis.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for South Dakota