Airbnb & VRBO Performance in Shenandoah Virginia.

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Shenandoah, Virginia: Airbnb & VRBO Vacation Rental Market Overview

Short-term rentals in Shenandoah, Virginia are performing exceptionally well, with an average monthly revenue of $3,970, a 54% occupancy rate, and a daily rate of $314, making it a highly lucrative and in-demand market for investors and travelers alike.

Market overview

Thriving Short-Term Rentals in Shenandoah, Virginia: A Haven for Investors and Travelers

Shenandoah, Virginia, is experiencing a robust performance in the short-term rental market, making it an attractive destination for both investors and travelers. With an average occupancy rate of 54%, short-term rentals in Shenandoah are in high demand, reflecting the area's popularity among vacationers.

The average daily rate for these rentals stands at $314, contributing to a substantial monthly revenue of $42,385. This strong performance is further highlighted by the average monthly short-term rental income of $3,970, and a cash on cash return of up to 9% for some properties.

These metrics indicate a thriving market with significant potential for revenue growth, making Shenandoah an ideal location for those looking to invest in or enjoy short-term rentals.

Short Term Regulations

Short-Term Rental Regulations in Shenandoah County, Virginia for 2024

Where Short-Term Rentals Are Allowed

  • Homeshares and Short-Term Rentals with 4 bedrooms or less are allowed by right, with an Annual Zoning Permit, in the following zoning districts:
  • C-1 Conservation
  • A-1 Agriculture
  • R-1 Low Density Residential
  • R-2 Medium Density Residential
  • R-3 High Density Residential
  • R-4 Rural Growth Residential
  • B-1 Local Business/B-2 General Business.

  • Homeshares and Short-Term Rentals with more than 4 bedrooms are allowed by Special Use Permit only in all of the above-mentioned zoning districts. A Special Use Permit requires a public hearing with the Planning Commission and the Board of Supervisors.

  • Non-dwellings (such as yurts, tiny homes, recreational vehicles, etc.) are allowed by Special Use Permit only in the following zoning districts:

  • C-1 Conservation
  • A-1 Agriculture
  • R-1 Low Density Residential
  • B-1 Local Business/B-2 General Business.

General Requirements

  • No meals shall be prepared for guests.
  • No guest may stay in a short-term rental for a period exceeding 30 consecutive days.

Permitting and Registration

  • For a dwelling with 4 bedrooms or less, an Annual Short Term Rental Permit Application must be filled out online. The fee for the Annual STR Application is $225, due annually at the same time of year as the initial approval.
  • Staff will review the permit and verify septic capabilities and occupancy limits with the Virginia Department of Health if the property is on a private septic.

Occupancy Limits

  • For properties with public water and sewer, the occupancy limit is 2 guests per bedroom plus an additional 2 guests overall.

Supplementary Regulations

  • All homeshares and/or short-term rentals must comply with the supplementary regulations in § 165-32.4 of this chapter.
  • Non-dwellings and related structures must meet a setback of at least 50 feet from any adjoining property lines.

Transient Occupancy Tax (TOT)

  • Shenandoah County assesses a 5% Transient Occupancy Tax (effective October 1, 2023; 2% until then).
  • Monthly reporting is required for the TOT, even if no rentals occur or if no money is made for that month. The return would simply include $0 in sales.
  • The TOT is due on the 20th day of the month, with a penalty applying if not received by then.

Special Use Permits

  • Special Use Permits for non-dwellings or properties with more than 4 bedrooms require a public hearing with the Planning Commission and approval by the Board of Supervisors.
  • Conditions for Special Use Permits may include building permits, life/safety inspections, land disturbance permits, compliance with Virginia Department of Health and Transportation standards, and electrical equipment inspections.

State Legislation Impact

  • Note that state legislation is being considered that may impact local regulations. For example, a proposed bill would prevent localities from requiring new special exceptions, special use permits, or conditional use permits for short-term rentals at a homeowner’s primary residence, effective after December 31, 2023.
Neighborhood Performance

Top Airbnb Revenue-Generating Neighborhoods in Shenandoah, Virginia

1. Rileyville, VA

  • Appeal: Rileyville is a top market due to its proximity to Shenandoah National Park and the popularity of outdoor activities in the area. The city's small-town charm and historic sites provide visitors with a unique and authentic experience.
  • Financial Insights: Investors can expect an impressive ROI of 22%, translating to an annual revenue of $57,000.

2. Stanley, VA

  • Appeal: Stanley attracts tourists with its breathtaking surroundings, including Shenandoah National Park and the Blue Ridge Mountains. The town's small size and charming atmosphere make it a desirable destination for those seeking a peaceful getaway.
  • Financial Insights: Investing in Stanley's Airbnb market offers an ROI of 8%, resulting in an annual revenue of $61,000.

3. Luray, VA

  • Appeal: Luray is situated in the heart of Shenandoah National Park and is home to the renowned Luray Caverns. The town's small-town ambiance and historic architecture enhance its appeal as a sought-after travel destination.
  • Financial Insights: Luray offers a commendable ROI of +15%, translating to an annual revenue of $47,000.

4. Front Royal, VA

  • Appeal: Front Royal benefits from its proximity to Shenandoah National Park and the Skyline Drive. The charming downtown area with shops and restaurants adds to its appeal.
  • Financial Insights: While specific financial figures are not provided, Front Royal's location and amenities make it a promising location for Airbnb investors.

5. Mount Jackson, VA

  • Appeal: Mount Jackson is attractive due to its proximity to popular tourist destinations like Shenandoah National Park and the Blue Ridge Mountains, along with its charming small-town atmosphere and historic architecture.
  • Financial Insights: Although specific ROI figures are not mentioned, the area's tourism potential and scenic beauty make it a viable option for Airbnb investments.

These neighborhoods in Shenandoah, Virginia, are highly appealing to guests due to their natural beauty, outdoor recreational opportunities, and charming small-town atmospheres, which collectively contribute to their high revenue generation on Airbnb.

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Design Tips

Crafting an Inviting Shenandoah, Virginia Airbnb: Design and Furnishing Tips

To create an Airbnb in Shenandoah, Virginia, that is both inviting and reflective of the area's unique style, consider the following tips:

Emphasize Natural and Rustic Elements

  • Incorporate mountain-inspired decor featuring natural wood elements, stone accents, and earthy color palettes to resonate with the area's rustic charm.
  • Use modern farmhouse styles that blend vintage elements with contemporary furnishings to appeal to a wide range of guests.

Enhance Outdoor Spaces

  • Provide outdoor spaces for relaxation, such as wrap-around decks, fire pits, and BBQ grill areas, to take advantage of the scenic views and natural surroundings.
  • Include amenities like hot tubs, which are highly sought after by guests looking to unwind after a day outdoors.

Focus on Comfort and Aesthetics

  • Upgrade furnishings with high-quality bedding, stylish decor, and modern appliances to create a more inviting atmosphere.
  • Ensure the space is well-decorated to reflect the local vibe, enhancing the overall guest experience and encouraging positive reviews.

Cater to Local Interests

  • Incorporate decor that celebrates local culture, such as artwork by regional artists, to add a unique touch appreciated by visitors.
  • Highlight proximity to local attractions like Shenandoah National Park, hiking trails, wineries, and breweries in your design and listing.

Accommodate Various Guest Needs

  • Offer spacious accommodations with multiple bedrooms and ample living areas to cater to larger groups and families.
  • Provide pet-friendly options, as many visitors prefer to travel with their pets.

Utilize Local Materials and Themes

  • Use materials and themes that evoke comfort, warmth, and a connection to the natural surroundings of the Blue Ridge Mountains.
  • Consider adding features like fireplaces, pools, and game rooms to enhance the guest experience and add value to the property.

Ensure Modern Amenities

  • Include modern amenities such as high-speed internet, fully stocked kitchens, and smart TVs to meet the expectations of contemporary travelers.

By following these tips, you can create an Airbnb in Shenandoah, Virginia, that not only reflects the area's unique style but also provides a welcoming and memorable experience for your guests.

Insider Tips

Discovering Shenandoah, Virginia: Local Attractions and Insider Tips

Natural Wonders and Outdoor Activities

  • Shenandoah National Park:
  • Explore over 500 miles of hiking trails, including the Appalachian Trail.
  • Drive the scenic Skyline Drive for breathtaking views.
  • Engage in activities like birdwatching, horseback riding, and stargazing.

  • Shenandoah River State Park:

  • Enjoy river frontage with opportunities for fishing, tubing, and kayaking.
  • Hike through the rolling, hilly land with steep slopes and wooded areas.

  • George Washington National Forest:

  • Spanning across Virginia, West Virginia, and Kentucky, offering extensive hiking and outdoor adventures.

  • Virginia Safari Park:

  • A 180-acre drive-thru adventure featuring 1,000 free-roaming animals. Optional tractor-driven wagon tours available.

Caverns and Unique Attractions

  • Grand Caverns:
  • America’s oldest continuously operated show cave, featuring rare shield formations and a National Natural Landmark.

  • Luray Caverns:

  • Includes an antique auto museum, a gem sluice, the largest Evergreen hedge maze in the Mid-Atlantic, and scenic picnic areas.

  • Skyline Caverns:

  • Known for its rare anthordite formations and convenient location near Skyline Drive.

Cultural and Historical Sites

  • Museum of the Shenandoah Valley:
  • A regional cultural center with galleries, gardens, the Glen Burnie House, and a Makerspace Studio.

  • Shenandoah Heritage Village at Luray Caverns:

  • Features 19th-century structures and the Luray Valley Museum, celebrating the region's Shenandoah culture.

  • Car & Carriage Museum at Luray Caverns:

  • Showcases over 140 items related to transportation, including 50 motorized vehicles.

Entertainment and Community

  • Wayne Theatre / Ross Performing Arts Center:
  • Offers live music, comedy, theatrical productions, and film screenings.

  • Cooter’s in the Valley:

  • A tribute to “The Dukes of Hazzard” with a shop, museum, and replica garage.

  • Dinosaur Land:

  • A prehistoric forest with over 50 exhibits and a gift shop.

Insider Tips

  • Free Adventures:
  • Visit the Luray-Page County Visitor Center and Train Depot for free exhibits and tips on hidden gems.
  • Explore the Luray-Hawksbill Greenway for a seasonal stroll or bike ride.

  • Scenic Drives:

  • Take Route 11 for a delightful journey past quaint towns, farms, and mountain overlooks.
  • Drive the Blue Ridge Parkway and Skyline Drive for stunning views without commercial trucks.

  • Local Events:

  • Check out the Shenandoah Apple Blossom Festival and other seasonal events that bring the community alive.

  • Water Activities:

  • Tube, kayak, or canoe down the Shenandoah River with outfitters like Shenandoah Outfitters or Shenandoah River Adventures.

  • Farm and Market Experiences:

  • Visit local farms and farmers markets to experience the region's agricultural richness and artisanal goods.

  • Historic Sites and Museums:

  • Explore the rich history of the Shenandoah Valley through various museums and historical landmarks.

By sharing these attractions and tips, you can help your guests make the most of their visit to Shenandoah, Virginia.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Shenandoah, Virginia

To ensure a smooth and enjoyable experience for both you and your guests, here are some practical tips for running a successful short-term rental business in Shenandoah, Virginia:

Noise Regulations and Quiet Hours

Inform your guests about noise regulations and quiet hours to maintain a peaceful environment. Include this information in your digital and physical house manual to avoid any misunderstandings. Shenandoah County has specific rules, so ensuring compliance is crucial.

Digital and Physical House Manual

Create a comprehensive house manual that includes essential instructions, Wi-Fi passwords, and other important details. This manual should be both digital, accessible through a shared link or app, and physical, placed in a convenient location within the rental property.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide clear instructions on how to use the smart locks and include photos to help guests navigate the property. Additionally, offer detailed parking instructions with accompanying photos to ensure guests know where to park and how to access the property.

Additional Tips

  • Ensure all necessary forms and permits are completed, including the Annual Short Term Rental Permit, and comply with supplementary regulations such as those outlined in § 165-32.4 of Shenandoah County's zoning ordinances.
  • Regularly update your property listings on platforms like Airbnb and VRBO, and leverage local tourism resources provided by Shenandoah County to promote your rentals.
  • Consider partnering with a property management service to handle maintenance, guest services, and marketing to optimize your rental's potential.

By following these tips, you can enhance the guest experience, reduce potential issues, and ensure a successful and profitable short-term rental business in Shenandoah, Virginia.

Local Vendors

Here is a brief list of house cleaning providers in Shenandoah, Virginia:

House Cleaning Providers in Shenandoah, VA

Pristine Clean Virginia

  • Provides cleaning services for Vacation Rentals, Residential, and Commercial clients.
  • Family-owned business with a focus on customer service and tailored cleaning needs.

Lambert Cleaning

  • Offers basic house cleaning services and deep cleaning guides.
  • Specializes in preparing homes for holiday gatherings and other events.

Homeaglow

  • Provides professional, affordable, and background-checked house cleaners.
  • Offers a 3-hour cleaning service starting at $19.

For additional options and reviews, you can also refer to the following resources:- Angie's List: Top 10 Best House cleaners in Shenandoah, VA.- Porch.com: 10 Best House Cleaning Services in Shenandoah, VA 2024.

Management fees

Managing Short-Term Rentals in Shenandoah, Virginia: Understanding Fees and Services

In Shenandoah, Virginia, the management fees for short-term rentals can vary significantly based on the level of service provided. Typically, these fees range from 10% to 30% of the rental revenue. Full-service management, which includes comprehensive services such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often around 25% of the rental revenue.

Basic service packages, which may only include registration, sales tax remittance, and minimal oversight, can be less expensive. Additionally, property owners may incur extra fees for services like cleaning, repairs, and design or furnishing of the rental property. These additional costs are usually detailed in the monthly financial statements provided by the property management company, ensuring transparency and clarity for the property owner.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Shenandoah should generate as a short term rental and look at the performance of properties around yours.

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Shenandoah.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Virginia