Airbnb & VRBO Performance in Portland Maine.

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Portland, Maine: Airbnb & VRBO Vacation Rental Market Overview

In Portland, Maine, new regulations have been implemented to cap short-term rentals at 1.5% of the city's rental stock, ensuring a more balanced and sustainable approach to the city's tourism industry while supporting local residents and affordable housing initiatives.

Market overview

Thriving Short-Term Rentals in Portland, Maine: Adapting to New Regulations

Despite the recent implementation of stricter regulations, Portland, Maine's short-term rental market continues to demonstrate resilience and adaptability. The city has capped short-term rentals at 1.5% of its rental stock, approximately 290 units, but existing operators will retain their licenses, ensuring a stable presence of these rentals.

While specific occupancy and average daily rates for short-term rentals in Portland are not provided in the latest updates, the market remains vibrant due to the city's strong tourism industry. Owners and operators are finding ways to comply with the new regulations, including proving owner occupancy and adhering to strict registration and inspection requirements. This balance between regulation and operation is expected to maintain the attractiveness of Portland as a tourist destination, supporting the local economy through short-term rentals.

Short Term Regulations

Short-Term Rental Regulations in Portland, Maine for 2024

Cap on Short-Term Rentals

  • The city has reduced the cap on non-owner occupied short-term rentals from 400 to approximately 285 units, which is about 1.5% of Portland's long-term housing stock.

Licensing and Permits

  • Existing operators will retain their licenses, but the city will not approve new permits until the number of non-owner occupied units falls below the new cap.

Owner Occupancy Requirements

  • New regulations require documentation proving owner occupancy of buildings operating short-term rentals. Owners must show a homestead exemption or a redacted copy of their most recent tax return as proof of residency.

Restrictions on Peaks Island

  • For Peaks Island, the number of non-owner-occupied short-term rentals is capped at 40, which is close to the current number on the island.

Registration and Fees

  • Short-term rental operators must register their units annually and pay a fee for each unit. Renewals must be submitted by January 1st each year.

Building and Safety Compliance

  • Properties must comply with local building codes and fire safety regulations. The city reserves the right to inspect properties at any time and request rental history, transaction data, and upcoming bookings.

Rate Increases

  • Owners can only increase their rates annually by an amount not exceeding the inflation rate.

Advertising Requirements

  • All short-term rental advertisements must include the city-issued regulation permit registration number.

Guest Limits

  • Maximum of two guests per bedroom, with only one additional space allowed per short-term rental that can be occupied by up to two additional guests.

Multi-Unit Buildings

  • There are specific limitations on multi-unit buildings, including restrictions on the number of living spaces that can be rented short-term.

Emergency Information

  • Properties must display an emergency information sheet and the registration number for guests to see.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Portland, Maine

Why Portland, Maine?

Portland, Maine, is a highly attractive destination for Airbnb investors due to its strong tourist market, good living conditions, and high profitability. Here are the top neighborhoods in Portland that generate significant Airbnb revenue:

1. West End

  • Median Property Price: $860,000
  • Airbnb Cash on Cash Return: 5%
  • Airbnb Occupancy Rate: 70%
  • Appeal: The West End is known for its historic homes, tree-lined streets, and proximity to downtown Portland. Guests are drawn to its charming atmosphere, local restaurants, and easy access to the city's main attractions.

2. East End

  • Median Property Price: $725,000
  • Airbnb Cash on Cash Return: 3%
  • Airbnb Occupancy Rate: 65%
  • Appeal: The East End offers a mix of old and new Portland, with its vibrant arts scene, boutique shops, and a variety of dining options. It is also close to the waterfront, making it appealing for guests who want to experience the city's maritime culture.

3. North Deering

  • Median Property Price: $560,000
  • Airbnb Cash on Cash Return: 4%
  • Airbnb Occupancy Rate: 50%
  • Appeal: North Deering provides a more suburban feel while still being within reach of Portland's amenities. Guests appreciate its quieter atmosphere and the opportunity to explore local parks and trails.

Additional Considerations

  • Proximity to Attractions: Neighborhoods close to popular spots like the Old Port, Eastern Promenade, and local breweries are particularly appealing to guests.
  • Local Amenities: Access to restaurants, cafes, and shops enhances the guest experience and makes these neighborhoods more desirable.
  • Seasonal Demand: Portland's seasonal events and festivals, such as the Yarmouth Clam Festival and the Portland Winter Festival, drive demand for short-term rentals throughout the year.
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Design Tips

Creating an Inviting Airbnb in Portland, Maine: Design and Furnishing Tips

General Design Principles

  • Balance Budget and Quality: Mix mid-range and budget-friendly pieces to avoid a cheap, one-dimensional look. Invest in some higher-quality items to add depth and comfort to the space.

Textures and Surfaces

  • Combine Opposite Textures: Pair smooth surfaces with textured elements, such as a handmade textured vase on a smooth metal tray or linen pillows next to wool pillows, to create a more inviting atmosphere.

Lighting

  • Lighting Control: Use lamps and dimmer switches to provide flexible lighting options. Ensure each bedside has a lamp, and consider lamps with USB ports or wireless charging features.

Comfort and Cleanliness

  • Soft Surfaces: Add rugs, chairs, and framed tapestries to introduce warmth and texture to the living areas.
  • White Bedding: Use white bedding to create a clean and hygienic appearance. Splurge on full and fluffy duvet inserts to enhance guest comfort.

Kitchen Design

  • Handmade Textured Backsplash: Use a handmade textured tile for the kitchen backsplash to contrast with smooth cabinets and add unique brass hardware for dimension.

Living Room Layout

  • Conversational Layout: Arrange furniture to encourage conversation and consider adding nooks with lamps for cozy reading areas. Include occasional tables and poufs for comfort.

Bedroom Enhancements

  • Focus on Views: If the bedroom has a great view, keep the focus on it by adding more curtain panels and placing wide wood nightstands on either side of the bed. Add plenty of lamps and art throughout the room.
  • Layered Bedding: Offer extra bedding layers stored in the closet, and use different fill options for pillows (e.g., foam-filled, down alternative) to cater to various guest preferences.

Entry and First Impressions

  • Welcoming Entryway: Ensure the entryway feels welcoming with thoughtful touches such as clean blankets, a well-organized space, and possibly a small decorative piece that reflects Portland's unique style.

Branding and Consistency

  • Custom Branding: Develop a consistent brand identity with a color palette, logos, and icons to create a professional and cohesive look across all aspects of your Airbnb, including guest books and other brand collateral.

Photography and Staging

  • High-Quality Photos: Use professional photography to showcase your Airbnb. High-quality photos can significantly increase click-through rates, reservations, and revenue.
Insider Tips

Discovering Portland, Maine: Local Attractions and Insider Tips

Must-Visit Attractions

Portland Head Light

  • Located in Fort Williams Park, Cape Elizabeth, this is the oldest lighthouse in Maine and the most photographed in America.
  • Tips: Visit as part of a trolley tour or arrange a ride back if using a taxi/Uber due to limited cell signal. Enjoy lobster rolls from the Bite into Maine truck during summer visits.

Old Port

  • A historic district with cobblestone streets, 19th-century brick buildings, artisanal shops, restaurants, and bars. Explore the working fishing port and enjoy the waterfront pubs and restaurants like The Porthole and Flatbread Company.

Victoria Mansion

  • A historic landmark built in the “Italian villa” style around 1860. Features original wall paintings in the trompe l’oeil style. Open from May 1 to October 31, 10 a.m. to 4 p.m. (check for specific closure dates).

Portland Freedom Trail

  • A historical trail that highlights the city’s role in the Underground Railroad. The trail includes safe houses and meeting houses, running through downtown Portland for about two miles.

Eastern Promenade

  • A 2-mile walk along the harbor leading to the East End Beach and 68 acres of parkland. Enjoy scenic views and fancy yachts in the harbor.

Cultural and Artistic Experiences

Portland Museum of Art

  • Located at 7 Congress Square, featuring an impressive collection of art from the 18th century onwards. Also home to works by renowned American artists who migrated to Maine.

Wadsworth-Longfellow House

  • The childhood home of Henry Wadsworth Longfellow, containing original artifacts from his time. Located at 489 Congress Street.

Maine College of Art and Design

  • Explore the vibrant arts scene, including exhibitions and performances. Check out the Creative Portland App for street art locations and local galleries like Portland Art Gallery, Roux and Cyr International Fine Art, and Greenhut Galleries.

Dining and Nightlife

Local Cuisine

  • Enjoy fresh seafood, especially lobster rolls, at places like Flatbread Company and The Porthole. Don’t miss the Holy Donut for unique potato-based donuts.

Craft Beer and Breweries

  • Sample local craft beers at Old Port pubs or along the Maine Beer Trail. Recommended spots include Novare Res Bier Cafe for a variety of local brews.

Nightlife

  • Experience live music and local energy in downtown Portland. Check out Bayside Bowl’s rooftop film series on warm summer nights.

Shopping and Events

Shopping in Old Port

  • Explore independently owned boutiques, vintage and antique shops, and local designer stores. Recommended streets include Exchange Street and a visit to Bobbles and Lace.

First Friday Art Walk

  • A monthly event featuring local artists, galleries, shopping, and food. A great way to immerse yourself in Portland’s vibrant arts scene.

Seasonal Events

  • Check the Events Calendar for activities like the Polar Express Train Ride, holiday shopping crawls, and tree lighting ceremonies. Visit the Visitor Information Center for brochures and guides.

Getting Around and Practical Tips

Transportation

  • Portland is easily accessible via I-295 and offers bus, taxi, train, and ferry services. Use self-guided walking tour brochures to explore downtown.

Public Restrooms

  • Find public restrooms at marked locations in downtown Portland. Refer to the district map for exact locations.

Parking

  • Be aware of parking fees at Fort Williams Park (April 1 to November 15) and use free overflow parking if available.

By sharing these attractions and insider tips, you can help your Airbnb guests make the most of their visit to Portland, Maine.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Portland, Maine

To ensure a smooth and successful short-term rental business in Portland, Maine, several practical tips can be implemented:

Noise Regulations and Guest Communication

Inform your guests about the city's noise regulations and quiet hours to avoid any potential issues. Include this information in your digital and physical house manual, and consider posting a reminder in the rental property.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should be easily accessible to guests, either in a physical booklet or through a digital link provided in the welcome message.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to use the smart locks and ensure they have all necessary access codes before their arrival.

Parking Instructions

Include detailed parking instructions with photos in your house manual to help guests navigate any parking restrictions or specific parking spots allocated for the rental. This can significantly reduce confusion and potential parking violations.

By implementing these tips, you can enhance the guest experience, reduce potential issues, and maintain compliance with Portland's stringent short-term rental regulations.

Local Vendors

Here is a brief list of house cleaning providers in Portland, Maine:

House Cleaning Providers in Portland, Maine

The Cleaning Authority - Greater Portland

  • Offers detailed house cleaning services using an exclusive Detail-Clean Rotation System.
  • Covers areas such as kitchens, bathrooms, living areas, and sleeping areas.
  • Fully bonded and insured, with a focus on environmentally responsible cleaning products.
  • Contact: (207) 518-7759.

Green Maids of Maine

  • Locally owned family business with over 16 years of experience.
  • Uses certified organic products that are safe for families and pets.
  • Fully trained professionals with top-of-the-line equipment.
  • Services available on a daily, weekly, bi-weekly, monthly, and seasonal basis.

Pristine House Cleaning

  • Top-rated house cleaning company with a 100% satisfaction guarantee.
  • Customized cleaning services to meet individual needs.
  • Offers one-time deep cleaning, deep cleaning, and regular maintenance cleaning.
  • Contact: (207) 317-3810.

Bee Friends Cleaners

  • Provides residential and commercial cleaning services.
  • Uses eco-friendly products and advanced techniques.
  • Customizable cleaning services including regular house cleaning, deep cleaning, and specialized services like carpet cleaning and window washing.
  • Contact: 207-483-5915.
Management fees

Short-Term Rental Management Fees in Portland, Maine: A Guide to Costs and Services

In Portland, Maine, managing short-term rentals involves a range of fees that can vary significantly based on the level of service provided. Typically, management fees for short-term rentals range from 10% to 30% of the rental revenue. Full-service management, which includes comprehensive tasks such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often ranging between 20% to 30% of the rental income. In contrast, basic services may incur lower fees. Additionally, property owners may need to account for extra fees related to cleaning, repairs, and design, which can further impact the overall cost of managing their short-term rental properties.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Portland should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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50+ Top Booking Channels
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Portland.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Maine