Airbnb & VRBO Performance in Sedona Arizona.

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Sedona, Arizona: Airbnb & VRBO Vacation Rental Market Overview

Sedona, Arizona, continues to thrive as a lucrative short-term rental market, boasting a healthy occupancy rate of around 45-61%, an average daily rate of $279-$344, and strong demand driven by its unique natural beauty and diverse tourist attractions.

Market overview

Thriving Short-Term Rental Market in Sedona, Arizona

Sedona, Arizona, continues to shine as a premier destination for short-term rentals, driven by its unparalleled natural beauty and robust tourist demand. The city's short-term rental market is experiencing healthy occupancy rates, with an average occupancy of about 45% to 61%, depending on the source, indicating a consistent and strong demand throughout the year.

The average daily rate (ADR) in Sedona remains impressive, with rates reaching as high as $279 to $344 per night, reflecting the premium that tourists are willing to pay for the unique experiences Sedona offers. Despite some market adjustments, the overall trend suggests a vibrant and profitable environment for investors, with Sedona's double-peak season and diverse visitor base ensuring a steady stream of bookings and revenue.

Short Term Regulations

Short-Term Rental Regulations in Sedona, Arizona for 2024

General Requirements

  • Permit Requirement: A valid annual short-term rental permit is necessary, issued by the City of Sedona. The permit is non-transferable and must be renewed prior to expiry.
  • Owner and Emergency Contact Information: Owners must provide their contact information, as well as an emergency contact for each property.

Licensing and Taxation

  • Transaction Privilege Tax (TPT) License: All short-term rental owners must hold a valid TPT license issued by the State of Arizona.
  • Annual Permit Fee: A permit fee is required as part of the application process.

Compliance and Notifications

  • Neighbor Notification: Owners must notify each single-family residential property adjacent to, directly across from, and diagonally across the street from the rental property.
  • Advertisement Requirements: The permit number issued by the City must be displayed in each advertisement of the vacation rental.
  • Posting on the Property: A notice must be posted within 10 feet of the primary entrance inside the property, containing prohibited uses and the emergency point of contact’s information.

Safety and Health Standards

  • Minimum Habitable Standards: Properties must meet the minimum standards for habitable structures set in the City Code.
  • Liability Insurance: Owners must maintain liability insurance with a minimum coverage of $500,000.

Prohibited Uses

  • No Special Events: Short-term rentals are prohibited from hosting events such as weddings, receptions, retreats, and workshops.
  • No Non-Residential Use: Properties cannot be used for non-residential purposes.

Background Checks

  • Sex Offender Background Check: Conduct a sex offender background check on all booking guests.

Enforcement and Penalties

  • Permit Suspensions and Revocations: Permits can be suspended or revoked for violations, including holding prohibited events or failing to obtain a TPT license.
  • Fines: Violations are subject to fines starting at $500 and reaching $3,500 for repeated violations.

Additional Requirements

  • Trash Management and Public Health Compliance: Owners must comply with federal, state, and local laws related to public health and safety, sanitation, solid waste, and hazardous waste.
  • Certification and Attestations: Owners and their designees must certify compliance with all applicable laws, regulations, and ordinances, and attest to not being registered sex offenders or having certain felony convictions.
Neighborhood Performance

Top Neighborhoods Generating Airbnb Revenue in Sedona, Arizona

West Sedona

  • Appeal: West Sedona is a quiet, residential neighborhood with easy access to hiking trails, local landmarks, and top attractions. It offers a true local community vibe with parks, a skate park, bike park, sports center, and cinema. The area is close to grocery stores, restaurants, and casual eateries, making it convenient for guests. Many Airbnb properties here feature amenities like seasonal pools, hot tubs, and fitness centers, and are within walking distance to major trailheads such as Airport Mesa Trails and Devil’s Bridge.

Uptown Sedona

  • Appeal: Uptown Sedona is the center of tourism, offering easy walking access to hotels, restaurants, and the Tlaquepaque Arts and Crafts Village. This area is ideal for guests who want to be in the heart of the action, with minimal need for driving. It provides a vibrant atmosphere with numerous dining options, shops, and galleries, making it a prime location for those seeking a more urban Sedona experience.

Chapel Neighborhood

  • Appeal: The Chapel neighborhood is a quiet and serene area, named after the Chapel of the Holy Cross. It is a short drive from shopping, restaurants, and activities in Uptown Sedona and West Sedona. Guests appreciate its peaceful atmosphere and proximity to hiking trails like Broken Arrow and Cathedral Rock. The area’s architectural landmark, the Chapel of the Holy Cross, is also a significant draw.

Village of Oak Creek

  • Appeal: Located at the base of Bell Rock and Courthouse Butte, the Village of Oak Creek is a laid-back community with three golf courses, resort hotels, excellent restaurants, and local shops. It is set away from the crowds but still offers easy access to hiking trails and world-famous Sedona vortexes. The pedestrian-friendly streets and scenic byway make it an attractive option for guests seeking a relaxed yet amenity-rich stay.

Each of these neighborhoods offers a unique blend of natural beauty, convenience, and local charm that makes them highly appealing to Airbnb guests in Sedona, Arizona.

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Design Tips

Crafting an Inviting Airbnb in Sedona: Tips for Furnishing and Design

To create an Airbnb in Sedona that reflects the city's unique style and appeals to guests, consider the following tips:

Embrace the Natural Beauty

  • Incorporate elements that highlight Sedona's stunning red rock formations. Use large windows and outdoor spaces to maximize views of the surrounding landscape.
  • Bring the outdoors in by adding natural materials such as wood, stone, and earthy tones to your decor.

Local and Cultural Influences

  • Incorporate Southwestern and Native American design elements, such as vibrant colors, geometric patterns, and local artwork.
  • Add decorative pieces that reflect Sedona's spiritual and artistic vibe, like crystals, meditation-inspired decor, or local artisanal crafts.

Comfort and Cozy Ambiance

  • Use plush furnishings and premium linens to create a cozy and inviting atmosphere.
  • Ensure the space is well-lit with a mix of natural and soft artificial lighting to enhance the warm and welcoming feel.

Functional and Practical Design

  • Equip the space with modern amenities such as high-speed WiFi, smart TVs, and fully stocked kitchens to meet the needs of contemporary travelers.
  • Include practical items like hiking guides, maps, and recreation passes to facilitate guests' exploration of Sedona.

Attention to Detail

  • Pay attention to the small touches that make a big difference, such as providing toiletries, snacks, and other guest amenities.
  • Ensure the space is meticulously clean and sanitized to maintain high guest satisfaction.

Outdoor Living

  • Create an inviting outdoor space with features like patios, hot tubs, saltwater pools, and outdoor fireplaces or speakers.
  • Incorporate native plants and landscaping to blend the property seamlessly into the natural surroundings.

Guest-Centric Design

  • Design the space with different types of guests in mind, such as families, couples, or solo travelers. Ensure there are amenities and spaces that cater to various needs.
  • Consider adding game rooms, bike storage, or other activity-specific areas to enhance the guest experience.

Sustainability and Eco-Friendliness

  • Incorporate eco-friendly features such as energy-efficient appliances, solar panels, and recycling facilities to appeal to environmentally conscious guests.
  • Provide amenities like electric vehicle chargers and encourage sustainable practices within the property.

By focusing on these elements, you can create an Airbnb in Sedona that not only reflects the city's unique style but also provides a memorable and inviting experience for your guests.

Insider Tips

Discovering Sedona, Arizona: Local Attractions and Insider Tips

Must-See Attractions

Red Rocks and Vortexes

  • Explore the iconic red rocks of Sedona through hiking, yoga, meditation, or simply taking in the views. Hike to one of Sedona's four vortexes to experience the unique energy.
  • Popular spots include Cathedral Rock, Bell Rock, and Devil’s Bridge.

Natural Wonders

  • Oak Creek Canyon: A scenic drive and swimming spot, known for its emerald green waters and picturesque trails.
  • Slide Rock State Park: A favorite for swimming and sliding down natural rock formations.

Cultural and Historical Sites

  • Chapel of the Holy Cross: A Catholic monument built by a student of Frank Lloyd Wright, known for its stunning architecture and spiritual significance.
  • Sedona Heritage Museum: Learn about Sedona’s history, film fame, and see one of the original homestead houses.
  • V Bar V Heritage Site, Honanki Heritage Site, and Palatki Heritage Site: Explore ancient cliff dwellings and rock art sites, but be sure to check for access requirements and reservations.

Art and Shopping

  • Tlaquepaque Arts and Shopping Village: An outdoor shopping center modeled after a Mexican village, featuring art galleries, boutiques, and restaurants.
  • Red Rock Scenic Byway: A route lined with numerous art galleries showcasing local photography, sculptures, and paintings.

Insider Tips

Outdoor Activities

  • Mountain Biking: With 235 miles of designated bike trails, Sedona offers trails for all skill levels. Rent bikes and guides in town for the best experience.
  • Water-to-Wine Kayaking Tour: Float down the Verde River and enjoy a wine tasting at Alcantara Vineyards.
  • Pink Jeep Tours: Explore Sedona’s unique landscapes and heritage sites in a fun and informative tour.

Local Experiences

  • Blazin’ M Ranch: Enjoy an evening of western activities, dinner, and a show in an authentic Western Themed Town.
  • Out of Africa Wildlife Park: Experience a thrilling zip line ride over a wildlife park featuring various predators, located just outside Sedona.

Wellness and Spirituality

  • Vortex Hikes: Hike to vortexes like Cathedral Rock or Bell Rock to experience the spiritual energy of Sedona.
  • Amitabha Stupa and Peace Park: A peaceful spot for meditation and spiritual reflection.

Day Trips

  • Grand Canyon: Take a guided tour or drive to the Grand Canyon, one of the Seven Natural Wonders of the World. Tours are available from Sedona.
  • Jerome: Visit this historic mining town turned arts community, known for its galleries, museums, and scenic views.
  • Verde Canyon Railroad: Take a historic train ride through the Verde Canyon, offering stunning views and a unique experience.

Practical Tips

  • Sedona Shuttle: Use the shuttle to avoid traffic and long wait times at popular hiking spots like Devil’s Bridge.
  • Red Rock Pass: Required for accessing some heritage sites like Honanki and Palatki.
  • Local Craft Brews: Enjoy local beers at Sedona Beer Company and try the fried chicken sandwich, a local favorite.

By sharing these attractions and tips, you can help your guests make the most of their visit to Sedona, Arizona.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Sedona, Arizona

To ensure a smooth and enjoyable experience for both guests and neighbors in Sedona, Arizona, several practical tips can be implemented:

Noise Regulations and Quiet Hours

Inform guests about Sedona's noise regulations and quiet hours through clear communication in the rental agreement and a digital or physical house manual. This helps in maintaining a respectful environment for nearby residents.

Comprehensive House Manual

Create a detailed house manual that includes essential instructions, Wi-Fi passwords, and other pertinent information. This manual can be both digital, accessible via a shared link or app, and physical, placed in a convenient location within the rental property.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with a unique access code and detailed instructions on how to enter the property.

Parking Instructions with Photos

Include clear parking instructions in the house manual, accompanied by photos to help guests understand where and how to park their vehicles. This reduces confusion and potential issues with neighbors.

By implementing these strategies, you can enhance the guest experience, comply with local regulations, and maintain a positive relationship with the community in Sedona.

Local Vendors

Here is a brief list of house cleaning, repair, and maintenance providers in Sedona, Arizona:

House Cleaning Services

  • Your Majestic Maid: Offers superior quality cleaning services, including residential, vacation rental, commercial, new construction, and move-in/move-out cleaning. They also provide window cleaning services.
  • Zen Spaces Conscious Cleaning & Organizing: Specializes in eco-friendly, non-toxic house cleaning for Airbnb's and vacation rentals in Sedona and surrounding areas.
  • Desert Haven Home Management: Provides professional, eco-conscious cleaning for residential, vacation rentals, and deep-cleaning for move-in/move-outs. They are bonded and insured.
  • Sedona Rocks Cleaning Service: Offers residential and commercial cleaning services, committing to a clean, sanitized, and safe environment.

Home Maintenance and Management

  • Desert Haven Home Management: In addition to cleaning, they offer home watch services, absentee owner homewatch/homesitting, and coordination of vendors and other home-related needs.

Additional Services

  • Your Majestic Maid: Also provides hassle-free short term rental turn-over, commercial cleaning, and specialized cleaning for new construction and remodels.
  • Desert Haven Home Management: Includes Airbnb co-hosting services and comprehensive home maintenance support.
Management fees

Sedona, Arizona Short-Term Rental Management Fees: A Comprehensive Guide

In Sedona, Arizona, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, such as MasterHost and I Love Sedona, offer a broad spectrum of services including guest communication, marketing, pricing optimization, and property maintenance, which usually come at a higher fee, often around 15% to 30% of the revenue.

On the other hand, basic service packages may incur lower fees, starting as low as 10% per booking, as seen with MasterHost's basic plan. Additional fees can also apply for services such as cleaning, repairs, and interior design. Companies like GoSummer and Casago may charge around 20% of the revenue, excluding cleaning fees, to provide comprehensive management services.

Understanding these fee structures is crucial for property owners to maximize their earnings while ensuring their properties are well-maintained and compliant with local regulations.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Sedona should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Sedona.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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