Airbnb & VRBO Performance in Rockport Texas.

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Rockport, Texas: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Rockport, Texas, is thriving, with an average occupancy rate of 41%, a daily rate of $275, and monthly revenue of $24,276, indicating a lucrative and growing sector.

Market overview

Thriving Short-Term Rental Market in Rockport, Texas

Rockport, Texas, is experiencing a robust short-term rental market, driven by strong demand and favorable metrics. The city boasts an average occupancy rate of 41% for short-term rentals, indicating a consistent flow of visitors. Additionally, these rentals are generating a substantial average daily rate of $275, resulting in an impressive monthly revenue of $24,276. This performance is further bolstered by a growth in active listings, with an 8% increase over the past year. These figures highlight Rockport's attractiveness as a tourist destination and its potential for lucrative short-term rental investments.

Short Term Regulations

Short-Term Rental Regulations in Rockport, Texas for 2024

Registration and Compliance

  • All existing short-term rental properties must be registered with the City of Rockport by December 1, 2024. New properties must register before operating.
  • Registration can be completed online through the designated portal: https://portal.deckard.com/tx-aransas-city_of_rockport-str-portal/.

Permits and Inspections

  • Short-term rental properties must obtain a permit, which involves an inspection and a fee.

Taxes

  • Hosts must collect a Hotel Occupancy Tax (HOT) of 15% (6% for the state of Texas and 9% for the city of Rockport) on all bookings less than 30 days. This tax must be remitted to the city on a quarterly basis.

Zoning and Location

  • Short-term rentals are subject to specific zoning laws and must be located in approved zones. Properties in certain residential areas may not be eligible for short-term rental use.

Safety and Health Regulations

  • Properties must comply with safety and health regulations, including having the necessary fire extinguishers and adhering to the city’s adopted building code.

Designated Responsible Party

  • A designated responsible party must be available on-site at all times to address any issues promptly.

Penalties for Non-Compliance

  • Failure to comply with these regulations can result in fines or penalties.

Additional Requirements

  • Proper waste management and maintenance of the property are essential to ensure a positive experience for guests and residents.
  • Hosts must ensure that their properties meet all local requirements to avoid disruptions and penalties.
Neighborhood Performance

High-Revenue Neighborhoods for Airbnb in Rockport, Texas

While specific neighborhood data for Rockport, Texas, is not as detailed as for some other locations, we can infer the most appealing areas based on the overall attractiveness and amenities of the region.

Key Areas and Their Appeal

Downtown Rockport

  • Appeal: Proximity to local restaurants, shops, and other businesses that cater to visitors. The downtown area is central to many tourist attractions, including the Rockport Beach Park and the Texas Maritime Museum.
  • Revenue Potential: High demand due to its central location and easy access to various amenities.

Key Allegro

  • Appeal: This island offers stunning waterfront properties with views of Little Bay. Guests can enjoy fishing, watching dolphins, and relaxing on private decks. It is also close to Rockport Beach, a highly-rated beach in Texas.
  • Revenue Potential: The waterfront views, outdoor activities, and high-rated accommodations make this area highly attractive and lucrative.

Holiday Beach

  • Appeal: Known for its cozy coastal cottages and family-friendly homes. This area is popular for its pet-friendly rentals and proximity to the beach and downtown Rockport.
  • Revenue Potential: The combination of family-friendly and pet-friendly rentals, along with its beachside location, makes Holiday Beach a high-demand area.

Cove Harbor Marina

  • Appeal: This area is popular for its waterfront homes and easy access to marina activities. Guests can enjoy fishing, boating, and other water sports. The marina system in Rockport makes it easy to reach any point along the coast.
  • Revenue Potential: The marina's amenities and the opportunity for various water activities attract a steady stream of guests.

Goose Island Flats

  • Appeal: This area is known for its natural habitats and is a favorite among bird watchers. The serene environment and proximity to the beach make it an attractive spot for those seeking a tranquil vacation.
  • Revenue Potential: The unique natural attractions and peaceful atmosphere make Goose Island Flats a sought-after destination.

These neighborhoods are appealing due to their combination of natural beauty, proximity to tourist attractions, and the availability of modern amenities such as waterfront views, outdoor spaces, and high-speed internet.

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Design Tips

Tips for Furnishing and Design of an Airbnb in Rockport, Texas

To create an inviting and unique Airbnb space in Rockport, Texas, that reflects the city's coastal charm and local culture, consider the following tips:

1. Incorporate Local Flair

  • Showcase the local Texas Gulf Coast culture by incorporating artwork, memorabilia, or furniture inspired by the region's history and landscape. Support local artists by featuring their work in your space.

2. Add Natural Elements

  • Bring in natural elements such as plants, flowers, or even artificial alternatives to make the space feel more alive and welcoming. These elements also help purify the air and reduce stress levels.

3. Decorate with Texture and Lighting

  • Use soft pillows, throws, and touchable fabrics like wool rugs or velvet pillows to add warmth and coziness. Incorporate unique lighting fixtures to add visual interest and create a memorable atmosphere.

4. Include Statement Elements

  • Choose a statement piece for each room, such as a large painting or an interesting centerpiece, to make the space stand out. This will also attract more bookings through compelling online photos.

5. Emphasize Coastal Vibe

  • Design the space with a coastal theme, using soft, calming hues of neutrals and blues. This will help guests feel the relaxed, beachy atmosphere of Rockport.

6. Optimize for Outdoor Living

  • Since Rockport is known for its outdoor activities and beautiful coastline, ensure your Airbnb includes outdoor spaces such as decks, patios, or gardens. Add outdoor furnishings, BBQ pits, and other amenities that enhance the outdoor experience.

7. Ensure Easy Maintenance

  • Use performance fabrics that resist stains and surfaces that are easy to clean. Opt for open shelving instead of drawers to prevent guests from leaving items behind. This will facilitate quicker turnovers and maintain a clean, inviting space.

8. Provide Modern Amenities

  • Include modern amenities such as high-speed internet and smart home technology to cater to the needs of contemporary travelers. These amenities are highly sought after in Rockport vacation rentals.

9. Highlight Unique Features

  • If your property has unique features like waterfront views, private piers, or access to fishing and kayaking, highlight these in your design and listing. These features are major attractions for guests visiting Rockport.

10. Maintain Cleanliness and Hospitality

  • Ensure the space is impeccably clean and well-maintained. Focus on hospitality by providing comfortable accommodations and amenities that make guests feel welcome and at home.
Insider Tips

Local Attractions and Insider Tips for Rockport, Texas

Beaches and Outdoor Activities

  • Rockport Beach: Known as Texas’ first Blue Wave Beach, it offers clear waters, soft sand, a playground, and a barbecue area. Open from 6:00 am to 11:00 pm Sunday through Thursday and 6:00 am to Midnight on Friday and Saturday.
  • Insider Tip: Enjoy the beach’s beautiful views, and take advantage of the onsite facilities.
  • Goose Island State Park: Ideal for fishing, kayaking, birdwatching, hiking, and biking. The park features a 1,620-foot pier and over 100 camp sites.
  • Insider Tip: Explore the miles of hiking and biking trails, and keep an eye out for the abundant wildlife.
  • Aransas National Wildlife Refuge: A 59,000-acre refuge home to over 390 bird species, including the endangered whooping crane. Perfect for birding and wildlife observation.
  • Insider Tip: Join a guided birding tour to maximize your chances of spotting rare species.

Historical and Cultural Attractions

  • Fulton Mansion State Historic Site: A beautifully restored late 1800s home listed in the National Register of Historic Places. Offers tours from Tuesday through Sunday.
  • Insider Tip: Learn about the life of a prosperous family from the past and appreciate the French Second Empire architectural style.
  • Texas Maritime Museum: Explores Texas’ maritime history from Spanish and French exploration to modern-day oil exploration.
  • Insider Tip: Spend an afternoon learning about the rich maritime history of the region.
  • Rockport Center for the Arts: Features gallery exhibitions, festivals, home tours, and workshops. A great place to engage with the local art community.
  • Insider Tip: Check the schedule for upcoming events and workshops to enhance your artistic experience.

Fishing and Water Activities

  • Fulton Fishing Pier: A popular spot for fishing, especially at night when the water is lit up with green lights that attract fish. Offers spectacular views of the bay and harbor.
  • Insider Tip: Try fishing at night for a unique experience, and be prepared for a variety of fish species.
  • Copano Bay State Fishing Pier: A unique pier cut in half to assist boat traffic, offering extensive fishing areas.
  • Insider Tip: Take advantage of the long pier for better fishing opportunities.
  • Rockport Country Club Golf Course: An 18-hole championship golf course designed by Bill Coore, featuring lakes and ponds with abundant wildlife.
  • Insider Tip: Enjoy the scenic views and challenging course while spotting local wildlife.

Educational and Family-Friendly Attractions

  • Bay Education Center: Offers free admission and interactive exhibits related to science and local habitats. Open from 1 pm to 4 pm, Tuesday through Saturday.
  • Insider Tip: A great educational stop for families, with interactive displays and free admission.
  • Texas State Aquarium: Features exhibits including Dolphin Bay, Hands-on Living Shores, and a coral reef. Offers daily feedings, training sessions, and hands-on programs.
  • Insider Tip: Plan your visit around the daily feedings and training sessions for an engaging experience.
  • Community Aquatic and Skate Park: Includes a heated lap pool, a zero-depth children’s pool with slides, and a 6,000-square-foot skate park. Open Tuesday through Sunday.
  • Insider Tip: A perfect spot for family fun, with something for every age group.

Other Attractions

  • Connie Hagar Cottage Sanctuary: A beautiful garden with labeled flowers and walking paths. Often features birds and butterflies. Open from 1 pm to 4 pm, Tuesday through Saturday.
  • Insider Tip: Take a leisurely stroll and enjoy the flora and fauna.
  • Rockport Little Theatre: Features performances by local actors, with productions held at least one month a year.
  • Insider Tip: Check the schedule for upcoming performances to catch some local talent.
  • Rockport-Fulton Visitor Center: A great place to start your trip, providing information on local attractions and events.
  • Insider Tip: Stop by for maps, brochures, and insider tips from the locals.
Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Rockport, Texas

To ensure a smooth and profitable short-term rental business in Rockport, Texas, several practical tips can make a significant difference. Here are some key considerations:

Noise Regulations and Guest Communication

Inform your guests about quiet hours and noise regulations to maintain a harmonious environment for both your guests and the local community. Clearly outline these rules in your digital and physical house manual to avoid any misunderstandings.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important information. This manual should cover everything from appliance usage to emergency contact details, ensuring guests have all the information they need at their fingertips.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, and include parking instructions accompanied by photos to help them navigate the premises easily.

By implementing these strategies, you can enhance guest satisfaction, reduce potential issues, and ensure your short-term rental business in Rockport, Texas, operates efficiently and responsibly, complying with local regulations such as registration requirements and safety standards.

Local Vendors

Here is a brief list of house cleaning providers in Rockport, Texas:

House Cleaning Providers in Rockport, Texas

ABBA Services

  • Offers house and office cleaning services
  • Located in Rockport-Fulton, Texas
  • Contact: (361) 885-ABBA

Care.com Housekeepers

  • A platform listing individual housekeepers available for hire
  • Average cost: $17.25 per hour as of November 2024

Angi House Cleaners

  • A list of top-rated house cleaning services in Rockport
  • Average cost: $30 to $50 per hour, depending on house size and other factors

Turno Airbnb Cleaners

  • Specializes in cleaning services for vacation rentals and Airbnb properties
  • Offers a selection of vetted cleaners

Walmart House Cleaning Services

  • While primarily a retail store, Walmart Store 440 in Rockport may offer house cleaning services or referrals
  • Contact: 833-600-0406
Management fees

Rockport, Texas Short-Term Rental Management Fees: A Guide to Service Levels and Costs

In Rockport, Texas, short-term rental management fees typically range from 10% to 30% of the rental revenue, varying significantly based on the level of service provided. Full-service management companies, such as those offered by GoSummer and HomeTeamVR, which include comprehensive services like guest communication, marketing, maintenance, and financial reporting, tend to be on the higher end of this spectrum, often charging around 20-30% of the rental income.

In contrast, basic services that may only include listing and booking management could cost less, potentially around 10% of the rental revenue. Additional fees may apply for services such as cleaning, repairs, and design, which can further impact the overall cost. Understanding these fee structures is crucial for property owners to make informed decisions and optimize their rental income in the dynamic Rockport vacation rental market.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Rockport should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Rockport.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Texas