Airbnb & VRBO Performance in Saint Helena Island South Carolina.

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Saint Helena Island, South Carolina: Airbnb & VRBO Vacation Rental Market Overview

Saint Helena Island, South Carolina, is thriving in the short-term rental market, with an average 49% occupancy rate, a daily rate of $466, and a monthly revenue of $44,645, indicating a strong and lucrative vacation rental sector.

Market overview

Thriving Short-Term Rentals in Saint Helena Island, South Carolina

Saint Helena Island, South Carolina, is experiencing a robust performance in its short-term rental market. With an impressive average occupancy rate of 49%, these rentals are in high demand, reflecting the island's allure to vacationers. The average daily rate for these rentals stands at $466, indicating a strong economic traction. This success is further highlighted by the monthly revenue, which averages at $44,645. These figures underscore the popularity and financial viability of short-term rentals on the island, making it an attractive destination for both visitors and investors.

Short Term Regulations

Short-Term Rental Regulations in Beaufort (including Saint Helena Island), South Carolina for 2024

While the specific regulations for Saint Helena Island itself are not detailed in the sources, the regulations for the City of Beaufort, which includes Saint Helena Island, are as follows:

Application and Licensing

  • Complete the Short-Term Rental Conditional Use Application and pay a $100 application fee.
  • Obtain a City of Beaufort Business License, which is a prerequisite for applying for a short-term rental permit.

Documentation and Plans

  • Provide a copy of the rental agreement, a copy of the property management plan, and a copy of the fire alarm monitoring contract.

Safety Inspections

  • A safety inspection is required following the approval of the application. A safety inspection fee of $50 is due prior to the scheduled inspection.

Tax Compliance

  • Register to pay state, county, and city taxes. Short-term rentals are subject to state sales tax, state accommodations tax, and local taxes.

Zoning and Caps

  • Rentals must comply with local zoning ordinances. Neighborhoods within the City’s jurisdiction (excluding The Point) are capped at 6% of residentially zoned parcels that are allowed to operate as short-term rentals.

Operational Requirements

  • Allow safety inspections with a 24-hour notice.
  • Keep records demonstrating compliance with city provisions for two years.
  • Keep records with the name and phone number of all guests for two years.
  • Have an emergency contact able to take phone calls at all times.

Guest and Property Management

  • Include the STR permit number in all online advertising.
  • Provide a house manual to each guest that includes emergency contact numbers, owner's or responsible local representative's name and contact information, instructions or diagram of parking spaces, and house rules.
  • Ensure two parking spaces are available.
  • Do not exceed maximum overnight occupancy of two persons excluding minor children per bedroom plus two additional persons.
  • Notify all adjacent households and neighborhood associations that the property is being operated as a short-term rental.

Compliance and Enforcement

  • Comply with all city ordinances and codes related to safety and other issues.
  • Ensure the property is maintained regularly to comply with city regulations.

By adhering to these regulations, short-term rental operators in the Beaufort area, including Saint Helena Island, can ensure compliance with local laws and provide a safe and enjoyable experience for guests.

Neighborhood Performance

Top Revenue-Generating Neighborhoods for Airbnb in Saint Helena Island, South Carolina

1. Harbor Island

  • Appeal: Harbor Island is highly appealing due to its beachfront properties, such as "The Tidewatch: Beachfront Retreat on Harbor Island" and "La Sirena, First Floor Ocean View 1 BR Villa". Guests enjoy direct access to sandy beaches, resort-style pools, recreation facilities, and stunning ocean views. The gated community provides a secure and luxurious environment.

2. Fripp Island

  • Appeal: Fripp Island attracts guests with its beautiful marsh and canal views, and breathtaking sunset views. Properties like "Frippin’ Fun Vacation - Fripp Island" offer updated spaces with beach-themed decor, and are conveniently located near beach access. The island's natural beauty and amenities make it a favorite among couples and solo travelers.

3. Lady's Island

  • Appeal: Lady's Island is popular for its peaceful residential neighborhoods and convenient location. Rentals such as the "Lady's Island Cottage" offer complete privacy, a private entrance, and easy access to Historic Downtown Beaufort, Hunting Island Beach, and Parris Island. The tranquil setting and proximity to key attractions make it an attractive choice.

4. Beaufort (including areas near Historic Downtown)

  • Appeal: Areas near Historic Downtown Beaufort, such as the "Sunset River Cottage", are favored for their quaint settings and easy access to historical sites. Guests can enjoy activities like swimming, fishing, kayaking, or boating right from the property, and the proximity to Hunting Island State Park is a significant draw.

5. Saint Helena Island (general area)

  • Appeal: The broader area of Saint Helena Island itself is appealing due to its custom beachfront homes like "The Hampton House", which offer unparalleled views, private boardwalks to the beach, and a range of included amenities such as golf carts and kayaks. These properties create a private paradise experience for guests.

These neighborhoods generate significant Airbnb revenue due to their unique combination of natural beauty, luxurious amenities, and convenient locations that cater to a variety of guest preferences.

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Design Tips

Creating an Inviting Airbnb in Saint Helena Island, South Carolina: Design and Furnishing Tips

Reflecting the Unique Style of Saint Helena Island

To make your Airbnb in Saint Helena Island, South Carolina, a standout destination, focus on incorporating elements that reflect the island's unique coastal and Lowcountry charm. Here are some tips to help you create an inviting and stylish space:

1. Coastal and Beach-Inspired Decor

  • Use light, airy spaces with natural materials and colors that complement the surrounding coastal environment.
  • Incorporate nautical elements, soft hues, and beach-themed decor to evoke a sense of the ocean and marshlands.

2. Local Design Aesthetics

  • Adopt a style that echoes the area's rich coastal heritage and natural beauty. This includes rustic elements combined with modern, minimalist furniture to create an inviting yet upscale atmosphere.

3. High-Quality Furnishings

  • Invest in modern, stylish furnishings that resonate with guests looking for a premium experience. High-quality bedding, attractive and functional kitchenware, and comfort-driven living spaces are essential.

4. Outdoor Spaces and Amenities

  • Ensure your property includes outdoor spaces such as screened-in porches, decks, or patios where guests can relax and enjoy the views.
  • Provide amenities like pools, hot tubs, and outdoor furniture to enhance relaxation and social interaction.

5. Functional and Comfortable Living Areas

  • Design living areas that are both comfortable and functional. Include full kitchens, private parking, washer and dryer facilities, and modern entertainment options like smart TVs and DirecTV.

6. Incorporate Local Artwork and Custom Pieces

  • Add local artwork and custom furniture pieces to give your space a unique and authentic Lowcountry feel. This can include custom decor that reflects the island's history and natural beauty.

7. Family-Friendly and Pet-Friendly Features

  • Cater to a broader audience by including family-friendly and pet-friendly features such as fully-fenced yards, dog parks, and amenities suitable for children.

8. Proximity to Local Attractions

  • Highlight the proximity of your property to local attractions like Hunting Island State Park, Downtown Beaufort, and other historical sites to attract guests looking for an authentic experience.

9. Attention to Detail

  • Pay attention to details such as providing beach passes, beach chairs, towels, and other amenities that enhance the guest experience and make their stay more convenient.

By following these tips, you can create an Airbnb in Saint Helena Island that not only reflects the unique style of the area but also provides a comfortable and inviting space for your guests.

Insider Tips
Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Saint Helena Island, South Carolina

To ensure a smooth and enjoyable experience for both you and your guests, here are some practical tips for running a successful short-term rental business in Saint Helena Island, South Carolina.

Noise Regulations and Quiet Hours

Inform your guests about the noise regulations, particularly the quiet hours which are typically from 9pm to 8am, as mandated by local ordinances in nearby areas like Beaufort. Clearly outline these rules in your rental agreement and display them prominently in the rental property to avoid any potential issues.

Creating a Comprehensive House Manual

Develop both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, trash removal schedules, and emergency contact information. This manual should also cover specific house rules, parking instructions, and any other important details to ensure guests are well-informed and comfortable.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with a unique access code and detailed instructions on how to enter the property. This not only enhances convenience but also reduces the likelihood of lost keys or access issues.

Clear Parking Instructions

Include detailed parking instructions in your house manual, accompanied by photos to help guests understand where and how to park their vehicles. Ensure that parking spaces are clearly marked and comply with local regulations, such as being on an improved surface and not on the street or grass.

By following these tips, you can create a well-organized, guest-friendly environment that adheres to local regulations, ensuring a successful and stress-free short-term rental business in Saint Helena Island.

Local Vendors

Here is a brief list of house cleaning providers in Saint Helena Island, South Carolina:

House Cleaning Services

  • Hilton Head Royale Cleaners: Provides high-quality cleaning services with a depth of knowledge and experience.
  • Low Country Housekeeping, LLC: Specializes in cleaning services, including long-term care for properties like Airbnb condos.
  • Homeaglow: Offers professional, affordable, and background-checked house cleaners. Initial 3-hour clean starts at $19.
  • Care.com Cleaning Services: Lists multiple affordable cleaning options starting at $15.00/hr, with reviews and experience details.

For repair or maintenance services, the provided sources do not specify any providers in Saint Helena Island, SC. However, you may find such services through general contractor or handyman listings on platforms like Angi or HomeAdvisor.

Management fees

Short-Term Rental Management Fees on Saint Helena Island, South Carolina

Managing short-term rentals on Saint Helena Island, South Carolina, involves a range of fees that can vary significantly based on the level of service provided. Typically, short-term rental management fees range from 10% to 30% of the rental revenue. Full-service management, which includes comprehensive services such as guest communication, marketing, pricing optimization, and maintenance, tends to be on the higher end of this spectrum, often ranging between 20% to 30% of the revenue.

In contrast, basic services may incur lower fees, usually around 10% to 15% of the revenue. Additional costs can also apply for services like cleaning, repairs, and property design or upgrades. These fees are part of the overall package that property management companies offer to ensure compliance with local regulations, maximize rental income, and provide a hassle-free experience for property owners.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Saint Helena Island should generate as a short term rental and look at the performance of properties around yours.

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Saint Helena Island.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for South Carolina