Airbnb & VRBO Performance in Saint Augustine Florida.

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Saint Augustine, Florida: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Saint Augustine, Florida, is thriving, with an average daily rate of $283.8, a 64% occupancy rate, and an average annual revenue of $66.8K, making it a highly lucrative and attractive investment opportunity for Airbnb hosts.

Market overview

Thriving Short-Term Rental Market in Saint Augustine, Florida

Saint Augustine, Florida, is experiencing a robust and lucrative short-term rental market, making it an attractive destination for both hosts and travelers. The city boasts an average daily rate of $283.8, with some periods reaching as high as $295.9 in peak months like March.

The occupancy rate is equally impressive, averaging 64% throughout the year, which translates to properties being rented out for approximately 19-20 days per month. This healthy demand peaks in March, with an occupancy rate of 85%.

With average annual revenues for Airbnb hosts reaching $66.8K, Saint Augustine stands out as a highly profitable market for short-term rentals. The combination of the city's historical charm, natural beauty, and strong market metrics makes it an ideal location for investors and hosts looking to maximize their returns.

Short Term Regulations

Short-Term Rental Regulations in St. Augustine, Florida for 2024

Zoning and Rental Periods

  • RS-1 & RS-2 Zoning: Rentals are permitted for periods of one week or longer, with no nightly rentals allowed.
  • HP-1 Zoning: Rentals can be undertaken monthly or for longer durations, with proper registration.
  • Other Zoning Districts: Properties can be rented on a nightly basis, provided they are registered accordingly.

Registration Requirements

  • Each short-term rental listing must be registered separately through the designated Registration Portal.
  • Registration fees are tiered:
  • Studio: $294.48
  • One Bedroom: $368.29
  • Two Bedrooms: $442.10
  • Three Bedrooms: $515.92
  • Four Bedrooms: $589.73
  • Five or More Bedrooms: $663.54
  • Late Renewal Fee: $100
  • Re-Inspection Fee: $50.

Occupancy Limits

  • Maximum occupancy is two people per bedroom, plus an additional two people in one common area. Exceptions apply for larger rooms with at least 50 square feet per person.
  • Total maximum occupancy is twelve individuals, calculated at two persons per bedroom, plus an extra two children under the age of 18.

Life Safety and Inspections

  • A Life Safety Inspection by the St. Augustine Fire Department is required at the time of registration and annually thereafter.

Parking Requirements

  • Each rental unit must have at least one parking space per bedroom on-site. Alternative off-site parking requires special approval from the City’s Planning & Zoning Board.
  • Parking spaces must be stabilized with concrete, asphalt, pavers, or gravel. Grass, mulch, or sand are not acceptable.

Noise and Community Harmony

  • Specific noise regulations are in place to ensure community harmony. Complaints can be filed online or by calling the dedicated helpline at 904-569-7077.

Annual Compliance

  • Each rental undergoes a comprehensive inspection annually to ensure compliance with life safety, zoning, and property maintenance regulations.

Additional Responsibilities

  • Property owners are responsible for ensuring full adherence to the City’s Comprehensive Plan, land development protocols, and all city ordinances.
  • Registration fees are non-refundable if the application is denied or the property does not pass the final inspection.
Neighborhood Performance

Top Neighborhoods Generating Airbnb Revenue in St. Augustine, Florida

Historic District

  • Appeal: The Historic District is the heart of St. Augustine, offering guests immediate access to historic landmarks, restaurants, shopping on St. George Street, and vibrant nightlife. Properties like the "Balcony apt on USA’s oldest Street (St. George St)" and "Victorian Era-5-10 Min Walk Downtown Attractions" are highly rated for their central location, allowing guests to walk to most attractions.
  • Amenities: Many rentals in this area include free parking, private balconies, fully-equipped kitchens, and proximity to festivals and events like the "Nights of Lights".

Uptown St. Augustine

  • Appeal: Uptown St. Augustine offers a mix of historic charm and modern amenities. Properties such as "The Pink House Attic" and "Casa de Flora B" provide stylish and relaxed environments with access to resort-quality outdoor spaces and proximity to downtown attractions.
  • Amenities: Guests can enjoy private parking, updated kitchens, luxurious bathrooms, and shared outdoor areas with pools and BBQ grills.

Downtown St. Augustine

  • Appeal: Downtown St. Augustine is ideal for guests who want to be close to all the action. Rentals like "Blue Heaven Airbnb" and "Downtown Abbottry Airbnb" are popular due to their short walks to attractions such as Fish Camp, Saint George Street, Flagler College, and the Lightner Museum.
  • Amenities: These properties often feature gourmet kitchens, open living areas, and easy access to restaurants, galleries, and historic landmarks.

Vilano Beach

  • Appeal: For those seeking a beach getaway, Vilano Beach is a prime location. Properties like "The Dune House" and "Swan Ocean" offer oceanfront views, direct beach access, and a peaceful beach experience.
  • Amenities: These rentals typically include spacious living areas, fully-equipped kitchens, and outdoor spaces such as wrap-around decks and private balconies with ocean views.

Lincolnville

  • Appeal: Lincolnville is a charming neighborhood within walking distance to Downtown St. Augustine. Rentals such as "The Seagrape House" offer a unique backyard dining area and a quaint, cozy atmosphere.
  • Amenities: Guests can enjoy fully functional kitchens, private bathrooms, and a safe, quiet neighborhood with ample parking.

These neighborhoods are highly appealing due to their combination of historic charm, modern amenities, and convenient access to St. Augustine's main attractions, making them top generators of Airbnb revenue in the area.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Saint Augustine, Florida

Understand the Local Charm

  • Incorporate elements that reflect Saint Augustine's historic charm and coastal aesthetics. Use soft blues, whites, and natural materials to create a serene beach atmosphere.

Choose Stylish and Functional Furniture

  • Invest in quality mattresses, contemporary furniture, and inviting living spaces to enhance the overall guest experience. Ensure furniture is both stylish and functional.

Incorporate Local and Coastal Decor

  • Use local or coastal-inspired decor to create a unique atmosphere that resonates with travelers seeking an authentic Saint Augustine experience. This can include vintage and antique furnishings, as well as modern elements like sleek lines and minimalist designs.

Emphasize Comfort and Cleanliness

  • Provide comfortable and well-maintained furnishings, including plush linens and luxury toiletries. High-quality mattresses, such as Westin Heavenly beds, can significantly enhance guest satisfaction.

Utilize Outdoor Spaces

  • Properties with outdoor spaces like private pools, expansive decks, BBQ facilities, and fire pits are highly desirable. These amenities allow guests to enjoy entertainment and relaxation during their stay.

Cater to Family and Pet-Friendly Needs

  • Ensure the property is pet-friendly and equipped with amenities that cater to families, such as game rooms, beach gear, and spacious kitchens.

Enhance with Modern Amenities

  • Include modern amenities like high-speed internet, laptop-friendly workspaces, and flat-screen TVs with streaming services to meet the needs of various guests.

Maintain a Welcoming Atmosphere

  • Add touches like plants and unique decor items to liven up the space and create a welcoming atmosphere. Consider coastal chic furnishings, including driftwood accents and ocean-inspired artwork.

Consider Neighborhood Appeal

  • Invest in properties located in prime neighborhoods such as the historic district, Vilano Beach, and areas near Anastasia Island, which offer easy access to landmarks, shops, and beaches.

Ensure Self-Check-In and Other Convenient Features

  • Offer self-check-in options and provide amenities like beach chairs, towels, umbrellas, and beach wagons to make the guest experience seamless and convenient.
Insider Tips

Discovering St. Augustine: Local Attractions and Insider Tips for Your Guests

Must-Visit Attractions

  • Castillo de San Marcos: A 17th-century stone fortress and a national monument. It's a great spot for a picnic on the fort's green area.
  • St. George Street: The heart of St. Augustine, lined with quaint shops, bistros, art galleries, and gift shops. This pedestrian-only street offers a glimpse into the city's historic past.
  • Lightner Museum: Located at 75 King Street, this museum features an impressive collection of Gilded Age artifacts and is a must-visit for history enthusiasts.
  • St. Augustine Lighthouse & Maritime Museum: Explore the historic lighthouse and enjoy the scenic views of the city and the bay.
  • Old Town Trolley Tours: A hop-on hop-off service that stops at all the city’s main attractions, providing a comprehensive tour of St. Augustine's historic sites.
  • Fort Matanzas National Monument: Accessible via a free ferry, this fortified watchtower built by the Spanish in 1740 is a unique historical site.

Free and Budget-Friendly Activities

  • Beaches: Enjoy over 42 miles of white sandy shores, including St. Augustine Beach, known for its laid-back atmosphere and impressive fishing pier.
  • Fort Mose Historic State Park: Admission is free, and on the first Saturday of each month, witness 18th-century firing drills and historic weapon demonstrations.
  • Father Miguel O’Reilly House Museum: Learn about St. Augustine's Catholic traditions dating back to 1565; admission is free.
  • Tolomato Cemetery Guided Tours: Explore the oldest extant planned cemetery in Florida on the third Saturday of each month; admission is free, but donations are encouraged.

Insider Tips

  • Walking and Biking: St. Augustine is highly walkable, and renting vespas or slingshots can be a fun way to explore the city.
  • Ghost Tours: St. Augustine is famous for its haunted history; take a ghost tour, which includes walking tours, pub crawls, and trolley tours, for an exciting evening activity.
  • Local Markets: Attend the weekly markets at St. Augustine Beach Ocean Pier Park on Wednesdays and at the St. Augustine Amphitheatre on Saturday mornings to experience local produce and artisans.
  • Dining and Nightlife: Enjoy beachside fish shacks, breweries, and historic district eateries. Don’t miss Johnny’s Oyster Bar at Meehan’s Irish Pub & Seafood House for a great view and a cold pint.

Family-Friendly Activities

  • St. Augustine Alligator Farm: A unique attraction where you can see alligators, birds, and other wildlife.
  • Marineland Dolphin Adventure: Interact with dolphins and enjoy educational presentations at the world’s first oceanarium.
  • St. Augustine Aquarium: Features an 80,000-gallon enclosure with shark and ray feedings, and the opportunity to touch marine animals like horseshoe crabs and starfish.

Special Events and Seasonal Activities

  • Night of Lights Festival: An annual festival that illuminates the city with millions of lights, creating a magical atmosphere.
  • Sunset Cruises: Enjoy a relaxing cruise while watching the sunset over the historic city.

By sharing these attractions and tips, you can help your guests make the most of their visit to St. Augustine and experience the rich history, culture, and natural beauty of this unique city.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Saint Augustine, Florida

To ensure a smooth and profitable short-term rental business in Saint Augustine, Florida, several practical tips can make a significant difference. First, it is crucial to comply with local regulations, particularly noise regulations. Inform your guests about quiet hours and include this information in both digital and physical house manuals. These manuals should also contain essential instructions, Wi-Fi passwords, and other pertinent details to make the stay convenient for your guests.

Implementing a simplified check-in process using smart locks can reduce hassle and enhance guest satisfaction. Provide clear parking instructions accompanied by photos to avoid any confusion. Additionally, ensure that your property is registered and compliant with the city's zoning and health and safety requirements, as outlined by the City of St. Augustine and St. Johns County regulations.

By paying attention to these details, you can create a welcoming and well-organized environment for your guests, leading to positive reviews and repeat bookings, which are essential for the success of your short-term rental business.

Local Vendors

Here is a brief list of house cleaning providers in Saint Augustine, Florida:

House Cleaning Services in Saint Augustine, FL

Molly Maid of St. Johns, St. Augustine, and Ponte Vedra

  • Offers customized cleaning plans, no contracts, and a 24-hour warranty.
  • Recruits experienced cleaning professionals with a satisfaction guarantee.

The Cleaning Authority - Saint Augustine

  • Provides professional house cleaning with a detail-clean rotation system.
  • Offers services including weekly cleanings, deep cleaning, move-in/move-out cleaning, and eco-friendly cleaning products.
  • Fully bonded and insured with a customer satisfaction guarantee.

eMaids of St. Augustine

  • Offers professional house and office cleaning services with certified, insured, and bonded maids.
  • Provides competitive hourly rates, deep cleaning sessions, and a 100% satisfaction guarantee.
  • Services include residential, commercial, and vacation rental cleaning.

Tina Maids

  • A family-owned and operated business providing high-quality and affordable cleaning services.
  • Offers custom cleaning plans, one-time cleanings, recurring cleanings, move-in/move-out cleaning, and post-construction cleaning.
  • Fully bonded and insured with no contracts or commitments.

For additional individual cleaners and smaller services, you can also refer to the listings on Care.com, which includes 72 affordable house cleaning options in Saint Augustine, FL.

Management fees

Short-Term Rental Management Fees in Saint Augustine, Florida

In Saint Augustine, Florida, the fees for short-term rental management can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive services such as guest communication, marketing, pricing optimization, and maintenance, tends to be on the higher end of this spectrum, often starting at around 15% to 25% of revenue.

Basic or partial management services, which may exclude some of these comprehensive features, can be less expensive, starting as low as 10%. Additionally, hosts may incur extra fees for services like cleaning, repairs, and professional design or furnishing of the property. Local regulations, such as obtaining a Vacation Rental Certificate of Compliance and collecting tourist development and state sales taxes, also need to be factored into the overall cost of managing a short-term rental in Saint Augustine.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Saint Augustine should generate as a short term rental and look at the performance of properties around yours.

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Saint Augustine.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Florida