Airbnb & VRBO Performance in Sarona Wisconsin.

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Sarona, Wisconsin: Airbnb & VRBO Vacation Rental Market Overview

In Sarona, Wisconsin, the short-term rental market remains robust, with an average occupancy of 48%, a daily rate of $279, and significant seasonal opportunities, particularly during the summer and late fall periods, making it an attractive destination for both hosts and tourists.

Market overview

Thriving Short-Term Rentals in Sarona, Wisconsin: A Seasonal Gem

Sarona, Wisconsin, continues to shine as a vibrant destination for short-term rentals, leveraging its unique blend of natural beauty and rural charm. Despite some seasonal fluctuations, the area maintains a strong appeal to tourists. According to recent data, short-term rentals in Sarona achieve an average occupancy rate of 48%, indicating a consistent demand for these properties.

The average daily rate for these rentals stands at $279, reflecting the area's attractiveness for various types of travelers, from those seeking quaint lakeside cabins to those preferring luxurious lodges. With peak seasons in summer and secondary surges in the fall, Sarona's vacation rental market is well-positioned for continued success, especially as the late fall travel season shows promising signs of growth.

Short Term Regulations

Short-Term Rental Regulations in Sarona, Wisconsin for 2024

Licensing Requirements

  • Property owners engaging in short-term rental services for more than 10 nights per year must obtain a Tourist Rooming House License. This involves an inspection by the Department of Agriculture, Trade and Consumer Protection.

Taxation

  • Wisconsin state sales tax of 5% applies to all short-term rentals. Additionally, county and local sales taxes may also apply.

Zoning and Local Regulations

  • Certain areas of Sarona may have additional zoning laws or homeowners association rules that could impact the ability to host short-term rentals.
  • Municipalities can enforce regulations such as requirements for adequate parking for guests and other local adaptations to manage the impact of short-term rentals.

Health and Safety Standards

  • Properties must meet health and safety standards as part of the licensing requirements, ensuring guest safety and supporting municipal oversight.

Rental Caps

  • While Wisconsin law does not ban short-term rentals outright, it allows municipalities to enforce rental caps to prevent an exclusively short-term rental market. Owners can rent out their properties for up to 180 days or more annually.

Community and Neighbor Considerations

  • Hosts must be respectful of neighbors and understand the local community to enhance the guest experience and avoid potential conflicts.

Additional Compliance

  • Hosts must comply with all applicable building and zoning codes and safety regulations. Liability insurance is also recommended to protect against accidents or damages.

Seasonal Considerations

  • Understanding the seasonal trends in Sarona (peak seasons in summer and fall, with a niche market in winter) is crucial for optimizing booking rates and occupancy levels.
Neighborhood Performance

Neighborhoods Generating the Most Airbnb Revenue in Sarona, Wisconsin

1. Long Lake Area

  • Why it's appealing: This area is highly sought after due to its scenic lake views and direct access to Long Lake. Properties like "Condos on Long Lake: Unit 3" and "The Cupalo on beautiful Long Lake!" offer guests the opportunity to enjoy water activities, fishing, and a serene lakeside environment. The combination of natural beauty and the charm of a 1925 lake cottage, as seen in "The Cupalo," makes this area particularly attractive.

2. Areas Near Wildcat Mountain Bike Trail and Ice Age Trail

  • Why it's appealing: Neighborhoods close to these trails, such as the one featuring the "Silence Seekers" cabin, are popular among outdoor enthusiasts. Guests can enjoy hiking, biking, and other seasonal activities, making these locations ideal for those seeking adventure and connection with nature.

3. Central Sarona (Cty Rd M and Laundromat Rd Intersection)

  • Why it's appealing: This central location offers convenience and accessibility. Being on the corner of Cty Rd M and Laundromat Rd, it provides easy access to local amenities and is close to the lake, making it a desirable spot for both relaxation and exploration.

These neighborhoods are appealing due to their unique blend of natural beauty, outdoor recreational opportunities, and convenient access to local amenities, making Sarona, Wisconsin, a popular destination for Airbnb guests.

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Design Tips

Creating an Inviting Airbnb in Sarona, Wisconsin: Design and Furnishing Tips

Understanding Your Target Audience

  • Identify the types of travelers likely to stay in your Airbnb, such as families, business professionals, or adventure enthusiasts, and design the space to cater to their needs and preferences.

Cohesive Color Scheme

  • Choose a color scheme that reflects the local aesthetic and maintain it throughout the home to create a cohesive and welcoming atmosphere. For example, incorporating natural colors and earth tones can align well with Sarona's rural and natural surroundings.

Functional and Dual-Purpose Spaces

  • Design spaces that serve multiple functions, such as a dining room that can also be used as a workspace or a buffet area. This adds versatility and convenience for guests.

Luxury Touches on a Budget

  • Invest in luxury elements that make a significant impact without breaking the bank. This includes quality bedding, soft blankets, and well-placed lighting such as lamps and dimmer switches.

First Impressions: The Entryway

  • Ensure the entryway is welcoming and sets a positive tone for the stay. Add elements like a clean and inviting space, possibly with a small decorative piece or a welcome note.

Comfortable Living Areas

  • Create a living room that encourages conversation and relaxation. Include comfortable seating, occasional tables, and cozy nooks with lamps for reading or socializing.

Bedroom Amenities

  • Provide luxurious bedding options, including multiple pillows with different fill types. Ensure each bed has bedside tables and lamps, and consider adding blackout shades for better sleep.

Outdoor Spaces

  • Utilize Sarona's natural beauty by creating inviting outdoor spaces. This could include a grilling area, firepit, or hot tub, which can enhance the guest experience and provide memorable moments.

Local Touches

  • Incorporate local elements and decor that reflect Sarona's unique style and culture. This could include artwork, furniture, or accessories that highlight the area's history or natural beauty.

Privacy and Social Spaces

  • Balance private areas with social spaces to accommodate different guest preferences. Ensure that each guest has a comfortable place to sleep and relax, as well as areas for socializing and entertainment.

Attention to Detail

  • Pay attention to small details that can make a big difference, such as clean and fresh linens, well-maintained appliances, and a clean and organized living space. These details contribute to a positive guest experience and encourage rebookings.
Insider Tips
Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Sarona, Wisconsin

To ensure the success and smooth operation of a short-term rental business in Sarona, Wisconsin, several practical tips can be implemented. First, it is crucial to address noise regulations by informing guests about quiet hours through clear communication in the listing and a physical or digital house manual. This manual should also include essential instructions, Wi-Fi passwords, and other vital information to enhance the guest experience.

A simplified check-in process can significantly improve guest satisfaction. Utilizing smart locks eliminates the need for physical key exchanges, allowing guests to check in seamlessly. Additionally, providing detailed parking instructions accompanied by photos can help avoid confusion and ensure a smooth arrival.

By adhering to local regulations, such as obtaining a Tourist Rooming House License and complying with Wisconsin state and local sales taxes, hosts can avoid legal issues. Moreover, ensuring the property complies with all applicable building and zoning codes, as well as safety regulations, is essential for maintaining a positive reputation and avoiding potential liabilities.

Local Vendors

Here is a brief list of house cleaning services available in Sarona, Wisconsin:

House Cleaning Services

  • MaidPro: Offers house cleaning and maid services in the Sarona area.
  • Care.com House Cleaning: Provides a list of local house cleaning services with options starting at $20.00/hr, including reviews and experience.
  • Care.com Cleaning Ladies: Lists individual cleaning ladies in Sarona, WI, with rates starting at $16.00/hr, along with reviews and experience.
  • Homeaglow Cleaning Services: Offers top-rated, professional, and affordable cleaning services, including apartment cleaning, with a 3-hour clean starting at $19.
Management fees

Short-Term Rental Management Fees in Sarona, Wisconsin: A Breakdown

In Sarona, Wisconsin, the fees for managing short-term rentals can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, which handle comprehensive tasks such as guest communication, marketing, and maintenance, usually charge fees on the higher end of this spectrum, often between 20% to 30% of the rental income.

In contrast, basic or half-service management may incur lower fees, generally around 10% to 20%. Additionally, hosts may need to consider extra fees for services like cleaning, repairs, or interior design and furnishing, which can be charged separately by the property management company.

Understanding these fee structures is crucial for property owners to ensure they are getting the best value for their investment and to comply with local regulations, such as obtaining a Tourist Rooming House License and paying applicable state and local sales taxes.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Sarona should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Sarona.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
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⇤ Airbnb Statistics for Wisconsin