Airbnb & VRBO Performance in Solana Beach California.

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Solana Beach, California: Airbnb & VRBO Vacation Rental Market Overview

In Solana Beach, California, short-term rentals are thriving, with an average 69% occupancy rate, a $403 daily rate, and a monthly revenue of $36,500, indicating a strong and lucrative market.

Market overview

Thriving Short-Term Rentals in Solana Beach, California

Solana Beach, California, is experiencing a robust performance in its short-term rental market. As of the latest data, short-term rentals in the area are boasting an impressive 69% occupancy rate, indicating a high demand for these accommodations. The average daily rate for these rentals stands at $403, contributing to a substantial monthly revenue of $36,500. This strong performance is further highlighted by the growth in active listings, which have increased by 8% over the past year. With a dominant presence of entire home rentals and a high level of amenities such as internet, kitchens, and heating, Solana Beach remains an attractive and lucrative destination for both hosts and guests in the short-term rental sector.

Short Term Regulations

Short-Term Vacation Rental Regulations in Solana Beach, California for 2024

General Regulations

  • Permit Requirement: A permit is mandatory for operating a short-term vacation rental (STVR) in Solana Beach.
  • Permit Duration: STVR permits are valid for one calendar year, expiring on December 31, and must be renewed annually by January 31.

Rental Duration and Frequency

  • Minimum Stay: Stays or bookings are limited to a minimum of 7 consecutive calendar days or one calendar week period.
  • Annual Rental Limits: There are discussions to limit the number of days a property can be rented out per year, although specific limits are not yet finalized.

Compliance and Enforcement

  • Noise and Disturbances: Property owners must ensure that occupants do not create unreasonable noise or disturbances and must comply with all city ordinances, health, safety, and building codes.
  • Inspections: STVR units are subject to inspection by city staff when requested.
  • Penalties: Violations incur penalties: $500 for the first offense, $1,000 for the second offense in the same year, and permit revocation for a third offense in the same year.

Taxation

  • Transient Occupancy Tax (TOT): A 13% TOT is due on each night of rental. Monthly TOT returns must be submitted to the city, even if there is a zero balance.

Property and Management Requirements

  • Property Restrictions: Rentals of less than 30 consecutive days are not permitted within Accessory Dwelling Units, Junior Accessory Dwelling Units, and Accessory Living Units unless otherwise allowed by law.
  • Professional Management: Professional STVR listing managers must have a valid Business Certificate with the City of Solana Beach unless self-managed by the property owner.
  • HOA Compliance: Property owners must adhere to any Homeowners Association (HOA) restrictions regarding short-term rentals.

Public Display and Records

  • Permit Display: The STVR permit card must be displayed in a location visible to the public, at the front entry door or within a front-facing window, with the phone number and emergency contact visible.
  • Booking Records: Booking and occupancy records are subject to inspection by city staff when requested.

Application and Disclosure

  • Application Fees: Application fees for STVR permits are non-refundable.
  • Accurate Information: Applicants must provide up-to-date and accurate information for the listing at all times, including property owner and/or managing agent contact information.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Solana Beach, California

While specific neighborhood-level data for Solana Beach is not as detailed as for some other areas in San Diego, here are some of the most appealing areas and attractions in Solana Beach that contribute to its high Airbnb revenue:

Key Areas in Solana Beach

Fletcher Cove Park

  • This area is highly appealing due to its scenic beach views, easy access to the beach, and the presence of Fletcher Cove Park, which is a popular spot for both locals and tourists.
  • The proximity to the beach and local amenities makes it an attractive location for Airbnb guests.

Cedros Design District

  • Known for its unique shopping and dining experiences, the Cedros Design District is a draw for guests looking for a blend of local culture and upscale amenities.
  • The area's vibrant atmosphere and variety of boutiques and restaurants enhance its appeal.

Solana Beach Farmers Market

  • This market adds to the local charm, offering fresh produce and artisanal goods, which can be a significant attraction for guests seeking a genuine community experience.
  • The market's presence contributes to the area's liveliness and appeal to visitors.

Belly Up Tavern

  • As a renowned music venue, the Belly Up Tavern attracts music lovers and those looking for a lively nightlife.
  • Its presence in the area makes it a desirable location for guests interested in entertainment and cultural events.

San Elijo Lagoon Ecological Reserve

  • This nature reserve offers a tranquil escape with hiking trails and wildlife viewing opportunities, making it a great spot for nature enthusiasts.
  • The reserve's proximity to Solana Beach enhances the area's appeal for guests seeking outdoor activities.

General Appeal of Solana Beach

  • High Occupancy Rate: Solana Beach boasts a median occupancy rate of 70%, indicating strong demand for short-term rentals.
  • Average Daily Rate: With an average daily rate of $274, Solana Beach offers lucrative opportunities for hosts.
  • Annual Revenue: A typical host in Solana Beach can expect an annual revenue of $64,000, making it a profitable venture.
  • Stable Market: The stability of the housing market and the option to switch to long-term rentals if needed add to the attractiveness of investing in Airbnb properties in Solana Beach.

These factors combined make Solana Beach an appealing and profitable location for Airbnb investments, with various neighborhoods offering unique attractions that cater to different types of guests.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Solana Beach, California

Emphasize Coastal and Modern Aesthetics

  • Incorporate light colors and natural textures to reflect the serene coastal environment of Solana Beach. This can include using whites, blues, and sandy neutrals in your color scheme.

Utilize Outdoor Living Spaces

  • Enhance the property with outdoor amenities such as BBQ areas, fire pits, and covered lounge areas. These features are highly appealing for social gatherings and indoor/outdoor living.

Incorporate Local Design Influences

  • Blend modern coastal styles with elements of Spanish Revival or bohemian chic to align with the local architectural and cultural heritage. Earthy tones and rustic charm can add a unique touch to your Airbnb.

Focus on High-Quality Furnishings

  • Invest in premium finishes and furnishings, including high-quality furniture, stylish decor, and modern appliances. This will attract discerning guests looking for a luxurious experience.

Ensure Functionality and Comfort

  • Provide amenities such as quality linens, towels, and comfortable bedding. Modern kitchens with new appliances and smart TVs can also enhance guest comfort and convenience.

Maximize Proximity and Accessibility

  • Highlight the property's proximity to local attractions, beaches, and amenities. Easy access to restaurants, shopping, and nightlife can significantly influence guests' choices.

Add Family-Friendly and Pet-Friendly Features

  • Include amenities like beach toys, bikes, and boogie boards to cater to families. For pet owners, ensure the property is pet-friendly and provides necessary amenities.

Maintain Cleanliness and Organization

  • Ensure the property is meticulously clean and well-organized. This includes providing stackable washer/dryers, private laundry facilities, and designated parking.

Create a Welcoming Atmosphere

  • Use design elements that invite relaxation and leisure, such as private yards with outdoor showers, BBQs, and fire pits. These features can make the space feel more like a home than a rental.

Stay Updated with Local Trends

  • Keep an eye on local design trends and guest preferences to continuously improve and update your Airbnb. This can include adding new appliances, remodeling bathrooms, or incorporating the latest smart home features.
Insider Tips

Discover Solana Beach: Local Attractions and Insider Tips

Beaches and Coastal Areas

  • Fletcher Cove Park: The main beach access point, known for its easy beach access, grassy park, playground, basketball court, and scenic views. It's a great spot for beach time, especially during low tide when you can walk north and south along the coast.
  • Tide Beach Park: Accessible via stairs from Pacific Avenue and Solana Vista Drive. This park offers stunning views, shaded areas, and a network of trails with suspension bridges and educational displays.
  • Seascape Surf: Located south of Fletcher Cove, accessible via a pathway on South Sierra Avenue. Enjoy the beach and the nearby tennis club.

Parks and Trails

  • Annie's Canyon Trail: A short, scenic trail with panoramic views of the Pacific Ocean and the San Elijo Lagoon. Known for its unique sandstone canyon and "mushroom cave" hike.
  • Harbaugh Seaside Trails: A newly opened 3-acre coastal overlook and trail system connecting Solana Beach to Cardiff By the Sea and Encinitas.
  • San Dieguito Park: Offers various trails for hikers of all levels, with incredible views and educational displays about the local habitat and history.

Shopping and Culture

  • Cedros Design District: A premier shopping district with over 85 merchants offering experiences in design, art, entertainment, epicurean delights, and beauty. Explore the public art installations throughout the district.
  • Solana Beach Heritage Museum: Located in La Colonia Park, this museum is the first house built in the community (1887) and features artifacts from the past.

Events and Activities

  • Solana Beach Farmer's Market: Held every Sunday (except Easter, July 4th, and Christmas Day) from 12 pm-4 pm on Cedros Avenue. Offers fresh produce, flowers, bread, and more.
  • Belly Up Tavern: Known for live music, this venue has hosted renowned musicians and is a must-visit for music lovers.
  • Concerts-in-the-Park: Enjoy summer evening concerts at Fletcher Cove Park, part of the city's annual events.

Insider Tips

  • Arrive by Train: Use the Amtrak Pacific Surfliner or Coaster trains, which stop in Solana Beach. The train station is centrally located on Cedros Avenue.
  • Walkable Community: Solana Beach is highly walkable, making it easy to explore the charming streets, scenic ocean views, and local amenities on foot.
  • Public Art Hunt: Explore the Cedros Design District and other areas for numerous public art installations, including mosaics and street art.
  • Local Dining: Enjoy a variety of dining options, from fresh and on-the-go to culinary experiences that showcase local flavors.

Additional Recommendations

  • Coastal Rail Trail: A 1.5-mile paved trail along the Pacific Coast Highway, perfect for walking, running, and cycling. Features native plants and public art installations.
  • Del Mar Shores Stairway: A lesser-known beach access point with a unique staircase leading down the bluffs to the beach.
  • Community Events: Check the local events calendar for festivals like the Fiesta del Sol, Holiday Tree Lighting events, and other city-sponsored activities.
Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Solana Beach, California

To ensure a smooth and compliant short-term rental business in Solana Beach, California, several key practices are essential. First, it is crucial to adhere to the city's noise regulations by informing guests about quiet hours. This can be done through a clear communication in the rental listing and a digital or physical house manual that outlines the expectations for noise levels and other important house rules.

Creating a comprehensive house manual is vital; it should include instructions on how to use appliances, Wi-Fi passwords, and other essential information. This manual can be both digital, accessible through a mobile app or email, and physical, placed in a conspicuous location within the property.

Simplifying the check-in process is also important. Utilizing smart locks can eliminate the need for physical key exchanges, making the arrival process seamless for guests. Additionally, providing detailed parking instructions accompanied by photos can help avoid confusion and ensure that guests park in designated areas, respecting neighborhood rules.

By following these tips, you can enhance the guest experience, maintain good relations with neighbors, and comply with Solana Beach's regulations, thereby ensuring a successful and sustainable short-term rental business.

Local Vendors

Here is a brief list of house cleaning providers in Solana Beach, California:

House Cleaning Providers in Solana Beach, CA

Green Frog Cleaning

  • Offers comprehensive house cleaning services including dusting, vacuuming, mopping, bathroom sanitization, and kitchen cleaning.
  • Provides move-in/move-out cleaning, one-time cleaning, and regular maintenance cleaning using eco-friendly products.

Aloha Maids

  • Provides deep cleaning services with a focus on the "Aloha Spirit."
  • Offers various housekeeping services tailored to client needs.

Maggy Maid

  • Offers premiere house cleaning services with flexible maid service extras at affordable prices.
  • Serves Solana Beach and the broader San Diego County area.

Absolutely Clean Agency

  • Provides residential and commercial cleaning services.
  • Known for honest, professional, and friendly service.

For additional options, you can also check local listings on platforms like Care.com, which lists various house cleaning services in Solana Beach.

Management fees

Solana Beach, California: Understanding Short-Term Rental Management Fees

In Solana Beach, California, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive services such as guest communication, aggressive marketing, and maintenance, tends to be on the higher end of this spectrum. For instance, companies like Summer charge starting at 20% of the booking revenue, excluding cleaning fees, for their full-service vacation rental management.

Basic services, which may only include tenant placement or minimal management, can be less expensive. Additionally, property owners may incur extra fees for services like cleaning, repairs, or design enhancements. These fees can add up, but they are often necessary to ensure the property remains competitive and well-maintained in the vibrant Solana Beach rental market.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Solana Beach should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Solana Beach.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for California