Airbnb & VRBO Performance in St Augustine Florida.

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St Augustine, Florida: Airbnb & VRBO Vacation Rental Market Overview

St. Augustine, Florida, boasts a thriving short-term rental market with a high market score of 97, strong occupancy rates of around 59-64%, and an average daily rate of $277-$283, making it an attractive and profitable destination for investors and hosts.

Market overview

Thriving Short-Term Rental Market in St. Augustine, Florida

St. Augustine, Florida, continues to shine as a lucrative destination for short-term rental investors. The city's historic charm, beautiful beaches, and vibrant cultural scene drive a robust market performance. With an average daily rate (ADR) of around $277-$283.8, reflecting the premium value of its properties, St. Augustine attracts high-paying visitors.

The occupancy rate, although slightly varied across sources, remains healthy, with an average of 59-64% occupancy, indicating strong demand for short-term rentals. This demand is further highlighted by peak periods, such as March, where occupancy rates can reach up to 85% and daily rates soar to $295.9.

Overall, St. Augustine's short-term rental market boasts a high market score, significant potential for revenue growth, and a diverse range of accommodations, making it an attractive and profitable investment opportunity for entrepreneurs.

Short Term Regulations

Short-Term Rental Regulations in St. Augustine, Florida for 2024

Zoning and Rental Periods

  • RS-1 & RS-2 Zoning: Rentals are permitted for periods of one week or longer, with approved registration. Nightly rentals are not allowed.
  • HP-1 Zoning: Rentals can be undertaken monthly or for longer durations, but only with proper registration.
  • Other Zoning Districts: Properties can be rented on a nightly basis, provided they are registered accordingly.

Registration and Fees

  • Each short-term rental listing must be registered separately on the designated Registration Portal.
  • Tiered rate fee schedule:
  • Studio: $294.48
  • One Bedroom: $368.29
  • Two Bedrooms: $442.10
  • Three Bedrooms: $515.92
  • Four Bedrooms: $589.73
  • Five or More Bedrooms: $663.54
  • Late Renewal Fee: $100
  • Re-Inspection Fee: $50.

Occupancy Limits

  • Maximum occupancy is twelve individuals, calculated at two persons per bedroom plus an additional two children under the age of 18.

Parking Requirements

  • Each rental unit must have at least one parking space per bedroom on-site. Alternative arrangements can be made off-site but require special approvals. Parking spaces must be stabilized with concrete, asphalt, pavers, or gravel. Parking on grass, sand, or mulch is not permissible.

Safety and Inspections

  • A Life-Safety Inspection, conducted by the St. Augustine Fire Department, is required at the time of registration and annually thereafter.

Noise and Community Harmony

  • Specific noise regulations are in place to foster community harmony. Complaints can be filed online or by calling the dedicated helpline at 904-569-7077.

Additional Requirements

  • Sample Rental/Lease Agreement must include maximum occupancy, maximum number of vehicles allowed, and 24-hour contact information of the owner, property manager, and a secondary contact person.
  • Annual registration renewal is required by October 1st each year to avoid late renewal fees.

Statewide Regulations (Pending Approval)

  • If approved, SB 280 will introduce statewide regulations, including:
  • Maximum overnight occupancy of two people per bedroom, plus an additional two people in one common area (with exceptions for larger rooms).
  • Requirements for owners to pay a reasonable registration fee and have someone available over the phone at all times to respond to complaints.
  • Local governments can suspend a rental’s registration for repeatedly breaking city rules.

Note: The statewide regulations under SB 280 are pending approval by Gov. Ron DeSantis and would go into effect on July 1, 2024, if signed into law.

Neighborhood Performance

Top Neighborhoods Generating Airbnb Revenue in St. Augustine, Florida

1. Historic District

  • The Historic District is a magnet for guests due to its proximity to historic landmarks, restaurants, galleries, and craft bars. Properties like the "Airbnb home in downtown Casa Saragossa", "The Rohde House", and "Balcony apt on USA’s oldest Street (St. George St)" are highly rated for their location, cleanliness, and historic charm.
  • Guests can easily walk to attractions such as St. George Street, the Castillo de San Marcos, and the Lightner Museum, making it an ideal location for those interested in history and culture.

2. Downtown St. Augustine

  • Downtown St. Augustine offers a vibrant atmosphere with easy access to popular attractions. Rentals like "Blue Heaven Airbnb" and "Downtown luxury home" are favored for their convenience and modern amenities.
  • The area is known for its lively nightlife, public transport, and a variety of dining and shopping options, making it appealing for both couples and families.

3. St. Augustine Beach and Anastasia Island

  • These areas are popular for their beach access and tranquil environments. Properties such as "Sparkling Beach condo on St Augustine Beach" and "Newly renovated Steps to BEACH & POOL!" offer comfortable stays with amenities like pools, hot tubs, and tennis courts.
  • Guests enjoy the proximity to the beach, as well as the easy commute to historic St. Augustine, making it a perfect blend of relaxation and exploration.

4. Vilano Beach

  • Vilano Beach is another beachfront area that attracts guests with its quiet residential neighborhoods and easy access to beaches. Rentals like "SeaGlass on Vilano Beach" and "Paradise RetreatVilano BeachSand & Ocean Breeze" are highly rated for their tropical outdoor living areas and short walks to the beach.
  • The area is also close to downtown St. Augustine, offering a balance between beach relaxation and city exploration.

5. Uptown St. Augustine

  • Uptown St. Augustine, including areas like the Historic Abbott District, is appealing due to its walkability to historic sites and local amenities. Properties such as "Idle Awhile @ Casa Tranquil in Uptown St Augustine" and "Fabulous Historic Uptown Charmer/ Pet Friendly" offer a mix of historic charm and modern comforts.
  • Guests appreciate the proximity to St. George Street, the Castillo de San Marcos, and other historic landmarks, along with the local restaurants, taprooms, and shops.

These neighborhoods are highly appealing due to their unique blend of historical significance, modern amenities, and convenient access to both beach and city attractions, making them top generators of Airbnb revenue in St. Augustine.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in St. Augustine, Florida

Understand the Local Charm

  • St. Augustine's unique blend of historic charm and coastal beauty should be reflected in your design. Incorporate elements that highlight the city's Spanish colonial architecture and its seaside allure.

Choose Stylish and Functional Furniture

  • Invest in comfortable and modern furniture that also respects the city's historic character. Consider vintage and antique pieces to add depth, while incorporating sleek, modern elements to appeal to contemporary tastes.

Incorporate Local Coastal Decor

  • Use coastal and beach-inspired decor featuring soft blues, whites, and natural materials to create a welcoming atmosphere. This style resonates well with guests seeking an authentic St. Augustine experience.

Quality Mattresses and Linens

  • Upgrade to quality mattresses and luxurious linens to ensure a comfortable stay for your guests. High-quality bedding can significantly enhance the overall guest experience.

Outdoor Spaces and Amenities

  • Properties with outdoor spaces such as private pools, expansive decks, or access to the beach are highly desirable. Add amenities like BBQ facilities, fire pits, and hot tubs to enhance relaxation and entertainment options.

Pet-Friendly Considerations

  • Since many guests travel with pets, consider making your property pet-friendly. This can include providing a private fenced-in yard and pet-friendly amenities.

Neighborhood-Specific Design

  • Different neighborhoods in St. Augustine have unique characteristics. For example, the historic district may call for more vintage decor, while areas near the beach can focus on coastal themes.

Local Art and Decor

  • Incorporate local art and decor to capture the essence of St. Augustine. This can include hand-painted furnishings or unique local pieces that reflect the city's history and culture.

Modern Appliances and Kitchen Facilities

  • Ensure your kitchen is fully equipped with modern appliances and necessary cooking utensils. A well-stocked kitchen can make a significant difference in guest satisfaction.

Technology and Entertainment

  • Provide amenities like flat-screen TVs, Netflix, Amazon Prime, and free WiFi to cater to guests' entertainment needs. Also, consider adding game rooms or other recreational facilities.

Attention to Detail

  • Pay attention to small details such as luxury toiletries, plush linens, and household supplies. These extras can elevate the guest experience and lead to positive reviews and repeat bookings.

Self Check-In and Keyless Entry

  • Implement self check-in and keyless entry systems to provide convenience and flexibility for your guests.

By following these tips, you can create an inviting and unique Airbnb space in St. Augustine that reflects the city's distinctive style and charm.

Insider Tips

Discovering St. Augustine: Local Attractions and Insider Tips for Your Guests

Local Attractions

Historic Landmarks

  • Castillo de San Marcos: A 17th-century stone fortress and a must-visit for history enthusiasts.
  • St. Augustine Lighthouse & Maritime Museum: Explore the historic lighthouse and its maritime history.
  • Fountain of Youth Archaeological Park: The legendary site where Ponce de Leon supposedly searched for the Fountain of Youth.

Museums

  • Lightner Museum: Located in the former Hotel Alcazar, this museum features an extensive collection of Gilded Age artifacts.
  • Ripley's Believe It or Not Museum: A quirky museum with unusual and fascinating exhibits.
  • Oldest Wooden School House Historic Museum & Gardens: A historic schoolhouse that offers a glimpse into the past.

Unique Experiences

  • Old Town Trolley Tours: A hop-on hop-off service that covers all major attractions, providing a comprehensive tour of the city.
  • St. Augustine Alligator Farm: A zoological park with alligators, birds, and other wildlife.
  • Marineland Dolphin Adventure: Interact with dolphins and enjoy other marine life exhibits.

Natural and Outdoor Activities

  • St. Augustine Beach: Known for its laid-back atmosphere, fishing pier, and beachside restaurants.
  • Fort Matanzas National Monument: Accessible via a free ferry, this fortified watchtower offers historic and scenic views.
  • Scenic Cruise of St. Augustine: Enjoy a cruise around the city's waterfront and nearby islands.

Shopping and Dining

  • St. George Street: A pedestrian-only street lined with shops, bistros, art galleries, and gift shops.
  • San Sebastian Winery: Sample local wines and enjoy the scenic views.
  • St. Augustine Distillery: Taste local spirits and learn about the distillation process.

Insider Tips

Free Attractions

  • St. George Street: Explore this historic pedestrian street without any admission fees.
  • Beaches: Enjoy over 42 miles of white sandy shores, including St. Augustine Beach.
  • Fort Matanzas National Monument: Admission and the ferry ride are free.
  • Father Miguel O’Reilly House Museum: Open free of charge from 10 a.m.-3 p.m., Wednesday-Saturday.

Local Markets

  • Weekly Markets: Attend the markets at St. Augustine Beach Ocean Pier Park (Wednesdays) and the St. Augustine Amphitheatre (Saturday mornings) for local produce and artisanal goods.

Evening Activities

  • Ghost Tours: Participate in haunted history tours, including walking tours, pub crawls, and trolley tours.
  • Sunset Cruises: Enjoy a romantic cruise while watching the sunset.
  • Night of Lights Festival: Experience the city's annual festival with millions of twinkling lights.

Walking and Biking

  • Historic District: The area is highly walkable, with many attractions accessible on foot.
  • Rental Vespas/Slingshots: Rent these vehicles for a fun and easy way to explore the city.

Special Events

  • Fort Mose Historic State Park: Witness historic weapon demonstrations on the first Saturday of each month.
  • Tolomato Cemetery Guided Tours: Explore the oldest extant planned cemetery in Florida on the third Saturday of the month.

By sharing these attractions and insider tips, you can help your guests make the most of their visit to St. Augustine and experience the charm and history of this unique city.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in St. Augustine, Florida

To ensure a smooth and profitable short-term rental business in St. Augustine, Florida, several practical tips can make a significant difference. First, it is crucial to inform guests about noise regulations and quiet hours to maintain community harmony. This can be included in a comprehensive digital and physical house manual that also provides essential instructions, Wi-Fi passwords, and other vital information to enhance the guest experience.

A simplified check-in process using smart locks can reduce hassle and make the arrival process seamless. Additionally, providing clear parking instructions accompanied by photos can help guests navigate the property easily and avoid potential issues. By adhering to these tips, you can not only comply with local regulations but also ensure a positive and hassle-free stay for your guests, thereby boosting your rental's reputation and profitability.

Local Vendors

Here is a brief list of house cleaning providers in St. Augustine, Florida:

House Cleaning Providers in St. Augustine, FL

The Cleaning Authority - Saint Augustine

  • Offers detailed-clean rotation system, eco-friendly products, and a customer satisfaction guarantee.
  • Services include weekly cleanings, deep cleaning, move-in/move-out cleaning, and customized cleaning programs.
  • Fully bonded and insured.

Tina Maids

  • Provides high-quality and affordable cleaning services, including one-time cleanings, recurring cleanings, move-in/move-out cleaning, and post-construction cleaning.
  • Fully bonded and insured, with background checks on all employees.

Merry Maids of St. Augustine

  • Specializes in move-in/move-out cleaning, as well as regular recurring and one-time cleanings.
  • Offers advanced techniques and processes, customizable cleaning plans, and a worry-free guarantee.
  • Services also include deep cleaning for landlords and property managers.

eMaids

  • Offers professional house and office cleaning services with a personal touch.
  • Provides competitive hourly rates, deep cleaning sessions, and vacation rental cleaning.
  • All maids are background checked, insured, and bonded, with a 100% satisfaction guarantee.
Management fees

Short-Term Rental Management Fees in St. Augustine, Florida: A Comprehensive Guide

In St. Augustine, Florida, the fees for short-term rental management can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, such as GoSummer and Awning, which handle all aspects including guest communication, marketing, and maintenance, usually charge fees starting at around 15% to 20% of the revenue.

On the other hand, basic or partial management services, which may not include all these comprehensive features, can be found at lower rates, sometimes starting as low as 10%. Additionally, hosts may incur extra fees for services like cleaning, repairs, and design, which can be charged separately or included in the overall management fee. Understanding these fee structures is crucial for property owners to ensure they are getting the best value for their investment while complying with the city's stringent regulations on short-term rentals.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in St Augustine should generate as a short term rental and look at the performance of properties around yours.

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in St Augustine.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Florida