Airbnb & VRBO Performance in Siesta Key Florida.

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Siesta Key, Florida: Airbnb & VRBO Vacation Rental Market Overview

Despite the recent impact of Hurricane Milton, Siesta Key, Florida, continues to offer a wide range of attractive short-term rental options, including beachfront condos, houses with private pools, and pet-friendly accommodations, ensuring a comfortable and enjoyable stay for visitors.

Market overview

Thriving Short-Term Rentals in Siesta Key, Florida

Despite the recent impact of Hurricane Milton, Siesta Key, Florida, continues to attract a steady stream of visitors, reflecting the area's enduring appeal. While the hurricane led to significant cancellations and a temporary dip in occupancy rates, with decreases of up to 6% in nearby Pinellas County and 9% in Hillsborough County between October 1st and October 10th, the area is showing signs of recovery.

Short-term rentals in Siesta Key remain highly sought after, with many properties offering luxurious amenities such as full kitchens, private pools, and beachfront access. Average daily rates for these rentals range from approximately $158 to $474 per night, depending on the property type and location. The area's pristine beaches, vibrant nightlife, and outdoor activities continue to make it an ideal destination, ensuring that occupancy rates are expected to rebound as the region recovers from the hurricane's impact. With its unique blend of comfort, convenience, and natural beauty, Siesta Key remains a top choice for travelers looking for a memorable vacation experience.

Short Term Regulations

Short-Term Rental Regulations in Siesta Key, Florida for 2024

General Regulations

  • Zoning Restrictions: Short-term rentals are only allowed in certain zoning districts, primarily those designated for residential multi-family (RMF) use on the barrier islands like Siesta Key. Single-family zoned residences are prohibited from operating as short-term vacation rentals.

City of Sarasota Regulations (Applicable to Siesta Key)

  • Registration Requirement: All vacation rental properties must obtain a Certificate of Registration from the City of Sarasota. Applications for mainland properties, including those on Siesta Key, began on July 1, 2024. Registration is mandatory by January 1, 2025, to avoid penalties.

  • Minimum Stay: The minimum rental period is more than 7 days.

  • Maximum Occupancy:

  • For properties in residential single-family zones: 2 persons per bedroom, plus 2 additional persons per property, or a maximum of 10 persons. Children under 6 years old are not included in the calculation.
  • For properties in residential multiple-family zones: 2 persons per bedroom, plus 2 additional persons per property, or a maximum of 12 persons. Children under 6 years old are not included in the calculation.

  • Safety and Informational Requirements: Properties must comply with minimum safety and informational requirements, including inspections before the issuance of a Certificate of Registration.

  • Parking: All vehicles associated with the occupants must be parked within a driveway or parking area on the premises, consistent with the approved parking plan.

  • Advertising: Advertisements must conform to the information submitted with the registration application, including the maximum occupancy and the City of Sarasota Vacation Rental Certificate of Registration number.

  • Responsible Party: A responsible party must be available 24/7.

Additional Requirements

  • State Licensing: All short-term rental properties must be licensed by the Florida Department of Business and Professional Regulation (DBPR).

  • Tax Collection and Remittance: Operators must collect and remit state sales tax (6%) and the 6% Tourist Development Tax.

  • Non-Discrimination Policy: Operators must adhere to anti-discrimination policies ensuring equal access to rentals regardless of race, color, national origin, sex, disability, or familial status.

Enforcement

  • Code Enforcement: Enforcement is strict, with penalties for non-compliance. Residents are encouraged to report illegal activities to the proper authorities.

Key Dates

  • July 1, 2024: Registration application process opened for vacation rentals on the mainland, including Siesta Key.
  • October 31, 2024: Last day applications can be submitted without a late fee.
  • January 1, 2025: It becomes illegal to operate a vacation rental without a Certificate of Registration.
Neighborhood Performance

High-Revenue Airbnb Neighborhoods in Siesta Key, Florida

1. Bay Island / Siesta Key

  • Location and Benefits: Located at the heart of the 34242 ZIP code, Bay Island and Siesta Key are renowned for their white sandy beaches and laid-back lifestyle. These neighborhoods attract tourists seeking both relaxation and adventure, with activities such as snorkeling, parasailing, and other water sports.
  • Entertainment Options: The area is rich in dining, shopping, and nightlife options, along with cultural events and local markets, making it a well-rounded destination for visitors.

2. Siesta Key Beach

  • Location and Benefits: This area is a prime spot for beach lovers, offering direct access to Siesta Key Beach, known for its crystal-clear waters and picturesque views.
  • Appeal: Guests are drawn to the immediate beach access, making it ideal for those looking to spend their vacation by the sea.

3. Siesta Key Village

  • Location and Benefits: Located close to the beach, Siesta Key Village offers a charming and vibrant atmosphere with shops, restaurants, and local amenities.
  • Appeal: The village provides a convenient and lively environment, perfect for guests who want to be close to both the beach and local attractions.

4. Point of Rocks

  • Location and Benefits: Known for its scenic beauty and unique rock formations, Point of Rocks is a popular spot for swimming, snorkeling, and sunbathing.
  • Appeal: Guests are attracted to the natural beauty and the variety of water activities available in this area.

5. Siesta Cove

  • Location and Benefits: This neighborhood offers a more tranquil retreat compared to the bustling areas of Siesta Key, with easy access to the beach and local amenities.
  • Appeal: It appeals to guests seeking a quieter, more relaxed vacation experience while still being close to the key attractions of Siesta Key.

Key Metrics

  • Average Daily Rate (ADR): $271 - $385.9, depending on the specific area within Siesta Key.
  • Occupancy Rate: Averages around 65% - 74%, with peaks up to 89% - 92% during peak months like March and February.
  • Average Annual Revenue: Approximately $73K - $98.9K per year, highlighting the lucrative potential for Airbnb hosts in these neighborhoods.

These neighborhoods in Siesta Key are highly appealing due to their unique blend of natural beauty, recreational activities, and convenient access to local amenities, making them highly profitable for Airbnb hosts.

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Design Tips

Creating an Inviting Siesta Key Airbnb: Design and Furnishing Tips

Embrace the Coastal Aesthetic

  • Incorporate coastal colors such as blues, whites, and sandy neutrals to reflect the beachy vibe of Siesta Key.
  • Use natural materials like wicker, rattan, and driftwood to add warmth and texture to the space.

Utilize Local Inspiration

  • Draw inspiration from the area's famous white quartz sand and turquoise waters; incorporate these elements through color schemes and decorative items.
  • Add tropical touches like palm trees, floral patterns, and nautical elements to enhance the local feel.

Optimize for Natural Light

  • Ensure that the space maximizes natural light, which is abundant in Siesta Key. Use sheer curtains, light-colored walls, and mirrors to reflect sunlight.
  • Install large windows or sliding glass doors to bring the outdoors in and provide stunning views of the surrounding area.

Focus on Comfort and Practicality

  • Choose furniture that is both stylish and comfortable, such as plush sofas and ergonomic chairs.
  • Ensure the kitchen is well-equipped with modern appliances and necessary utensils to make meal preparation easy and enjoyable.

Incorporate Outdoor Living

  • Since Siesta Key is known for its beautiful beaches and outdoor activities, create an inviting outdoor space. This can include a heated pool, outdoor furniture, BBQ areas, and lawn games.
  • Add features like tiki bars, fire pits, and outdoor showers to enhance the outdoor living experience.

Pay Attention to Details

  • Use fine linens, towels, and quality bedding to ensure a luxurious feel.
  • Add decorative elements such as sea glass, shells, and coastal-themed artwork to create a cohesive and inviting atmosphere.

Consider Family-Friendly Features

  • Many guests visiting Siesta Key are families, so include amenities like high chairs, pack n' play cribs, and kid-friendly activities.
  • Ensure the space has a private and secure area, such as a fenced-in yard, to provide peace of mind for families.

Maintain a Clean and Well-Maintained Space

  • Ensure the property is meticulously clean and well-maintained. This includes regular cleaning, fresh linens, and well-maintained appliances.
  • Respond promptly to guest feedback and address any issues quickly to maintain high guest satisfaction.

Plan Ahead and Be Flexible

  • When designing the space, plan ahead and consider any potential design surprises or challenges. Measure the space accurately and have a contingency plan.
  • Be flexible with existing elements, such as reusing furniture that fits the design theme, to save time and budget.
Insider Tips

Local Attractions and Insider Tips for Siesta Key, Florida

Free and Affordable Activities

  • Free Monday at The Ringling Museum: Enjoy free admission to The Museum of Art, Bayfront Gardens, and the Glass Pavilion on Mondays.
  • Ocean Education at Mote Marine Laboratory & Aquarium: Interactive marine life encounters, including shark feedings and a stingray touch exhibit. Children under 2 years old enter free, and discounted tickets are available for children aged 3-12.
  • Marie Selby Botanical Gardens: Free admission for children under 4, and discounted tickets for children aged 5-17. Explore the Ann Goldstein Children’s Rainforest Garden and other exhibits.

Outdoor Adventures

  • Mangrove Kayaking: Kayak through mangrove tunnels at Ted Sperling Park on Lido Key. Bring your own kayaks or take a guided tour to explore the natural environment and spot wildlife.
  • Myakka River State Park: The largest and oldest state park in Florida, offering kayaking, canoeing, camping, and wildlife viewing. Admission is $6 per car.
  • Walking in Wonder Guided Tour: Free guided nature hikes at The Bay Park on Saturday mornings, including mangrove forest exploration and suspended bridge walks.

Local Hotspots

  • Siesta Key Village: A bustling area with shopping, dining, and nightlife. Find unique souvenirs, enjoy local cuisine, and experience the vibrant village atmosphere.
  • Siesta Key Breeze Trolley: Take a free, open-air ride past popular stops like Bayfront Park, Lido Beach, and Turtle Beach Park. Enjoy the hop-on/hop-off convenience.

Dining and Nightlife

  • Siesta Key Oyster Bar: Known for its happy hour from 3 to 6 PM with 50% off oysters. Enjoy live music and friendly service in a relaxed atmosphere.
  • Sunset Drum Circle: Experience the local culture at this popular event where drummers gather to play at sunset.

Family-Friendly Activities

  • Kids Playground at Siesta Beach: A fun area for children with play equipment and nearby amenities like public restrooms and showers.
  • Lunch with a View: Dine at restaurants located on the main public beach complex, offering great views of the beach and the Gulf of Mexico.

Extreme and Water Sports

  • Parasailing: Experience the thrill of parasailing over the Gulf of Mexico, departing from Sarasota or Anna Maria Island.
  • Kiteboarding: Rent gear and take lessons to enjoy kiteboarding on the shallow waters and expansive beach of Siesta Key.

Insider Tips

  • Catch a Free Scenic Ride: Use the Siesta Breeze Trolley or Bay Runner Trolley for a stress-free way to explore the area without worrying about traffic or parking.
  • Low Tide Tours BYOB Booze Cruise: Combine kayaking and a BYOB cruise for a unique and fun experience.
  • Shopping at St. Armands Circle: Visit this upscale shopping and dining district for a variety of boutiques and restaurants.

By sharing these attractions and tips, you can help your Airbnb guests make the most of their visit to Siesta Key, Florida.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Siesta Key, Florida

To operate a successful short-term rental business in Siesta Key, Florida, several key practices must be implemented to ensure compliance with local regulations and to enhance the guest experience.

Noise Regulations and Quiet Hours

Inform your guests about the quiet hours and noise regulations enforced by the City of Sarasota and Sarasota County. Include clear guidelines in your digital and physical house manual to avoid any disruptions and potential fines. Emphasize the 7-day minimum stay requirement and the importance of respecting the local community.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also outline the property's rules and regulations, including noise restrictions and parking guidelines.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with a unique access code and detailed instructions on how to enter the property. This not only enhances convenience but also reduces the likelihood of key-related issues.

Parking Instructions with Photos

Include clear parking instructions in your house manual, accompanied by photos to help guests understand where and how to park. This is particularly important given the specific parking restrictions in place on Siesta Key and other barrier islands.

By adhering to these practical tips, you can ensure a smooth and enjoyable experience for your guests while complying with the stringent regulations in Siesta Key and the surrounding areas.

Local Vendors

Here is a brief list of house cleaning providers in Siesta Key, Florida, and the surrounding areas:

House Cleaning Providers in Siesta Key, FL

Molly Maid of Sarasota, Manatee & Charlotte Counties

  • Offers custom house cleaning services, including floor cleaning, dusting, and washing/sanitizing.
  • Provides one-time, move-out, and recurring cleaning services with no contracts.

Regal Maids

  • Provides licensed, bonded, and insured housekeepers with no contract required.
  • Serves homes in Siesta Key and surrounding areas.

Merry Maids

  • Offers expert house cleaning services with 40 years of experience.
  • Provides custom cleaning solutions tailored for your home in Sarasota, Bradenton, and surrounding areas.

My Cleaning Angel

  • Offers one-time deep cleaning and ongoing weekly or bi-weekly cleaning services.
  • Services include various cleaning tasks to meet your specific needs.

These providers offer a range of cleaning services to cater to different needs and preferences in the Siesta Key area.

Management fees

Short-Term Rental Management Fees in Siesta Key, Florida: A Comprehensive Guide

In Siesta Key, Florida, the fees for managing short-term rentals can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, which handle guest communication, marketing, and maintenance, often charge fees at the higher end of this spectrum, such as 20% or more of the booking revenue.

Basic services, which might include only rent collection and minimal oversight, may be less expensive, often around 10% of the rental income. Additionally, property owners may incur extra fees for services like cleaning, repairs, or property design and staging. It is crucial to review the fee structure and services offered by different management companies to ensure alignment with the owner's needs and budget.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Siesta Key should generate as a short term rental and look at the performance of properties around yours.

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Siesta Key.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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