Airbnb & VRBO Performance in Redding California.

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Redding, California: Airbnb & VRBO Vacation Rental Market Overview

Despite some seasonal fluctuations, Redding, California's short-term rental market remains vibrant, driven by the city's natural beauty, outdoor recreational opportunities, and a well-regulated environment that supports tourism while preserving neighborhood character.

Market overview

Thriving Short-Term Rentals in Redding, California: A Positive Outlook

Despite national trends of declining occupancy in the short-term rental market, Redding, California, is showing resilient performance. According to recent data, Redding stands out among non-metropolitan cities in California with notably high occupancy rates, exceeding 80% in some areas.

While national calendar occupancy rates have been slightly lower than in previous years, Redding's strict yet supportive regulatory environment has helped maintain a stable and profitable market for short-term rentals. The average daily rates, although not specifically reported for Redding, are generally stable nationwide, with rates in October and November pacing slightly higher than the previous year.

Redding's approach to regulating short-term rentals, including caps on non-hosted whole home vacation rentals and stringent compliance requirements, has helped preserve neighborhood character while supporting a vibrant tourism sector. This balanced approach has contributed to Redding's strong performance in the short-term rental market.

Short Term Regulations

Short-Term Rental Regulations in Redding, California for 2024

General Requirements

  • Permit and Business License: All short-term rental hosts must acquire a permit and a business license before listing or renting out their property.

Types of Short-Term Rentals

  • Hosted Homestay: An owner-occupied single-family home where a room or rooms are rented for less than 30 days. Requires filing a Hosted Homestay Affidavit.
  • Vacation Rental: An entire single-family home rented for stays of less than 30 days. Requires applying for and obtaining a Site Development Permit.

Application Process

  • Pre-application Discussion: Planning staff can help determine if plans are consistent with city regulations and answer questions about the requirements and application process.
  • Application Submission: Submit a completed application form, including details on the number of rooms, off-street parking spaces, and contact information for a local site manager. Include a reproducible floor plan and site plan, and pay the application fee.
  • Physical Inspection: The city will conduct a physical inspection to ensure the property meets zoning, building, safety, and fire code requirements.

Public Notification and Review

  • Notification to Neighbors: Notice of the application will be mailed to property owners within a 600-foot radius, allowing them 10 business days to comment.
  • Final Review: The Director will review the application and comments to determine approval, conditional approval, or denial. The application may be referred to the Board of Administrative Review.

Operational Requirements

  • Local Site Manager: Designate a local site manager who can respond in-person to issues within 45 minutes.
  • Parking: Provide adequate on-site parking for guests, with requirements varying based on property size and zoning.
  • Occupancy Limits: For Vacation Rentals, occupancy is limited to two adults per bedroom, with a maximum of 16 persons on the property at any time.
  • Vehicle Records: Maintain a record of each tenant’s vehicle, including license plate, make, model, and color, available to the city upon request.

Licensing and Taxation

  • Business License: Obtain a business license through the City Clerk’s Office once the permit is approved.
  • Transient Occupancy Tax: Open a Transient Occupancy Tax account through the City’s Finance Department and include the tax account number in all advertisements.

Enforcement and Compliance

  • Annual Renewal: Permits are valid for one year and require annual renewal.
  • Compliance Monitoring: The city actively monitors short-term rental operations and enforces regulations, with penalties for non-compliance.
  • Caps on Vacation Rentals: The city has capped the total number of non-hosted entire home vacation rental units at 400.

Additional Provisions

  • Density Limits: Potential regulations include density limits, such as not allowing vacation rentals within 300 feet of an existing vacation rental.
  • CC&Rs Compliance: No permit will be issued if it contradicts any recorded Conditions, Covenants, and Restrictions (CC&Rs) or other restrictions on the use of the property.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Redding, California

1. Downtown Redding

  • Appeal: Downtown Redding is highly appealing due to its central location, proximity to restaurants, bars, coffee houses, and the Sacramento River Trail. Properties like the "Downtown Oasis || Style and Comfort" and "Get Above It” in this 1940’s Comfy Downtown Home" are favorites among guests for their stylish decor, comfortable amenities, and easy access to local attractions.

2. Sunset Terrace

  • Appeal: Located close to I-5 and the city center, Sunset Terrace is a popular area for guests. Rentals like "Casa de Luces- Beautiful One Bedroom Apartment" offer privacy, a patio, and views of the greenbelt, making it ideal for couples, solo adventurers, and business travelers.

3. Bethel and Simpson Area

  • Appeal: This area is attractive due to its proximity to Bethel Church, Simpson University, and easy access to I-5. Guesthouses such as the "2 Bedroom Guesthouse - 1.5 miles to Bethel / I-5" and "High End Guest House by I-5, Bethel, Simpson" are highly rated for their convenience and luxury amenities.

4. Hilltop and Central Redding

  • Appeal: Neighborhoods around Hilltop and central Redding are favored for their quiet streets yet close proximity to newer shops, cafes, and the river trail head. Properties like the "Emerald House - central location, recent remodel" offer modern design, comfortable beds, and smart TVs, making them appealing for families and small groups.

5. Country Neighborhoods (e.g., Woodhill Estate)

  • Appeal: These neighborhoods offer a peaceful and natural setting while still being close to grocery shopping, coffee shops, and restaurants. Rentals such as the "Magical country setting with hot tub and pool" and "Woodhill EstateWalk by the River, Big yard" provide amenities like pools, hot tubs, and large backyards, making them perfect for families and those seeking a relaxing getaway.

These neighborhoods are highly appealing due to their combination of central locations, easy access to local attractions, and a range of amenities that cater to different types of travelers.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Redding, California

Understand Your Ideal Guest

  • Identify the type of guests you are targeting, whether they are families, couples, or business travelers, and tailor your design to meet their needs and expectations.

Invest in Quality Materials

  • Use higher-quality furniture and materials to create a lasting impression and reduce the need for frequent replacements. This includes quality tiles, durable area rugs, and comfortable mattresses with matching bedding sets.

Create Inviting Photography

  • Invest in high-quality photography that showcases the space in an inviting manner. Capture wide overviews and specific details to help guests visualize themselves in the space.

Style Your Space Like a Pro

  • Add decorative elements that reflect the local style and charm of Redding. Incorporate elements like vintage vibes, natural lighting, and cheerful colors to make the space feel welcoming.

Choose Statement Pieces Wisely

  • Focus on statement pieces such as couches, coffee tables, and dining room tables that define the space. These pieces should be of higher quality and reflect the unique style of the area.

Add Local Touches

  • Incorporate local elements and amenities that highlight Redding's outdoor activities and attractions. This could include decor that reflects the natural beauty of places like Whiskeytown Lake and Lassen Volcanic National Park.

Pay Attention to Details

  • Ensure the space is fully stocked with essentials like coffee, tea, and snacks. Provide a manual with detailed instructions and recommendations for local sightseeing and restaurants to enhance the guest experience.

Utilize Outdoor Spaces

  • Since Redding is known for its outdoor activities, make sure to optimize outdoor spaces such as patios, decks, and backyards. Add features like heated pools, hot tubs, and outdoor living areas to enhance the guest experience.

Avoid Cheap and Overused Items

  • Steer clear of cheap, generic furniture and decor that can be found in many other Airbnb listings. Instead, opt for unique and high-quality items that reflect the local character.

Test Your Space

  • Spend at least one night in your Airbnb to identify any issues or areas for improvement. This helps in troubleshooting potential problems before guests arrive.
Insider Tips

Discover Redding, California: Top Attractions and Insider Tips

Must-See Attractions

1. Sundial Bridge

  • An iconic 700ft long glass-floored bridge spanning the Sacramento River, connecting Turtle Bay Exploration Park to the Arboretum. It's part of the 16-mile Sacramento River Trail.

2. Whiskeytown National Recreation Area

  • Features Whiskeytown Lake, hiking trails, waterfalls (including Whiskeytown Falls, Boulder Creek Falls, Brandy Creek Falls, and Lower Crystal Creek Falls), and various water sports like kayaking, fishing, and waterskiing.

3. Lassen Volcanic National Park

  • Known for its volcanic landscapes, geothermal springs, and diverse wildlife. Ideal for hiking, snowshoeing, and exploring unique geological formations.

4. Turtle Bay Exploration Park and Museum

  • Includes a museum with exhibits on local flora and fauna, an outdoor wildlife park, and interactive educational activities. Don't miss the parakeet playhouse and occasional special exhibitions.

5. Cascade Theatre

  • A historic theater in Downtown Redding offering a variety of performances and events. It's a hub for local culture and entertainment.

6. Shasta State Historic Park (Old Shasta City)

  • Explore the ruins of the old town that was once the center of the gold rush. Guided tours by park rangers provide a glimpse into the region's history.

7. Castle Crags State Park

  • Offers scenic hiking trails and unique rock formations. Perfect for outdoor enthusiasts looking to explore Northern California's natural beauty.

Insider Tips

Outdoor Adventures

  • Hiking and Biking: Redding has hundreds of trails, including those in Whiskeytown National Recreation Area, Lassen National Park, and Castle Crags State Park. Electric biking tours along the Sacramento River are also available.
  • Kayaking and Rafting: Enjoy kayaking on Whiskeytown Lake, Shasta Lake, or the Sacramento River. For a more leisurely experience, float down the Sacramento River on a guided tour.
  • Water Sports: Shasta Lake and Whiskeytown Lake offer opportunities for boating, waterskiing, and even scuba diving.

Local Culture and History

  • Downtown Redding: This walkable area is home to the Cascade Theatre, local dining spots, and nightlife. Visit Taste and See Creamery and Theory Coffee Roasters for a local flavor.
  • Shasta Dam and Shasta State Historic Park: Learn about the region's history and engineering feats at these sites.

Seasonal Activities

  • Redding Garden of Lights: During winter, Turtle Bay’s McConnell Botanical Garden transforms into a vibrant display of over one million lights, offering a unique holiday experience.

Practical Tips

  • Sun Protection: Redding is the sunniest city in California, so don't forget sunscreen, hats, and protective gear for outdoor activities.
  • Local Events: Check the local event calendar for performances at the Cascade Theatre, special exhibitions at Turtle Bay Museum, and other community events.

By sharing these attractions and tips, you can help your guests make the most of their visit to Redding, California.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Redding, California

To ensure a smooth and successful short term rental business in Redding, California, several practical tips can be implemented. Here are some key considerations:

Noise Regulations and Quiet Hours

Inform your guests about the quiet hours and noise regulations in the area to maintain a harmonious relationship with neighbors. Include a section in your house manual detailing the quiet hours and any specific noise restrictions.

Digital and Physical House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This helps guests navigate the property easily and reduces the need for frequent inquiries.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, and consider sending a welcome message with all the necessary details before their arrival.

Parking Instructions with Photos

Include detailed parking instructions in your house manual, accompanied by photos to help guests identify the designated parking areas. This is particularly important in areas with limited parking or specific parking regulations.

By following these tips, you can enhance the guest experience, reduce potential issues, and ensure your short term rental business in Redding operates smoothly and in compliance with local regulations.

Local Vendors

Here is a brief list of house cleaning providers in Redding, California:

House Cleaning Providers in Redding, CA

Mint Cleaning

  • Offers recurring cleaning, deep cleaning, and move-in/out cleaning services.
  • Uses eco-friendly, non-toxic cleaning supplies.
  • Licensed, insured, and provides a 100% satisfaction guarantee.

The Cleaning Crew

  • Provides residential and janitorial commercial cleaning services.
  • Offers one-time, weekly, bi-weekly, move-in/out, and deep cleaning.
  • Flat rate pricing and customized cleaning plans.
  • Licensed, bonded, and insured.

Sarah's Scottish Maids

  • Offers house cleaning, office cleaning, commercial cleaning, and window cleaning.
  • Services include move-in/out cleaning, vacation rental cleaning, and post-construction cleaning.
  • Licensed, bonded, and insured with screened and trained cleaners.

Sparklebuddy

  • Provides residential house cleaning, window cleaning, and post-construction cleaning.
  • Offers ongoing cleaning programs and vacation rental cleaning.
  • No contracts, quick quotes, and a 100% satisfaction guarantee.
  • Cleaners undergo background checks and drug screenings.
Management fees

Short-Term Rental Management Fees in Redding, California: A Range of Services and Costs

In Redding, California, the management fees for short-term rentals, such as those listed on Airbnb, can vary significantly based on the level of service provided. Full-service management, which includes comprehensive tasks like guest communication, marketing, pricing optimization, and maintenance, typically ranges from 15% to 30% of the rental revenue. Companies like Summer and Awning charge fees starting at 15% to 20% of the revenue, with the higher end reflecting more extensive services such as professional photography, guest screening, and ensuring compliance with local regulations.

On the other hand, basic services or half-service management may incur lower fees, often starting around 10%, but these options usually require the property owner to handle several tasks themselves, such as cleaning and guest communication.

Additionally, property owners may incur extra fees for services like cleaning, repairs, or design and furnishing, which can be billed separately or included in the overall management fee structure. Understanding these fee structures is crucial for property owners to manage their short-term rental properties effectively and maximize their revenue.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Redding should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Redding.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
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⇤ Airbnb Statistics for California