The short-term rental market in Rochester, New York, is thriving, with high occupancy rates, significant revenue growth, and a diverse range of listings that contribute positively to the local economy and tourism industry.
Thriving Short-Term Rental Market in Rochester, New York
The short-term rental market in Rochester, New York, is experiencing robust growth and strong performance. With an average occupancy rate of 49%, the city's short-term rentals are in high demand, particularly through platforms like Airbnb and VRBO.
The average daily rate for these rentals stands at $149, contributing to a significant monthly revenue of $10,826. This indicates a healthy and lucrative market for hosts and investors. The market dynamics are further bolstered by Rochester's vibrant tourism scene, with popular attractions like the Strong National Museum of Play and the Seneca Park Zoo, which help in attracting a diverse range of guests, including tourists and business travelers.
Short-Term Rental Regulations in Rochester, New York for 2024
Licensing Requirements
- All short-term rental operators must obtain a Short Term Rental (STR) Permit from the City of Rochester, effective January 1, 2023.
- There are two types of STR permits: Owner-Occupied Permit ($50/year) and Non-Owner Occupied Permit ($100/year).
Required Documents
- Completed Short Term Rental Permit Application
- Proof of property ownership or written permission from the owner
- Floor plan of the rental unit identifying bedrooms, exits, smoke/CO detectors, and fire extinguishers
- Proof of general liability insurance coverage of at least $1,000,000 per occurrence
- Signed affidavit affirming on-site residency for owner-occupied units
- Articles of incorporation or organization for LLCs or corporations
- Permit fee payment.
Occupancy and Safety Regulations
- Occupancy is limited to 2 people per legal bedroom, plus 2 additional people per unit, up to a maximum of 12 people total.
- One off-street parking space must be provided for each rental unit.
Operational Guidelines
- Quiet hours are from 10pm to 7am daily; no noise audible beyond property lines
- No events, parties, or large gatherings allowed without city approval.
- Permit number must be included on all listings.
Property Maintenance
- Building exterior and yard must be kept clean and in good repair
- Property must pass annual city inspections.
- Permit and local contact information must be posted inside the unit.
Tax Requirements
- Short-term rental hosts must collect and remit:
- Monroe County Room Occupancy Tax: 6%
- New York State Sales Tax: 4%
- Rochester Hotel Unit Fee: $1.50 per night for 1-2 bedroom units, $2.50 per night for 3+ bedroom units.
Enforcement and Penalties
- The city actively enforces short-term rental rules through proactive inspections and responses to complaints.
- Violations are subject to fines of $100-$500 per day. Three or more violations in a year can result in permit revocation.
- Failure to obtain or renew a permit can result in fines of $500 per day.
High-Revenue Neighborhoods for Airbnb in Rochester, New York
1. South Wedge
- Known for its trendy shops and great dining options, the South Wedge attracts a younger demographic and professionals seeking urban living. The area's vibrant atmosphere, coupled with its amenities, makes it highly appealing for guests looking for an urban experience.
2. Neighborhood of the Arts
- Rich in culture and creativity, this neighborhood is a magnet for visitors interested in arts and museums. Its proximity to key cultural attractions like the Memorial Art Gallery and the Strathallan Hotel enhances its appeal for guests seeking a culturally enriching experience.
3. Waterfront Areas
- Neighborhoods with waterfront views and access to Lake Ontario are highly desirable. These areas offer stunning views, recreational opportunities, and easy access to beaches and parks, making them ideal for families and nature enthusiasts.
4. Areas Near Universities and Hospitals
- Neighborhoods close to major universities such as the University of Rochester and Rochester Institute of Technology (RIT), as well as hospitals like Strong Memorial Hospital, attract a steady influx of medical professionals, students, and visiting families. These areas provide convenient and comfortable accommodations for both short-term and long-term stays.
5. Park Avenue Neighborhood
- Located in the heart of Rochester, the Park Avenue neighborhood is known for its restaurants, cafés, and shops. Guests appreciate the area's walkability, comfort, and the "home away from home" vibe, making it a popular choice for both leisure and business travelers.
These neighborhoods are particularly lucrative for Airbnb investments due to their unique blend of cultural attractions, convenient locations, and desirable amenities that cater to a wide range of guest preferences.
Tips for Furnishing and Designing an Inviting Airbnb in Rochester, New York
Understanding Rochester's Unique Style
- Rochester's aesthetic often blends modern and vintage elements, reflecting the city's rich history and contemporary lifestyle. Incorporate mid-century modern designs, repurposed materials, and local cultural touches to enhance the character of your space.
Choosing the Right Furniture
- Opt for high-quality, durable furniture that is easy to clean and maintain. Consider space-saving pieces like sofa beds, folding tables, and ottomans with hidden storage compartments to maximize functionality.
- Select sturdy, comfortable beds with storage options, such as beds with drawers. Memory foam mattresses are more durable and easier to replace than spring mattresses.
Enhancing Guest Comfort
- Provide modern conveniences like high-speed Wi-Fi, fully equipped kitchens, and comfortable bedding to ensure guest comfort. Amenities such as hot tubs, fireplaces, and outdoor spaces can significantly enhance the guest experience.
- Include essentials like a coffee maker, microwave, toaster, and kettle in the kitchen. Ensure there is ample storage for guests' personal items and toiletries.
Design and Layout Considerations
- Measure your rooms carefully to determine the best layout. Ensure there is plenty of space to move around and that natural light sources are not blocked.
- Use mirrors to make the space feel bigger and brighter. Full-length mirrors are particularly useful for guests getting ready.
Neighborhood and Local Influence
- Consider the neighborhood's vibe when choosing furniture and decor. Areas like the South Wedge, Neighborhood of the Arts, and waterfront locales have distinct styles that appeal to different demographics.
- Incorporate local elements such as artistic touches, repurposed materials, and cozy, welcoming decor with soft textiles and warm color palettes to reflect Rochester's unique culture.
Accessibility and Extra Touches
- Make your Airbnb accessible to guests with disabilities by including features like ramps, wide doorways, and grab bars in bathrooms.
- Provide a personalized local guide with recommendations for dining spots, local events, and hidden gems in Rochester. Small gestures like welcoming gifts, such as local treats or a bottle of wine, can enhance the guest experience.
Timing and Maintenance
- Plan furniture updates during the off-season or short gaps between bookings to minimize disruption. Ensure your cleaning crew is aware of any new furniture or layout changes.
- Choose furniture that is easy to maintain and get input from your cleaning crew on what holds up best against wear and tear.
Practical Tips to Run a Successful Short Term Rental Business in Rochester, New York
To ensure a smooth and successful short-term rental business in Rochester, New York, several practical tips can be implemented. First, it is crucial to inform guests about the noise regulations, specifically the quiet hours from 10pm to 7am, to avoid any potential fines or complaints. This can be done by including this information in both the digital and physical house manual, which should also contain essential instructions, Wi-Fi passwords, and other pertinent details about the property.
Creating a comprehensive house manual helps in setting clear expectations and ensures guests are well-informed, reducing the likelihood of misunderstandings. For a simplified check-in process, utilizing smart locks can eliminate the need for physical key exchanges, making it more convenient for both hosts and guests. Additionally, providing detailed parking instructions accompanied by photos can help guests navigate the property easily and avoid any parking-related issues.
By adhering to these tips, hosts can enhance the guest experience, maintain compliance with local regulations, and ultimately run a more efficient and successful short-term rental business in Rochester.
Here is a brief list of house cleaning providers in Rochester, New York:
House Cleaning Providers in Rochester, NY
Merry Maids
- Offers professional cleaning services, including weekly, bi-weekly, and monthly cleaning plans.
- Services include dusting, vacuuming, mopping, sanitizing, and more.
- Customized cleaning plans and additional services like deep cleaning and laundry.
- Contact: (585) 205-7982.
Juliannas Cleaning
- Provides deep cleaning, weekly housekeeping, disinfecting/sanitizing, party cleanup, and in-home laundry service.
- Also offers move-in/move-out cleaning services.
Flower City Cleaning
- Residential and small office cleaning services.
- Assigns a solo cleaning technician to each home for consistency and trust.
- Services include detailed cleaning, sanitizing, and ensuring customer satisfaction.
- Contact for a free estimate.
Molly Maid
- Offers customized cleaning plans with no contracts.
- Services include floor cleaning, dusting, washing and sanitizing, and specialized services like oven and refrigerator cleaning.
- Provides one-time or recurring cleaning services.
- Contact for a free estimate.
The Cleaning Authority
- Insured and bonded cleaning professionals with thorough training.
- Uses environmentally responsible cleaning products and a Detail-Clean Rotation System.
- Services include cleaning of bathrooms, kitchens, living areas, and sleeping areas.
- Offers free in-home cleaning estimates and a satisfaction guarantee.
- Contact: (585) 638-9161.
Short-Term Rental Management Fees in Rochester, New York
In Rochester, New York, the fees for managing short-term rentals can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive services such as guest communication, marketing, and property maintenance, tends to be on the higher end of this spectrum, often costing between 15% to 30% of the rental income.
Basic services, which may include only the essential management tasks, can be more affordable, starting at around 10% per booking. Additionally, hosts may incur extra fees for services like cleaning, repairs, or interior design, which can further impact the overall cost of management. Understanding these fee structures is crucial for hosts to ensure they are getting the best value for their investment while maintaining compliance with local regulations.