Airbnb & VRBO Performance in Saint George Utah.

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Saint George, Utah: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Saint George, Utah, is thriving, with a median occupancy rate of 58%, an average daily rate of $161, and an average annual host income of $33,000, making it a highly profitable and stable investment opportunity.

Market overview

Thriving Short-Term Rental Market in Saint George, Utah

The short-term rental market in Saint George, Utah, is experiencing a period of robust growth and profitability. With a median occupancy rate of 58%, short-term rentals in the area are in high demand, reflecting the city's appeal as a tourist destination. The average daily rate for these rentals stands at $161, contributing to an average annual host income of $33,000. This strong performance is driven by the city's natural beauty, recreational opportunities, and lenient short-term rental regulations, making Saint George an attractive and lucrative market for property owners and investors.

Short Term Regulations

Short-Term Rental Regulations in St. George, Utah for 2024

Licensing and Permits

  • A business license from the city of St. George is required to operate a short-term rental. This license must be renewed annually.
  • The business license application involves submitting a completed form, paying the required fee, and providing documentation such as proof of insurance and a property site plan.

Zoning Restrictions

  • Short-term rentals are generally prohibited in residential zones, mobile home zones, agricultural zones, and residential plan development zones. Exceptions include planned development zones with over a hundred units and specific amenities, and residential areas with lot sizes exceeding two acres and written consent from all neighbors within 300 feet.

Health and Safety Requirements

  • Short-term rentals may be subject to a health and safety check by a city building inspector to ensure compliance with building codes and safety standards. This check may be waived for properties under construction that follow all required building permit processes and inspections.

Local Contact Requirement

  • A local contact person, who resides within a one-hour drive distance from the short-term rental, is required for owners outside of Washington County. This contact must be available 24/7 to address any issues or complaints.

Occupancy and Usage

  • The owner must ensure that the short-term rental has at least one functioning smoke detector, carbon monoxide detector, and fire extinguisher on each level where occupants are allowed.
  • The owner cannot allow an area within a short-term rental to be subdivided into multiple short-term rental units, nor can they accommodate more than one reservation at a time in a single short-term rental.

Insurance and Liability

  • Short-term rental owners must maintain liability insurance coverage of at least $500,000 per occurrence to cover injury, damage, and loss that may occur during a guest's stay.

Transient Room Tax

  • All short-term residential rental properties are subject to the collection of the municipality transient room tax as allowed under Utah Code.

Maintenance and Repair

  • Property owners are responsible for the maintenance and repair of the dwelling unit, including ensuring that the property meets rental fit premises requirements.

Garbage Removal and Cleaning

  • Garbage must be removed from the property by the owner or property manager and properly disposed of within 24 hours of tenants leaving the property. Each property must be cleaned at least weekly while occupied and in between tenant occupancy.

Signage and Information

  • Each short-term residential rental property must have a clearly visible sign within the unit containing the name and phone number of the local property manager, the maximum occupancy of the unit, and the day of garbage pick-up.

Compliance and Enforcement

  • The city's code enforcement department investigates complaints about illegal short-term rentals operating in prohibited zones. Violations can result in fines and legal action, including the revocation of the short-term residential rental properties business license.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in St. George, Utah

1. Sports Village

  • Appeal: Sports Village is a highly sought-after area due to its extensive amenities, including multiple pools, hot tubs, tennis, pickleball, racquetball, and mini golf. Condos here are often newly renovated, feature smart home technologies, and provide easy access to hiking and biking trails.
  • Guest Favorites: Condos like "Condo Du Jour!" and "Sports Village Relaxing Condo Newly Renovated" are highly rated for their luxurious amenities and convenient locations.

2. Green Valley

  • Appeal: Located centrally, Green Valley offers easy access to some of the most renowned mountain biking trails, such as the Bearclaw Poppy trailhead. Condos here often feature pool views, fully equipped kitchens, and spacious living areas.
  • Guest Favorites: Properties like "Estancia - Fun In The Saint George Sun!" are popular for their proximity to outdoor activities and family-friendly amenities.

3. Las Palmas Resort

  • Appeal: This resort community is known for its numerous amenities, including multiple pools, hot tubs, water slides, pickleball courts, and a large exercise room. The condos are often spacious and well-equipped, making them ideal for families and groups.
  • Guest Favorites: Rentals such as "Southern Retreat #1" and "Las Palmas Resort beautiful remodeled one bedroom" are highly rated for their comprehensive amenities and comfortable living spaces.

4. Historic Downtown St. George

  • Appeal: This area offers a charming and historic setting with easy access to local restaurants, shops, and cultural attractions. Properties here, like "The Cottage," provide a private and comfortable stay with amenities such as private pools and hot tubs.
  • Guest Favorites: Guests appreciate the unique, stand-alone cottages that offer a blend of comfort, privacy, and convenience to local attractions.

5. Sunbrook Golf Course

  • Appeal: For those who love golf and scenic views, the Sunbrook Golf Course area is appealing. Condos here, such as "Heaven on the 7th Hole," offer spacious living, fully equipped kitchens, and stunning views of the surrounding scenery.
  • Guest Favorites: The combination of golf course views and access to swimming pools and hot tubs makes these condos a hit among guests.

These neighborhoods are particularly appealing due to their combination of luxurious amenities, convenient locations, and easy access to St. George's outdoor recreational opportunities, making them top generators of Airbnb revenue in the area.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in St. George, Utah

Understanding St. George's Unique Style

  • St. George is known for its stunning red rock landscapes, proximity to national parks, and a warm climate. Reflect this natural beauty in your design choices.

Key Features and Amenities

  • Outdoor Spaces: Include patios or balconies to capitalize on the region's beautiful views. Pools and hot tubs are highly desirable for relaxation.
  • Fully Equipped Kitchens: Provide essentials like a coffee maker, microwave, toaster, and kettle to facilitate home-cooked meals.
  • Cozy Fireplaces: Add warmth and comfort, especially for winter evenings.

Furniture and Decor Choices

  • Rustic and Southwestern Decor: Use warm colors and earthy materials to reflect the natural surroundings. Rustic-chic elements and farmhouse-inspired designs are popular.
  • Contemporary Elements with Vintage Accents: Combine modern design with vintage finds to appeal to a wide range of travelers.
  • Outdoor-Inspired Decor: Incorporate nature-themed artwork and decor to connect the indoor living space with the outdoors.

Practical and Comfortable Furnishings

  • High-Quality, Durable Furniture: Invest in sturdy, easy-to-clean furniture such as sofas with washable covers and solid beds with storage.
  • Soft Linens and Cozy Seating: Ensure comfort with soft linens and cozy seating arrangements.
  • Smart Storage Solutions: Use beds with drawers, wall hooks, and stackable containers to keep the space tidy and functional.

Layout and Design Considerations

  • Optimize Natural Light: Arrange furniture to maximize natural light and ensure there is plenty of space to move around.
  • Stick to Your Theme: Maintain a consistent theme to create a cohesive and inviting atmosphere.
  • Accessibility: Consider making your Airbnb accessible to guests with disabilities by including ramps, wide doorways, and grab bars in bathrooms.

Maintenance and Upkeep

  • Easy-to-Clean Furniture: Choose furniture that is easy to maintain and clean, and consult with your cleaning crew on the best options.
  • Off-Season Upgrades: Plan furniture updates during the off-season or short gaps between bookings to minimize disruption.

Neighborhood Considerations

  • Desirable Neighborhoods: Invest in areas like Downtown St. George, Cottonwood, Washington Fields, Little Valley, and Bloomington Hills, which offer proximity to attractions and amenities.
Insider Tips

Discovering St. George, Utah: Local Attractions and Insider Tips

Top Local Attractions

1. Pioneer Park

  • Located high above downtown St. George, this 52-acre park features red rock landscapes, walking trails, slot canyons, a historical pioneer cabin, and the Boy Scout Cave.
  • Insider Tip: Climb Dixie Rock (Dixie Sugarloaf) for stunning sunset views and explore the slot canyons and rock climbing areas.

2. Red Hills Desert Garden

  • A free desert botanical garden with over 5,000 water-efficient plants, dinosaur tracks, and a replica slot canyon.
  • Insider Tip: Combine your visit with a stop at nearby Pioneer Park and take photos from the bridge above the artificial slot canyon.

3. Town Square Park

  • A family-friendly park in the heart of downtown St. George, featuring a splash pad, lazy river, water features, and a historic carousel.
  • Insider Tip: Enjoy free Wi-Fi and electrical outlets, and catch summer movies on the square or other events throughout the year.

4. St. George Children's Museum

  • An interactive museum with 12 rooms of fun exhibits, including a music room, farm room, and Oval Office replica.
  • Insider Tip: Admission is free on the first Thursday of each month, and it's a great combination with an afternoon at the nearby Town Square Park splash pad.

5. Sand Hollow State Park

  • Known as the "mini Lake Powell," this park offers boating, jet skiing, and other water activities amidst beautiful blue waters and orange cliffs.
  • Insider Tip: Rent a jet ski and explore the park's unique landscapes. It's also dog-friendly.

6. Snow Canyon State Park

  • Features various hiking trails, including family-friendly hikes like Jenny’s Canyon and more adventurous trails like the Scout Cave trail.
  • Insider Tip: Explore the lava tube trails and enjoy the scenic views of the park.

7. Red Cliffs Recreation Area

  • Offers hiking trails, dinosaur tracks, and remnants of Virgin Anasazi habitation. Popular trails include the Red Reef Trail and Silver Reef Trail.
  • Insider Tip: Be aware of limited parking and drive through tunnels that fit vehicles less than 12 feet in height or width.

8. Brigham Young Winter House

  • A historical site showcasing the winter home of Brigham Young, offering insights into the pioneer heritage of St. George.
  • Insider Tip: Combine this visit with tours of other historical sites like the Daughters of Utah Pioneer Museum and Jacob Hamblin Home.

9. Kayenta Art Village

  • An artist colony with cultural and social activities, featuring art galleries and studios.
  • Insider Tip: Explore the Coyote Gulch Art Village and enjoy the local art scene.

10. St. George Dinosaur Discovery Site at Johnson Farm

- A site where families can follow dinosaur tracks, make their own tracks, and engage in dinosaur-themed activities.- **Insider Tip:** Great for families and kids, with interactive exhibits and puzzles.

Additional Insider Tips

  • Dining: Recommend local favorites like the Painted Pony for its 4.5-star rating and Riggatti's for authentic Neapolitan-style pizza.
  • Events: Inform guests about events like Summer Movies on the Square, Art Festivals, and First Night celebrations at Town Square Park.
  • Outdoor Activities: Suggest e-bike rentals for exploring the area, and highlight dog-friendly spots like Red Cliffs Recreation Area and Sand Hollow State Park.
  • Day Trips: Provide information on nearby attractions like Zion National Park, Bryce Canyon National Park, and Cedar Breaks National Monument.

By sharing these attractions and insider tips, you can help your Airbnb guests make the most of their visit to St. George, Utah.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Saint George, Utah

To ensure a successful and hassle-free short-term rental business in Saint George, Utah, several key practices can be implemented. Here are some practical tips:

Noise Regulations and Guest Communication

Inform your guests about quiet hours and noise regulations to maintain a harmonious environment. Include this information in both digital and physical house manuals to avoid any misunderstandings. This helps in complying with local regulations and prevents potential complaints from neighbors.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important information about the property. This manual should clearly outline the use of appliances, safety procedures, and emergency contact details to ensure guests have a smooth and comfortable stay.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, along with photos and videos to help them navigate any specific steps, such as unlocking doors or finding parking.

Parking Instructions with Photos

Include detailed parking instructions in your house manual, accompanied by photos to help guests identify designated parking areas. This is particularly important in areas with limited parking or specific parking regulations, ensuring that guests do not inadvertently park in prohibited areas.

By implementing these strategies, you can enhance the guest experience, reduce potential issues, and maintain compliance with local regulations, ultimately contributing to a successful short-term rental business in Saint George, Utah.

Local Vendors

Here is a brief list of house cleaning providers in Saint George, Utah:

House Cleaning Providers in Saint George, Utah

St. George Cleaning Services

  • Specializes in residential and commercial cleaning, including deep cleaning and specialized services like carpet, upholstery, and window cleaning.
  • Serves areas including St. George, Hurricane, Ivins, La Verkin, and more.
  • Contact: 630-290-7373.

2 Local Gals Housekeeping

  • Offers personalized housekeeping and cleaning services for homes and offices.
  • Services include move-ins/move-outs, kitchen and bathroom cleaning, home organizing, and more.
  • Serves St. George, Santa Clara, Washington, Hurricane, and Ivins.
  • Contact: 435.236.3414.

MaidPro St. George

  • Provides personalized and precise home cleaning services using a 49-Point Checklist™.
  • Offers weekly, bi-weekly, monthly, or one-time cleaning services.
  • Serves areas including St. George, Hurricane, Ivins, La Verkin, and more.
  • Contact: Located at 1664 S Dixie Dr H 106, St. George, UT 84770.

Desert Peak Cleaning Services

  • Offers residential and commercial cleaning, including move-in/move-out and recurring cleaning services.
  • Customizable cleaning packages and use of high-quality products.
  • Serves St. George and all of Southern Utah.
  • Contact: Available for quotes and more information.

Merry Maids of St. George

  • Provides one-time deep cleaning and routine cleaning services backed by a worry-free guarantee.
  • Uses time-tested techniques with 40 years of experience.
  • Serves the St. George area and can accommodate customer schedules.
  • Contact: Available for quotes and more information.
Management fees

Short-Term Rental Management Fees in St. George, Utah: A Guide

In St. George, Utah, short-term rental management fees typically range from 10% to 30% of the rental revenue, varying significantly based on the level of service provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often starting at around 15% of revenue.

Basic or half-service management, which leaves more responsibilities to the property owner, such as cleaning and guest communication, can be more affordable, starting as low as 10%. Additionally, property owners may incur extra fees for services like cleaning, repairs, or design and furnishing, which can add to the overall cost. The specific fees can also be influenced by factors such as property size, type, location, and annual revenue.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Saint George should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Saint George.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Utah