Airbnb & VRBO Performance in Pebble Beach California.

RedAwning offers vacation rental property management for busy vacation rental owners and Airbnb hosts. Starts at 10% of revenue.
Schedule a call
Call or text 415-941-5206

Pebble Beach, California: Airbnb & VRBO Vacation Rental Market Overview

In Pebble Beach, California, short-term rentals are experiencing strong performance, with an average 55% occupancy rate, a daily rate of $973, and a monthly revenue of $84,587, despite seasonal fluctuations and new regulatory requirements.

Market overview

Thriving Short-Term Rentals in Pebble Beach, California

Pebble Beach, California, continues to excel as a lucrative destination for short-term rentals, driven by its allure of luxury and natural beauty. The area boasts an impressive average occupancy rate of 55%, reflecting the high demand for these properties. During peak seasons, which typically span from late spring through the summer, rental rates and occupancy levels surge, with an average daily rate of $973. This period is further bolstered by popular events like the Pebble Beach Concours d'Elegance, attracting a diverse range of tourists. Even in the off-peak seasons, savvy hosts can maintain a steady income by catering to golf enthusiasts and nature lovers who visit year-round, ensuring a robust and resilient short-term rental market.

Short Term Regulations

Short-Term Rental Regulations in Pebble Beach, California for 2024

General Regulations

  • Effective Dates:
  • Inland areas of Monterey County: Regulations took effect on October 14, 2024. However, regulations for the Coastal Zone, including Pebble Beach, will not take effect until certified by the California Coastal Commission.

Types of Vacation Rentals

  • Homestays:
  • Allowed countywide, requiring the property owner to stay in the home while it is rented.

  • Limited Vacation Rentals:

  • Allowed countywide, permitting a house to be rented up to three times per year.

  • Commercial Vacation Rentals:

  • Not allowed in certain residential zones, including those in Pebble Beach. Outside these restricted areas, Commercial Vacation Rentals may be allowed with a Use Permit (Inland) or Coastal Development Permit (Coastal), permitting whole house rentals more than three times per year.

Requirements for All Vacation Rentals

  • Vacation Rental Operator’s Permit:
  • Required from the County of Monterey Housing and Community Development.

  • Registration:

  • Required registration with the Treasurer/Tax Collector.

  • Additional Permits for Commercial Rentals:

  • Use Permit (Inland) or Coastal Development Permit (Coastal) for Commercial Vacation Rentals.

Specific Requirements for Pebble Beach

  • Transient Occupancy Tax (TOT) Certificate:
  • Required from the County Tax Collector.

  • Land Use Permit:

  • Required from the Monterey County Planning Department.

  • Written Consent from Pebble Beach Company:

  • Necessary to comply with the property’s CC&Rs. However, PBC is not issuing consent for vacation rentals until the County has completed its rule-making process.

Compliance Deadlines

  • Unpermitted Rentals in Inland Areas:
  • Must submit an application or come into compliance by April 14, 2025.

  • Previously Permitted Rentals:

  • Must comply with the new regulations once their permit expires or within seven years, whichever comes first.
Neighborhood Performance

High-Revenue Neighborhoods for Airbnb in Pebble Beach, California

Neighborhoods and Their Appeal

Pebble Beach, California, is a lucrative location for Airbnb hosting due to its stunning natural beauty, world-renowned golf courses, and upscale amenities. Here are the key neighborhoods that generate significant Airbnb revenue and their appealing features:

1. Del Monte Forest

  • This area is highly sought after due to its tranquil and scenic environment. Properties here often offer sweeping ocean views, proximity to the famous 17-Mile Drive, and access to numerous hiking trails and golf courses.

2. Pebble Beach Golf Links Area

  • Properties near the iconic Pebble Beach Golf Links are particularly desirable. Guests are attracted to the opportunity to stay close to world-renowned golf courses and participate in or watch major golf tournaments.

3. 17-Mile Drive

  • This neighborhood is renowned for its stunning ocean views and scenic drives. Properties here often feature luxurious amenities such as gourmet kitchens, outdoor entertainment spaces, and luxurious bathrooms. The proximity to popular attractions like the Monterey Bay Aquarium and Pebble Beach Resorts adds to their appeal.

4. Carmel Woods and Surrounding Areas

  • Located near the charming town of Carmel-by-the-Sea, these properties offer a mix of forested tranquility and easy access to coastal amenities. Guests appreciate the private and romantic settings, often with features like private entrances, floor-to-ceiling windows, and outdoor fireplaces.

Why These Neighborhoods Are Appealing

  • Natural Beauty and Scenic Views: Properties in these neighborhoods often boast stunning ocean views, forested surroundings, and scenic hiking trails, making them highly attractive to nature lovers and those seeking a tranquil retreat.
  • Access to Golf Courses: The proximity to world-renowned golf courses like Pebble Beach Golf Links and Poppy Hills golf course is a major draw for golf enthusiasts.
  • Luxurious Amenities: High-end amenities such as gourmet kitchens, outdoor entertainment spaces, luxurious bathrooms, and guest passes to local attractions enhance the appeal of these properties.
  • Seasonal Events and Peak Season Demand: The area experiences high demand during peak golf season and major events like the Pebble Beach Concours d'Elegance, ensuring higher rental rates and occupancy levels during these periods.

These factors combine to make Pebble Beach an exceptionally lucrative location for Airbnb hosting, with properties in these neighborhoods generating significant revenue due to their unique blend of natural beauty, luxury amenities, and prime location.

Meet with a revenue advisor
Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Pebble Beach, California

1. Research and Plan Ahead

  • Before purchasing furniture, research shipping lead times to ensure all items arrive on time. Plan your design and furnishings well in advance to avoid delays.

2. Use Local Inspiration

  • Draw inspiration from top-performing Airbnb listings in Pebble Beach. Create a vision board with photos from successful listings to guide your design decisions.

3. Central Piece: The Couch

  • The couch is a pivotal piece in your design. Choose a couch that sets the tone for the entire space and ensure the room's decor complements it. Use tools like Photoshop to visualize how the room will look before making final decisions.

4. Don't Neglect the Ceiling

  • Pay attention to the ceiling when designing your space. Top-performing Airbnbs often have well-designed ceilings that add to the overall aesthetic.

5. Choose Durable and Versatile Products

  • Select furniture and decor that are durable, easy to clean, and easy to replace. Avoid items that may become discontinued, as this can disrupt the consistency of your design.

6. Design for Length of Stay

  • Tailor your design to the type of stay you are targeting. For shorter stays, opt for vibrant and fun designs. For longer stays, focus on creating a cozy and comfortable atmosphere.

7. Utilize Coastal Themes

  • Since Pebble Beach is a coastal area, incorporate elements that reflect this, such as sea-glass colors, nautical themes, and natural materials like jute and sisal rugs.

8. Balance and Harmony

  • Ensure your design has balance and harmony. Use a design board to move elements around and check if the space feels balanced. Avoid heavy or weighted elements that disrupt the balance of the room.

9. Attention to Detail in Amenities

  • Include amenities that enhance the guest experience, such as comfortable bedding, complimentary breakfast, and outdoor features like fire pits and grills. These details can significantly impact guest satisfaction and reviews.

10. Seasonal and Local Considerations

  • Be mindful of seasonal fluctuations in tourism and adjust your design and pricing strategies accordingly. For example, highlight golf-related amenities during major golf tournaments to attract more guests.

11. Quality Over Cost-Cutting

  • Never compromise on essential items like pillows and mattresses, as these directly impact guest comfort and reviews. Invest in quality to ensure a five-star experience.
Insider Tips

Discovering Pebble Beach, California: Local Attractions and Insider Tips

Local Attractions

Scenic Drives and Views

  • 17-Mile Drive: A world-famous scenic route that winds through Pebble Beach, offering stunning coastal views, iconic landmarks like the Lone Cypress, and access to renowned golf courses.

Golfing

  • Pebble Beach Golf Links: One of the most famous golf courses in the Western United States, designed by Jack Neville and Douglas Grant.
  • Spyglass Hill Golf Course: Known for its towering pines and challenging layout.
  • The Links at Spanish Bay: Features sand dunes and scenic ocean views.
  • Peter Hay Golf Course: A 9-hole course redesigned by Tiger Woods in 2021, including a replica of the famous hole No. 7 at Pebble Beach Golf Links.

Nature and Outdoor Activities

  • Del Monte Forest Trails: Over 27 miles of marked trails for hiking and horseback riding. Guests can enter through one of the five gates and follow signage to the Equestrian Access area.
  • Stillwater Cove: Perfect for kayaking or paddleboarding, and exploring the kelp forests of the Monterey Bay.
  • Beaches: Six spectacular beaches along 17-Mile Drive, ideal for walks, picnics, and sunset gazing.

Cultural and Culinary Experiences

  • Pebble Beach Concours d’Elegance: An internationally renowned classic-car competition held annually.
  • Pebble Beach Food and Wine: A celebration of fine cuisine and wines.
  • Monterey Bay Aquarium: Located nearby in Monterey, one of America's most captivating aquariums.

Other Attractions

  • Cannery Row: A historic waterfront district in Monterey, featuring restaurants, shops, and the Monterey Bay Aquarium.
  • Old Fisherman's Wharf: A bustling wharf in Monterey with seafood restaurants, boat tours, and wildlife viewing opportunities.
  • Point Lobos State Reserve: Known for its breathtaking hikes and diverse marine life, located just outside Pebble Beach.

Insider Tips

Getting Around

  • Resident Badges: Inform guests that Pebble Beach residents can purchase badges to avoid the $10.75 toll fee for using 17-Mile Drive.
  • Lexus Test Drive: Offer guests the opportunity to reserve a complimentary two-hour Lexus test drive to explore the Monterey Peninsula in style.

Dining and Shopping

  • Local Cuisine: Recommend trying fresh Monterey seafood and local organic produce at award-winning restaurants.
  • Boutique Shopping: Direct guests to the 17 boutique stores across Pebble Beach Resorts for unique golf apparel, art, and mementos.

Events and Activities

  • Pebble Beach Authors & Ideas Festival: Held annually in September, a great event for book lovers.
  • Guided Trail Rides: Suggest guided horseback rides through the Del Monte Forest for a unique perspective on the area.
  • Whale Watching and Fishing: Inform guests about deep-sea fishing and whale watching opportunities launching from Fisherman’s Wharf in Monterey.

Relaxation and Leisure

  • Luxury Resorts: Recommend staying at The Lodge at Pebble Beach, The Inn at Spanish Bay, or Casa Palmero for a luxurious experience.
  • Spa and Fitness: Highlight the private fitness and tennis clubs available to guests of Pebble Beach Resorts.

By providing these local attractions and insider tips, you can enhance your guests' experience and help them make the most of their visit to Pebble Beach, California.

Practical Tips

Practical Tips for Running a Successful Short-Term Rental in Pebble Beach, California

To effectively manage a short-term rental in Pebble Beach, California, hosts should prioritize both compliance with local regulations and guest satisfaction. Noise regulations are strictly enforced; it's essential to inform guests about quiet hours, typically from 10 PM to 7 AM, to maintain neighborhood peace and avoid fines. Creating a comprehensive house manual, available in both digital and physical formats, can provide guests with important information such as instructions, Wi-Fi passwords, and local attractions. Additionally, implementing a simplified check-in process using smart locks can streamline arrivals, while providing clear parking instructions accompanied by photos will help guests navigate the property easily. By focusing on these practical tips, hosts can enhance the guest experience and encourage positive reviews.

Local Vendors

Here is a brief list of house cleaning providers in Pebble Beach, California:

House Cleaning Providers in Pebble Beach, CA

Heaven on Earth Cleaning

  • Offers top-notch house cleaning services, including deep cleaning, regular maintenance, and specialized services like carpet and upholstery cleaning.
  • Serves Pebble Beach, as well as surrounding areas such as Monterey, Salinas, and Marina.

Care.com Cleaning Services

  • Provides a list of affordable house cleaning options, with rates starting at $40.00/hr.
  • Allows users to search local listings by rates, reviews, experience, and more.

Bespoke Cleaning Services

  • Specializes in a wide range of cleaning solutions tailored to meet unique needs.
  • Listed as a top house cleaning service in Pebble Beach.
Management fees

Understanding Short-Term Rental Management Fees in Pebble Beach, California

In Pebble Beach, California, short-term rental management fees typically range from 10% to 30% of rental revenue, depending on the level of service provided. Full-service management options—including guest communication, marketing, and maintenance—generally fall at the higher end of this range, while basic services may be more economical. Hosts should also be aware that additional fees for cleaning, repairs, or design services may apply. Given the area's competitive market and specific regulations requiring permits and adherence to zoning laws, understanding these management fees is crucial for hosts looking to successfully navigate the short-term rental landscape in Pebble Beach.

Meet with an advisor

Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Pebble Beach should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Pebble Beach.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
Schedule a call

⇤ Airbnb Statistics for California