Airbnb & VRBO Performance in Raleigh North Carolina.

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Raleigh, North Carolina: Airbnb & VRBO Vacation Rental Market Overview

Despite some seasonal fluctuations, Raleigh's short-term rental market remains a promising investment opportunity, with steady occupancy rates, attractive pricing, and robust demand driven by the city's vibrant culture and popular attractions.

Market overview

Thriving Short-Term Rental Market in Raleigh, North Carolina

Raleigh, North Carolina, is experiencing a robust and thriving short-term rental market, driven by its strong economy, vibrant tourism industry, and favorable regulatory environment. As of 2024, the average Airbnb occupancy rate in Raleigh stands at an impressive 70.6%, indicating high demand for short-term stays. Nightly rates for entire homes have also seen significant growth, averaging $129 in 2023, a 8.1% increase from 2022. Key areas such as Downtown Raleigh boast even higher occupancy rates, with an average of 78% and daily rates of $165. This strong performance is further bolstered by the city's numerous attractions, seasonal events, and a growing population of travelers, including professionals, students, and families, making Raleigh an excellent investment opportunity for short-term rental hosts.

Short Term Regulations

Short-Term Rental Regulations in Raleigh, North Carolina for 2024

General Requirements

  • Zoning Permit: Every short-term rental operator must apply for and procure a zoning permit from the City of Raleigh annually.
  • Zoning Districts: Short-term rentals are allowed as a Limited Use in zoning districts R-1, R-2, R-4, R-6, R-10, RX, OX, NX, CX, and DX.

Property and Operational Requirements

  • Occupancy Duration: Short-term rentals are limited to 30 days of occupancy for a single tenant.
  • Maximum Occupancy: No more than two guests per bedroom, and the minimum age of renters is 21 years old.
  • Cooking Facilities: Cooking facilities are not permitted in any bedroom, except in single-room studio rentals.
  • Special Events: Short-term renters cannot use the premises for holding special events or gatherings in residential zones.
  • Live-Work and Day Care: The premises cannot be used for “Live-Work” or “Day Care, Home” purposes.

Safety and Compliance

  • Fire, Building, and Housing Codes: Compliance with all applicable state and local laws, including fire and building codes, smoke detecting and carbon monoxide detecting equipment, and housing codes.
  • Liability Insurance: Operators are advised to have liability insurance, though it is not explicitly mandated in all sources.

Taxation

  • Sales and Room Occupancy Taxes: Hosts must collect and remit applicable sales and room occupancy taxes. The state sales tax rate is 4.75%, and local taxes vary between 2% and 6%.

Record Keeping and Contact Information

  • Guest Records: Operators must maintain a list of all short-term rental lodgers for a period of three years.
  • Local Contact Person: A local contact person or agent, who must be a resident of Wake County, must be available 24/7 to address any issues or concerns.

Permit Application and Fees

  • Application Process: The permit application requires detailed information about the property, including owner and property details, short-term rental information, a signed owner's affidavit, and a floor plan for multi-unit dwellings.
  • Permit Fee: The fee for zoning permits is around $194-$250.

Additional Regulations

  • Exterior Advertising: No exterior advertising is allowed for short-term rentals.
  • Parking: Operators must provide the required number of parking spaces based on the number of bedrooms rented out.
  • Multi-Unit Buildings: No more than 25%, or two dwelling units, whichever is greater, may be used for short-term rental in any single building.
Neighborhood Performance

Neighborhoods Generating the Most Airbnb Revenue in Raleigh, North Carolina

1. Downtown Raleigh

  • Appeal: Downtown Raleigh is a hub of activity, offering a lively mix of business, culture, and entertainment. Guests are drawn to its high-end condos, historic homes, world-class museums, and a burgeoning food scene. The proximity to major attractions, restaurants, and nightlife makes it an ideal location for both business travelers and vacationers.
  • Airbnb Highlights: Top-rated vacation rentals include modern condos, historic homes, and serviced apartments, all highly praised for their location, cleanliness, and amenities such as outdoor dining, skyline views, and easy access to Transfer Co. Food Hall and Moore Square.

2. Five Points

  • Appeal: Five Points is known for its tree-lined streets, diverse dining and entertainment options, and a mix of architectural styles from charming bungalows to modern homes. This neighborhood offers an urban charm without the hustle of downtown, making it popular among families and professionals.
  • Airbnb Highlights: Guests love the renovated apartments and townhouses in the heart of Five Points, which feature original hardwoods, tall ceilings, and all new furnishings. These rentals are highly rated for their convenience and charm.

3. Cameron Village (Village District)

  • Appeal: Located near NC State University and west of downtown, Cameron Village offers a blend of local shops, restaurants, and a state-of-the-art library. It is ideal for those looking for a convenient location with easy access to city amenities.
  • Airbnb Highlights: Rentals in this area include historic homes and townhouses, such as a 1920 Craftsman style home, which are highly rated for their proximity to NC State University, restaurants, and shops.

4. North Hills

  • Appeal: Known as Raleigh’s “Midtown,” North Hills combines urban and suburban living with an array of dining options, shopping outlets, green spaces, and highly rated schools. This makes it an excellent choice for families and young professionals.
  • Airbnb Highlights: While specific Airbnb listings may not be as abundant here, the appeal of North Hills lies in its balanced lifestyle, making it a desirable area for longer-term rentals and family vacations.

5. Oakwood

  • Appeal: This historic district is known for its beautifully preserved Victorian-era homes and a tight-knit community feel. It offers a peaceful, residential ambiance just a stone’s throw away from downtown Raleigh’s amenities.
  • Airbnb Highlights: Guests can enjoy newly remodeled private studio apartments within historic 1920s buildings, providing easy access to downtown's dining, shopping, and festivals.

These neighborhoods are particularly appealing due to their unique blend of historical charm, modern amenities, and convenient access to Raleigh's key attractions, making them highly sought after by Airbnb guests.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Raleigh, North Carolina

Understanding Local Regulations and Needs

  • Ensure compliance with Raleigh's short-term rental regulations, including obtaining the necessary zoning permit and displaying the registration number on your listing.

Choosing Functional and Durable Furniture

  • Opt for sturdy, easy-to-clean furniture such as solid beds with storage, sofas with washable covers, and durable dining tables.
  • Select space-saving furniture with big functionality, like sofa beds, folding tables, and ottomans with hidden storage.

Reflecting Raleigh's Style

  • Incorporate contemporary furnishings to align with Raleigh's modern and tech-savvy vibe, especially in areas like the Warehouse District.
  • Use stylish and inviting decor that complements the city's blend of urban and suburban charm.

Enhancing Comfort and Productivity

  • Provide fast WiFi, dedicated workspaces, and high-quality desks and chairs to cater to business travelers and digital nomads.
  • Ensure good lighting and easy access to power outlets in all areas of the property.

Utilizing Smart Storage

  • Implement smart storage solutions such as beds with drawers, wall hooks, and stackable containers to keep the space tidy and organized.

Creating a Welcoming Atmosphere

  • Use mirrors to make the space feel bigger and brighter, and add full-length mirrors for guests getting ready.
  • Incorporate neutral-colored, high-quality towels and basic toiletries, along with a hairdryer and first-aid kit.

Kitchen Essentials

  • Equip the kitchen with essentials like a coffee maker, microwave, toaster, kettle, and a good blender. Also, include basic cookware, utensils, and dinnerware.

Outdoor and Leisure Spaces

  • For properties with outdoor spaces, create a peaceful retreat with sitting areas, fire pits, or game rooms to enhance guest experience.

Accessibility and Safety

  • Ensure the property is accessible to guests with disabilities by incorporating features like ramps, wide doorways, and grab bars in bathrooms.
  • Install smoke detectors, carbon monoxide detectors, and maintain all safety and building codes as required by state and local laws.

Local Touches

  • Add local touches such as artwork or decor that reflects Raleigh's culture and history to make the space feel more authentic and inviting.
Insider Tips

Discover Raleigh, North Carolina: Top Attractions and Insider Tips for Your Guests

Must-Visit Attractions

Pullen Park

  • Located near North Carolina State University, this is the first public park in North Carolina and the 5th oldest operating amusement park in the USA.
  • Features include a historic carousel, miniature train, pedal boats, playgrounds, picnic areas, sports fields, and tennis courts.

North Carolina Museum of Art

  • Admission to the permanent collection and Museum Park is free.
  • Explore over a dozen gallery spaces and the 164-acre Ann and Jim Goodnight Museum Park with commissioned art and sculptures.
  • Don't miss the Art to Heart trail for biking.

Marbles Kids Museum

  • Ideal for families with young children, offering hands-on exhibits, a 3D-capable IMAX theater, and daily educational programs.
  • Located in the Moore Square District of downtown Raleigh.

North Carolina Museum of Natural Sciences

  • A comprehensive museum with various exhibits on natural sciences.
  • A great place for both kids and adults to learn and explore.

State Farmers' Market

  • One of the nation’s best and most modern state farmers’ markets.
  • Sample and shop for fresh produce, meats, and gift products from local farmers.
  • Don’t miss the State Farmers' Market Restaurant for a Southern-style breakfast.

William B. Umstead State Park

  • Only 15 minutes from downtown Raleigh, offering 22 miles of hiking trails, 13 miles of bridle or mountain bike trails, camping, fishing, and paddling opportunities.
  • A habitat for various wildlife including beavers, raccoons, and unique bird species.

Raleigh Municipal Rose Garden

  • A serene garden with thousands of flowers, including over 60 varieties of roses.
  • Free outdoor movie series in the summer months.

Historic Oakwood Cemetery

  • A tranquil final resting place with Victorian landscaping and mortuary art.
  • A historical site telling the stories of generations of Raleigh residents.

Contemporary Art Museum (CAM Raleigh)

  • A modern, non-collecting museum featuring new and emerging work by local and national artists.
  • Free admission and located in the Warehouse District of downtown Raleigh.

Insider Tips

Getting Around

  • Use the Capital Area Greenway System for biking and walking trails that connect various parts of the city.

Local Flavors

  • Visit the State Farmers' Market Restaurant for a traditional Southern breakfast.
  • Explore the local culinary scene, including award-winning chefs and craft beer.

Outdoor Adventures

  • Rent kayaks or canoes at Robertson Millpond Preserve for a unique paddling experience through a blackwater swamp habitat.

Family Fun

  • Enjoy the historic carousel and miniature train at Pullen Park.
  • Take in a movie at the Marbles IMAX theater, the only 3D-capable giant screen in North Carolina.

Cultural Experiences

  • Attend a performance at the Martin Marietta Center for Performing Arts, which hosts theatrical productions, symphony concerts, and ballet performances.

Seasonal Activities

  • Check out the North Carolina Chinese Lantern Festival if visiting in the late fall or early winter.

By sharing these attractions and tips, you can help your Airbnb guests make the most of their visit to Raleigh, North Carolina.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Raleigh, North Carolina

To ensure the success and smooth operation of a short-term rental business in Raleigh, North Carolina, several practical tips can be implemented. First, it is crucial to adhere to noise regulations by informing guests about quiet hours through clear communication in both digital and physical house manuals. These manuals should also include essential instructions, Wi-Fi passwords, and other pertinent information to enhance the guest experience.

A simplified check-in process can be achieved by utilizing smart locks, which eliminate the need for physical key exchanges and provide guests with immediate access upon arrival. Additionally, providing detailed parking instructions accompanied by photos can help avoid confusion and ensure a seamless arrival experience.

By maintaining accurate records of guests for three years and complying with local and state tax laws, as well as displaying the required zoning permit number on all advertisements, you can ensure compliance with Raleigh's regulations.

Overall, these measures not only enhance guest satisfaction but also help in managing the property efficiently, reducing potential issues, and ensuring a positive reputation in the competitive short-term rental market in Raleigh.

Local Vendors

Here is a brief list of house cleaning providers in Raleigh, North Carolina:

House Cleaning Providers in Raleigh, NC

Merry Maids

  • Offers comprehensive cleaning services, including recurring and one-time cleans, backed by 40 years of experience. Serves Raleigh, Cary, and Wake County.

Raleigh Cleaning Company

  • Provides weekly, bi-weekly, and every four-week cleaning services, as well as custom and deep cleaning options. Known for green cleaning practices and voted "Best of the Best!" by the Wake Forest Community.

Two Maids

  • Specializes in professional house cleaning, supplying all necessary cleaning products and equipment. Offers recurring, custom, deep cleaning, and move-in/move-out services. Fully bonded, insured, and background-checked staff.

Go 2 Girls

  • Locally owned and operated, offering general cleaning, deep cleaning, move-in/move-out cleaning, and in-home laundry services. Known for professional training, background checks, and a satisfaction guarantee.

Mission Maids™

  • Provides professional house cleaning services with eco-friendly practices, competitive pricing, and comprehensive cleaning solutions. Offers customized cleaning plans and a 100% satisfaction guarantee.
Management fees

Short-Term Rental Management Fees in Raleigh, North Carolina

In Raleigh, North Carolina, the fees for managing short-term rentals can vary significantly based on the level of service provided. Typically, these fees range from 10% to 30% of the rental revenue. Full-service management, which includes comprehensive tasks such as guest communication, marketing the property, and handling maintenance, tends to be on the higher end of this spectrum, often ranging between 25% to 30% of the monthly earnings.

On the other hand, basic services that may only include rent collection, bill pay, and bookkeeping could be less expensive, potentially around 10% of the rental income.

In addition to the monthly management fees, property owners may also incur additional costs for services like cleaning, repairs, and property design, which can vary depending on the specific needs of the property and the services included in the management package.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Raleigh should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Raleigh.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for North Carolina