Airbnb & VRBO Performance in Southampton New York.

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Southampton, New York: Airbnb & VRBO Vacation Rental Market Overview

Despite regulatory challenges, Southampton, New York, is seeing a resurgence in short-term rental performance, with occupancy rates pacing ahead of last year in the late fall season, indicating a potential return to pre-pandemic trends.

Market overview

Strong Recovery in Southampton, NY Short-Term Rentals as Fall Season Gains Momentum

Despite a sluggish summer, the short-term rental market in Southampton, NY, is showing promising signs of recovery as the fall season progresses. According to recent trends, calendar occupancy for the late fall season is pacing ahead of last year, with November occupancy expected to be 2% higher than in 2023.

Average daily rates (ADR) have also remained relatively stable, with rates in October and November pacing only a few dollars higher than last year. This stability, combined with the slight increase in occupancy, suggests that the gap between supply and demand is narrowing, and the market is returning to pre-pandemic trends. With the shoulder season offering significant growth opportunities, Southampton's short-term rental market is poised for a robust finish to the year.

Short Term Regulations

Short-Term Rental Regulations in Southampton, New York for 2024

General Requirements

  • Rental Permits: Any home being rented for any period must obtain a rental permit from the town.

Minimum Stay Requirements

  • Minimum Stay: The minimum length of stay is 14 days. Rentals shorter than this are considered "transient" and are not allowed.

Permit Application Process

  • Application Components: The rental permit application must include floor plans, property survey/site plan, certificates of occupancy, Residential Smoke Detector Affidavit, Designation of Agent for Service form, and proof of ownership.
  • Inspection: A safety inspection by the town or a certified professional is required.

Permit Validity and Fees

  • Permit Validity: Rental permits are valid for two years.
  • Fees: The permit fee ranges from $150 to $750 based on the property type and owner.

Occupancy Limits

  • Owner-Occupied Rentals: Owners can rent out up to two bedrooms in their house to a maximum of two renters, provided the owner continues to reside there and all occupants share common kitchen, living, and entrance facilities. No permit is required for this scenario.
  • Full House Rentals: Full house rentals require a rental permit and must adhere to the 14-day minimum stay.

Enforcement and Penalties

  • Compliance: Local authorities actively enforce the regulations, using listings on websites like Airbnb to identify illegal rentals. Fines can be as high as $30,000 for violations, and chronic violators may face fines up to $100,000.
  • Advertising Restrictions: Advertising or listing a house for rent without a permit can result in violations, suspension or revocation of permits, and additional fees.

Future Considerations

  • Potential Changes: There is consideration for reviewing and potentially loosening the rental codes to allow for more flexible short-term rentals, particularly in remote locations where they would not impact the surrounding community.
Neighborhood Performance

Top Neighborhoods Generating Airbnb Revenue in Southampton, New York

Main Street and Jobs Lane

  • Appeal: This area is the heart of Southampton's retail and culinary scene, featuring high-end boutiques, gourmet eateries, and a vibrant cultural atmosphere. Guests are drawn to its central location, upscale amenities, and the ease of accessing shops, restaurants, and transportation hubs like the train station and jitney.
  • Revenue Potential: Properties here attract a high-end clientele, ensuring strong rental yields due to their desirable location and luxurious amenities.

Southampton Village

  • Appeal: Southampton Village offers a quintessential Hamptons experience with its historic charm, beautiful beaches, and proximity to premier shopping and dining. Guests appreciate the walkability to main attractions, the presence of wineries, museums, and the overall peaceful yet vibrant atmosphere.
  • Revenue Potential: The village's mix of historic homes, modern amenities, and beach access makes it highly attractive to guests, leading to consistent and high-demand rentals.

Bridgehampton

  • Appeal: Bridgehampton combines luxury living with a country charm, offering easy access to golf courses, beaches, and the amenities of Southampton Village. Guests enjoy the blend of rural tranquility and high-end living.
  • Revenue Potential: The area's appeal to families and luxury seekers ensures a steady stream of high-paying rentals, particularly during peak seasons.

East Hampton (adjacent to Southampton)

  • Appeal: Although technically part of East Hampton, areas near the Southampton border offer tranquility, privacy, and easy access to Southampton’s amenities. Guests are attracted to the historic picturesque neighborhoods and the proximity to beaches and cultural events.
  • Revenue Potential: The unique blend of privacy and access to luxury amenities makes these properties highly desirable, generating significant revenue through Airbnb rentals.

Oceanfront and Beachside Areas

  • Appeal: Properties located near or on the beach, such as those in areas like Cooper's Beach, offer exclusive access to pristine beaches and picturesque views. Guests are drawn to the luxury and leisure these locations provide.
  • Revenue Potential: Oceanfront properties are highly sought after, commanding premium prices and ensuring high rental revenue due to their unique and desirable locations.

These neighborhoods stand out for their unique combination of luxury, convenience, and natural beauty, making them highly appealing to guests and generating significant revenue through Airbnb rentals.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Southampton, New York

Define Your Property's Aesthetic

  • Align your property's aesthetic with the local market and price tier. Southampton is known for its luxurious and coastal vibe, so incorporate elements like natural palettes, textured accent rugs, and soft wooden décor.

Choose Functional and Comfortable Furniture

  • Ensure that each piece of furniture serves a purpose and is useful to guests. Avoid unnecessary decor and focus on items that enhance the functionality of the space.

Opt for Easy-to-Clean Furniture

  • Select furniture that is easy to clean, such as leather upholstered chairs and wooden headboards. Use ScotchGuard on fabrics and invest in a spot cleaner for regular maintenance.

Select Solid and Durable Pieces

  • Prefer solid wood over particle board for durability. Choose dressers with easy-to-open drawers and ensure that main furniture pieces fill the room appropriately.

Consider the Space and Layout

  • Measure your space carefully to select furniture that fits well. For high ceilings, use taller pieces and mirrors to fill walls and create additional space for guests to get ready.

Enhance Safety and Security

  • Mount TVs and secure large mirrors to the wall to prevent accidents and maintain a clean look. Ensure that any furniture that needs to be moved (like a coffee table) is light and easy to lift.

Incorporate Local and Coastal Elements

  • Reflect Southampton's coastal style by incorporating elements such as nautical colors, natural textiles, and outdoor features like a BBQ area, fire pit, or heated pool if possible.

Pay Attention to Lighting and Ambiance

  • Use lighting to create a welcoming ambiance. Consider the use of sliding glass doors to connect indoor and outdoor spaces, and ensure ample natural light during the day.

Add Personal Touches

  • Include personal touches that make the space feel homey and inviting. This could include local artwork, cozy throw blankets (stored safely), and a well-equipped kitchen with modern appliances.

Ensure Family-Friendly and Guest-Centric Amenities

  • If your property is family-friendly, include amenities like high chairs, travel cribs, and strollers. Also, provide amenities such as WiFi, air conditioning, and free parking to enhance guest comfort.
Insider Tips
Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Southampton, New York

To ensure a smooth and successful short-term rental business in Southampton, New York, several practical tips can be implemented:

Noise Regulations and Guest Communication

Inform your guests about the local noise regulations and quiet hours to avoid any potential issues. Include a section in your house manual or welcome message that clearly outlines the noise restrictions and the consequences of violating them.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also cover house rules, including noise regulations, to ensure guests are well-informed and respectful of the property and neighborhood.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, along with photos or videos to help them navigate any specific steps.

Parking Instructions

Include detailed parking instructions in your house manual, accompanied by photos to help guests identify the correct parking areas. This can prevent confusion and potential parking violations, ensuring a hassle-free stay for your guests.

By following these tips, you can enhance the guest experience, reduce the risk of compliance issues, and maintain a positive reputation for your short-term rental business in Southampton, New York.

Local Vendors

Here is a brief list of house cleaning, repair, and maintenance providers in Southampton, New York:

House Cleaning and Maintenance Providers

Long Island Maids

  • Offers house cleaning, deep cleaning, move-in/move-out cleaning, and post-construction cleaning services.
  • Serves Southampton, East Hampton, Bridgehampton, Sag Harbor, and Montauk.

A Votre Service!

  • Provides house cleaning, spring cleaning, post-renovation cleanup, rental turnover cleaning, window washing, gutter cleaning, home organization, handyman services, and property management.
  • Services include house watching and errands.
  • Covers areas including Southampton, Water Mill, Bridgehampton, Sag Harbor, and other Hamptons communities.

Catherine's Cleaning

  • Offers general maintenance cleaning, deep cleaning, and dedicated maid services for homes and businesses.
  • Licensed, bonded, and insured with highly trained staff.
  • Serves Long Island and the Hamptons, including Southampton.

MaidPro

  • Provides maid services for the entire Southampton area.
  • Focuses on customized cleaning plans to fit individual needs.
Management fees

Short-Term Rental Management Fees in Southampton, New York: A Comprehensive Guide

In Southampton, New York, managing a short-term rental property can incur management fees that typically range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, which handle everything from guest communication and marketing to maintenance and price optimization, usually charge fees at the higher end of this spectrum, often between 20% to 30% of the rental income.

Basic services, such as listing creation and calendar management, may be available at lower rates, starting from around 10% per booking. Additionally, hosts may need to consider extra fees for services like cleaning, repairs, and design, which can further impact the overall cost of managing their short-term rental properties.

Understanding these fees is crucial for hosts to ensure they can maximize their profits while complying with the stringent local regulations in Southampton.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Southampton should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Southampton.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
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⇤ Airbnb Statistics for New York