Airbnb & VRBO Performance in Red Bank New Jersey.

RedAwning offers vacation rental property management for busy vacation rental owners and Airbnb hosts. Starts at 10% of revenue.
Schedule a call
Call or text 415-941-5206

Red Bank, New Jersey: Airbnb & VRBO Vacation Rental Market Overview

In Red Bank, New Jersey, the short-term rental market is thriving, driven by the town's vibrant cultural scene, diverse dining options, and attractive location near New York City and the Jersey Shore, despite some seasonal fluctuations and new regulatory requirements.

Market overview

Thriving Short-Term Rentals in Red Bank, New Jersey

Red Bank, New Jersey, continues to excel as a vibrant destination for short-term rentals, driven by its unique blend of urban sophistication and suburban charm. The town's rich cultural scene, diverse dining options, and boutique shopping attract a steady stream of visitors, particularly during the peak season from late spring through the summer months. This period sees a significant surge in demand, with high occupancy rates for a variety of accommodations, from chic downtown apartments to quaint riverside homes. While specific average daily rates are not provided, the strong demand and high occupancy rates indicate a lucrative market for hosts. The town's proximity to New York City and the Jersey Shore further enhances its appeal, making Red Bank an attractive destination for both short-term city escapists and long-term vacationers. Despite seasonal fluctuations, creative marketing strategies and meticulous property maintenance help maintain a robust rental market even during the off-peak seasons.

Short Term Regulations

Short-Term Rental Regulations in Red Bank, New Jersey for 2024

Eligibility and Zoning

  • Short-term rentals are permitted only in owner-occupied premises.
  • Rentals are allowed in various zones, including BR-1, BR-2, CCD-1, CCD-2, I, LI, NB, HB, WD, and PO, as long as the property is the owner's primary residence.

Permit Requirements

  • Owners must register the short-term rental property with the Borough of Red Bank and obtain a short-term rental permit from the Borough of Red Bank Fire Marshall’s Office.
  • The application must include an annual registration fee of $500, which is non-refundable even if the application is denied.

Ownership and Tenancy

  • Only the owner of the dwelling unit can apply for a short-term rental permit; tenants are not eligible.
  • The property cannot be sub-leased by the tenant on a short-term rental basis.

Licensing and Advertising

  • The short-term rental permit is valid for one year from the date of issuance.
  • Owners must include the short-term rental business license and permit number in all advertisements and real estate listings.

Inspections and Compliance

  • Annual inspections are required to ensure compliance with the Borough's fire safety regulations.
  • Properties must comply with the New Jersey Uniform Fire Code, including inspections for smoke alarms, carbon monoxide alarms, and fire extinguishers.

Taxes

  • Owners must collect and remit state sales tax (6.625%), state occupancy fee (5% or 1% in some cities), and municipal occupancy tax (up to 3% if enacted).

Liability Insurance

  • While not mandated statewide, many municipalities, including Red Bank, may require short-term rental owners to maintain general liability insurance with a minimum coverage amount of $500,000.

Sanitation and Cleaning

  • Properties must comply with the New Jersey Public Health Sanitation Code standards for cleanliness, bedding, ventilation, and safety.

Discrimination

  • Short-term rental owners are subject to the New Jersey Law Against Discrimination, prohibiting discrimination based on protected characteristics.

Enforcement and Penalties

  • Failure to obtain the required permit can result in fines and enforcement actions against the property owner, short-term rental agent, or responsible party.
  • The new ordinance aims to provide more leverage for borough prosecutors and code enforcement in municipal court.
Neighborhood Performance

High-Revenue Neighborhoods for Airbnb in Red Bank, New Jersey

Neighborhoods Generating the Most Airbnb Revenue

Downtown Red Bank

  • Appeal: The downtown area is highly sought after due to its array of restaurants, shops, and cultural events. Guests are drawn to the vibrant atmosphere, proximity to the Red Bank RiverCenter, and access to theaters, galleries, and waterfront parks.

Westside Neighborhood

  • Appeal: Known for its family-friendly environment and proximity to parks, the Westside neighborhood is ideal for families and those seeking a more relaxed atmosphere. The neighborhood's amenities and community engagement make it a desirable location for short-term rentals.

Waterfront Area

  • Appeal: This area offers stunning views and access to recreational activities, making it appealing for guests looking to enjoy the scenic beauty of Red Bank. The waterfront location enhances the guest experience with opportunities for outdoor activities and scenic walks.

Areas Near the Count Basie Center for the Arts

  • Appeal: These areas are ideal for guests attending events and performances at the Count Basie Center for the Arts. The proximity to this cultural hub ensures a steady stream of visitors, particularly those interested in live performances and cultural events.

Key Features and Amenities

  • Outdoor Spaces: Guests often seek properties with outdoor spaces for relaxation and family gatherings.
  • Modern Kitchens: Properties with modern kitchens for meal prep are highly appreciated.
  • Smart TVs and High-Speed Wi-Fi: These amenities cater to both leisure and business travelers.
  • Local Guides and Recommendations: Including local guides helps guests fully enjoy their stay and explore the area's attractions.
  • Elegant and Modern Furnishings: High-quality bedding, stylish furniture, and local art can elevate the guest experience and lead to positive reviews and repeat bookings.
Meet with a revenue advisor
Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Red Bank, New Jersey

Understanding the Local Market and Guest Preferences

  • Red Bank attracts a diverse range of guests, including families, couples, business travelers, and tourists. Tailor your furnishings to cater to these various needs.

Choosing the Right Furniture and Decor

  • Opt for a blend of modern and coastal decor, reflecting the town's proximity to the water. Bright, airy color schemes and functional yet aesthetically pleasing furnishings are highly appreciated.
  • Incorporate local art to highlight the city's cultural scene and add a unique touch to the space.

Key Features and Amenities

  • Include outdoor spaces for relaxation, modern kitchens for meal prep, and cozy areas for family gatherings. Smart TVs and high-speed Wi-Fi are essential for both leisure and business travelers.
  • Provide local guides or recommendations to help guests fully enjoy their stay.

Furniture Selection

  • Choose sturdy, easy-to-clean furniture. For example, sofas with washable covers and beds with storage are practical and space-efficient.
  • Invest in high-quality bedding and stylish furniture to create a welcoming atmosphere.
  • Consider sofa beds to increase the number of guests you can accommodate.

Room-Specific Tips

  • Bedrooms: Use rugs to protect floors and add warmth. Opt for an 8×10 foot rug for queen beds and a 9×12 foot rug for king-sized beds. Ensure there is ample storage for guests' personal items.
  • Living Room: Use accent chairs for additional seating without taking up too much space. Replace harsh overhead lighting with smaller, warmer lights to create a soothing ambiance.
  • Kitchen: Equip the kitchen with essentials like a coffee maker, microwave, toaster, and kettle. Include basic cookware, utensils, and dinnerware. Ensure there is plenty of space for food storage.
  • Work Area: Provide a sturdy desk, a comfy chair, good lighting, and easy access to power outlets. High-speed internet is crucial for business travelers.

Storage and Organization

  • Use smart storage solutions such as beds with drawers, wall hooks, and stackable containers to keep the space tidy and organized.

Lighting and Mirrors

  • Use mirrors to make the space feel bigger and brighter by reflecting natural light. Replace harsh lighting with smaller, warmer lights to create a more inviting atmosphere.

Additional Touches

  • Add rugs to protect and enhance the floors. Rugs can add pattern and texture to the room and make it feel homier.
  • Provide a hairdryer, basic toiletries, and a first-aid kit to enhance the guest experience.
  • Consider making your Airbnb accessible to guests with disabilities by including features like ramps, wide doorways, and grab bars in bathrooms.
Insider Tips

Discovering Red Bank, New Jersey: Local Attractions and Insider Tips

Local Attractions

Cultural and Historical Landmarks

  • Count Basie Center for the Arts: A historic theater hosting concerts by well-known and local musicians. Named after jazz icon Count Basie, it offers a spectacular view of the city and is a must-visit for music enthusiasts.

Parks and Outdoor Recreation

  • Riverside Gardens Park: An 11-acre park featuring gardens, lawns, and wooded areas. Enjoy jogging, fishing, boating, and free outdoor movie nights, food truck festivals, and music events. The park is fully wheelchair accessible.
  • Marine Park: Known for its breathtaking sunset views, playground, benches, boat basin, and picnic tables. It's an ideal spot to relax and enjoy the scenery.

Shopping and Dining

  • Downtown Red Bank: Explore the charming pedestrian plaza, retail boutiques, and restaurants along Broad Street and adjacent streets. This area is central to Red Bank’s identity and offers a variety of dining and shopping experiences.
  • Jay & Silent Bob’s Secret Stash: A comic book store owned by Kevin Smith, filled with comics, toys, trading cards, and memorabilia from his movies. A must-visit for comic book lovers and fans of Kevin Smith.

Entertainment

  • YESTERcades: A retro arcade and bar featuring classic pinball machines and arcade games. Offers unlimited play for a fixed hourly rate and a dedicated party area.
  • Trap Door Escape Room: A fun activity for families, puzzle solvers, and date nights. Solve puzzles to escape within a limited time, with themes that change regularly.

Insider Tips

Annual Events

  • Red Bank Jazz & Blues Festival: A festival in partnership with the Jersey Shore Jazz & Blues Society, featuring live music performances.
  • International Beer, Wine & Food Festival: A popular event with a wide range of food, beer, and wine.
  • Red Bank Guinness Oyster Festival: Celebrate with oysters, Guinness beer, and live music.
  • First Night: A New Year's Eve arts and entertainment festival offering an alternative to alcohol-related events.

Scenic Views

  • Sunset Views at Marine Park and Riverside Gardens Park: These parks offer stunning sunset views, especially during the summer months when the sun sets later.

Community Facilities

  • Red Bank Public Library: Provides information, technology, and cultural opportunities for residents and visitors.
  • Red Bank RiverCenter: A resource for information on local businesses, restaurants, shops, and events in downtown Red Bank.

Outdoor Activities

  • Boating and Fishing: Enjoy boating, sculling, sailing, and fishing on the Navesink River. Access points include the Monmouth Boat Club and Marine Park.

By sharing these attractions and insider tips, your Airbnb guests will have a comprehensive guide to experiencing the best of Red Bank, New Jersey.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Red Bank, New Jersey

To ensure a smooth and successful short-term rental business in Red Bank, New Jersey, several practical tips can be implemented. First, it is crucial to address noise regulations by informing guests about quiet hours to maintain a good relationship with neighbors and comply with local ordinances. This can be done through clear communication in the rental listing and a digital or physical house manual that outlines the rules.

Creating a comprehensive house manual is essential; it should include instructions on how to use appliances, Wi-Fi passwords, and other important details about the property. This manual can be both digital, accessible via a shared link or app, and physical, placed in a convenient location within the rental.

Simplifying the check-in process is also vital. Utilizing smart locks eliminates the need for physical key exchanges and allows for flexible check-in times. Additionally, providing detailed parking instructions accompanied by photos can help guests navigate any parking challenges, reducing the likelihood of issues and enhancing their overall experience.

By implementing these measures, you can ensure a positive and hassle-free stay for your guests, leading to better reviews and higher repeat booking rates.

Local Vendors

Here is a brief list of house cleaning providers in Red Bank, New Jersey:

House Cleaning Providers in Red Bank, NJ

Del Rose Cleaning Services

  • Offers residential and commercial janitorial services, including floor maintenance, spot-cleaning, buffing, polishing, stripping, and waxing floors. They also disinfect major touch points and clean high-traffic areas.

The Maids

  • Provides various cleaning services such as deep cleaning, one-time cleaning, spring or fall cleaning, same day cleaning, move-out cleaning, recurring cleaning, and more. They use a 22-Step Cleaning Process and partner with Mr. Clean.

Merry Maids of Monmouth and Ocean County

  • Offers house cleaning, apartment cleaning, housekeeping, move in/out cleaning, green cleaning, detailed cleaning, maid service, specialty cleaning, and organizational services. They use advanced cleaning systems and innovative technologies.

MaidPro

  • Provides customized house cleaning services, including weekly, bi-weekly, or one-time cleanings. They design their services around the client's needs.
Management fees

Short-Term Rental Management Fees in Red Bank, New Jersey

In Red Bank, New Jersey, the management fees for short-term rentals can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often around 20% to 30% of the rental income. In contrast, basic services may incur lower fees. Additionally, property owners may need to account for extra fees related to cleaning, repairs, or design services, which can further impact the overall cost of managing a short-term rental property.

Meet with an advisor

Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Red Bank should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Red Bank.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
Schedule a call

⇤ Airbnb Statistics for New Jersey