Airbnb & VRBO Performance in Pensacola Florida.

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Pensacola, Florida: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Pensacola, Florida, is performing well, with a median occupancy rate of 62%, an average daily rate of $142, and annual host revenues of around $30,000, making it a stable and profitable investment opportunity.

Market overview

Thriving Short-Term Rental Market in Pensacola, Florida

Pensacola, Florida, is experiencing a robust short-term rental market, driven by strong demand and favorable conditions. The city's short-term rentals, primarily listed on platforms like Airbnb and Vrbo, boast an impressive occupancy rate. According to recent data, these rentals achieve an average occupancy rate of 62%.

The average daily rate for these short-term rentals is approximately $142, with some properties reaching as high as $248 per day. This performance is further highlighted by the annual revenue, with typical hosts earning around $30,000 per year.

The lenient regulatory environment in Pensacola also contributes to the attractiveness of the short-term rental market, making it an appealing option for both investors and travelers. With peak months like June showing high demand, Pensacola's short-term rental market continues to be a lucrative and stable investment opportunity.

Short Term Regulations

Short-Term Rental Regulations in Pensacola, Florida for 2024

Licenses and Registration

  • Statewide Registration: Short-term rental owners must register their properties in a statewide database, with local governments allowed to require registration and charge a "reasonable" registration fee. Fines up to $500 can be imposed for violations.
  • Application and License Fees: A non-refundable application fee of $50 and a license fee ranging from $90 to $170, depending on the duration and number of rental units.
  • Renewal: Licenses must be renewed annually, with renewal fees ranging from $25 to $400.

Zoning and Location

  • Zoning Compliance: Properties must be located in areas zoned for vacation rentals and meet specific requirements, such as being along or near a roadway within a half-mile of a collector or arterial roadway.
  • Lot Size: The lot size should be at least 15,000 square feet.

Safety and Inspections

  • Building Codes: Properties must comply with local building codes, including maintaining safety devices like smoke detectors and fire extinguishers.
  • Certificate of Balcony Inspection: Required every three years for railings, stairwells, and balconies not common to the entire building.

Occupancy Limits

  • Maximum Occupancy: Two individuals per bedroom, plus an additional two individuals per property, resulting in a total occupancy limit of up to twelve people per property, excluding children under six.

Responsible Party Requirement

  • 24/7 Contact: A responsible party must be available by telephone 24 hours a day, seven days a week, to respond to complaints or emergencies related to the vacation rental.

Taxes

  • Transient Rental Tax: 6% state tax, plus an additional 5% Escambia County Tourist Development Tax.
  • Discretionary Sales Surtax: 0.5-1.5% of the rent, including nightly and cleaning or reservation processing fees.

Enforcement and Violations

  • Local Enforcement: Escambia County's Environmental Enforcement Division investigates and enforces code violations related to short-term rentals. Non-compliant rentals may face fines, collection letters, and potential liens on properties.
  • Suspension of Licenses: Licenses can be suspended for up to 60 days for five or more violations on five separate days within a 60-day period, and up to 90 days after two prior suspensions.

Additional Regulations

  • Noise, Trash, and Parking: Local governments can regulate issues such as noise, garbage collection, and parking related to short-term rentals.
  • Business Licenses: The Pensacola City Council is considering requiring vacation rental owners to obtain business licenses from the city to ensure accountability and compliance with local regulations.
Neighborhood Performance

Top Airbnb Revenue-Generating Neighborhoods in Pensacola, Florida

Downtown Pensacola

  • Appeal: Downtown Pensacola is highly appealing due to its proximity to restaurants, shopping, museums, and nightlife. Guests can walk to various downtown destinations, including Palafox Street, known for its vibrant atmosphere and historical significance. Rentals like the "Downtown Intimate Light-Filled Getaway" and "Upstairs on Palafox - Downtown Pensacola" offer high ratings and amenities such as private balconies, full kitchens, and easy access to local attractions.
  • Revenue: The central location and high demand for walking-distance access to amenities make Downtown Pensacola a top revenue generator.

East Hill

  • Appeal: East Hill is attractive for its charm and walkability. It is close to downtown shops and cafes, yet offers a quieter residential atmosphere. Properties like the "Hernandez Hideout" and "East Hill Bungalow #2" provide comfortable stays with full kitchens and private entrances, making them ideal for couples and small families.
  • Revenue: The balance of proximity to downtown and a more laid-back environment makes East Hill a popular choice, generating significant revenue.

Pensacola Beach

  • Appeal: Pensacola Beach is a major draw for its stunning ocean and bayfront properties. Guests can enjoy direct access to beaches, piers, and boardwalks loaded with shops and restaurants. Rentals such as the "Bay View Condo on Pensacola Beach" and "Gulf Front & Gorgeous" offer breathtaking views, private patios, and luxurious amenities.
  • Revenue: The high demand for beachfront properties and the array of activities available make Pensacola Beach a top revenue-generating area.

Gulf Breeze

  • Appeal: Gulf Breeze is appealing for its scenic beauty and proximity to both Pensacola Beach and other local attractions. Rentals like the "Updated Coastal Chic Villa @ Purple Parrot Resort" offer a tropical paradise experience with access to pools, hot tubs, and nearby beaches.
  • Revenue: The combination of coastal living and easy access to Pensacola’s main attractions makes Gulf Breeze a lucrative area for Airbnb revenue.

Historic Districts (including Garden District)

  • Appeal: Historic districts, such as the Garden District, offer a unique blend of historical charm and modern comforts. Properties like "The Garden District Cottage" provide stylish interiors, open floor plans, and easy access to shopping and dining, making them perfect for families and couples.
  • Revenue: The historical charm and convenient location of these districts attract a wide range of guests, contributing to significant revenue generation.
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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Pensacola, Florida

Understand the Local Style and Amenities

  • Coastal and Tropical Themes: Incorporate coastal and tropical decor to reflect Pensacola's beachside location. Use vibrant colors, nautical elements, and natural textures to create a welcoming beach vibe.

Choose High-Quality Furnishings

  • Invest in Durable and Aesthetic Furniture: Avoid cheap, generic furniture from places like IKEA and Target. Instead, opt for higher-quality pieces that are both functional and visually appealing. Consider unique or luxury touches like designer furniture and upscale bedding.

Utilize Outdoor Spaces

  • Maximize Outdoor Areas: Pensacola's warm climate makes outdoor spaces highly valuable. Ensure your rental has well-appointed patios, balconies, or pool areas. Add amenities like BBQ grills, outdoor hot tubs, and sunbathing spaces to enhance the guest experience.

Incorporate Local Flair

  • Reflect Pensacola's Culture: Incorporate elements that reflect Pensacola's rich cultural heritage, such as historic or nautical-themed decor. This can include local artwork, historic photographs, or traditional coastal furnishings.

Ensure Modern Amenities

  • Laptop-Friendly Workspaces and Wi-Fi: Provide modern amenities like laptop-friendly workspaces and reliable Wi-Fi to cater to both leisure and business travelers.

Pay Attention to Details

  • Add Plants and Decorative Touches: Small details like adding plants, decorative mirrors, and stylish containers can significantly enhance the ambiance of the space. Consider shopping at stores like World Market for unique decor items.

Consider Guest Preferences

  • Pet-Friendly and Family-Friendly Options: Offer pet-friendly options and amenities suitable for families, such as game rooms, ample parking, and spacious layouts. This broadens the appeal of your property to a wider range of guests.

Maintain Cleanliness and Comfort

  • Immaculate Cleanliness: Ensure the property is immaculately clean and well-maintained. High-quality linens, updated appliances, and clean cookware are essential for a positive guest experience.

Seasonal Considerations

  • Peak and Off-Peak Season Adjustments: Tailor your furnishings and amenities to cater to both peak summer months and the quieter winter months. Adjust decor and services accordingly to meet the changing needs of your guests.

By following these tips, you can create an inviting Airbnb space in Pensacola that reflects the city's unique style and meets the high standards of discerning guests.

Insider Tips

Discovering Pensacola: Local Attractions and Insider Tips for Your Guests

Historic and Cultural Attractions

  • Historic Pensacola Village: Explore over 20 preserved buildings from the 18th and 19th centuries, offering a glimpse into Pensacola's colonial and early American periods. Guided tours are available with costumed interpreters.
  • Pensacola Lighthouse and Maritime Museum: Climb the 177 steps to the top of the lighthouse for breathtaking views of Pensacola Beach. The adjacent museum features exhibits on the city's naval and maritime history.
  • Fort Pickens: Located on Gulf Islands National Seashore, this fort is one of four built to protect Pensacola in the 1800s. Enjoy camping, fishing, and exploring the fort's tunnels and cannons.

Downtown Pensacola

  • Palafox Street: Named one of the 10 great streets in America, Palafox Street is lined with historic buildings, vibrant storefronts, and charming sidewalk cafes. It's the heart of Downtown Pensacola.
  • Palafox Market: Every Saturday from 9:00 AM to 2:00 PM, visit the market for locally grown produce, live plants, baked goods, art, and antiques.

Nightlife and Dining

  • Seville Quarter: A historic entertainment complex featuring seven rooms with bars, food, and live music. Don't miss the dueling piano bar at Rosie O’Grady’s Goodtime Emporium.
  • McGuire's Irish Pub: An award-winning steakhouse with an onsite brewery. It's a great place for steak, sides, and stouts in a traditional Irish pub setting.
  • The Fish House: Known for its Grits a Ya Ya, a local culinary favorite.

Outdoor Activities

  • Glow Paddling: Experience nighttime kayaking with Glow Paddle, exploring coastal habitats and seeing marine life through glass-bottom kayaks with LED lights.
  • Gulf Islands National Seashore: Enjoy pristine beaches, hiking, biking, kayaking, or snorkeling. This area is also home to diverse wildlife, including dolphins and gopher tortoises.
  • Naval Live Oaks Nature Preserve: A 1,300-acre park with scenic hiking trails and historic live oak trees. Perfect for a quiet hike or picnic.

Unique Experiences

  • Drive Through The Tree Tunnel: Take a scenic drive through the iconic Tree Tunnel on North 12th Avenue, surrounded by majestic oak trees.
  • Graffiti Bridge: An ever-changing canvas for local artists, this bridge is a popular spot for street art and a unique photo opportunity.
  • Blue Angels Practice: Watch the Blue Angels practice their aerial stunts, a thrilling experience for aviation enthusiasts.

Local Favorites

  • J’s Bakery: Known for its delicious pastries, cakes, cookies, and artisanal bread. A great place for a special occasion cake or a quick treat.
  • Maker’s Cafe: A cozy spot for coffee lovers, offering unique coffee blends like the Hey Sis latte.
  • Blue Morning Gallery: A local art co-op showcasing the work of over 60 artists, featuring paintings, photography, pottery, and more.

Beach and Water Activities

  • Pensacola Beach: Visit the famous Pensacola Beach, known for its white sandy beaches and crystal-clear waters. Don’t miss the Pensacola Beach Pier for wildlife spotting and stunning views.
  • Perdido Key and Flora Bama: Explore this barrier island and visit Flora Bama, a legendary roadhouse with live music, bars, and beach access.

By sharing these local attractions and insider tips, you can help your guests have a memorable and enriching experience in Pensacola, Florida.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Pensacola, Florida

To ensure the success and smooth operation of a short-term rental business in Pensacola, Florida, several practical tips can be implemented:

Noise Regulations and Guest Communication

Inform guests about quiet hours to maintain peaceful operation and comply with local noise regulations. Include this information in both digital and physical house manuals to ensure clarity and adherence.

Comprehensive House Manual

Create a detailed house manual that includes essential instructions, Wi-Fi passwords, and other pertinent information. This manual should be both digital, accessible through a shared link or app, and physical, placed in a convenient location within the property.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to use the smart locks and ensure they have all necessary access codes before arrival.

Parking Instructions

Include detailed parking instructions with photos in the house manual. This helps guests understand where to park, how to access parking areas, and any specific rules or restrictions, reducing potential confusion and issues.

By implementing these strategies, you can enhance guest satisfaction, reduce potential conflicts with neighbors, and ensure a seamless experience for both you and your guests.

Local Vendors

Here is a brief list of house cleaning providers in Pensacola, Florida:

House Cleaning Services in Pensacola, FL

The Maids

  • Offers house cleaning, move-in/move-out cleaning, one-time cleaning, recurring cleaning, and commercial cleaning services.
  • Uses safe and healthy cleaning products and follows a 22-Step Cleaning Process.
  • Provides same-day emergency cleaning services in some areas.

Two Maids

  • Provides professional house cleaning services with experienced, trained, background-checked, and fully bonded and insured cleaners.
  • Supplies all necessary cleaning equipment and products.
  • Offers customizable services and partners with community organizations.

Molly Maid

  • Offers customized cleaning plans with no contracts and a 24-hour warranty.
  • Cleaning professionals are trained in the latest industry-leading techniques and tools.
  • Backed by the Neighborly Done Right Promise.

Merry Maids

  • Provides expert cleaning services with 40 years of experience.
  • Offers cleaning services in Pensacola, Foley, and the surrounding areas.
  • Uses proven processes and advanced techniques for exceptional results.
Management fees

Pensacola, Florida, Short-Term Rental Management Fees: A Comprehensive Overview

In Pensacola, Florida, the fees for short-term rental management can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, which handle a broad spectrum of tasks including guest communication, marketing, and maintenance, usually charge fees at the higher end of this range, often around 20-30%.

On the other hand, basic services that may only include listing optimization and booking management can be more affordable, starting at around 10% of the booking revenue. Additionally, property owners may incur extra fees for services such as cleaning, repairs, and interior design, which can further impact the overall cost. It is crucial for property owners to carefully review the fee structures and additional charges when selecting a property management company to ensure transparency and to make informed decisions.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Pensacola should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Pensacola.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
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⇤ Airbnb Statistics for Florida