Airbnb & VRBO Performance in Pawleys Island South Carolina.

RedAwning offers vacation rental property management for busy vacation rental owners and Airbnb hosts. Starts at 10% of revenue.
Schedule a call
Call or text 415-941-5206

Pawleys Island, South Carolina: Airbnb & VRBO Vacation Rental Market Overview

Pawleys Island, South Carolina, boasts a thriving short-term rental market with an average 58% occupancy rate, a $408 daily rate, and significant annual revenue, making it an attractive and lucrative destination for investors and hosts alike.

Market overview

Thriving Short-Term Rental Market in Pawleys Island, South Carolina

Pawleys Island, South Carolina, continues to excel as a lucrative destination for short-term rentals, driven by its captivating blend of natural beauty, southern hospitality, and rich historical landmarks. The market boasts an average occupancy rate of 58%, indicating a strong demand for vacation properties. Additionally, the average daily rate stands at $408, reflecting the high appeal of the area's pristine beaches, world-class golf courses, and attractions like Brookgreen Gardens and Huntington Beach State Park. With a diverse range of listings, including beachfront homes and cozy inland cottages, Pawleys Island remains an attractive and profitable location for short-term rental investors, especially during the peak season from late spring to early September.

Short Term Regulations

Short-Term Rental Regulations in Pawleys Island, South Carolina for 2024

As of the latest information available, here are the key regulations and status of short-term rentals in Pawleys Island, SC:

Prohibition on Short-Term Rentals

  • Short-term rentals are prohibited in the Town of Pawleys Island. This prohibition has been a consistent policy, with past emergency ordinances reinforcing this ban.

No Permits or Licenses Issued

  • Due to the prohibition, no permits or licenses are issued for short-term rentals within the town limits.

Enforcement

  • The town council has actively enforced this prohibition, extending it through specific periods in the past and maintaining a strict stance against short-term rentals.

No Exceptions

  • There are no known exceptions or special circumstances under which short-term rentals are allowed in Pawleys Island.

This policy reflects the town's commitment to maintaining its residential character and avoiding the impacts associated with short-term vacation rentals.

Neighborhood Performance

High-Revenue Neighborhoods for Airbnb in Pawleys Island, South Carolina

While specific neighborhood data is not provided in the sources, we can infer the most lucrative areas based on the general appeal and characteristics of Pawleys Island.

1. Beachfront Properties

Beachfront properties are among the most appealing and lucrative for Airbnb guests in Pawleys Island. These areas offer direct access to the beach, stunning ocean views, and a range of water activities. The proximity to the beach and the scenic beauty make these properties highly sought after, especially during the peak summer months.

2. Golf Course Communities

Neighborhoods surrounding world-class golf courses are highly attractive. Pawleys Island is renowned for its golf courses, and properties in these areas benefit from the steady stream of golf enthusiasts. These communities often offer amenities such as clubhouses, restaurants, and scenic views, enhancing the guest experience.

3. Historic Districts

The historic districts of Pawleys Island, with their charming architecture and rich history, are another draw for guests. These areas often feature historic landmarks, quaint shops, and a unique blend of southern hospitality and natural beauty. Guests are attracted to the local experiences, such as culinary tours and historic tours, that these neighborhoods offer.

4. Inland Cottages and Residential Areas

Cozy inland cottages and residential areas, while not directly on the beach, still offer a charming and peaceful stay. These neighborhoods are often closer to local amenities, such as restaurants, parks, and other community facilities. They appeal to guests looking for a more relaxed, home-away-from-home experience and are particularly popular during the off-peak seasons when snowbirds visit.

Why They Are Appealing

  • Natural Beauty: Pawleys Island's pristine beaches, marshlands, and scenic views make it a visually appealing destination.
  • Local Experiences: The area offers a range of local experiences, including fishing trips, bird watching, culinary tours, and golfing, which enhance the guest experience.
  • Seasonal Demand: The peak season from late spring to early September and the mild winters attract a steady stream of visitors, ensuring consistent demand for short-term rentals.
  • Regulatory Compliance: While there are regulations to comply with, such as business licenses and accommodations taxes, understanding and adhering to these can help hosts maximize their rental income.
Meet with a revenue advisor
Design Tips

Furnishing and Design Tips for an Airbnb in Pawleys Island, South Carolina

To create an inviting and authentic space that reflects the unique style of Pawleys Island, consider the following tips:

Embrace the "Arrogantly Shabby" Charm

  • Incorporate weathered, coastal-inspired furniture and decor that exude a relaxed, laid-back vibe.
  • Use natural materials like wood, wicker, and rattan to add warmth and character to the space.

Honor the Island's History

  • Incorporate elements of the island's rich history, such as antique pieces or reproductions of 18th-century furniture.
  • Hang historical photographs or prints of the island and its landmarks to add a touch of local heritage.

Coastal Color Palette

  • Choose a color scheme that reflects the island's natural beauty, including shades of blue, green, sand, and seafoam.
  • Use light, airy colors to keep the space feeling bright and welcoming.

Comfortable Outdoor Spaces

  • Create inviting outdoor areas with rope hammocks, a staple of Pawleys Island culture.
  • Include comfortable seating and dining areas on porches or decks to encourage outdoor living.

Local Touches

  • Add local flair with items like Palmetto Cheese-themed decor or handmade rope hammocks from the Original Hammock Shop.
  • Incorporate nautical elements such as shells, driftwood, and fishing nets to enhance the coastal theme.

Practical yet Stylish Amenities

  • Provide amenities that cater to the island's outdoor lifestyle, such as beach chairs, umbrellas, and kayaks or paddleboards.
  • Ensure the kitchen is well-equipped with essentials for preparing seafood and other local specialties.

Maintain a Laid-Back Ambiance

  • Keep the decor simple and uncluttered to maintain the island's relaxed atmosphere.
  • Use soft lighting and natural textiles to create a cozy and inviting environment.

Respect the Island's Quaint Nature

  • Avoid overly modern or sleek designs that might disrupt the island's quaint charm.
  • Opt for traditional or vintage pieces that blend seamlessly with the island's historic aesthetic.

Highlight the Natural Beauty

  • Use large windows and sliding doors to maximize views of the beach, marsh, and surrounding natural beauty.
  • Bring the outdoors in by adding plants and flowers native to the area.

By following these tips, you can create an Airbnb that not only reflects the unique style of Pawleys Island but also provides a warm and inviting space for your guests to enjoy.

Insider Tips

Discovering Pawleys Island: Local Attractions and Insider Tips for Your Guests

Local Attractions

Beaches and Outdoor Activities

  • Hit the Beach: Enjoy the pristine beaches of Pawleys Island, perfect for relaxing, swimming, and sunbathing.
  • Huntington Beach State Park: Explore 3 miles of Atlantic Ocean beach, Atalaya Castle, nature trails, and a Nature Center. Don't miss the opportunity to spot over 300 species of birds.
  • Kayaking and Paddleboarding: Rent kayaks or paddleboards to explore the creeks and nature preserves of Pawleys Island and Litchfield Beach.
  • Fishing and Water Sports: Engage in fishing, jet ski rentals, pontoon rentals, parasailing, and banana boat rides in Murrells Inlet.

Cultural and Historical Sites

  • Brookgreen Gardens: A must-visit with its expansive sculpture gardens, wildlife exhibits, boat trips, and regular events. Admission is good for a full week.
  • Hobcaw Barony: A 1600-acre nature reserve and research center. Take a bus tour to explore its natural history and historic significance.
  • Guided Tours: Explore rice plantations, antebellum homes, and museums in Georgetown and Charleston, which are within a short drive.

Shopping and Dining

  • Hammock Shops Village: Shop at this quaint village for clothing, jewelry, furniture, antiques, and the famous Original Pawleys Island Rope Hammocks.
  • Murrells Inlet MarshWalk: Enjoy seafood, live music, and scenic views along this half-mile wooden boardwalk.
  • Local Restaurants: Savor traditional Lowcountry fare, fresh seafood, and Southern barbecue at restaurants like Pawleys Island Tavern, Frank’s Restaurant & Bar, and Hog Heaven Bar-B-Que.

Golfing

  • Top-Rated Golf Courses: Play at nationally recognized courses such as Caledonia Golf & Fish Club, True Blue Golf Plantation, and Pawleys Plantation.

Insider Tips

Getting Around

  • Bike Path: Use the bike path from North Litchfield Beach to Murrells Inlet for a scenic ride.

Local Events

  • Seasonal Events: Check out fireworks on the 4th of July, dinner theaters, and live music shows in Myrtle Beach and Pawleys Island.
  • Fall and Summer Events: Look out for cultural events, music festivals, and other activities that spice up the fall and summer seasons.

Hidden Gems

  • Family-Run Bakeries: Visit local bakeries for a taste of homemade treats.
  • Nature Programs: Participate in nature programs at Huntington Beach State Park for a deeper connection with the environment.

Dining Recommendations

  • Local Cuisine: Try farm-fresh produce and fresh seafood, especially the local oysters and shrimp and grits.
  • Sunday Brunch: Enjoy a Sunday brunch at Litchfield Country Club.

By sharing these attractions and insider tips, you can help your guests make the most of their visit to Pawleys Island and experience the full charm of this coastal retreat.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Pawleys Island, South Carolina

To ensure a smooth and successful short-term rental business in Pawleys Island, South Carolina, several key practices can be implemented:

Noise Regulations and Quiet Hours

Inform your guests about the quiet hours and noise regulations to maintain a peaceful environment for both the guests and the neighboring residents. Clearly outline these rules in your rental agreement and house manual to avoid any misunderstandings or potential issues.

Digital and Physical House Manual

Create a comprehensive digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important details about the property. This manual should cover everything from appliance usage to emergency contact information, ensuring that guests have all the necessary information at their fingertips.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical keys and reducing the likelihood of delays. Provide guests with detailed check-in instructions, including photos of the property and parking areas, to make their arrival as seamless as possible. Ensure that check-in packets are available either at the rental office or inside the property for keyless entry homes.

Additional Tips

  • Ensure compliance with local regulations, such as obtaining a business license and collecting hospitality taxes, as mandated by Georgetown County.
  • Maintain clear communication with guests regarding property rules, such as maximum occupancy, no house parties, and pet policies, to avoid any violations and potential evictions.
  • Regularly update and maintain your property to meet all legal and safety requirements, including annual inspections if necessary, to ensure a safe and comfortable stay for your guests.
Local Vendors

Here is a brief list of house cleaning services and other related providers in Pawleys Island, South Carolina:

House Cleaning Services

  • The Clean Up Club: Offers cleaning services for homes, beachfront properties, businesses, and construction sites.
  • Care.com Cleaning Services: Provides a list of affordable house cleaning options, with rates starting at $17.00/hr and various local listings based on rates, reviews, and experience.
  • HomeAdvisor Maid Services: Lists the top maid services in Pawleys Island, with average costs ranging from $113 to $180.
  • EasyClean: Offers top-rated cleaning services in Pawleys Island.

Note

For repair or maintenance services, the provided sources do not specify any providers in Pawleys Island. However, you may be able to find such services through general contractor or home maintenance directories specific to the area.

Management fees

Short-Term Rental Management Fees in Pawleys Island, South Carolina: A Comprehensive Guide

In Pawleys Island, South Carolina, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, which handle all aspects including guest communication, marketing, and maintenance, generally charge higher fees, often starting at 15% to 20% of the rental income.

On the other hand, basic or half-service management, where the owner handles some tasks like cleaning and guest communication, can be more cost-effective, with fees starting as low as 10%. Additional fees may apply for services such as cleaning, repairs, or property design and optimization. Understanding these fee structures is crucial for property owners to maximize their rental income while ensuring their properties are well-managed and maintained.

Meet with an advisor

Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Pawleys Island should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Pawleys Island.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
Schedule a call

⇤ Airbnb Statistics for South Carolina