Airbnb & VRBO Performance in Santa Clarita California.

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Santa Clarita, California: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Santa Clarita, California, is thriving, with average occupancy rates of around 28-46%, daily rates of $191-$290, and monthly revenues of approximately $11,845-$19,342, driven by high demand during peak seasons and a steady stream of visitors year-round.

Market overview

Thriving Short-Term Rental Market in Santa Clarita, California

Santa Clarita, California, is experiencing a robust and lucrative short-term rental market, driven by its appealing blend of urban amenities and suburban charm. The city, nestled near popular attractions like Six Flags Magic Mountain and the Vasquez Rocks Natural Area Park, sees a significant influx of tourists, particularly during the peak season from late spring to summer. Here, short-term rentals achieve an average occupancy rate of around 46%, with some sources indicating as low as 28% but still reflecting a healthy demand.

The average daily rate for these rentals is approximately $290, contributing to a substantial monthly revenue of about $19,342. This performance underscores the city's attractiveness to both tourists and investors, making Santa Clarita an ideal location for short-term rental operations. The mild winter climate and occasional events like the Santa Clarita Marathon also ensure a consistent year-round demand, making it a vibrant and profitable market for Airbnb hosts and property managers.

Short Term Regulations

Short-Term Rental Regulations in Santa Clarita, California for 2024

General Requirements

  • No Specific City Regulations: Santa Clarita does not have specific short-term rental regulations in its zoning codes, planning codes, or city ordinances. However, hosts must comply with broader state and county laws.

Licensing and Registration

  • Short-Term Rental Permit: Hosts are required to obtain a short-term rental permit to operate legally.
  • Business License: Hosts must acquire a business license specific to short-term rentals and register their properties with the city.

Taxes

  • Transient Occupancy Taxes: Hosts must pay transient occupancy taxes to Los Angeles County on rental income.

State and County Laws

  • Annual Rental Day Limits: California law limits short-term rentals of primary residences to no more than 120 days per year.
  • Rent-Controlled Properties: Rent-controlled properties generally cannot be used for short-term rentals.

Safety and Health Standards

  • Compliance with Safety Codes: Hosts must ensure their properties meet building and fire safety codes, including the presence of smoke detectors, fire extinguishers, and functioning exits.

Neighborhood Guidelines

  • Parking, Noise, and Occupancy Limits: Hosts must follow rules regarding parking, noise, and occupancy limits. For example, Los Angeles County regulations specify that hosts may not allow more than 2 persons per bedroom, plus two, with a maximum occupancy of 12 persons.

Compliance and Enforcement

  • Registration Number Display: Hosts must display their registration number in all listings.
  • Fines for Non-Compliance: Non-compliance can lead to significant fines, revocation of the business license, and potential listing removal from rental platforms.

HOA Regulations

  • Homeowners Association Rules: Many HOAs in Santa Clarita implement rules limiting short-term rentals to maintain community standards. Homeowners should review HOA bylaws and state legislation to ensure compliance.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Santa Clarita, California

1. White Heather

  • Average Revenue: $76.1K per year
  • Average Daily Rate: $453.4 per night
  • Average Occupancy Rate: 46%
  • Average RevPAR: $211.8
  • Appeal: White Heather offers a blend of tranquility and accessibility, with easy access to grocery stores, restaurants, and shopping centers. Its central location and connection to major highways make it convenient for guests.

2. Castaic Canyons

  • Average Revenue: $50.3K per year
  • Average Daily Rate: $299.4 per night
  • Average Occupancy Rate: 46%
  • Average RevPAR: $161.4
  • Appeal: Castaic Canyons is attractive due to its natural beauty, outdoor recreation opportunities, and proximity to Los Angeles. The area is convenient for travelers, especially with its access to Interstate 5.

3. Saugus

  • Average Revenue: $38.7K per year
  • Average Daily Rate: $216.6 per night
  • Average Occupancy Rate: 49%
  • Average RevPAR: $120.3
  • Appeal: Saugus offers small-town charm combined with modern amenities. Its prime location along major highways provides easy access to the rest of Santa Clarita and nearby attractions. The neighborhood is also rich in local amenities such as grocery stores, restaurants, and shopping centers.

4. Green Valley

  • Average Revenue: $29.4K per year
  • Average Daily Rate: $154.9 per night
  • Average Occupancy Rate: 52%
  • Average RevPAR: $78.3
  • Appeal: Green Valley is appealing for its rural charm and serene atmosphere. Although it is somewhat remote, it offers easy access to major highways and is close to the vibrant city of Santa Clarita, making it a tranquil getaway with convenient connections.

These neighborhoods are highly sought after by guests due to their unique blends of natural beauty, accessibility, and modern amenities, making them ideal for both short-term and long-term stays in Santa Clarita.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Santa Clarita, California

Embrace the Natural Beauty

  • Incorporate Earthy Tones: Use a color palette that reflects the natural surroundings of Santa Clarita, such as earthy tones, greens, and blues to bring the outdoors in.
  • Add Plants: Incorporate native plants and greenery to enhance the natural ambiance and connect guests with the local environment.

Celebrate Local History and Culture

  • Western and Film-Themed Decor: Pay homage to Santa Clarita's rich film history by incorporating Western-themed decor, vintage movie posters, and memorabilia from the city's iconic film locations like Vasquez Rocks.
  • Historical Art and Prints: Hang prints or paintings that depict the city's historical landmarks, such as the William S. Hart Museum or the Oak of the Golden Dream.

Utilize Outdoor Spaces

  • Outdoor Furniture: Provide comfortable outdoor furniture to encourage guests to enjoy the city's pleasant weather and scenic views.
  • BBQ and Dining Areas: Set up a BBQ area and outdoor dining space to take advantage of the city's outdoor lifestyle.

Reflect the City's Master-Planned Community

  • Modern and Cohesive Design: Mirror the city's master-planned community aesthetic by choosing modern, well-organized, and cohesive furniture and decor.
  • Ample Green Spaces: If possible, include a small garden or a well-maintained yard to reflect the city's emphasis on green spaces.

Highlight Local Art and Craftsmanship

  • Local Artwork: Display artwork and crafts created by local artists to add a personal touch and showcase the city's vibrant arts scene.
  • Handcrafted Items: Incorporate handcrafted items such as pottery, woodwork, or textiles that reflect the local culture.

Comfort and Practicality

  • Cozy Textiles: Use cozy textiles like throw blankets, rugs, and pillows in natural materials to create a warm and inviting atmosphere.
  • Functional Layout: Ensure the space is well-organized and functional, with ample storage and comfortable seating areas, reflecting the city's emphasis on practical living.

Themed Rooms and Areas

  • Film and TV Show-Inspired Rooms: Create themed rooms inspired by famous films and TV shows shot in Santa Clarita, such as Star Trek or Western classics.
  • Nature-Inspired Areas: Design areas that mimic the natural landscapes of the city, such as a "Vasquez Rocks" corner with unique rock formations and desert plants.

Community and Community Spaces

  • Community-Focused Amenities: Provide amenities that encourage community interaction, such as a shared outdoor space or a communal kitchen area.
  • Local Guides and Recommendations: Offer local guides and recommendations to help guests explore the city's unique attractions and community events.
Insider Tips

Discover Santa Clarita: Local Attractions and Insider Tips

Theme Parks and Thrills

  • Six Flags Magic Mountain: Known as the “Thrill Capital of the World,” this theme park features 20 roller coasters, including the tallest and fastest looping roller coaster, Full Throttle. Don't miss the adjacent Six Flags Hurricane Harbor for water park fun.
  • Insider Tip: Consider visiting during off-peak times to avoid long lines and make the most of your day.

Outdoor Adventures

  • Vasquez Rocks Natural Area and Nature Center: Explore the dramatic sandstone formations that have been the backdrop for numerous western films, TV shows, and Star Trek movies. Take a free guided twilight tour from April to September to learn about the area's natural and cultural history.
  • Placerita Canyon Natural Area: Visit the site of California’s original gold discovery in 1842 and see the famous “Oak of the Golden Dream.” Enjoy trails through oak woodlands and follow Placerita Creek to a waterfall.
  • Santa Clarita Trails: With over 100 miles of trails, enjoy hiking, mountain biking, or horseback riding through some of Southern California’s most beautiful landscapes.

Historical and Cultural Sites

  • Walk of Western Stars: Pay tribute to screen legends at this walkway in Old Town Newhall, featuring bronze plaques honoring figures like John Ford and Graham Greene.
  • Mentryville: Explore the historic oil town in Pico Canyon, which was the site of the West’s first commercially successful oil well in 1876. See several buildings from the boom times.
  • William S. Hart Museum & Park: Visit the former retirement home of silent film star William S. Hart, now a museum showcasing Southern California history.

Family and Community Events

  • Santa Clarita Cowboy Festival: Attend this annual spring event for live bluegrass and Western music, chuckwagons, and a celebration of the city’s filmmaking heritage.
  • Concerts in the Park: Enjoy free concerts at Central Park during the summer months.
  • Fourth of July Celebration: Join in the festivities with live music, food, and fireworks.

Other Attractions

  • Central Park: This 130-acre park is the city’s “crown jewel,” featuring various facilities, picnic areas, and a skatepark.
  • Tesoro Adobe Park: Step back in time and visit this historic adobe built and owned by Harry Carey, a silent film star.
  • Castaic Lake Recreation: Engage in water activities like fishing, boating, and more at this 9,000-acre park.

Insider Tips

  • Getting Around: Take advantage of the extensive network of bike paths, including the Iron Horse Trailhead, to explore the city without a car.
  • Local Events: Check the city’s event calendar for seasonal festivals, summer concert series, and cultural events to enhance your stay.
  • Dining and Shopping: Enjoy destination dining and signature shopping experiences that blend upscale sophistication with small-town charm.

By sharing these attractions and tips with your guests, you can help them make the most of their visit to Santa Clarita and experience the best that this vibrant city has to offer.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Santa Clarita, California

To ensure the success of a short-term rental business in Santa Clarita, California, several practical tips can be implemented:

Noise Regulations and Guest Communication

Inform your guests about the quiet hours and noise regulations in Santa Clarita. This can be done through clear communication in your listing and a welcome message. Ensuring guests are aware of these rules helps prevent noise complaints and potential fines.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should be easily accessible to guests, either in the property or via a digital link provided upon booking.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with detailed check-in instructions, including photos of the property and its surroundings, to help them navigate the area easily.

Parking Instructions

Include parking instructions with photos in your house manual to avoid any confusion. Clearly indicate designated parking areas and any specific rules or restrictions to ensure a smooth stay for your guests.

By following these tips, you can enhance the guest experience, reduce potential issues, and maintain compliance with local regulations, ultimately contributing to the success of your short-term rental business in Santa Clarita.

Local Vendors

Here is a brief list of house cleaning providers in Santa Clarita, California:

House Cleaning Providers in Santa Clarita, CA

eMaids

  • Offers residential and commercial cleaning services, including routine cleanings, deep cleaning, and vacation rental cleaning.
  • Maids are certified, insured, and bonded with a rigorous selection and training process.

Molly Maid

  • Provides customized cleaning plans with no contracts and a 24-hour warranty.
  • Services include one-time cleanups and regular cleaning sessions, using modern techniques and equipment.

Honeycomb Home Cleaning

  • Offers standard cleaning, deep cleaning, move-in/out cleaning, and post-construction cleaning services.
  • Known for reliable and trustworthy cleaners who are punctual and professional.

Aloha Maids

  • Provides various cleaning services including apartment & condo cleaning, Airbnb & vacation rental cleaning, move-in/out cleaning, and deep cleaning.
  • Cleaners are vetted, background-checked, and equipped with professional cleaning tools.

SCV Home Cleaning

  • Offers standard cleaning, deep cleaning, move-in/out cleaning, and custom packages for Airbnb and short-term rentals.
  • Cleaners are highly vetted, insured, and trained with a 100% satisfaction guarantee.
Management fees

Short-Term Rental Management Fees in Santa Clarita, California

In Santa Clarita, California, the fees for managing short-term rentals can vary significantly based on the level of service provided. Typically, these fees range from 10% to 30% of the rental revenue. Full-service management, which includes comprehensive services such as guest communication, marketing, booking management, and maintenance, tends to be on the higher end of this spectrum, often starting at around 20% of revenue.

Basic or half-service management, which may only cover essential tasks like booking management and guest vetting, can be more affordable, starting as low as 10% of revenue. Additionally, hosts may incur extra fees for services like cleaning, repairs, or design improvements, which can further impact the overall cost of managing a short-term rental property. It is crucial for hosts to carefully evaluate the services included and the associated fees to ensure they align with their budget and management needs.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Santa Clarita should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Santa Clarita.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for California