Airbnb & VRBO Performance in St George Utah.

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St George, Utah: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in St. George, Utah, remains robust, with a median occupancy rate of 58%, an average daily rate of $161, and an annual host income of $33,000, indicating a stable and profitable investment opportunity despite some seasonal fluctuations.

Market overview

Thriving Short-Term Rental Market in St. George, Utah

The short-term rental market in St. George, Utah, is experiencing a significant surge in popularity and profitability. With a median occupancy rate of 58%, short-term rentals in the area are in high demand, reflecting the city's allure as a tourist destination. The average daily rate for these rentals stands at $161, contributing to an average annual revenue of $33,000 per listing. This robust performance is fueled by St. George's natural beauty, recreational opportunities, and its appeal to travelers seeking unique and personalized experiences. The lenient regulatory environment and the city's vibrant tourism industry further enhance the viability and attractiveness of investing in short-term rentals in this thriving market.

Short Term Regulations

Short-Term Rental Regulations in St. George, Utah for 2024

Licensing and Permissions

  • A business license from the city is required to operate a short-term rental. The license is not transferable between persons or structures.
  • Property owners must obtain a business license and display it in a visible location within the rental unit.

Zoning Restrictions

  • Short-term rentals are generally prohibited in single-family residential zones, mobile home zones, agricultural zones, and residential plan development zones.
  • Exceptions include planned development zones with over 100 units and amenities like golf courses, tennis or pickleball courts, and pools. Examples include Sports Village and Las Palmas in the Green Valley region.
  • Limited exceptions allow short-term rentals in residential areas if the lot size exceeds two acres, with written consent from all neighbors within 300 feet, and compliance with strict parking requirements.

Health and Safety

  • Short-term rentals may be subject to a health and safety check by a city building inspector to ensure compliance with building codes and safety standards.
  • Properties must have at least one functioning smoke detector, carbon monoxide detector, and fire extinguisher on each level where occupants are allowed.

Local Contact and Management

  • A local contact person, who resides within Washington County, is required for owners outside the area. This contact must be available 24/7 to address issues or complaints.
  • A local property manager must be designated and available 24 hours a day to respond to tenant and neighborhood questions or concerns.

Occupancy and Reservations

  • The maximum occupancy is defined, with additional occupants allowed based on the number of bedrooms beyond the first bedroom.
  • Only one reservation can be accommodated at a time in a single short-term rental unit.

Taxes and Fees

  • Short-term rental properties are subject to the collection of the municipality transient room tax as allowed under Utah Code.
  • An annual license fee is required, which includes a health and safety check fee for existing dwellings.

Maintenance and Cleanliness

  • Properties must be maintained according to rental fit premises requirements, including regular cleaning and garbage removal within 24 hours of tenants leaving.
  • Each property must be cleaned at least weekly while occupied and in between tenant occupancy.

Compliance and Enforcement

  • The city actively monitors Airbnb and other listing sites to identify and enforce against illegal short-term rentals. Violations can result in fines and legal action.
  • Licenses can be revoked if the owner fails to comply with regulations, and both the owner and property manager are jointly and severally liable for any violations.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in St. George, Utah

1. Sports Village

  • Appeal: Sports Village is highly appealing due to its extensive amenities, including multiple pools, hot tubs, sports courts (tennis, pickle ball, basketball, racquetball), a clubhouse, game room, and miniature golf. The area is also close to hiking and biking trails, making it ideal for both families and adventure seekers.

2. Green Valley

  • Appeal: Located centrally, Green Valley offers easy access to some of the world's most amazing mountain biking trails, such as the Bearclaw Poppy trailhead. The area features condos with pool views, fully equipped kitchens, and proximity to various outdoor activities, making it a favorite for families and outdoor enthusiasts.

3. Las Palmas Resort

  • Appeal: Las Palmas Resort is a popular choice due to its numerous amenities, including two pools, two hot tubs, a playground, and an activity center with water slides, pickle ball courts, and a large exercise room. The resort's proximity to I-15 and its modern, newly renovated condos add to its appeal.

4. Historic Downtown St. George

  • Appeal: This area is attractive for its charming, historic setting and easy access to local restaurants and shops. The unique stays here, such as "The Cottage," offer private pools, hot tubs, fire pits, and BBQ areas, making it perfect for couples and those looking for a more intimate, private experience.

5. Sunbrook Golf Course

  • Appeal: Located on the Sunbrook Golf Course, this area is appealing for its scenic views and golfing opportunities. Condos here often feature private balconies, fully equipped kitchens, and access to swimming pools and hot tubs, making it a great option for both golf enthusiasts and families.

These neighborhoods are highly sought after due to their combination of modern amenities, proximity to outdoor activities, and the overall comfort and convenience they offer to guests.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in St. George, Utah

Understanding the Local Style and Preferences

  • Reflect the Natural Beauty: Incorporate elements that mirror the stunning red rock landscapes and natural surroundings of St. George. Use natural materials such as stone, wood, and metal to add an earthy, timeless touch.

Color Palette and Decor

  • Neutral Color Scheme: Use shades of beige, warm gray, and soft whites as a backdrop to highlight the vivid hues of the region's scenery. Add pops of color with accents like throw pillows, artwork, or area rugs.
  • Southwestern and Rustic Decor: Embrace Southwestern and rustic decor styles that are particularly popular in St. George, using warm colors and earthy materials to create a cozy atmosphere.

Functional and Comfortable Spaces

  • Create Dual-Function Spaces: Design areas that serve multiple purposes, such as a dining room that can also function as a workspace for business travelers or additional seating for dining.
  • Multiple Social Spaces: Include both indoor and outdoor social spaces, such as sun porches, bar/game rooms, and outdoor living areas with comfortable seating and amenities like grills and firepits.

Modern Amenities and Comfort

  • Smart Home Technologies: Incorporate smart home technologies to appeal to modern travelers and enhance the overall experience.
  • Well-Equipped Kitchens: Ensure kitchens are well-equipped for family meals, and consider adding contemporary fixtures and appliances.
  • Cozy Fireplaces and Outdoor Heaters: Include cozy fireplaces for winter evenings and outdoor heaters for year-round comfort.

Outdoor Living

  • Capitalizing on Views: Design outdoor spaces like patios or balconies that capitalize on the region's beautiful views. Add outdoor furniture, rugs, and amenities like pools, hot tubs, and BBQ grills.
  • Year-Round Outdoor Living: Take advantage of St. George's mild climate by creating outdoor living spaces that are comfortable year-round.

Attention to Detail

  • Soft Linens and Cozy Seating: Emphasize comfort with soft linens and cozy seating arrangements.
  • Statement Pieces and Focal Points: Incorporate statement pieces like bold artwork, striking chandeliers, or unique furniture to add character to the space.
  • Natural Light: Utilize large windows, glass doors, and skylights to maximize natural light and enjoy stunning views of the surrounding landscape.

Neighborhood Considerations

  • Desirable Neighborhoods: Invest in neighborhoods like Downtown St. George, Cottonwood, Washington Fields, Little Valley, and Bloomington Hills, which offer proximity to attractions, restaurants, and community amenities.

By following these tips, you can create an Airbnb in St. George, Utah, that is not only inviting but also reflective of the city's unique style and natural beauty.

Insider Tips

Local Attractions and Insider Tips for St. George, Utah

Outdoor Adventures

Snow Canyon State Park

  • Hiking Trails: Explore various trails, including Jenny’s Canyon, Lava Flow Trail, and Scout Cave trail. Don't forget a flashlight for the lava tubes.
  • Unique Geological Formations: Discover lava tubes and the Petrified Sand Dunes.

Red Cliffs Recreation Area

  • Hiking and Exploration: Enjoy family-friendly hikes like the Red Reef Trail, and explore remnants of Virgin Anasazi habitation and dinosaur tracks.
  • Local Tip: Parking is limited, so plan ahead and ensure your vehicle fits through the tunnels.

Sand Hollow State Park

  • Water Activities: Rent jet skis, boats, or enjoy swimming in the beautiful blue waters surrounded by orange cliffs.
  • Local Tip: Check out the slot canyon, but be aware it is narrow and not suitable for those with claustrophobia.

Gunlock Reservoir State Park

  • Watersports: Bring your SUP, kayaks, jet skis, and power boats for a day of excitement.
  • Local Tip: Don’t miss the stunning waterfall at Gunlock State Park.

Pioneer Park

  • Rock Scrambling and Exploring: Enjoy the St George Narrows, Powell Eagle Nest, and Dixie Sugarloaf. Ideal for families with kids.
  • Local Tip: Climb Dixie Rock for spectacular sunset views.

Family-Friendly Activities

St. George Dinosaur Discovery Site at Johnson Farm

  • Interactive Exhibits: Let kids follow dinosaur tracks, make their own tracks, and uncover replica fossils.
  • Local Tip: Open Wednesday through Monday, 10:00 a.m. - 5:00 p.m. Closed Tuesday and some holidays.

Thunder Junction All Abilities Park

  • Dinosaur-Themed Park: Features playground equipment, climbing walls, a splash pad, and a train ride. Everything is wheelchair accessible.
  • Local Tip: Bring $1 for each person to ride the train.

St. George Children's Museum

  • Hands-On Exhibits: Kids can engage in various activities like milking a cow, flying a plane, and shopping for groceries.

Cultural and Artistic Experiences

Tuacahn Center for the Arts

  • Broadway-Quality Shows: Enjoy musical theater, concerts, and other performances in the heart of Utah's red rocks.
  • Local Tip: Check the schedule for outdoor performances under the stars.

Kayenta Art Village

  • Art and Culture: Explore this artist colony, similar to Marfa, Texas, or Paonia, Colorado. A hub for cultural and social activities.

Town Square Park

  • Historic District: Surrounded by historic buildings, featuring water features, a vintage carousel, and summer movies on the square.
  • Local Tip: Attend events like First Night, Art Festivals, and Summer Movies on the Square.

Dining and Shopping

Painted Pony Restaurant

  • Fine Dining: Located in Ancestor Square, known for its 4.5-star rating and chic atmosphere.

Judd’s Old Fashioned Candy and Soda Shop

  • Local Treats: Enjoy homemade biscuits, jam, and ice cream in a charming setting near Town Square.

Green Gate Village Shops

  • Shopping: Explore various shops and dining options in this village.

Insider Tips

Red Hills Desert Garden

  • Free Admission: A beautiful desert botanical garden with 5,000 water-efficient plants, dinosaur tracks, and a replica slot canyon. Perfect for families.

Babylon Arch Trail

  • Moderate Hike: A hidden gem with unique sandstone formations and a beautiful arch. Ideal for sunset hikes.

Quail Creek State Park

  • Water Activities: Enjoy warm water and mild weather year-round, perfect for boating and other watersports.

By sharing these attractions and tips, you can help your Airbnb guests make the most of their visit to St. George, Utah.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in St. George, Utah

To ensure a smooth and profitable short-term rental business in St. George, Utah, several practical tips can be implemented:

Noise Regulations and Guest Communication

Inform your guests about quiet hours and noise regulations to maintain a harmonious environment. Include this information in both digital and physical house manuals to avoid any misunderstandings. This helps in complying with local regulations and prevents potential complaints from neighbors.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important details about the property. This manual should clearly designate all bedrooms, fire exits, and escape routes, aligning with the city's safety requirements.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, along with parking instructions accompanied by photos. This ensures a hassle-free arrival and reduces the likelihood of guest confusion.

Additional Considerations

Ensure your property meets all applicable building codes and safety standards by undergoing the required health and safety checks. Display the Good Neighbor Brochure and the necessary licenses in a visible area, along with contact information for the owner or property manager. This not only complies with local regulations but also enhances the guest experience.

By following these tips, you can create a well-organized, guest-friendly, and compliant short-term rental business in St. George, Utah.

Local Vendors

Here is a brief list of house cleaning providers in St. George, Utah:

House Cleaning Providers in St. George, Utah

MaidPro St. George

  • Located at 1664 S Dixie Dr H 106, St. George, UT 84770
  • Offers personalized, precise cleaning services using a 49-Point Checklist™
  • Services include kitchens, bathrooms, floors, and dusting, with customizable plans.

2 Local Gals Housekeeping

  • Located at 1031 S Bluff St #123, St. George, UT 84770
  • Provides thorough house and office cleaning, including move-ins/move-outs, kitchen and bathroom cleaning, and home organizing
  • Licensed, bonded, and insured.

Desert Peak Cleaning Services

  • Offers move-in/move-out, commercial, and residential cleaning services
  • Customizable cleaning packages and use of high-quality products
  • Fully licensed, bonded, and insured.

Merry Maids of St. George

  • Provides one-time deep cleaning and routine cleaning services
  • Backed by a 40-year history and a worry-free guarantee
  • Services tailored to customers' schedules.

Better Home Cleaning

  • Locally-owned and woman-operated residential cleaning service
  • Offers dusting, kitchen and bathroom cleaning, floor care, and more
  • Provides great customer service and offers special promotions for new clients.
Management fees

Short-Term Rental Management Fees in St. George, Utah: A Comprehensive Guide

In St. George, Utah, short-term rental management fees typically range from 10% to 30% of the rental revenue, varying significantly based on the level of service provided. Full-service management, which includes guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often ranging between 20% to 30% of the rental income.

Basic services, such as utility bill management or inventory control, may incur lower fees. Additionally, hosts may need to account for other costs, including cleaning fees, repair expenses, and design or amenity maintenance fees. These extra charges can be either included in the overall management fee or billed separately, depending on the property management company's policies. Understanding these fee structures is crucial for hosts to ensure they are maximizing their returns while maintaining compliance with local regulations.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in St George should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in St George.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Utah