Airbnb & VRBO Performance in San Jose California.

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San Jose, California: Airbnb & VRBO Vacation Rental Market Overview

Despite current challenges, San Jose, California, retains potential for future growth in the short-term rental market, driven by its affluent tourist attractions and regulatory framework that supports balanced community and tourism development.

Market overview

Short-Term Rental Performance in San Jose, California: Opportunities and Challenges

Despite being identified as one of the riskier markets for short-term rentals due to high property prices and stringent regulations, San Jose, California, still presents some compelling metrics for investors and hosts. The city boasts an impressive occupancy rate of 81%, indicating a strong demand for short-term accommodations.

The average daily rate (ADR) in San Jose stands at $193, which, although not the highest, reflects the city's appeal to both business and leisure travelers. However, the average monthly revenue from short-term rentals is around $2,800, which can be somewhat constrained by the city's regulatory environment, including an annual limit of 180 days for hosting when the host is not present.

While the current net income from short-term rentals may not be as lucrative as in other cities, San Jose's unique position as the capital of Silicon Valley and its rich tourist attractions suggest potential for future growth and improved returns.

Short Term Regulations

Short-Term Rental Regulations in San Jose, California for 2024

General Requirements

  • Business License: Hosts must obtain a business license from the city prior to operating a short-term rental.

Hosting Regulations

  • Host Presence:
  • If the host is present, short-term rentals are allowed for all 365 days of the year.
  • If the host is not present, there is an annual limit of 180 days on short-term rentals.

Occupancy Limits

  • Host Present:
  • Maximum of 3 guests in single-family or mobile homes.
  • Host Not Present:
  • Maximum of 2 guests in a studio unit.
  • Maximum of 3 guests in a 1-bedroom unit.
  • Maximum of 2 guests per bedroom for larger units, up to a total of 10 guests.

Property Types

  • Short-term rentals are permitted in single-family, two-family, and multi-family dwellings, mobile homes, live/work units, and guest houses. However, they are not permitted in accessory dwelling units.

Taxes

  • Transient Occupancy Tax: Hosts are responsible for collecting and paying a 10% transient occupancy tax to the city of San Jose. Airbnb collects and pays this tax on behalf of hosts.

Additional Requirements

  • Parking: The rental unit must have the required number of parking spaces as outlined in the zoning ordinance.
  • Local Contact: When the host is not present, they must provide written notice to all guests and occupants of neighboring properties with the name and telephone number of a local contact person.
  • Compliance with City Codes: The rental unit must meet the requirements of the city housing code.
  • Documentation: Hosts must maintain documentation to prove compliance with city regulations for 3 years after each period of rental and provide copies of records when requested by the city.

Other Considerations

  • Lease, HOA, and Community Agreements: Hosts must comply with regulations placed through leases, community agreements, and HOA guidelines.
  • Insurance and Liability: Hosts should ensure they have proper liability coverage for short-term rentals.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in San Jose, California

1. Central San Jose

  • Airbnb Annual Revenue: $93,154
  • Gross Rental Yield: 8.47%
  • Appeal: Central San Jose is highly appealing due to its vibrant and lively atmosphere, with a plethora of restaurants, cafes, and bars. It is close to many companies, universities, and key attractions like the SAP Center and the San Jose Convention Center. The area's central location makes it ideal for business travelers, interns, and solo adventurers.

2. South San Jose

  • Airbnb Annual Revenue: $181,006
  • Gross Rental Yield: 15.24%
  • Appeal: South San Jose attracts high revenue due to its desirable location and larger property sizes, often featuring 4 bedrooms. This area is popular for its family-friendly environment and proximity to various amenities, making it a favorite among families and larger groups.

3. West San Jose

  • Airbnb Annual Revenue: $83,309
  • Gross Rental Yield: 7.09%
  • Appeal: West San Jose is known for its convenient location and a mix of residential and commercial areas. It offers easy access to downtown San Jose and other nearby attractions, making it a comfortable and practical choice for guests. The area also features a variety of dining and shopping options.

4. North San Jose

  • Airbnb Annual Revenue: $79,826
  • Gross Rental Yield: 7.39%
  • Appeal: North San Jose is appealing due to its proximity to tech companies and the airport, making it a hub for business travelers. The area also offers a range of amenities and is relatively close to the city center, providing a balance between work and leisure activities.

5. East San Jose

  • Airbnb Annual Revenue: $42,426
  • Gross Rental Yield: 7.31%
  • Appeal: East San Jose is attractive for its more affordable housing options and a quieter, family-oriented environment. The area features several excellent parks and is known for its safe and welcoming community, making it an excellent choice for families and those seeking a more laid-back stay.

These neighborhoods stand out for their unique blend of convenience, amenities, and appeal to various types of travelers, whether they are business professionals, families, or solo adventurers.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in San Jose, California

Understand the Local Market and Guest Preferences

  • San Jose, being a major tech hub, attracts a mix of business travelers, families, and couples. Tailor your furnishings to cater to these diverse groups by offering comfort, convenience, and stylish amenities.

Choose Modern and Stylish Furnishings

  • Invest in modern, stylish furniture that exudes a contemporary vibe and comfort. This includes high-quality bedding, chic decor, and smart TVs to enhance guest satisfaction.

Emphasize Comfort and Functionality

  • Ensure that your space is well-equipped with comfortable seating arrangements, well-maintained kitchens, and high-speed internet. These amenities are highly valued by guests.

Incorporate Local and Natural Elements

  • Reflect the area's natural beauty by incorporating elements like natural wood, stone, and earthy color palettes. This blend of modern minimalism and rustic charm is particularly appealing in the San Jose area.

Utilize Outdoor Spaces

  • Properties with spacious outdoor areas, such as gardens, patios, and decks, are highly sought after. These spaces provide a serene environment for relaxation and entertainment.

Select Statement Pieces Wisely

  • Focus on statement pieces like couches, coffee tables, and dining room tables that define the space. These can be more expensive but are crucial for creating a memorable and inviting atmosphere.

Add Luxurious Touches

  • Include luxurious touches such as elegant lighting fixtures, high-quality textiles, and premium bedding to enhance the overall atmosphere of the property.

Consider the Neighborhood

  • Choose neighborhoods that offer easy access to popular attractions, public transportation, and local amenities. Downtown areas and those near parks and wineries are particularly attractive to guests.

Personalize with Local Art and Decor

  • Use eye-catching artwork and local decor to give your space a unique and personalized feel that reflects the city's culture and style.

Maintain High Standards of Cleanliness and Maintenance

  • Ensure that your property is always clean and well-maintained. Regularly update and replace items like sheets and towels to maintain a high level of guest satisfaction.

Comply with Local Regulations

  • Be aware of and comply with San Jose's short-term rental regulations, including obtaining a business license and paying the transient occupancy tax.
Insider Tips

Discover the Best of San Jose: Local Attractions and Insider Tips for Your Guests

Top Attractions

1. Winchester Mystery House

  • Famous for its bizarre architecture and eerie atmosphere, this house is a must-visit for anyone interested in history and mystery.

2. Happy Hollow Park & Zoo

  • A perfect outing for families, combining a zoo, amusement park, and education center. Don't miss the Puppet Theater and the abundant wildlife.

3. San Pedro Square Market

  • Offers a variety of dining options, from wood-fired pizza to tacos. Enjoy events like karaoke and trivia nights in the evening.

4. Cathedral Basilica of St. Joseph

  • A historic landmark with stunning architecture, intricate ceiling designs, and beautiful stained glass windows. A calming and inspiring visit regardless of your spirituality.

5. Japantown

  • Experience authentic Japanese culture with traditional restaurants, specialty shops, art galleries, and the Japanese-American Museum. Don't forget the karaoke bars.

6. California's Great America

  • An amusement park with thrilling coasters, the South Bay Shores water park, and the chance to meet Snoopy. Ideal for all ages.

7. Municipal Rose Garden

  • Known as America's Best Rose Garden, it's a haven for nature lovers and photographers. Enjoy the beautiful blooms and serene atmosphere.

8. Rosicrucian Egyptian Museum

  • Explore one of the world's largest collections of Egyptian artifacts. A great spot for history and culture enthusiasts.

9. Almaden Quicksilver County Park

  • Hike through scenic landscapes and explore the remnants of old mercury mines. A favorite among hikers and nature lovers.

10. Santana Row

- A vibrant shopping and dining district perfect for a day out. Enjoy upscale shopping, dining, and entertainment.

Insider Tips

Dining

  • Taste the World in San Jose: Explore the diverse restaurants in San Jose through a week-long progressive foodie itinerary.
  • Best Boba in San Jose: Check out the local favorite spots for boba tea, a lifestyle in San Jose.

Outdoor Activities

  • Best Hiking Trails in San Jose: From nature walks to rigorous workouts, San Jose offers a wide range of hiking trails for all skill levels.
  • Castle Rock State Park: Hike through 34 miles of trails, see towering sandstone structures, and enjoy the campgrounds if you wish to extend your stay.

Local Events

  • Christmas in the Park 2024: Celebrate the holiday season at Plaza de César Chavez from November 29, 2024, to January 1, 2025.
  • Sing Out With Pride: A Celebration of Queer Voices in Silicon Valley: Attend this event from August 11 to November 24, 2024, at the Queer Silicon Valley Gallery.

Budget-Friendly Options

  • San Jose Flea Market: Visit on Wednesdays, Fridays, and weekends for budget-friendly shopping and dining. Enjoy the arcade, vintage carousel, and mini Ferris wheel.

Cultural Experiences

  • Montalvo Arts Center: Picnic, hike, and enjoy the two theaters and live/work studios for artists. A beloved NorCal landmark.
  • Kelley Park: Home to the Happy Hollow Park and Zoo, History Park museum, and extensive lawns and gardens perfect for a picnic.

Additional Tips

  • Follow @visitsanjose: Use #SanJoseLove and submit your photos and videos for a chance to be featured and get inspiration for your San Jose experience.
  • Silicon Valley Tech Tours: Explore the heart of Silicon Valley with guided tours that highlight the region's tech innovations.

By sharing these attractions and insider tips, you can help your guests make the most of their visit to San Jose and create unforgettable memories.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in San Jose, California

To ensure a smooth and successful short-term rental business in San Jose, California, several practical tips can be implemented. First, it is crucial to adhere to the city's noise regulations by informing guests about quiet hours through clear communication in both the digital and physical house manual. This manual should also include essential instructions, Wi-Fi passwords, and other pertinent details to enhance guest convenience.

A simplified check-in process can be achieved by utilizing smart locks, which eliminate the need for physical key exchanges and provide guests with immediate access upon arrival. Additionally, providing detailed parking instructions accompanied by photos can help guests navigate the property easily and avoid potential issues.

Ensuring compliance with local regulations, such as obtaining the necessary business license and adhering to the 180-day annual limit when the host is not present, is also vital. By streamlining these processes and maintaining clear communication with guests, hosts can significantly improve the overall guest experience and the operational efficiency of their short-term rental business in San Jose.

Local Vendors

Here is a brief list of house cleaning providers in San Jose, California:

House Cleaning Services

The Cleaning Authority - San Jose

  • Provides detailed house cleaning using an eco-friendly Detail-Clean Rotation System.
  • Services include bathrooms, kitchens, living areas, and sleeping areas.
  • Fully bonded and insured, with environmentally responsible cleaning products.
  • Serves San Jose, Mountain View, Santa Clara, Sunnyvale, Palo Alto, and surrounding areas.

Molly Maid of S. Silicon Valley

  • Offers trusted and reliable house cleaning services.
  • Insured maids with the Neighborly Done Right Promise.
  • Services include recurring cleaning, one-time thorough cleaning, and move-in/move-out cleaning.
  • Serves San Jose and the surrounding areas.

MaidPro San Jose

  • Provides professional house cleaning services tailored to meet customer needs.
  • Uses a 49-Point Checklist™ to ensure thorough cleaning.
  • Services include kitchens, bathrooms, floors, and dusting.
  • Also offers commercial cleaning services.
  • Serves San Jose, Campbell, Los Gatos, Santa Clara, Sunnyvale, and nearby areas.

San Jose Maid Service & House Cleaners

  • Offers high-quality house cleaning and maid services.
  • Services include one-time, monthly, bi-weekly, and weekly cleanings.
  • Covers kitchens, bathrooms, bedrooms, living rooms, windows, and more.
  • Also provides AirBNB and short-term rental cleaning.
  • Serves downtown San Jose, South San Jose, Japantown, and other local areas.

Additional Resources

For more options, you can also check the list of 223 affordable house cleaning services in San Jose, CA, listed on Care.com, which includes various individual cleaners and services with ratings and reviews.

Management fees

San Jose, California: Understanding Short-Term Rental Management Fees

In San Jose, California, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive services such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum. For instance, companies like MasterHost may charge between 12% to 15% per booking for their premium and full-service packages, which include services like Airbnb listing creation, price optimization, guest screening, and property maintenance.

Basic services, which might only cover essential tasks like listing management and booking coordination, may incur lower fees, often starting at around 10% per booking. Additionally, property owners may encounter extra fees for specific services such as cleaning, repairs, or interior design improvements. These additional costs can add up, so it's crucial for property owners to understand the full menu of fees and services included in their management agreement to accurately budget and maximize their rental income.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in San Jose should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in San Jose.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
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⇤ Airbnb Statistics for California