Airbnb & VRBO Performance in Portland Oregon.

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Portland, Oregon: Airbnb & VRBO Vacation Rental Market Overview

Despite recent regulatory efforts and temporary market fluctuations, Portland's short-term rental market remains lucrative, driven by the city's strong tourist appeal, robust economy, and ongoing demand, making it an attractive opportunity for real estate investors.

Market overview

Thriving Short-Term Rental Market in Portland, Oregon

The short-term rental market in Portland, Oregon, is exhibiting robust performance, driven by strong demand and strategic regulatory adjustments. Despite ongoing efforts to regulate and enforce compliance, the market remains vibrant. While specific average daily rates for short-term rentals are not readily available, the sector is bolstered by tourism, with short-term rentals contributing significantly to the local economy, generating between $649 million and $794 million in the Greater Portland and Casco Bay region in 2023.

The city's enforcement measures, including the new online permit application portal and stricter advertising rules, aim to ensure compliance and maintain a healthy market environment. This regulatory framework, while stringent, helps in maintaining the integrity and attractiveness of Portland's short-term rental offerings, making it an appealing option for both hosts and guests. Overall, the market's resilience and the city's efforts to balance regulation and economic benefit suggest a positive outlook for short-term rentals in Portland.

Short Term Regulations

Short-Term Rental Regulations in Portland, Oregon for 2024

Permit Requirements

  • Type A Permit: For renting up to two bedrooms to a maximum of five overnight guests. The resident must occupy the property as their primary residence for at least 270 days per year.
  • Type B Permit: For renting three to five bedrooms to a maximum of 10 guests. This requires a Conditional Use Review and the resident must also occupy the property as their primary residence for at least 270 days per year.

Residency and Occupancy

  • The host must occupy the dwelling unit for at least 270 days during each calendar year.
  • Hosts can rent out the property for short terms, but they can be away from home and renting to overnight guests for a maximum of 95 days per year.

Advertising Restrictions

  • Advertisements cannot state more than the approved number of bedrooms or guests authorized by the permit. Violations are subject to fines and potential permit revocation.

Guest Data and Logs

  • Maintaining a guest log book is no longer required, but hosts must provide transactional data (names, phone numbers, home addresses, dates of stay, and number of guests) when requested by the City. Failure to provide this data within 30 days is a violation.

Zoning and Location

  • New Type B conditional uses are no longer allowed in commercial/mixed-use, employment, and industrial zones. Existing Type B uses in these zones may continue to operate under their current approvals.
  • Short-term rental activities must conform to the Portland Zoning Code Section 33.207 and can only occur in designated residential dwelling units.

Registration and Licensing

  • Hosts must register their short-term rental with the city's transient lodging tax program, obtain a business license, and officially register the rental as a business entity.
  • The ASTR permit number must be included in all listings to demonstrate compliance.

Safety and Compliance

  • Properties must comply with safety standards, including the installation of smoke detectors and carbon monoxide detectors. The city conducts inspections to ensure compliance.

Enforcement and Penalties

  • Operating a short-term rental without a permit or violating regulations can result in citations, civil penalties, and potential permit revocation. A Type A permit revocation results in a two-year exclusion from obtaining a new Type A permit for the same dwelling unit.

Platform Accountability

  • Short-term rental marketplaces must comply with rules requiring listings to have city-issued permit numbers. Failure to comply can result in fines, such as $1,000 per violation per day.

Tax Compliance

  • Hosts are responsible for collecting and remitting transient lodging taxes imposed by the city, county, and state. Platforms like Airbnb may assist in this process.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Portland, Oregon

1. Northwest District, Portland

  • Total Number of Airbnb Listings: 167
  • Best Bedroom Size: 3 bedrooms
  • Median Property Price (3 bedrooms): $745,000
  • Airbnb Annual Revenue: $79,760
  • Gross Rental Yield: 10.71%
  • Appeal: The Northwest District is known for its prime location, offering easy walking distance to some of Portland’s best dining, drinking, and shopping areas. Guests appreciate the large homes with multiple lounge/living spaces, open kitchens, and convenient access to local amenities.

2. Irvington, Portland

  • Total Number of Airbnb Listings: 71
  • Best Bedroom Size: 3 bedrooms
  • Median Property Price (3 bedrooms): $489,900
  • Airbnb Annual Revenue: $67,548
  • Gross Rental Yield: 13.79%
  • Appeal: Irvington is a highly sought-after neighborhood due to its historic charm, friendly community, and central location. Guests enjoy the urban retreats in historic homes, which often feature modern amenities and easy access to public transit.

3. Overlook, Portland

  • Total Number of Airbnb Listings: 41
  • Best Bedroom Size: 2 bedrooms
  • Median Property Price (2 bedrooms): $429,000
  • Airbnb Annual Revenue: $57,438
  • Gross Rental Yield: 13.38%
  • Appeal: Overlook offers a mix of quiet residential areas and proximity to local shops and restaurants. Guests appreciate the smaller, yet well-appointed homes that are within walking distance to various amenities.

4. Portland Downtown

  • Total Number of Airbnb Listings: 108
  • Best Bedroom Size: 2 bedrooms
  • Median Property Price (2 bedrooms): $410,000
  • Airbnb Annual Revenue: $48,274
  • Gross Rental Yield: 11.77%
  • Appeal: Downtown Portland is a hub for higher-end shopping and dining, making it ideal for guests who want to be in the heart of the city. The area offers a variety of modern condos and apartments with easy access to public transit and major attractions.

5. Sellwood – Moreland, Portland

  • Total Number of Airbnb Listings: 72
  • Best Bedroom Size: 2 bedrooms
  • Median Property Price (2 bedrooms): $440,000
  • Airbnb Annual Revenue: $50,949
  • Gross Rental Yield: 11.58%
  • Appeal: Sellwood – Moreland is known for its family-friendly atmosphere and historic homes. Guests enjoy the quiet neighborhood, local parks, and the convenience of being close to downtown Portland while still having a suburban feel.

These neighborhoods are appealing to guests due to their unique blend of local culture, convenient locations, and a range of accommodation options that cater to different preferences and needs. Whether it's the vibrant city life of Downtown Portland or the historic charm of Irvington, each neighborhood offers a distinct and enriching experience for visitors.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Portland, Oregon

To create an Airbnb in Portland, Oregon, that reflects the city's unique style and appeals to guests, consider the following tips:

Local and Eclectic Elements

  • Incorporate Local Art and Culture: Add local art, vintage pieces, and sustainably sourced items to enhance the cultural experience and reflect Portland's eclectic vibe.
  • Shop Locally: Visit home boutiques and local artisans to find unique, home-grown items that add a touch of the city to your space.

Design and Aesthetic

  • Blend Mid-Century Modern and Industrial Designs: Use natural materials like wood and stone to create a cohesive and inviting environment that aligns with Portland's creative spirit.
  • Minimalistic and Vibrant Decor: Combine minimalistic décor for a clean aesthetic with vibrant colors and playful patterns to enhance the lively atmosphere.

Practical Amenities

  • Provide Essential and Thoughtful Amenities: Include practical amenities like sunscreen, insect repellent, umbrellas, hair dryers, and irons to make guests' stays more comfortable.
  • Welcome Baskets and Personalized Notes: Offer welcome baskets with local treats and write personalized notes to create a warm and welcoming atmosphere.

Color Scheme and Painting

  • Consistent Color Scheme: Use the 60-30-10 rule for a consistent color scheme, ensuring the primary color dominates 60%, the secondary color 30%, and accents 10%.
  • Paint the Space: Paint the space to elevate its appearance and impact. Sample colors in natural light before finalizing your choice.

Outdoor and Living Spaces

  • Utilize Outdoor Spaces: Ensure outdoor spaces like gardens, balconies, or patios are well-maintained and inviting, as these are highly valued by guests in Portland.
  • Comfortable Living Areas: Create spacious and comfortable living areas that can accommodate larger groups, reflecting the city's emphasis on community and gathering.

Unique Touches

  • Upcycle and Repurpose: Consider upcycling or repurposing old items to add character and a personal touch to your space.
  • Reflect the Neighborhood: Tailor your design to the unique vibe of the neighborhood, whether it's the artistic Alberta Arts District or the luxurious Pearl District.

By following these tips, you can create an Airbnb in Portland that is both inviting and reflective of the city's unique culture and style.

Insider Tips

Discovering Portland: Local Attractions and Insider Tips

Must-Visit Attractions

1. Council Crest Park

  • Portland's highest viewpoint, offering panoramic views of the city and the Cascade Range, including peaks like Rainier, St. Helens, Adams, Hood, and Jefferson.

2. Forest Park

  • A 5,156-acre forest with 70 miles of trails, perfect for hiking, running, and biking. Don't miss the "Witch’s Castle" and guided hikes on Saturdays.

3. Portland Japanese Garden

  • A serene 12-acre woodland sanctuary in Northwest Portland, inspired by Japanese flora and fauna. Ideal for a peaceful escape.

4. International Rose Test Garden

  • Located in Washington Park, this garden features over 10,000 rose bushes representing more than 600 varieties. A must-visit for rose enthusiasts.

5. Oregon Zoo

  • Home to over 2,000 animals, including elephants, polar bears, and rare condors. Arrive early for better parking and to see more animals active in the morning.

6. Powell's City of Books

  • Covering an entire city block, this iconic bookstore is a microcosm of Portland, offering a vast selection of books and a unique shopping experience.

7. Portland Art Museum

  • One of the nation’s best art museums, featuring sculptures, modern art, and various exhibitions. A great place to spend a day soaking in artistic ambiance.

8. Tom McCall Waterfront Park

  • A popular riverside park along the Willamette River, perfect for walks, picnics, and enjoying the city views.

9. Pittock Mansion

  • Located in the West Hills, offering picture-perfect views of the city and insights into Portland's history.

10. Lan Su Chinese Garden

- An authentic Ming Dynasty-style garden in Portland's historic Chinatown, providing a peaceful escape.

Insider Tips

1. Biking in Portland

  • Rent a bike or join a bike tour to explore the city. Follow the Eastbank Esplanade bike path or bike up Willamette Boulevard to the St. Johns neighborhood.

2. Seasonal Events at the Oregon Zoo

  • Enjoy seasonal events like ZooLights, Zootoberfest, and summer concerts in the elephant-adjacent amphitheater.

3. Portland Saturday Market

  • The largest arts-and-crafts fair in the U.S., open every weekend from March to December. A great place to find unique local crafts and souvenirs.

4. Topaz Farm on Sauvie Island

  • A regenerative farm just 20 minutes from downtown, offering activities like berry picking, live concerts, and harvest dinners. Don’t miss the sunflower fields and maze.

5. Food and Drink

  • Explore Portland's vibrant food scene, including food carts like Mole Mole, known for its hand-painted Talavera plates. Don’t forget to check out the city’s craft beer and cocktail scene.

6. Nature and Parks

  • Visit the Crystal Springs Rhododendron Garden, Tryon Creek State Natural Area, or the Sellwood Wetlands for more nature escapes within the city.

7. Unique Experiences

  • Consider floating hot tubs on the Willamette River or attending a bike-ride play by the Working Theatre Collective for a unique and memorable experience.

8. Shopping and Markets

  • Visit the Portland Flea on the last Saturday and Sunday of each month for a wide range of vintage and handmade items.

By sharing these attractions and insider tips, you can help your guests make the most of their visit to Portland, Oregon.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Portland, Oregon

To ensure a smooth and successful short-term rental business in Portland, Oregon, several practical tips can make a significant difference in guest satisfaction and compliance with local regulations.

Noise Regulations and Guest Communication

Inform your guests about quiet hours to maintain a peaceful environment for both them and the neighbors. Include clear guidelines on noise levels in your digital and physical house manual to avoid any potential issues.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual helps guests navigate the property easily and reduces the likelihood of misunderstandings.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to use the smart locks and ensure they have all necessary access codes before their arrival.

Parking Instructions

Include detailed parking instructions with photos in your house manual to help guests find and use the designated parking areas. This can prevent confusion and potential parking violations, especially in areas with limited parking options.

By implementing these practical tips, you can enhance the guest experience, ensure compliance with local regulations, and maintain a positive reputation for your short-term rental business in Portland.

Local Vendors

Here is a brief list of house cleaning providers in Portland, Oregon:

House Cleaning Services in Portland, Oregon

Tidy Up Portland

  • Offers maintenance, deep cleaning, and customized cleaning packages.
  • Uses eco-friendly and green cleaning supplies.
  • Provides flat rate fees and discounts for ongoing services.
  • Ensures cleaners have up-to-date police checks.

Molly Maid of Central Portland

  • Provides professional house cleaning services, including home cleaning, move-out cleaning, and recurring cleaning.
  • Offers customized cleaning plans tailored to your schedule and budget.
  • Uses top-quality cleaning products and state-of-the-art equipment.
  • Backed by the Neighborly Done Right Promise.

Merry Maids of Greater Portland

  • Offers home cleaning services in Lake Oswego, Oregon City, and Greater Portland.
  • Provides customized cleaning solutions with 40 years of experience.
  • Focuses on giving you back time to enjoy other activities.

Maid to Shine

  • A locally owned, 5-star rated eco-friendly residential and office cleaning service.
  • Specializes in residential homes, apartments, condos, move-in/out cleans, offices, new construction, and vacation rentals.
  • Uses all natural, environmentally sound cleaning products and methods.
  • Offers one-time deep cleans, daily, weekly, bi-weekly, monthly, and on-call services.

These services do not include repair or maintenance providers, as the sources primarily focus on cleaning services.

Management fees

Portland, Oregon Short-Term Rental Management Fees: A Breakdown of Costs and Services

In Portland, Oregon, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum. These services often encompass everything from managing bookings and handling guest inquiries to coordinating cleaning and repairs, which can justify the higher fees.

On the other hand, basic services that may only include marketing and tenant placement could cost less. Additionally, property owners may incur extra fees for specific services like deep cleaning, repairs, or design and staging of the rental property. Understanding these fee structures is crucial for property owners to budget effectively and ensure they are getting the best value for their investment in short-term rental management.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Portland should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Portland.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Oregon