Airbnb & VRBO Performance in Salem Massachusetts.

Short-Term Rental Regulations in Salem, Massachusetts for 2024

Registration and Licensing

• Annual Registration: Short-term rental properties must be registered annually with the City of Salem, with a $50 registration fee. Failure to register can result in fines and penalties.

Owner-Occupancy Requirements

• Owner-Occupied Units: Short-term rentals are only permitted in units or buildings that are the owner’s primary residence. Non-owner occupied short-term rentals are generally not allowed, except for properties that were already engaged in short-term rental use before July 16, 2018.

Certificate of Fitness

• Annual Certificate: A Certificate of Fitness is required annually and is issued by the Salem Health Department after a satisfactory inspection. The inspection ensures compliance with state and local sanitary codes and fitness for human habitation. There is a $50 fee for the inspection and certificate.

Tax Requirements

• Room Occupancy Excise Tax: Short-term rental operators must collect and pay state and local room occupancy excise taxes. The state tax is 5.7%, and municipalities can charge an additional tax. In Salem, this is overseen by the Massachusetts Department of Revenue, and Airbnb may collect and remit these taxes on behalf of hosts.

Community Impact Fee (Proposed)

• Community Impact Fee: There is a proposed ordinance to enable the city to collect a 3.0% community impact fee from certain short-term rental properties, with 35% of the revenue directed toward affordable housing.

Enforcement and Compliance

• Broadened Enforcement: The role of enforcement has been broadened to include police, fire, health, and building inspectors. The city may also seek injunctive relief against booking agents or listing platforms that do not comply with regulations.
• Listing Requirements: Short-term rental listings must include a “Certificate of Fitness” and comply with other specified requirements.

Zoning and Neighborhood Restrictions

• Zoning Regulations: Short-term rentals are restricted to certain neighborhoods in Salem. New non-owner occupied short-term rentals are not permitted in any area.

Other Requirements

• Parking, Noise, and Information: Hosts must comply with rules regarding parking, noise, and the information provided to guests and the city.
• Local Representative: Non-resident owners may need to name a local representative.

Inspections and Compliance Checks

• Regular Inspections: Properties are subject to regular inspections to ensure compliance with health and safety codes. The city uses a vendor to scan short-term rental platforms weekly for unregistered units.

Top Neighborhoods Generating Airbnb Revenue in Salem, Massachusetts

1. Downtown Salem

• Appeal: Downtown Salem is highly appealing due to its central location, allowing guests to walk to most of the city's main attractions, including Pickering Wharf, Salem Common, and numerous restaurants and shops. Properties like the "Stay in the Heart of Salem" and "Barton: Heart of Salem, Walk Everywhere, Parking!" are highly rated for their convenient locations and modern amenities.
• Features: Easy access to historical sites, ferry services, and a vibrant nightlife.

2. Derby Street Neighborhood

• Appeal: This historic neighborhood is a favorite among guests due to its proximity to landmarks like the House of Seven Gables and the Salem/Boston Ferry. Rentals such as the "House of Three Gables" and "Historic House by the Gables" offer comfortable accommodations and stunning water views.
• Features: Historical significance, water views, and a short walk to museums, restaurants, and shops.

3. Salem Willows and Winter Island

• Appeal: These areas are attractive for their oceanfront views and peaceful settings. The "Winter Island Retreat" and "Historic Salem Willows With Water View" offer guests a serene and private experience while still being close to downtown attractions.
• Features: Oceanfront views, private backyards, and a cozy, peaceful atmosphere.

4. Salem Oceanfront and Seaside Neighborhoods

• Appeal: Neighborhoods near the ocean, such as the one hosting the "Historic Salem Oceanfront 2 Rm Apt," are popular for their scenic views and maritime charm. Guests can enjoy Adirondack chairs overlooking the ocean and a quiet seaside experience.
• Features: Ocean views, quiet Victorian seaside neighborhoods, and easy access to the waterfront.

5. Salem Common and Surrounding Areas

• Appeal: The area around Salem Common is appealing due to its historical significance and proximity to key sites. Rentals like "The Forsythia Apartment" and "The Mason Suite of Salem" are favored for their location near Nathaniel Hawthorne's birthplace and other historical buildings.
• Features: Historical buildings, close to Salem Common, and a bustling yet fun area with easy access to main attractions.

These neighborhoods are highly sought after due to their unique blend of historical charm, convenient locations, and modern amenities, making them ideal for a wide range of guests visiting Salem, Massachusetts.

Furnishing and Design Tips for an Inviting Airbnb in Salem, Massachusetts

Tip 1: Choose Timeless and Sturdy Furniture

• Opt for furniture that is easy to clean and maintain. Consider input from your cleaning crew on what holds up best against wear and tear.
• Select solid beds with at least 8-inch thick mattresses, preferably memory foam for durability and ease of replacement.

Tip 2: Reflect Salem's Unique Style

• Incorporate unique decor, historical features, and spooky themes that align with Salem's charm and reputation. This can include themed rooms and historic elements that enhance the local experience.

Tip 3: Utilize Smart Storage

• Use beds with drawers, wall hooks for coats, pegboards in the kitchen, and stackable containers to maximize space and keep the area tidy. Provide designated spots for guests' personal items, such as luggage racks.

Tip 4: Ensure Functional and Comfortable Spaces

• Invest in high-quality, modern furnishings that blend style with functionality. This includes ergonomic chairs, stylish bedding, and updated kitchens for convenient meal preparations.
• Choose sofas with washable covers and consider sofa beds to increase the number of guests you can accommodate.

Tip 5: Enhance Aesthetic Appeal

• Use mirrors to make the space feel bigger and brighter. A full-length mirror is a must, especially with a power socket nearby for hair dryers and straighteners.
• Incorporate neutral color palettes with accent pieces that showcase local charm. Consider adding rustic elements to maintain a cozy atmosphere.

Tip 6: Provide Essential Amenities

• Equip your kitchen with essentials like a coffee maker, microwave, toaster, and kettle. Ensure strong Wi-Fi connectivity and consider amenities like free parking and air conditioning.

Tip 7: Consider Accessibility and Comfort

• Make your Airbnb accessible to guests with disabilities by including features like ramps, wide doorways, and grab bars in bathrooms.
• Provide high-quality, durable towels in neutral colors and ensure enough storage for guests' toiletries and personal items.

Tip 8: Optimize Layout and Lighting

• Measure your rooms and plan the layout to maximize space and natural light. Avoid blocking natural light sources and ensure there is plenty of space to move around.

Tip 9: Maintain a Clean and Inviting Presentation

• Ensure beds and bedding are made invitingly. Invest in quality bedding and consider pressing sheets for a crisp look. Keep personal items locked away to maintain a clean and guest-friendly environment.

Tip 10: Update Strategically

• Plan furniture updates during the off-season or short gaps between bookings to minimize disruption. This ensures your property remains in top shape for guests.

Discover Salem, Massachusetts: Local Attractions and Insider Tips

Historical and Cultural Attractions

• Salem Witch Museum:
• Learn about the 1692 Witch Trials and the evolving perceptions of witches through time. Open daily, year-round with extended hours in October.
• Peabody Essex Museum:
• Explore one of the country’s oldest continuously operating museums, featuring authentic objects from the 1692 Salem Witch Trials, a 200-year-old Chinese home, and local maritime history. Don’t miss the Yin Yu Tang, a Qing Dynasty-era merchant house.
• House of the Seven Gables:
• Visit the iconic Turner-Ingersoll mansion that inspired Nathaniel Hawthorne’s novel. The grounds include the birthplace of Nathaniel Hawthorne and beautiful seaside gardens.
• Pioneer Village: Salem in 1630:
• America’s first living history museum, showcasing colonial architecture, dugouts, wigwams, and historical gardens.

Haunted and Spooky Attractions

• Haunted Witch Village:
• Experience the longest running haunted house in Salem, open weekends in October.
• International Monster Museum:
• An interactive adventure featuring monsters, ghosts, and ghouls from around the globe. Open Monday through Thursday.
• Witch Dungeon Museum:
• Live re-enactment of a 1692 witch trial and a guided tour through the dungeon. Consider a combination ticket for multiple attractions.
• Salem Night Tour:
• Join a family-friendly ghost tour under lamp-lit streets, covering Salem’s darkest history and infamous ghost stories.

Unique Experiences

• OMEN: Psychic Parlor & Witchcraft Emporium:
• Discover psychic readings, clairvoyant visioning, and communication with the dead. Also home to Chambers of Terror Haunted House.
• Crow Haven Corner:
• Engage in an interactive escape room adventure in downtown Salem.
• Mathew Skurat at Pentagram:
• Join true Salem Witches for a magical experience, including a magic circle, enchanting locations, and learning about spells and voodoo dolls.

Art and Community

• Punto Urban Art Museum (PUAM):
• Explore an open-air art museum with over 75 large-scale murals by global and New England-based artists. Includes the new exhibit, Casa De Abuela, a replica of a typical Dominican country house.
• Salem Arts Association:
• Support local artists and enjoy various art exhibits and community events.

Insider Tips

• Haunted Happenings:
• Celebrate the Halloween season with a packed calendar of events, including artisan markets, psychic fairs, and seasonal haunted houses. Don’t miss the Samhain ceremony on Halloween night.
• Local Cuisine:
• Sample historical sweets at Ye Olde Pepper Candy Co, such as Black Jacks and Gibraltars, which are made using recipes from the early 1800s.
• Street Art:
• Walk through El Punto (The Point) to see a spectacular array of murals and cultural expressions in this vibrant Latinx neighborhood.

Landmarks and Memorials

• Salem Witch Trials Memorial:
• A poignant memorial dedicated to the victims of the 1692 Witch Trials.
• Old Burying Point (Charter Street Cemetery):
• One of the oldest cemeteries in the United States, featuring historic graves and a unique glimpse into Salem’s past.
• Bewitched Statue:
• A fun and iconic statue dedicated to the TV show "Bewitched," a great spot for photos.

Practical Tips to Run a Successful Short-Term Rental Business in Salem, Massachusetts

To ensure a smooth and successful short-term rental business in Salem, Massachusetts, several practical tips can be invaluable. First, it is crucial to adhere to the city's noise regulations by informing guests about quiet hours, which can help maintain a positive relationship with neighbors and avoid potential fines. Creating both digital and physical house manuals with detailed instructions, including Wi-Fi passwords and other essential information, can significantly enhance the guest experience and reduce the number of inquiries.

Implementing a simplified check-in process using smart locks can streamline guest arrival and reduce the need for physical key exchanges. Additionally, providing clear parking instructions accompanied by photos can help guests navigate the often congested streets of Salem, especially during peak tourist seasons like the Halloween festivities.

By focusing on these details, hosts can ensure compliance with local regulations, improve guest satisfaction, and ultimately increase the likelihood of positive reviews and repeat bookings.

Here is a brief list of house cleaning providers in Salem, Massachusetts:

House Cleaning Providers in Salem, MA

MaidPro Salem

• Offers personalized, precision house cleaning and commercial cleaning services.
• Services include kitchen, bathroom, bedroom, and floor cleaning.
• Uses a 49-Point Checklist™ to ensure thorough cleaning.
• Located at 542 Loring Avenue, Salem, MA 01970.

North Shore Maids

• Provides maid, butler, and cleaning services with package plans (weekly, bi-weekly, monthly, seasonal).
• Guarantees satisfaction and offers free estimates.
• Has highly experienced cleaners with nearly two decades of service.

The Maids Salem MA

• Specializes in thorough house cleaning services.
• Focuses on trust and quality, with thoroughly screened and rigorously trained staff.
• Ensures a healthier, cleaner home with each visit.

Short-Term Rental Management Fees in Salem, Massachusetts

In Salem, Massachusetts, managing a short-term rental can incur management fees that typically range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often starting at around 20% of the revenue.

Basic services, which may only include registration and compliance with local regulations, can be less expensive. Additionally, hosts may need to account for other fees such as cleaning fees, which are usually passed on to the guests but managed by the property manager, and potential fees for repairs or design services.

Salem also has specific local regulations, including a $50 annual registration fee, a $50 Certificate of Fitness fee, and the requirement to collect state and local lodging taxes, which can further impact the overall cost of managing a short-term rental.