Airbnb & VRBO Performance in Santa Ana California.

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Santa Ana, California: Airbnb & VRBO Vacation Rental Market Overview

Despite the recent ban on short-term rentals, historical data shows that Santa Ana's short-term rental market had been thriving, with an average daily rate of $139, a median occupancy rate of 75%, and annual host income of $36,584 in 2023.

Market overview

Thriving Despite Regulations: Santa Ana's Short-Term Rental Landscape

Despite the recent ban on short-term rentals in Santa Ana, California, the city's vacation rental market had been showing robust performance prior to the new ordinance. According to Airbnb data, Santa Ana's short-term rentals boasted an average occupancy rate of 57%, with a daily rate of $237 and monthly revenue of $24,867. These metrics highlight the strong demand and financial viability of short-term rentals in the area, even though the city has now moved to prohibit these rentals to address housing crisis and neighborhood concerns.

Short Term Regulations

Short-Term Rental Regulations in Santa Ana, California for 2024

Key Regulations

1. Ban on Short-Term Rentals

  • The Santa Ana City Council has banned short-term residential rentals of less than 30 days, effective immediately.

2. Prohibited Activities

  • It is expressly prohibited to offer, rent, or maintain any short-term rental for less than 30 days.

3. Reasons for the Ban

  • The ban aims to preserve the character of neighborhoods, address negative impacts caused by short-term rentals, and open up much-needed housing supplies.

4. Impact on Housing

  • Over 1,100 active short-term rental units were identified, representing approximately 35% of the city’s new housing needs as determined by the State of California.

5. Enforcement and Penalties

  • Violations of the ordinance are subject to penalties, including misdemeanor charges and civil action. Fines can be up to $5,000, and violators may face up to six months in jail.

6. Reporting Violations

  • Residents can report suspected short-term rentals to the Code Enforcement Division by calling (714) 667-2780, using the mySantaAna app, or visiting the Code Enforcement Division webpage.

7. Previous Regulatory Requirements (Now Nullified)

  • Before the ban, hosts needed a business license for each property, paid business tax and transient occupancy tax (TOT) at a rate of 11% of the rent, and registered their properties with the city.

8. Neighborhood Issues Addressed

  • The ban addresses issues such as trash and litter, excessive noise, parking problems, and neighborhood degradation associated with short-term rentals.
Neighborhood Performance

Top Revenue-Generating Neighborhoods for Airbnb in Santa Ana, California

1. Thorton Park

  • Appeal: Thorton Park is one of the most frequently booked neighborhoods in Santa Ana. It offers a mix of historic charm and modern amenities, making it attractive to guests. The area is close to downtown Santa Ana, providing easy access to local restaurants, shops, and cultural attractions.
  • Amenities: Many rentals in this area are highly rated for their cleanliness, location, and family-friendly features, including pools and dedicated workspaces.

2. Floral Park

  • Appeal: Floral Park is another highly sought-after neighborhood, known for its beautiful parks and family-friendly environment. Guests appreciate the quiet, residential atmosphere and the proximity to major attractions like Disneyland and the Anaheim Convention Center.
  • Amenities: Rentals here often include private yards, BBQ areas, and other amenities that cater to families and those looking for a relaxing stay.

3. South Coast

  • Appeal: The South Coast area is appealing due to its central location, making it easy to access various Orange County attractions. It is close to South Coast Plaza, beaches, and other popular spots like Knott’s Berry Farm and Huntington Beach.
  • Amenities: This area offers a range of rentals, including apartments and houses, many of which feature pools, dedicated workspaces, and pet-friendly policies.

4. Downtown Santa Ana

  • Appeal: Downtown Santa Ana is attractive for its vibrant cultural scene, historic buildings, and lively atmosphere. Guests can enjoy local art, restaurants, and the Santa Ana Artists Village.
  • Amenities: Rentals in this area are often newly remodeled, feature full kitchens, and are within walking distance to various amenities, making them ideal for both short and long-term stays.

5. Near Disneyland and Anaheim Attractions

  • Appeal: Neighborhoods close to Disneyland, the Anaheim Convention Center, and other Anaheim attractions are highly popular. These areas offer convenience for families and travelers looking to explore these major tourist spots.
  • Amenities: Many rentals here include amenities like private pools, spas, and game rooms, making them ideal for family vacations. They are also often located in historic neighborhoods with easy access to restaurants and shopping.
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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Santa Ana, California

To create an Airbnb in Santa Ana, California, that is both inviting and reflective of the city's unique style, consider the following tips:

Emphasize Coastal and Modern Aesthetics

  • Incorporate coastal-inspired themes featuring light colors, natural materials, and beachy accents to reflect Santa Ana's proximity to the beach and coastal lifestyle.
  • Opt for modern minimalist designs with clean lines and functional decor, which often appeal to younger travelers and complement the city's vibrant atmosphere.

Prioritize Comfort and Luxury

  • Use stylish, modern furniture coupled with high-quality bedding to instill a sense of luxury and comfort. This can significantly improve your property's perceived value and guest experience.
  • Ensure comfortable living spaces are well-equipped with amenities like fully stocked kitchens, large screen LED TVs, and free Wi-Fi.

Highlight Local and Unique Decor

  • Incorporate unique, locally-inspired decorations to resonate well with visitors seeking an authentic California vibe. This could include artwork, vibrant textiles, or eclectic elements that add character to the space.

Utilize Outdoor Spaces Effectively

  • Since outdoor spaces are highly sought after, ensure properties include amenities like pools, hot tubs, outdoor showers, and well-furnished patios or decks. These areas should be designed for relaxation and entertainment.

Ensure Practical Amenities

  • Provide practical amenities such as fully equipped kitchens, washer and dryer facilities, and convenient parking options. These are significant factors for guests, especially during busy seasons.

Reflect the Local Culture and Environment

  • Celebrate Santa Ana's arts and culture scene by incorporating elements that reflect the city's vibrant events and attractions. This could include local artwork or decor that highlights the city's unique cultural identity.

Maintain a Relaxed and Beachy Atmosphere

  • Create a relaxed and beachy atmosphere by using light colors, natural textures, and beach-inspired decor. This will help guests feel they are in a coastal getaway, even if they are not directly on the beach.

Consider Neighborhood-Specific Styles

  • Different neighborhoods in Santa Ana and surrounding areas may have distinct styles. For example, homes near the Back Bay nature preserve might appeal to nature lovers with a more tranquil setting, while areas like The Triangle might require a more vibrant and entertainment-focused design.
Insider Tips

Local Attractions and Insider Tips for Santa Ana, California

Top Attractions

1. Santa Ana Zoo

  • Home to over 120 different species and 350 animals, including giant anteaters, tigers, and lemurs.
  • Features various exhibits, a petting zoo, and the Amazonian rainforest exhibit.
  • Don't miss the Zoofari Express train ride through the Crean Family Farm.

2. Bowers Museum

  • A hub for art and culture with a permanent collection and rotating exhibits.
  • Highlights include a replica of a California mission and rare artifacts from around the world.
  • Be sure to reserve a table at the onsite restaurant, Tangata, especially on weekends.

3. Discovery Cube Children's Science Museum

  • Interactive exhibits and hands-on activities make learning fun for all ages.
  • A great place for families to explore science and technology.

4. Downtown Santa Ana

  • Explore the eclectic streets lined with shops, restaurants, and cultural gems.
  • Admire the art murals that adorn the alleys and buildings.
  • Visit during the First Saturday ArtWalk for a lively experience with music, dancing, and open galleries.

5. Lyon Air Museum

  • Features an impressive collection of vintage aircraft and aviation memorabilia.
  • A must-visit for aviation enthusiasts.

6. Old Orange County Courthouse

  • The oldest court building in Southern California, built in 1901.
  • Now a museum, it offers a glimpse into the region's legal history and has been a set for several movies and TV shows.

7. 4th Street Market

  • A food lover's paradise with unique vendors offering gourmet sandwiches, exotic Latin dishes, and more.
  • Enjoy the lively atmosphere with music and entertainment.

8. Heritage Museum of OC

  • A treasure trove of historical artifacts and exhibits telling the story of Santa Ana's evolution.

9. Santa Ana Artists Village

  • A vibrant area with over 20 galleries, shops, and restaurants.
  • Participate in the First Saturday ArtWalk for a dynamic art experience.

10. Fairview Park

- A great place for a walk or bike ride with trails, a lake, and a playground.

Insider Tips

Dining

  • El Mercado Modern: Enjoy upscale, modern Mexican cuisine with dishes like pulpo a la plancha and unique cocktails.
  • Lola Gaspar: A modern Mexican restaurant with great tacos and guacamole, perfect for dinner during the First Saturday ArtWalk.
  • Omakase By Gino: An intimate sushi experience with Chef Choi Jin-Ho, but be sure to book a month in advance.

Nightlife

  • Downtown Santa Ana Nightlife: The city comes alive at night with various bars, clubs, and live music venues.

Events

  • First Saturday ArtWalk: Every first Saturday, Downtown Santa Ana transforms into a vibrant art scene with open galleries, music, and performances.
  • Witches Brew Night Market: A unique market experience with a spooky theme, perfect for those looking for something different.

Local Culture

  • Santa Ana Historic District: Explore historic buildings like the Santa Ana Courthouse and City Hall to learn about the city's history.
  • Art Murals: Take a self-guided tour to admire the over 200 murals that adorn the city's alleys and buildings.

By sharing these attractions and insider tips, you can help your Airbnb guests have a memorable and enriching experience in Santa Ana, California.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Santa Ana, California: Navigating the New Ban and Best Practices

While Santa Ana, California, has recently banned short-term rentals, for those who were operating or planning to operate in this market, it's crucial to understand the previous best practices that could be applied in other locations or if regulations change in the future. Here are some practical tips:

Noise Regulations and Guest Communication

Ensure guests are aware of quiet hours and noise regulations to avoid disturbances in local neighborhoods. Clearly communicate these rules in your listing and provide a reminder upon check-in.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, Wi-Fi passwords, and other important details. This helps guests navigate the property smoothly and reduces the need for frequent host interventions.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. This not only enhances guest convenience but also improves security.

Parking Instructions

Provide detailed parking instructions, including photos, to help guests understand where and how to park. This can mitigate parking issues and reduce the risk of fines or complaints from neighbors.

While these tips are relevant for short-term rental operations in general, it is important to note that as of the current regulations in Santa Ana, short-term rentals are prohibited, and any operation would be subject to significant penalties.

Local Vendors

Here is a brief list of house cleaning providers in Santa Ana, California:

House Cleaning Services in Santa Ana, CA

M. Cleaning Services

  • Provides cleaning services for businesses and homes in Orange and LA County.
  • Known for excellent customer service and thoroughness.

BELLA FIN CLEANING SERVICES

  • Specializes in residential, commercial, and vacation rental cleaning.
  • Operates in Orange and Los Angeles County areas.

Yanez Homekeeping

  • Offers tailored cleaning services with a focus on trustworthiness and professionalism.
  • Combined experience of 30 years.

Maids South CA

  • Emphasizes hospitality and service, with flat rate pricing.
  • Based in Orange County, CA, and known for reliability and consistency.

Newport Housekeeping

  • A family business catering to customer needs.
  • Committed to providing reliable and trustworthy cleaning services.

Lovely Home Cleaning Services

  • A family-based company striving for excellence in cleaning.
  • Known for attention to detail and customer satisfaction.

GreenTree Cleaning Services

  • Offers eco-friendly cleaning services and is fully licensed, bonded, and insured.
  • Helps clients regain their free time from housework.

Aloha Maids

  • Provides professional cleaning services with a focus on quality results.

MaidPro

  • Customizes cleaning services to meet client needs and budget.
  • Uses a 49-Point Checklist™ to guarantee quality.

TIDY

  • Combines top cleaners in the area with advanced technology for efficient cleaning services.

This list highlights some of the prominent house cleaning services available in Santa Ana, CA.

Management fees

Santa Ana, California: Understanding Short-Term Rental Management Fees

In Santa Ana, California, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, such as MasterHost, offer comprehensive services including guest communication, marketing, price optimization, and maintenance, which usually come with higher fees, often around 12% to 15% per booking.

On the other hand, basic services may incur lower fees, such as the 10% per booking charged by some providers. Additional fees can also apply for services like cleaning, repairs, or interior design. For instance, companies may charge extra for Airbnb key exchange management, cleaning and laundry, and property maintenance.

Different models, such as flat fee structures offered by companies like Ziprent, can also be available, providing an alternative to percentage-based fees. Understanding these fee structures is crucial for property owners to make informed decisions and maximize their rental income.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Santa Ana should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Santa Ana.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for California