Airbnb & VRBO Performance in Rockford Illinois.

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Rockford, Illinois: Airbnb & VRBO Vacation Rental Market Overview

Rockford, Illinois, is experiencing robust short-term rental performance, with a 66% occupancy rate, an average daily rate of $86, and an annual revenue of $19,149, making it a vibrant and lucrative market for hosts and investors.

Market overview

Thriving Short-Term Rental Market in Rockford, Illinois

Rockford, Illinois, is experiencing a robust and vibrant short-term rental market, making it an attractive destination for both hosts and travelers. The city boasts an impressive Airbnb occupancy rate of 66%, indicating a high demand for short-term accommodations. With an average daily rate of $86, hosts in Rockford can expect significant revenue, averaging $19,149 annually. This strong performance is fueled by the city's rich cultural heritage, diverse attractions, and a friendly community atmosphere, making Rockford an ideal location for those looking to invest in or utilize short-term rentals.

Short Term Regulations

Short-Term Rental Regulations in Rockford, Illinois for 2024

Licensing and Registration

  • Hosts must obtain a license and register their property with the city. The licensing process can take 4-6 weeks.
  • A business license is required, costing $25-$100 per year depending on the property type and rental period.

Property Types and Restrictions

  • Type 1: Owner-occupied primary residences. Must be the owner's main home.
  • Type 2: Not owner-occupied. No limit on rental days. Can be in areas zoned for single-family homes.
  • Type 3: Not owner-occupied. Limited to 90 rental days per year.

Occupancy Limits

  • Maximum occupancy of 10 people including renters and guests at any time.
  • Each bedroom is limited to two occupants.

Prohibited Activities

  • No advertising or hosting for commercial events, such as weddings, large gatherings, or assemblies.

Safety and Compliance

  • Hosts must provide evidence of compliance with safety regulations, including the installation of smoke detectors and fire extinguishers.
  • A certificate of occupancy may be required for certain types of rentals, involving a property inspection.

Taxation

  • Short-term rentals are subject to a 5.5% hotel/motel tourism tax and a 6.17% state hotel tax. Airbnb collects and remits these taxes, but Vrbo does not.
  • Hosts must register with the Illinois Department of Revenue and file lodging tax returns.

Enforcement and Penalties

  • Fines for operating without a license can range up to $750 per day.
  • Owners will receive automatic emails from the City for Police or Fire incidents and notices of pending inspections for Code Enforcement activities.

Permit Requirements

  • Owners must apply for a permit to list their home as a short-term rental and must be able to respond promptly to any issues.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Rockford, Illinois

1. Downtown Rockford / River District

  • Appeal: This area is highly appealing due to its exceptional walkability, proximity to main streets, the riverfront, farmers markets, cafes, restaurants, and breweries. Unique properties like the "ARTISTIC GEM IN THE HEART OF DOWNTOWN RIVER DISTRICT" with its artistic design, skylit ceiling, exposed brick, and custom mosaic shower make it a favorite among guests.

2. Neighborhoods Near Anderson Gardens and UW Sports Factory

  • Appeal: These neighborhoods are attractive because they offer easy access to popular attractions such as Anderson Gardens, UW Sports Factory, Coronado Theater, and downtown events. Homes like the "Charming Boulevard Home Near Downtown & Hospitals" provide a cozy atmosphere with well-stocked kitchens and outdoor spaces, making them ideal for both short and long-term stays.

3. Central Rockford

  • Appeal: This area is convenient for guests due to its central location, walking distance to shopping plazas, restaurants, fitness centers, and grocery stores. Homes such as "Bright at Home" offer a comfortable stay with amenities like BBQ facilities and proximity to essential services.

4. Residential Areas Near Highways 20, 39, I90, & SportsCore

  • Appeal: Neighborhoods in this area are popular because of their quiet and convenient location, with easy access to major highways and sports facilities. Homes like the "Business access in residential comfort" cape cod style home provide a clean, cozy, and fenced backyard, making them suitable for both business travelers and families.

5. Areas with Unique and Luxurious Properties

  • Appeal: Neighborhoods featuring unique and luxurious properties, such as the "Hidden Gem Spanish Style Villa" with its multiple patios, cantina, arcades, hot tub, and luxurious furnishings, attract guests looking for an exceptional and memorable stay. These properties often offer special deals and a high level of self-care amenities.
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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Rockford, Illinois

Understanding Local Aesthetics

  • Incorporate a mix of modern and rustic elements to reflect Rockford's unique blend of urban and natural surroundings. Use wood accents and neutral color palettes to create a cozy and inviting atmosphere.

Measuring and Layout

  • Measure your rooms carefully to ensure the best layout. Avoid blocking natural light sources and leave ample space for guests to move around.

Smart Storage Solutions

  • Utilize smart storage options such as beds with drawers, wall hooks, and stackable containers to keep the space tidy and organized. Provide designated spots for guests' personal items, like luggage racks.

Functional and Durable Furniture

  • Choose furniture that is both functional and durable. Opt for sofas with washable covers, sturdy dining tables, and comfy, lightweight chairs that can withstand heavy use.
  • Consider space-saving furniture like sofa beds, folding tables, and ottomans with hidden storage compartments to maximize the use of space.

Comfort and Convenience

  • Ensure the bed is solid, easy to clean, and has a mattress that is at least 8 inches thick. Memory foam mattresses are more durable and cost-effective in the long run.
  • Provide essential amenities like a coffee maker, microwave, toaster, and kettle in the kitchen. Also, include a hairdryer, basic toiletries, and a first-aid kit.

Accessibility and Safety

  • Make your Airbnb accessible to guests with disabilities by incorporating features like ramps, wide doorways, and grab bars in bathrooms. Ensure compliance with local safety codes and regulations.

Aesthetic Touches

  • Use mirrors to make the space feel bigger and brighter. Choose mirrors with stylish frames to add a touch of elegance.
  • Add plants and unique artistic touches to reflect the local culture and natural beauty of Rockford. Incorporate local themes and elements that enhance the authentic experience for guests.

Style and Theme Consistency

  • Stick to a consistent theme or style throughout the property to create a cohesive and welcoming environment. Opt for timeless, sturdy pieces that will last.

Outdoor and Additional Amenities

  • If possible, include outdoor spaces for relaxation and entertainment, such as patios or balconies. Consider adding unique features like game rooms or fireplaces to cater to families and groups.

By following these tips, you can create an inviting and functional Airbnb space in Rockford, Illinois, that reflects the city's unique style and appeals to a wide range of guests.

Insider Tips

Discover Rockford, Illinois: Local Attractions and Insider Tips

Must-Visit Attractions

Natural Beauty and Outdoor Adventures

  • Rock Cut State Park: Explore over 3,000 acres of forests, prairies, and two large lakes. Hike, bike, fish, or camp in this expansive state park.
  • Anderson Japanese Gardens: A 12-acre Japanese garden featuring tranquil streams, koi ponds, and seasonal changes. Perfect for a peaceful stroll or a traditional tea ceremony.
  • Sinnissippi Park and Golf Course: Enjoy walking, picnicking, or playing golf at this historic park. Don’t miss the Sinnissippi Music Shell for live concerts.

Museums and Cultural Experiences

  • Burpee Museum of Natural History: Home to a T. Rex skeleton and other natural history exhibits. Located in the Riverfront Museum Park.
  • Discovery Center Museum: Over 250 hands-on exhibits, a planetarium, and an outdoor Rock River Discovery Park. Ideal for families.
  • Midway Village Museum: A 148-acre outdoor campus with a Victorian-era village, historical buildings, and the "Many Faces, One Community" exhibit.

Art and Performance

  • Rockford Art Museum: Located in a converted riverside factory, featuring an impressive collection of modern American art.
  • Coronado Performing Arts Center: Catch a live performance in this historic venue.

Unique Experiences

  • Tinker Swiss Cottage Museum and Gardens: Tour a historic Swiss-style cottage and its manicured gardens, inspired by European architecture.
  • Prairie Street Brewing Co.: Enjoy local beers and meals in a historic riverside building with a dockside patio.
  • Alpine Hills Adventure Park: A four-season playground offering snowboarding, zip lining, and other outdoor activities.

Insider Tips

Local Favorites

  • Rockford City Market: A great place to sample local foods and shop for unique items.
  • Klehm Arboretum and Botanic Garden: Explore beautiful gardens and a variety of plant species.

Community Events

  • Music in the Park Summer Concert Series: Enjoy live music at the Sinnissippi Music Shell during the summer months.
  • Calendar of Events: Check the local calendar for various festivals, concerts, and cultural events happening in Rockford.

Dining and Nightlife

  • Stockholm Inn: A local favorite restaurant with a connection to the rock band Cheap Trick. Don’t forget to strum the lucky Rick Nielsen guitar on the wall.
  • Downtown Rockford: Explore unique shops, restaurants, and hotels in the heart of the city.

By sharing these attractions and insider tips, you can help your Airbnb guests make the most of their visit to Rockford, Illinois.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Rockford, Illinois

To ensure a smooth and successful short-term rental business in Rockford, Illinois, several practical tips can be implemented. First, it is crucial to inform guests about noise regulations and quiet hours to avoid any potential issues with neighbors. This can be done by including clear guidelines in both digital and physical house manuals, which should also contain essential instructions, Wi-Fi passwords, and other pertinent information.

Creating a comprehensive house manual helps in setting clear expectations and reduces the likelihood of misunderstandings. For a seamless check-in process, consider utilizing smart locks, which eliminate the need for physical key exchanges and provide guests with immediate access upon arrival. Additionally, provide detailed parking instructions accompanied by photos to help guests navigate the property easily.

By adhering to these tips, hosts can enhance the guest experience, minimize potential conflicts, and ensure compliance with local regulations, such as the prohibition on commercial events like weddings and large gatherings, and the maximum occupancy limits of 10 people and two occupants per bedroom.

Local Vendors

Here is a brief list of house cleaning services in Rockford, Illinois:

House Cleaning Services in Rockford, IL

Merry Maids of Rockford

  • Offers expert cleaning services with 40 years of experience.
  • Serves Rockford and Machesney Park.

Anabel's Cleaning Service

  • Provides professional cleaning for residential and commercial clients.
  • Services include windows, oven, fridge, and deep cleaning.
  • Online booking system available.

Les' Cleaning Services

  • Offers high-quality cleaning, emphasizing safety and security.
  • Helps clients save valuable time.
  • Located in Machesney Park, IL.

Various Local Cleaners

  • A list of 37 affordable house cleaning services in Rockford, IL, with an average rate of $16/hr and an average experience of 3 years.
  • Rated 4.6 out of 5 stars based on 10 reviews.

Gleam Clean Services

  • A member of BSCAI, catering to Rockford and nearby communities since 1982.
  • Performs house cleaning in all rooms.
Management fees

Short-Term Rental Management Fees in Rockford, Illinois: A Comprehensive Guide

In Rockford, Illinois, managing a short-term rental property can incur management fees that typically range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often ranging between 20% to 30% of the rental income.

Basic services, such as property listing and rent collection, may be less expensive, falling towards the lower end of the fee range. Additionally, hosts may incur extra fees for services like cleaning, repairs, or design enhancements to the property. These fees can vary among different property management companies, so it is crucial for hosts to compare services and fees to ensure they are getting the best value for their investment.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Rockford should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Rockford.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Illinois