Airbnb & VRBO Performance in Rochester Minnesota.

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Rochester, Minnesota: Airbnb & VRBO Vacation Rental Market Overview

In Rochester, Minnesota, the short-term rental market is thriving, offering a wide range of flexible and convenient options with average prices between $1,206 and $1,900, catering to various needs from business travelers to tourists, and presenting lucrative investment opportunities with robust demand and structured regulatory frameworks.

Market overview

Thriving Short-Term Rental Market in Rochester, Minnesota

Rochester, Minnesota, is experiencing a robust performance in its short-term rental market, driven by a mix of business travelers, relocating individuals, and tourists. As of November 2024, the city boasts a significant number of short-term rental options, with 503 flexible and convenient units available, ranging from furnished apartments to townhomes.

The average daily rates for these short-term rentals are competitive, falling between $1,206 and $1,900 per month, which translates to an average daily rate of around $40 to $63. This pricing is attractive for both hosts and guests, contributing to a healthy occupancy rate. While specific occupancy rates are not provided, the high demand for short-term rentals, particularly in areas like Mayo Clinic and Downtown Rochester, indicates strong occupancy levels. The city's regulatory framework, which includes clear licensing and insurance requirements, further supports the stability and growth of this market.

Short Term Regulations

Short-Term Rental Regulations in Rochester, Minnesota for 2024

Licensing Requirements

  • All short-term rental hosts must obtain a short-term rental permit from the Rochester Community Development Department.
  • The permit must be renewed annually, with an application fee of $150.

Registration and Documentation

  • Hosts must provide details on parameters such as maximum guest counts, number of bedrooms, and parking availability as part of the application process.
  • A floor plan showing fire safety measures and proof of residence may be required.

Safety and Health Standards

  • Properties must be equipped with smoke and carbon monoxide detectors.
  • Hosts must comply with fire safety requirements and undergo property inspections to ensure health and safety standards are met.

Operational Guidelines

  • Hosts must maintain a guest registry.
  • Compliance with rules related to parking, trash, noise, and neighborhood impact is mandatory.

Taxation

  • Hosts must collect and remit a 7.375% sales tax on stays under 30 days. Stays over 30 days are exempt.

Display of License

  • The short-term rental license must be displayed publicly inside the rental unit.

Monitoring and Enforcement

  • The city actively monitors rental listings on platforms like Airbnb and VRBO to ensure compliance.
  • Fines can be imposed for violations, including safety issues, occupancy limits, and unresolved neighbor complaints about noise or trash.

Penalties for Non-Compliance

  • Penalties include fines (e.g., $250 for the first offense, $500 for the second offense) and potential suspension or revocation of the short-term rental permit for repeated violations.

Community Compliance

  • Hosts must work collaboratively with the city to achieve compliance, and the city may contact hosts proactively to advise them of new requirements.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Rochester, Minnesota

1. Downtown Rochester

Downtown Rochester is a hotspot for Airbnb revenue due to its proximity to key attractions such as the Mayo Clinic, Methodist Hospital, and various shopping, dining, and entertainment options. Guests appreciate the pedestrian-friendly environment, rooftop terraces, and modern amenities like fitness centers and community rooms.

2. Neighborhoods Near Mayo Clinic

Areas within walking distance or a short drive to the Mayo Clinic are highly sought after. These neighborhoods offer convenient access to medical facilities, making them ideal for patients and their families. Amenities such as free parking, Wi-Fi, and fully furnished units enhance the appeal.

3. St. Mary's Hospital Area

This area is popular due to its close proximity to St. Mary's Hospital and other local amenities like the Apache mall, restaurants, and coffee shops. Guests enjoy the mix of older homes with updated features and the availability of biking and walking trails.

4. Northwest Rochester

Northwest Rochester is appealing for its quiet neighborhoods, easy access to highways, and convenience to grocery stores, coffee shops, and other essential services. The area offers a range of accommodations, from restful sanctuaries to family-friendly homes with modern amenities.

5. Historic Quarry Hill and Silver Lake Park Area

This neighborhood is attractive due to its walking distance to historic parks and the Mayo Clinic. Guests appreciate the fully furnished homes, smart TVs, and convenient access to public transportation and local amenities.

Why These Neighborhoods Are Appealing

  • Proximity to Medical Facilities: Easy access to the Mayo Clinic and St. Mary's Hospital is a significant draw for many guests.
  • Amenities and Services: Availability of free parking, Wi-Fi, fitness centers, community rooms, and fully furnished units enhances the guest experience.
  • Pedestrian-Friendly Environment: Downtown areas with walking distance to shops, restaurants, and entertainment are highly valued.
  • Quiet and Family-Friendly Neighborhoods: Areas like Northwest Rochester offer a peaceful and safe environment, making them ideal for families and those seeking a restful stay.
  • Modern and Updated Accommodations: The presence of modern amenities such as smart TVs, high-speed internet, and updated kitchens and bathrooms adds to the appeal of these neighborhoods.
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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Rochester, Minnesota

Planning and Layout

  • Measure and Plan: Measure your rooms to determine the best layout, ensuring there is plenty of space to move around and that natural light sources are not blocked.
  • Choose the Right Time: Update your furniture during the off-season or short gaps between bookings to minimize disruption to guests.

Furniture Selection

  • Timeless and Sturdy Pieces: Opt for timeless, sturdy furniture that aligns with your theme and can withstand wear and tear.
  • Easy to Clean: Select furniture that is easy to clean and maintain, such as solid beds and sofas that are not made of real or faux leather.
  • Space-Saving Furniture: Use space-saving furniture like sofa beds, folding tables, and ottomans with hidden storage to maximize functionality.

Bedroom Essentials

  • High-Quality Beds: Invest in high-quality beds with thick mattresses (at least 8 inches) and consider memory foam mattresses for durability.
  • Storage Beds: Use storage beds for extra space to stash laundry and linens.
  • Mattress Covers: Use white mattress covers for a hotel-like feel and ease of maintenance.

Bathroom and Toiletries

  • High-Quality Towels: Provide high-quality, durable towels in neutral colors that can be bleached.
  • Storage for Toiletries: Ensure there is enough storage for guests' toiletries and personal items using shelves or cabinets.
  • Basic Toiletries and Hairdryer: Supply basic toiletries, a hairdryer, and a first-aid kit.

Kitchen and Dining

  • Well-Equipped Kitchen: Ensure the kitchen is well-equipped with basic cookware, utensils, dinnerware, and appliances like a blender and sharp knives.
  • Pantry and Storage: Provide ample storage for food, including a pantry or cupboards, and consider sealed containers for leftovers and dry goods.

Workspace and Technology

  • Sturdy Desk and Chair: Offer a sturdy desk and comfortable chair for guests who need to work, along with good lighting and easy access to power outlets.
  • High-Speed Internet: Ensure high-speed internet is available, and consider a Wi-Fi booster if the property is large.

Accessibility and Safety

  • Accessibility Features: Make your Airbnb accessible to guests with disabilities by including features like ramps, wide doorways, and grab bars in bathrooms.
  • Safety Equipment: Install smoke detectors, carbon monoxide detectors, and provide a first aid kit.

Decor and Ambiance

  • Reflect Local Style: Incorporate elements that reflect Rochester's unique style, such as modern and spacious interiors, which are highly rated by guests in the area.
  • Use Mirrors: Use mirrors to make the space feel bigger and brighter.
  • Cozy Touches: Add cozy touches like fireplaces and private decks to enhance the guest experience.

Storage and Organization

  • Smart Storage: Utilize smart storage solutions like beds with drawers, wall hooks, and stackable containers to keep the space tidy and organized.
  • Designated Spaces: Provide designated spots for guests' personal items, such as a luggage rack, to keep the space organized.
Insider Tips

Local Attractions and Insider Tips for Visiting Rochester, Minnesota

Art and Culture

  • Rochester Art Center: Located overlooking the Zumbro River, this center features contemporary art exhibits, photography, paintings, and multimedia projects. Don't miss the interactive “Circumcenter” sculpture outside.
  • Mayo Clinic Art Tour: Take a self-guided or guided tour to see world-class art, including works by Dale Chihuly in the Gonda building. The campus also features the ARTWalk with numerous public art installations.
  • Charles E. Gagnon Museum & Sculpture Garden: Visit Rochester's first private museum to see an extensive collection of bronze sculptures, including a rendition of the Peace Fountain.

Outdoor Activities

  • Silver Lake: Just a mile from downtown, this lake offers nature walks, bike rides, wildlife watching, boating, and equipment rentals from Silver Lake Boat and Bike Rental.
  • City Parks and Bike Trails: Explore over 100 city parks and 85 miles of bike trails that wind through the city.

Historical and Cultural Tours

  • Rochester Trolley Tour: Catch a ride to see the city’s top sites, including the "Pill Hill" National Residential Historic District, the historic Plummer House, and the Mayo Clinic campus. Optional “hop-off” tours are available for notable sites like the Mayowood Mansion and Assisi Heights Spirituality Center.
  • Rochester Microbrew Trolley Tour: For a different experience, take a tour focused on local breweries.

Events and Festivals

  • Thursdays Downtown: During July and August, downtown Rochester hosts a massive block party with food vendors, music, and entertainment.
  • Social-ICE: In February, enjoy intricately carved ice bars, live DJs, and signature drinks by the fire pits at Peace Plaza.
  • Farmers Markets: Visit the Rochester Downtown Farmers Market, open outdoors every Saturday through October.

Family-Friendly Activities

  • Pumpkin Patches and Apple Orchards: In the fall, visit places like Sekapp's Orchard for U-Pick apples and wagon rides.
  • Kid-Friendly Restaurants and Attractions: Rochester offers various family-friendly restaurants and attractions, including pizza places, ice cream shops, and indoor play areas.

Shopping and Dining

  • Downtown Rochester Shopping: Explore unique gift boutiques, local apparel shops, and independent establishments connected via climate-controlled skyways and underground walkways.
  • Local Breweries and Wineries: Use the Sip N’ Savor Brew Pass to explore the vibrant brewery scene and earn rewards by visiting participating breweries and restaurants.

Insider Tips

  • Utilize Skyways and Walkways: Downtown Rochester's extensive system of climate-controlled skyways and underground walkways makes it easy to navigate the area regardless of the weather.
  • Check Local Event Calendars: Stay updated with the latest events, including holiday festivities, farmers markets, and cultural activities.
  • Explore Hidden Gems: Visit lesser-known spots like the Charles E. Gagnon Museum & Sculpture Garden or take a taco truck tour for a unique experience.

By providing these recommendations, your guests can fully experience the charm and attractions of Rochester, Minnesota.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Rochester, Minnesota

To ensure a successful and compliant short-term rental business in Rochester, Minnesota, several practical tips can be implemented. First, it is crucial to adhere to the city's noise regulations by informing guests about quiet hours through clear communication in both digital and physical house manuals. These manuals should also include essential instructions, Wi-Fi passwords, and other important details to enhance the guest experience.

A simplified check-in process can be achieved by utilizing smart locks, which eliminate the need for physical key exchanges and provide guests with convenient access to the property. Additionally, providing detailed parking instructions accompanied by photos can help avoid confusion and ensure a smooth arrival.

By maintaining a guest registry, providing smoke and carbon monoxide detectors, and limiting guest occupancy as required by Rochester's regulations, hosts can ensure compliance and safety. Moreover, professional management services can help in managing bookings, coordinating cleaning and maintenance, and optimizing the property's listing to attract more bookings and maximize rental income.

Local Vendors

Here is a brief list of house cleaning providers in Rochester, Minnesota:

House Cleaning Services

Completely Clean

  • Provides residential and commercial cleaning, including post-construction cleaning.
  • Offers environmentally friendly cleaning products, custom cleaning plans, and flexible schedules.
  • Backed by a 100% Satisfaction Guarantee.

Molly Maid of Rochester

  • Customized cleaning plans with no contracts.
  • Services include floor cleaning, dusting, and washing/sanitizing.
  • Offers one-time or recurring cleaning services and a 24-hour warranty.

Cleaning At Your Service

  • Locally owned, serving residential and commercial clients.
  • Covers Rochester and surrounding areas.
  • Employes professional, background-checked staff.

Merry Maids of Rochester

  • 40 years of experience in comprehensive home cleaning services.
  • Handles various cleaning tasks to free up your time.
  • Proven processes for exceptional results.

Additional Options

  • Various individual house cleaning services listed on Care.com, with rates starting at $21.71/hr and an average experience of 4 years.
Management fees

Managing Short-Term Rentals in Rochester, Minnesota: Understanding Fees and Services

In Rochester, Minnesota, managing short-term rentals can incur management fees that typically range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often ranging between 20% to 30% of the rental income.

Basic services, such as property inspections and rental payment collections, may be more affordable, usually around 10% of the gross cash flow. Additionally, hosts may need to consider extra fees for services like cleaning, repairs, or design, which can further impact their overall costs. Understanding these fee structures is crucial for hosts to budget effectively and ensure their short-term rental operations remain profitable and compliant with local regulations.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Rochester should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Rochester.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Minnesota