Airbnb & VRBO Performance in Southfield Michigan.

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Southfield, Michigan: Airbnb & VRBO Vacation Rental Market Overview

In Southfield, Michigan, the short-term rental market is thriving, with a median occupancy rate of 56%, an average daily rate of $126, and an average annual host income of $28,000, making it a highly stable and profitable investment opportunity.

Market overview

Thriving Short-Term Rental Market in Southfield, Michigan

Southfield, Michigan, is experiencing a robust and profitable short-term rental market, making it an attractive destination for both hosts and travelers. With a median occupancy rate of 56%, short-term rentals in Southfield demonstrate strong demand, indicating a stable and lucrative investment opportunity. The average daily rate for these rentals stands at $126, contributing to an average annual host income of $28,000. This positive trend is further bolstered by lenient local regulations, which support the growth of the short-term rental sector while ensuring compliance with safety and community standards. As the best month for bookings is July, hosts can anticipate peak seasonal demand, making Southfield an ideal location for those looking to capitalize on the short-term rental market.

Short Term Regulations
Neighborhood Performance

Top Airbnb Revenue-Generating Neighborhoods in Southfield, Michigan

Neighborhoods and Their Appeal

While specific neighborhood-level data for Southfield, Michigan, is not extensively detailed in the sources, we can infer the most appealing areas based on broader trends and nearby attractions. Here are some of the key neighborhoods and areas that are likely to generate significant Airbnb revenue in Southfield:

1. Downtown Southfield and Surrounding Areas

  • Appeal: Proximity to major highways (I-696 and I-75), shopping centers, and the vibrant commercial districts of Southfield. Guests appreciate the convenience and accessibility to various amenities and services.
  • Revenue Potential: High demand due to its central location and easy access to Detroit and other nearby cities.

2. Areas Near Beaumont Hospital

  • Appeal: Medical travelers and families of patients often seek accommodations near hospitals. The presence of Beaumont Hospital in the area makes it an attractive location for short-term rentals.
  • Revenue Potential: Consistent demand from medical-related travelers contributes to higher occupancy rates and revenue.

3. Neighborhoods with Easy Access to Detroit

  • Appeal: Guests looking to explore Detroit but prefer a quieter, more suburban stay find Southfield’s proximity to Detroit appealing. Neighborhoods near major freeways are particularly attractive.
  • Revenue Potential: High demand from travelers visiting Detroit but seeking a more relaxed environment in Southfield.

4. Areas with Family-Friendly Amenities

  • Appeal: Neighborhoods with parks, mature trees, and a park-like feel are popular among families. The presence of amenities like pool tables and fully stocked kitchens adds to the appeal.
  • Revenue Potential: Family-friendly properties tend to have higher occupancy rates and revenue due to their attractiveness to larger groups and families.

5. Areas Near Educational and Cultural Institutions

  • Appeal: While Southfield itself may not have major educational institutions, its proximity to cities like Ann Arbor and Detroit makes it a viable option for those visiting these areas. Cultural attractions and events in nearby cities also draw guests.
  • Revenue Potential: Students, academics, and cultural event attendees contribute to a steady stream of revenue.

Summary

These neighborhoods are appealing due to their convenience, accessibility, and the range of amenities they offer. The combination of central location, proximity to major attractions, and family-friendly environments makes them highly attractive to Airbnb guests, thereby generating significant revenue for hosts.

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Design Tips

Creating an Inviting Airbnb in Southfield, Michigan: Tips for Furnishing and Design

Reflecting Southfield's Unique Style

1. Incorporate Mid-Century Modern Elements

Southfield is known for its mid-century modern architecture. Incorporate this style into your Airbnb through the use of clean lines, organic shapes, and an emphasis on function and simplicity. Use furniture pieces that are characteristic of this era, such as Eames chairs and Noguchi coffee tables.

2. Use Local and Sustainable Materials

Highlight the local charm by using materials and decor that are sourced from the area. This could include wood accents from local mills or artwork created by Southfield artists.

3. Emphasize Natural Light and Open Spaces

Mid-century modern design often emphasizes natural light and open spaces. Ensure that your Airbnb has large windows, minimal obstructions, and a flowing floor plan to create a bright and airy atmosphere.

4. Add Tropical and Modern Floral Touches

Southfield's floral designs can add a fresh and vibrant touch to your space. Incorporate modern and tropical flower arrangements or potted plants to bring in a sense of freshness and local flair.

5. Choose Color Schemes Inspired by Local Landscapes

Select a color palette that reflects the natural beauty of Southfield. Consider shades of green, blue, and earth tones that mimic the local parks and gardens.

6. Incorporate Local Art and Decor

Decorate your Airbnb with local artwork, sculptures, or other decorative items that reflect Southfield's unique cultural and architectural heritage. This can include pieces that celebrate the city's history and architectural landmarks.

7. Ensure Comfort and Functionality

While aesthetics are important, do not forget the comfort and functionality of the space. Provide plush furnishings, comfortable bedding, and all the necessary amenities to make your guests feel at home.

8. Pay Attention to Detail with Textiles and Fabrics

Use textiles and fabrics that are both stylish and comfortable. Choose materials like charmeuse, chiffon, or satin for drapes and upholstery to add a touch of elegance, similar to the formal wear styles found in local boutiques.

9. Create a Welcoming Outdoor Space

If your Airbnb has an outdoor area, make sure it is inviting and well-maintained. Add outdoor furniture, lighting, and plants to create a cozy and relaxing space that guests can enjoy.

10. Personalize with Local Guides and Recommendations

Provide your guests with a personalized guide to Southfield, including recommendations for local restaurants, shops, and attractions. This will help them feel more connected to the city and its unique style.

Insider Tips

Discover Southfield, Michigan: Local Attractions and Insider Tips

Local Attractions

Parks and Recreation

  • Evergreen Hills 9-hole Golf Course: Enjoy a round of golf in a scenic setting.
  • Evergreen Woods Nature Trail: Explore the natural beauty of Southfield with this nature trail.
  • Carpenter Lake Nature Preserve: A 42-acre urban nature area with trails, native flora, and fishing opportunities.
  • Bauervic Woods Park: Features outdoor restrooms, nature trails, a playlot, and picnic areas.

Cultural and Historical Sites

  • Southfield Public Library: A state-of-the-art library with over 250,000 books and various community programs.
  • Miracle League Field of Dreams: Michigan's first baseball field for children with physical or mental disabilities.
  • Lathrup Village Historic District: A quaint area with trails, local wildlife, and picnic areas.

Dining and Shopping

  • Southfield Town Center: A 2.2 million square foot complex with restaurants, hotels, and retail space. Notable spots include Skyline Club, Las Cazuelas, Uncle Joe’s Chicken Fingers, Shawarma Man, and Taste of Ethiopia.
  • The Original Pancake House: Known for its extensive breakfast menu and delicious pancakes.
  • Flaming Wok Express: Offers a wide selection of Asian, Chinese, and Cantonese dishes.

Nearby Attractions

  • Detroit Zoo: Home to over 2,000 animals from 237 species, offering unique experiences like breakfast with animals.
  • Hamtramck Disneyland: A unique piece of folk art and a significant cultural attraction.
  • Greenfield Village: Experience American history with historic districts, rides, and artisan activities.

Insider Tips

Local Favorites

  • Visit the Franklin Cider Mill for a traditional Michigan experience of cider and donuts, especially during the fall.
  • Explore Downtown Berkley: Adjacent to Southfield, this charming area offers boutique shops, unique dining options, and a walkable downtown.

Hidden Gems

  • Marvin’s Marvelous Mechanical Museum: A fun spot with vintage coin-operated machines and free admission.
  • Historic Village of Franklin: Includes the Franklin Grill, built in an 1840s-era blacksmith shop, and features locally sourced ingredients.

Community Events

  • Check the Southfield Public Library’s event calendar for various community programs and activities.

Outdoor Activities

  • Utilize the numerous parks and recreational facilities such as Beech Woods Recreation Center and John Grace Community Center for sports and leisure activities.

By sharing these local attractions and insider tips, your Airbnb guests can fully experience the best of what Southfield, Michigan, has to offer.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Southfield, Michigan

To ensure a smooth and successful short-term rental business in Southfield, Michigan, several practical tips can be implemented to enhance the guest experience and comply with local regulations.

Noise Regulations and Quiet Hours

Inform your guests about quiet hours and noise regulations to maintain a harmonious environment for both guests and neighbors. Include clear guidelines on quiet hours in your digital and physical house manual to avoid any misunderstandings.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should be easily accessible to guests, either in the rental property or via a digital link.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to use the smart locks and ensure they have all necessary access codes before their arrival.

Parking Instructions

Include detailed parking instructions with photos in your house manual to help guests navigate parking options efficiently. This can prevent confusion and ensure that guests park in designated areas, respecting neighborhood regulations.

By adhering to these tips, you can enhance guest satisfaction, reduce potential issues, and ensure compliance with Southfield's regulations, thereby running a successful and stress-free short-term rental business.

Local Vendors

Here is a brief list of house cleaning, and related maintenance providers in Southfield, Michigan:

House Cleaning Services

Jauregui Services

  • Offers standard and deep cleaning services.

Adam Eagle Trailers LLC

  • Provides house cleaning services, though primarily known for other services.

Nevaehs Swift Cleaning

  • Specializes in house cleaning, including standard and deep cleaning.

Michigan's Squeaky Clean Sisters LLC

  • Offers various house cleaning services, including add-on services like fridge and window cleaning.

Top 10 Best House cleaners on Angie's List

  • A list of highly-rated house cleaners in Southfield, MI, with varying services and pricing.

Thumbtack's Top 10 House Cleaning Services

  • A list of house cleaning services rated by the Southfield community, offering different levels of cleaning.

Commercial Cleaning and Maintenance Services

24/7 Cleaning Service LLC

  • Provides commercial cleaning services, including janitorial services, floor buffing, floor waxing, and deep cleaning in Southfield and surrounding areas.

Stathakis

  • Offers janitorial and cleaning services, including green cleaning programs, for businesses in Southfield and Southeastern Michigan.
Management fees

Short-Term Rental Management Fees in Southfield, Michigan: A Comprehensive Guide

In Southfield, Michigan, the fees for managing short-term rentals, such as those listed on Airbnb or VRBO, can vary significantly based on the level of service provided. Full-service management, which includes guest communication, marketing, and maintenance, typically ranges from 20% to 30% of the rental revenue. This higher end of the spectrum is justified by the comprehensive nature of the services, which can include property inspections, tenant screening, financial reporting, and compliance with local regulations.

For hosts opting for more basic services, the fees can be lower, often starting around 10% to 20% of the rental income. Additionally, hosts may incur extra fees for cleaning, repairs, or design services, which can be charged separately or included in the overall management fee. It is crucial for hosts to understand these fee structures and any additional costs to ensure they are making an informed decision when selecting a property management service.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Southfield should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Southfield.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Michigan