Airbnb & VRBO Performance in Pinehurst North Carolina.

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Pinehurst, North Carolina: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Pinehurst, North Carolina, remains robust, with a median occupancy rate of 53%, an average daily rate of $194, and an average annual host income of $36,000, despite recent regulatory restrictions on new listings.

Market overview

Thriving Short-Term Rental Market in Pinehurst, North Carolina

Pinehurst, North Carolina, continues to showcase a robust and lucrative short-term rental market, despite recent regulatory changes. The median occupancy rate for short-term rentals in Pinehurst stands at an impressive 53%, indicating strong demand for these properties.

On average, these rentals are booked for 193 nights per year, with an average daily rate of $194. This translates to a typical annual revenue of $36,000 for hosts, highlighting the financial viability of investing in short-term rentals in the area.

The high occupancy rates and significant daily rates are further bolstered by major events like the U.S. Open, which attract thousands of visitors and drive up demand for short-term accommodations. Despite the 2022 ordinance limiting new short-term rentals to specific zoning districts, existing properties continue to thrive, making Pinehurst an attractive destination for both visitors and investors.

Short Term Regulations

Short-Term Rental Regulations in Pinehurst, North Carolina for 2024

Zoning and Permit Requirements

  • New short-term rentals are only permitted in the Hotel (H) Zoning District and the Village Mixed Use (VMU) Zoning District. Properties established before October 27, 2022, can continue to operate as nonconforming use with a nonconforming use certificate.

Temporary Rental Exemptions

  • Property owners can rent out their home or accessory dwelling in any zoning district for up to 14 days in a calendar year without needing a development permit or complying with Ordinance #22-15.

Health and Safety Regulations

  • Installation of one smoke detector per bedroom and one carbon monoxide detector per floor.
  • Bedrooms and other habitable rooms must meet size, ceiling height, egress, and minimum light and ventilation requirements established in the Pinehurst Municipal Code, the North Carolina State Building Code, and the North Carolina Vacation Rental Act.

Occupancy and Parking

  • Maximum occupancy of two persons per bedroom.
  • One parking space per bedroom.

Other Requirements

  • Cooking facilities are not permitted in bedrooms.
  • Compliance with trash disposal procedures and sanitation schedules.
  • Adherence to noise ordinance hours.
  • Posting of house rules at the main entrance of the property.
  • Posting of the owner's or manager's contact information at the main entrance of the rental.

Tax Compliance

  • Short-term rental operators must register with the North Carolina Department of Revenue, collect lodging taxes from guests, file lodging tax returns, and remit the lodging taxes to the state. Local occupancy tax also applies in Moore County.

Additional Regulations

  • Compliance with large gatherings and event rules.
  • Property owners must ensure all contracts for short-term rentals include a copy of or a written summary of city ordinances that regulate noise, waste removal, and parking.
Neighborhood Performance

High-Revenue Airbnb Neighborhoods in Pinehurst, North Carolina

Why These Neighborhoods Are Appealing for Guests

Pinehurst, known for its golf courses and historic charm, attracts a significant number of guests through Airbnb. Here are the top neighborhoods and areas that generate the most revenue, along with their appeal to guests:

1. Pinehurst Resort Area

  • Appeal: This area is a magnet for golf enthusiasts due to its proximity to the renowned Pinehurst Resort and various golf courses, including Pinehurst Country Club. Guests can enjoy easy access to golfing, the clubhouse, and other resort amenities.
  • Revenue Potential: Properties here often command high daily rates due to the demand from golfers and those seeking a luxurious resort experience.

2. The Village of Pinehurst

  • Appeal: The historic village offers a charming atmosphere with shops, restaurants, and cultural attractions. Guests appreciate the walkability and the blend of historic and modern amenities.
  • Revenue Potential: Properties in the village are highly sought after for their central location and the ability to walk to various local attractions.

3. Sandhills Horticultural Gardens Area

  • Appeal: This area is appealing for its natural beauty and tranquility. Guests can enjoy the gardens and the surrounding scenic landscapes, making it ideal for those seeking a peaceful retreat.
  • Revenue Potential: The unique setting and proximity to natural attractions make properties here attractive, especially for those looking for a relaxing getaway.

4. Carolina Horse Park Area

  • Appeal: This area is popular among equestrian enthusiasts and those interested in outdoor activities. The Carolina Horse Park offers events and trails, making it a unique destination.
  • Revenue Potential: Properties near the horse park benefit from the specialized interest in equestrian activities and the scenic surroundings.

5. Reservoir Park Area

  • Appeal: This area is known for its outdoor recreational opportunities, including walking trails and water activities. It is a favorite among families and nature lovers.
  • Revenue Potential: The combination of natural amenities and family-friendly activities makes properties here appealing and profitable.

6. Weymouth Center for the Arts & Humanities Area

  • Appeal: This area attracts guests interested in cultural and artistic experiences. The Weymouth Center offers various events and exhibitions, making it a hub for cultural enthusiasts.
  • Revenue Potential: Properties near this center benefit from the influx of guests attending cultural events and seeking a sophisticated stay.

These neighborhoods are highly profitable due to their unique attractions, whether it be golfing, natural beauty, cultural events, or historic charm, making Pinehurst a diverse and appealing destination for Airbnb guests.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Pinehurst, North Carolina

Understanding Local Regulations and Needs

  • Familiarize yourself with local zoning ordinances and health and safety regulations in Pinehurst, such as the requirement for smoke alarms and carbon monoxide detectors in each bedroom and compliance with maximum occupancy standards.

Reflecting Pinehurst's Unique Style

  • Incorporate elements that reflect Pinehurst's golfing heritage and Southern charm, such as stylish designer furnishings, golf-themed decor, and spacious bedrooms.

Bedroom Setup

  • Use a king-sized bed in larger bedrooms, and a queen-sized bed in smaller rooms. For multi-bedroom properties, consider adding twin beds in one room if targeting family guests.
  • Ensure adequate space between the bed and nightstands, and leave some wiggle room between the wall and the nightstand to avoid a cramped feel.

Additional Furniture

  • While a dresser is not a necessity for short-term rentals, consider adding one if the room is large enough. Otherwise, focus on essential furniture like nightstands and a comfortable bed.

Amenities and Comfort

  • Provide amenities that enhance guest comfort, such as fast WiFi, multiple TVs, fully stocked kitchens, and comfortable living areas. These are highly rated by guests in Pinehurst.
  • Include outdoor living spaces like patios, BBQ areas, and screened-in porches to take advantage of the local climate and scenery.

Organization and Maintenance

  • Keep linens organized to simplify the cleaning process. Minimize variations in bed sizes across different rooms to make it easier for your cleaning team.

Local Touches

  • Add local touches such as information about nearby golf courses, restaurants, and attractions. This can include maps, brochures, or a welcome book with local recommendations.

Compliance with Local Rules

  • Ensure that your rental complies with local rules such as no cooking facilities in bedrooms, no exterior advertising, and adherence to noise ordinances.

Guest-Friendly Features

  • Offer family-friendly amenities like high chairs, travel cribs, or strollers if targeting family guests. Also, consider self-check-in options and private laundry facilities for added convenience.

Maintenance and Safety

  • Regularly inspect and maintain fire and safety equipment, including smoke alarms and carbon monoxide detectors. Ensure that bedrooms and other habitable rooms meet size, ceiling height, egress, and minimum light and ventilation requirements.
Insider Tips
Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Pinehurst, North Carolina

To ensure the success of your short-term rental business in Pinehurst, North Carolina, several practical tips can make a significant difference in guest satisfaction and compliance with local regulations.

Noise Regulations and Guest Communication

Inform your guests about quiet hours and noise regulations to avoid any issues. Pinehurst has specific rules on noise and large gatherings, so it is crucial to communicate these clearly in your rental agreement and house manual.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This will help guests navigate the property easily and reduce the need for frequent inquiries.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide detailed parking instructions accompanied by photos to ensure guests can find and use the designated parking areas without confusion.

By implementing these strategies, you can enhance the guest experience, minimize potential issues, and ensure your short-term rental business in Pinehurst operates smoothly and profitably.

Local Vendors

Here is a brief list of house cleaning providers in Pinehurst, North Carolina:

House Cleaning Services in Pinehurst, NC

Squeaky Clean Services

  • Specializes in residential, Airbnb, HomeAway, and VRBO cleanings in Pinehurst and surrounding areas.

Mack Maids

  • Offers house cleaning services, including kitchens, bathrooms, bedrooms, and floors in Pinehurst, Southern Pines, and Aberdeen.

Various Providers Listed on Care.com

  • A list of 10 affordable house cleaning options in Pinehurst, with rates starting at $17.90/hr.

Top Rated Providers on Angi

  • A list of the top 10 best house cleaners in Pinehurst, with costs varying by house size and number of bedrooms and bathrooms.
Management fees

Short-Term Rental Management Fees in Pinehurst, North Carolina

In Pinehurst, North Carolina, managing short-term rentals can incur management fees that typically range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, which handle comprehensive tasks such as guest communication, marketing, and maintenance, usually charge fees at the higher end of this spectrum, often starting at around 15% of the revenue.

Basic services, which may include only the essential tasks like booking management and minimal maintenance, can be less expensive, sometimes starting as low as 10%. Additionally, property owners may incur extra fees for services like cleaning, repairs, and design enhancements, which can further impact the overall cost of managing a short-term rental property. Understanding these fees is crucial for property owners to effectively manage their expenses and maximize their rental income.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Pinehurst should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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50+ Top Booking Channels
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Pinehurst.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
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⇤ Airbnb Statistics for North Carolina