Airbnb & VRBO Performance in Stonington Maine.

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Stonington, Maine: Airbnb & VRBO Vacation Rental Market Overview

In Stonington, Maine, short-term rentals are performing strongly, with an average 72% occupancy rate, a $252 daily rate, and $24,479 in monthly revenue, indicating a robust and lucrative market.

Market overview

Thriving Short-Term Rentals in Stonington, Maine

Stonington, Maine, is experiencing a robust performance in its short-term rental market. With an average occupancy rate of 72%, the town's vacation rentals are in high demand. The average daily rate for these rentals stands at $252, contributing to a substantial monthly revenue of $24,479. This strong performance is supported by a diverse range of listings, including entire homes, private rooms, and various amenities such as internet, wireless internet, kitchens, and parking. Despite recent regulatory changes aimed at managing the housing market, existing short-term rentals continue to thrive, making Stonington an attractive destination for both visitors and investors.

Short Term Regulations

Short-Term Rental Regulations in Stonington, Maine for 2024

Registration and Grandfathering

  • Registration Requirement: All rentals, including short-term, seasonal, and year-round rentals, must be registered with the town. The registration period started on April 6, 2023, and must be completed by September 1, 2023.
  • Grandfathering: Properties that were used as short-term rentals for at least one year prior to December 31, 2022, are grandfathered if they register by May 1, 2023. Grandfathered properties must still register and follow operating standards but do not need Planning Board approval.

Categories of Rentals

  • Short-Term, Owner-Occupied and/or Owned by a Stonington Resident (STR-O): Different fees and regulations apply to these rentals.
  • Short-Term, Non-Owner Occupied (STR): These rentals have more stringent requirements, including a 1,000-foot setback from other non-owner occupied STRs and a cap on the total number that can be registered in a single year.

Permitting Process

  • New or Non-Owner Occupied STRs: Require completion of a registration form and approval from the Planning Board for conditional use.

Enforcement and Inspections

  • Code Enforcement: The Town’s Code Enforcement Officer will enforce the ordinance. Noise, parking, and other complaints may be routed to the Hancock County Sheriff’s Department.
  • Property Inspections: The Code Enforcement Officer may inspect non-owner occupied STRs to ensure compliance with occupancy limits, registration requirements, and life safety codes.

Fees and Penalties

  • Permit Fees: Different fee structures apply to different categories of rentals (fees to be determined).
  • Penalties for Non-Compliance: Penalties are outlined in Article 13 of the ordinance for prohibited activities and non-compliance with requirements.

Transfer of Registration

  • Non-Transferable: STR registrations and grandfathering are not transferable upon the sale of the property, except through family inheritance.

Community Impact

  • Restrictions to Maintain Community Character: The ordinance aims to maintain the working waterfront community by limiting the number of non-owner occupied STRs and ensuring that the town retains control over its valuable assets.
Neighborhood Performance

Title: High-Revenue Airbnb Neighborhoods in Stonington, Maine: Attractions and Appeal

Neighborhoods Generating the Most Airbnb Revenue in Stonington, Maine

1. Stonington Borough

  • Appeal: This historic coastal village is a major draw for guests due to its charming shops, restaurants, and waterfront activities. The proximity to attractions like the Mystic Seaport Museum and the Stonington Harbor Light makes it highly desirable.
  • Revenue Potential: Properties in this area tend to have high occupancy rates and daily rates, with some listings earning up to $12,345 in revenue potential and maintaining a 74% occupancy rate.

2. Stonington Harbor and Waterfront

  • Appeal: The waterfront area is attractive for its scenic views, access to boating and fishing activities, and the vibrant community of seasonal and year-round residents. The harbor is a central point for many local events and activities.
  • Revenue Potential: Properties with waterfront views or direct access to the harbor tend to command higher daily rates and have higher occupancy rates, contributing significantly to the overall revenue.

3. Mystic Seaport and Surrounding Areas

  • Appeal: While technically part of the broader Stonington area, the Mystic Seaport's proximity and historical significance make it a popular destination. Guests are drawn to the maritime museum, re-created 19th-century seafaring village, and other historical attractions.
  • Revenue Potential: Properties near this area benefit from the high tourist traffic, leading to increased bookings and revenue, especially during peak summer months.

4. Deer Isle and Neighboring Areas

  • Appeal: Deer Isle, adjacent to Stonington, offers a more secluded and natural experience with its beautiful landscapes, beaches, and outdoor activities. Guests appreciate the tranquility and scenic beauty of this area.
  • Revenue Potential: The surge in short-term rentals in this area has led to significant revenue growth, with many properties being rented out for extended periods during the summer months.

Why These Neighborhoods Are Appealing

  • Historical and Cultural Attractions: Areas like Stonington Borough and Mystic Seaport offer a rich historical and cultural experience, attracting guests interested in maritime history and coastal living.
  • Natural Beauty and Outdoor Activities: The waterfront and Deer Isle areas provide stunning natural scenery, access to beaches, and various outdoor activities such as boating, fishing, and hiking.
  • Community and Local Amenities: The presence of local shops, restaurants, and community events in these neighborhoods enhances the guest experience, making them more appealing for short-term rentals.
  • Seasonal Demand: The peak summer months drive high demand for short-term rentals in these areas, resulting in higher occupancy rates and revenue for hosts.
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Design Tips

Tips for Furnishing and Design of an Airbnb in Stonington, Maine

To create an inviting and uniquely styled Airbnb in Stonington, Maine, consider the following tips:

Use Local and Coastal Inspiration

  • Design your space to reflect the coastal charm of Stonington. Incorporate nautical elements such as ropes, anchors, and marine-inspired art to create an appealing atmosphere.

Neutral Color Palette

  • Paint rooms with neutral colors to ensure the space is broadly appealing to a wide range of guests. This allows you to add personal touches without overwhelming the space.

Lighting

  • Ensure adequate lighting, particularly in the kitchen and bathroom. Use a mix of overhead lighting, floor lamps, and table lamps, and consider installing dimmers to cater to different guest preferences.

Comfortable and Stylish Furniture

  • Choose stylish and comfortable furniture that matches the coastal ambiance. High-quality bedding, modern appliances, and cozy seating arrangements are essential for guest satisfaction.

Outdoor Spaces

  • Highlight outdoor spaces such as patios and balconies with waterfront views. These areas are paramount in a coastal town like Stonington.

Local Art and Decor

  • Incorporate local art or decor elements to create an immersive experience for guests. This can include pieces from local galleries or artisans found in Stonington Village.

Functional Amenities

  • Provide amenities that guests appreciate, such as beach essentials (towels, umbrellas), well-equipped kitchens, and convenient parking.

Reflect the Location

  • Use the location as inspiration for your design. For a coastal town, emphasize light and airy color palettes, natural textures, and materials reminiscent of the seaside.

Attention to Detail

  • Pay attention to details such as dedicated workspaces, fully-equipped kitchens, and comfortable living areas to ensure the space is both functional and inviting.

Seasonal and Local Themes

  • Incorporate elements that reflect seasonal events and local festivals, such as the Stonington Village Farmers Market, to enhance the guest experience and connect them with the local culture.
Insider Tips

Discovering Stonington, Maine: Local Attractions and Insider Tips

Outdoor Activities

  • Kayaking and Boat Tours:
  • Rent kayaks from Sea Kayak Stonington and explore the islands around Stonington. Guided trips are also available.
  • Use Isle au Haut Boat Services for daily trips to Isle au Haut, including lobster-fishing tours, lighthouse tours, and Seal Island Puffin cruises.

  • Hiking Trails:

  • Explore the 98-acre Crockett Cove Woods Preserve on Deer Isle, known for its fog forest and dense red spruce trees.
  • Visit the Barred Island Preserve and other trails managed by the Island Heritage Trust.
  • Hike at Settlement Quarry for panoramic views of Webb Cove and the surrounding islands.

  • Sand Beach:

  • Enjoy a picnic at Sand Beach, a calm spot with large boulders and potential sightings of bald eagles and ospreys.

Cultural and Historical Attractions

  • Stonington Opera House:
  • Catch a performance or take a tour of this historic opera house, which hosts plays, concerts, and other events throughout the year.

  • Deer Isle-Stonington Historical Society:

  • Visit the museum buildings, including Sellers House, Marine Hall, Exhibit Barn, and Boat Shed. Explore the Heritage Gardens and Orchards as well.

  • Deer Isle Granite Museum:

  • Learn about the area’s granite industry and see a 3D model of the Crotch Island granite quarry. The museum highlights the unique pink granite used in notable structures like Rockefeller Center and the John F. Kennedy Memorial.

Arts and Community

  • Artist Studios and Galleries:
  • Visit studios and shops associated with the Haystack Mountain School of Crafts, such as Geoffrey Warner Studio/Owl Furniture, The Turtle Gallery, and the Deer Isle Artist Association.

  • Opera House Arts:

  • Enjoy community events, movies, and stage performances at the historic Stonington Opera House. The lobby offers a view of Stonington Harbor along with snacks and beverages.

Unique Experiences

  • Mini Village:
  • Explore the cute miniature village created by Everette Knowlton, a local resident who built one miniature building each year starting in 1947. These miniatures are on display in a small park during the summer.

  • Stone Cutter Statue:

  • Pay homage to the stonecutters who worked in the granite quarries by visiting the Stone Cutter Statue, which faces the town and overlooks the harbor.

  • Discovery Wharf at MCCF:

  • Engage with interactive exhibits at the Maine Center for Coastal Fisheries, including a Marine Touch Tank, Interactive Touch Wall, and Virtual Reality Station.

Insider Tips

  • Parking:
  • Note that there is no 24-hour parking at town-owned sites. For longer parking needs, contact RL Greenlaw or Isle au Haut Boat Company for options.

  • Public Bathrooms:

  • Find public bathrooms at Hagen Dock, Fish Pier, and the Playground.

  • Photography:

  • Take advantage of the picturesque neighborhoods and harbor views. Walk around the town to discover quaint scenes, summer flowers, and historic details.

  • Local Events:

  • Check the calendar for events at the Stonington Opera House and other local venues to catch concerts, movies, and community activities.

  • Seasonal Activities:

  • Plan your visit according to seasonal activities such as Open Lighthouse Day in September and the summer tours and cruises offered by Isle au Haut Boat Services.
Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Stonington, Maine

To ensure a successful and compliant short-term rental business in Stonington, Maine, several practical tips can be implemented:

Noise Regulations and Guest Communication

Inform your guests about the local noise regulations and quiet hours to avoid any potential issues. Include this information in your digital and physical house manual to set clear expectations from the outset.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important details. This manual should cover everything from how to use appliances to emergency contact information, ensuring guests have a smooth and hassle-free stay.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide clear instructions on how to use the smart locks, along with photos and videos if necessary, to make the process as smooth as possible.

Parking Instructions

Include detailed parking instructions with photos in your house manual. This helps guests understand where they can park and how to navigate any specific parking rules or restrictions in the area.

By adhering to local regulations, such as the mandatory registration and permit requirements in Stonington, and implementing these practical tips, you can enhance the guest experience, reduce potential issues, and maintain a positive reputation for your short-term rental business.

Local Vendors

Here is a brief list of house cleaning providers in Stonington, Maine:

House Cleaning Services in Stonington, ME

Sparkling and Beyond

  • Offers standard and deep cleaning services for residential and commercial properties.
  • Uses state-of-the-art equipment and has years of experience in the industry.

Local Listings on Care.com

  • Includes various house cleaning services with an average posted rate of $28/hr.
  • Services listed have an average experience of 10 years.

House Cleaning Services Listed on Angi

  • A list of top-rated house cleaning services in Stonington, ME, with reviews and ratings.
  • Services include standard cleaning, deep cleaning, and specialized tasks such as window washing and carpet cleaning.

Note that the list does not include repair or maintenance providers, as the sources primarily focus on cleaning services.

Management fees

Managing Short-Term Rentals in Stonington, Maine: Fee Structures and Considerations

In Stonington, Maine, the management of short-term rentals involves various fee structures that can significantly impact the revenue of property owners. Typically, property management fees for short-term rentals range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum. In contrast, basic services that offer fewer amenities may incur lower fees. Additionally, property owners should be prepared for extra costs associated with cleaning, repairs, or design services, which can further reduce their net income. These fees are part of the broader regulatory environment in Stonington, where strict ordinances govern short-term rentals to address housing shortages and community sustainability.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Stonington should generate as a short term rental and look at the performance of properties around yours.

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Stonington.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
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⇤ Airbnb Statistics for Maine