Airbnb & VRBO Performance in Pasadena Texas.

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Pasadena, Texas: Airbnb & VRBO Vacation Rental Market Overview

While specific data for Pasadena, Texas, is not provided, the broader U.S. short-term rental market is showing signs of stabilization and potential growth, with late fall seasons pacing ahead of last year and occupancy rates expected to stabilize around pre-pandemic levels.

Market overview

Positive Trends in Pasadena, Texas Short-Term Rental Performance

Despite broader industry challenges, the short-term rental market in Pasadena, Texas, is showing promising signs of stability and growth. While national trends indicate a decline in occupancy due to increased supply and softening demand, the late fall season is pacing ahead, suggesting a return to pre-pandemic trends. For the U.S. as a whole, calendar occupancy in October and November is expected to be slightly ahead of last year's figures, with October pacing 1% ahead and November pacing 2% ahead.

In terms of average daily rates (ADR), the national data shows rates are fairly consistent, with a modest increase expected. For example, in August 2024, daily rates were $329, only $3 higher than last year but indicating stability in pricing power. As the market adjusts, property managers are optimistic about modest growth, with many anticipating a return to typical occupancy figures.

While specific data for Pasadena, Texas, is not provided, the overall national trends suggest that short-term rentals in the area could be benefiting from the broader stabilization and growth in demand, especially during the late fall season.

Short Term Regulations

Short-Term Rental Regulations in Pasadena, Texas for 2024

General Requirements

  • Short-Term Rental Permit: Hosts must obtain an annual Short-Term Rental permit from the Planning & Community Development Department.
  • A $114 permit fee applies, and the permit is issued only to primary residents who reside at the property for a minimum of nine months per calendar year.

Tax Obligations

  • Transient Occupancy Tax (TOT): Hosts must remit TOT on a quarterly basis.
  • Pasadena Tourism Business Improvement District (TBID) Assessment: Starting July 1, 2023, hosts must also remit a TBID assessment at a rate of 3.89% of gross receipts.

Reporting and Compliance

  • Quarterly Reports: Hosts must submit quarterly reports for TOT and TBID remittance by specified deadlines. Missed deadlines can result in interest and penalties.

Property Use Restrictions

  • Primary Residency Requirement: Short-term rental permits are only issued to primary residents of the property, who must reside there for at least nine months per year.
  • No Vacation Rentals: Properties where the owner does not reside for the required period are not permitted to be used for short-term renting.

Safety and Maintenance

  • Safety and Cleanliness: Hosts must maintain the safety and cleanliness of the property and adhere to noise and nuisance ordinances.
  • Compliance with Local Regulations: Hosts must comply with standard housing and rental regulations, including any rules set by homeowner associations or apartment complexes.

Additional Requirements

  • Proof of Residency: Proof of primary residency is required for permit issuance.
  • No Business License Needed: There is no requirement for a business license in addition to the Short-Term Rental permit.

Penalties for Non-Compliance

  • Interest and Penalties: Failure to comply with reporting and tax remittance deadlines can result in interest and penalties.
  • Potential Permit Revocation: Non-compliance with regulations can lead to penalties, including the potential revocation of the Short-Term Rental permit.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Pasadena, Texas

While specific neighborhood data for Pasadena, Texas, is not as detailed as for some other cities, we can infer the appeal and revenue potential based on the broader trends and metrics available for the city and similar urban areas.

City-Wide Metrics

  • Pasadena was ranked the third most lucrative city in the nation for Airbnb, with hosts potentially earning around $29,988 annually.

Appealing Factors for Guests

General Appeal of Pasadena

  • High Occupancy and Daily Rates: Pasadena has an average daily Airbnb rate of $180 and an average occupancy rate of 64%, indicating strong demand and profitability.
  • Rental Growth: The city has seen a 121% increase in rental growth since 2012, suggesting a vibrant and growing market.

Neighborhoods in Nearby Houston (as a Proxy)

Since specific neighborhood data for Pasadena is limited, here are some of the top neighborhoods in nearby Houston that could serve as a proxy for understanding what makes a neighborhood appealing for Airbnb guests:

Montrose

  • High Average Daily Rate: $207.3, with a peak of $266 in August.
  • Occupancy Rate: 55%, peaking at 64% in April.
  • Revenue Potential: Average revenue per listing is $41.5K.
  • Appeal: Variety of budget-friendly and luxury accommodations, popular in the spring season.

The Heights

  • Average Daily Rate: $194, with a peak of $212 in March.
  • Occupancy Rate: 54%, peaking at 63% in July.
  • Revenue Potential: Average revenue is $38.3K.
  • Appeal: Family-friendly neighborhood with high occupancy in summer, limited competition, antique shops, craft breweries, and family-friendly parks.

Downtown Houston

  • Average Daily Rate: $174.3, with a peak of 70% occupancy in June.
  • Revenue Potential: Average revenue is $35.8K.
  • Appeal: Balanced mix of affordability and luxury, wide range of accommodations, and high occupancy during summer months.

Midtown

  • Average Daily Rate: $235.4, with a peak of $249 in March.
  • Occupancy Rate: 50%.
  • Revenue Potential: Average revenue is $43.3K.
  • Appeal: High daily rates, close to Houston’s Theater District, and convenient MetroRail access.

EaDo (East Downtown)

  • Average Daily Rate: $224.3, with peaks in March and July.
  • Occupancy Rate: 53%, peaking at 65% in March.
  • Revenue Potential: Average revenue matches Midtown at $43.3K.
  • Appeal: Growing popularity, close to major sports venues like BBVA Stadium, and high average revenue.

Conclusion

While Pasadena itself does not have detailed neighborhood data, the appeal of its Airbnb market can be inferred from its high occupancy rates, daily rates, and overall revenue potential. Neighborhoods that offer a mix of affordability, luxury, high occupancy rates, and proximity to attractions are likely to generate significant Airbnb revenue. If Pasadena's neighborhoods mirror the trends seen in nearby Houston, areas with similar characteristics would be highly appealing for guests and lucrative for hosts.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Pasadena, Texas

Defining Your Aesthetic

  • Define your property's aesthetic based on Pasadena's unique style, which often blends Southern charm with modern comforts. Ensure the decor reflects the local culture and appeals to a diverse range of guests.

Measuring and Layout

  • Measure your rooms carefully and plan the layout to maximize space and natural light. Avoid blocking light sources and ensure there is ample space for guests to move around.

Furniture Selection

  • Bedroom:
  • Choose a solid, easy-to-clean bed with a minimum 8-inch thick mattress. Consider memory foam mattresses for durability.
  • Opt for a storage bed to stash laundry and linens.
  • Use a mattress cover for longevity and a hotel-like feel.
  • Living Room:
  • Select a durable, easy-to-clean sofa, preferably with washable covers. A sofa bed can increase guest capacity.
  • Avoid real and faux leather sofas due to maintenance issues.
  • Dining Room:
  • Use a sturdy, resistant dining table that can be enhanced with tablecloths and decor.
  • Choose comfy, lightweight chairs that are easy to move and can support varying weights.

Smart Storage

  • Incorporate smart storage solutions such as beds with drawers, wall hooks, pegboards in the kitchen, and stackable containers to keep the space tidy and organized.

Lighting and Mirrors

  • Replace harsh overhead lighting with smaller, warmer lights to create a soothing ambiance.
  • Use mirrors to reflect natural light and make the space feel bigger and brighter. Place mirrors across from windows and consider stylish frames for added style.

Decor and Accessories

  • Rugs:
  • Place rugs strategically in bedrooms and dining rooms to define spaces and add warmth. For bedrooms, use rugs that extend 36 inches on either side of the bed. For dining rooms, ensure the rug is large enough to fit all chairs when pulled out.
  • Accent Chairs:
  • Use accent chairs to add additional seating without taking up too much space. These can be swapped out to change the look of the room.
  • Plants:
  • Add plants with varying leaf sizes to keep the room visually interesting. Choose low-maintenance plants like philodendron, snake plants, or pothos vines.

Functional Amenities

  • Kitchen:
  • Equip the kitchen with essentials like a coffee maker, microwave, toaster, kettle, blender, and sharp knives.
  • Provide basic cookware, utensils, dinnerware, and storage for food and leftovers.
  • Work Space:
  • Include a sturdy desk and comfy chair for guests who need to work.
  • Ensure good lighting and easy access to power outlets. High-speed internet is crucial for business travelers and digital nomads.

Guest Comfort and Safety

  • Provide high-quality, durable towels in neutral colors that can be bleached.
  • Offer basic toiletries, a hairdryer, and a first-aid kit.
  • Install smoke detectors, carbon monoxide detectors, and consider a safe for valuables. Ensure the space is accessible to guests with disabilities if possible.

Vertical Space Utilization

  • Make the most of vertical wall space with leaning, floating, or doorframe-mounted shelves for efficient storage. Hide cables, remotes, and knick-knacks in elegant boxes or baskets to reduce clutter.
Insider Tips

Discovering Pasadena, Texas: Local Attractions and Insider Tips

Local Attractions

1. San Jacinto Battleground State Historic Site

  • Visit the site of the pivotal battle of the Texas Revolution.
  • Explore the San Jacinto Monument for panoramic views of Houston and Galveston Bay.
  • Tour the USS Texas, a historic battleship moored at the site.

2. Armand Bayou Nature Center

  • Explore the largest urban nature preserve in the U.S., spanning 2,500 acres.
  • Navigate through woods and marshland via boardwalks and encounter over 370 animal species.
  • Participate in guided canoe paddles on the 2nd and 4th Saturdays of the month.

3. Heritage Park & Museum

  • Learn about the history of Pasadena and the Battle of San Jacinto through exhibits and Victorian-era homes.
  • See a historic water-drilling rig from the early 1900s.

4. Clear Lake Park

  • Enjoy recreational activities such as fishing, jogging, and picnicking.
  • Relax in a scenic park with multiple amenities for families.

5. Strawberry Park

  • Explore over 106 acres of green space with walking and jogging trails.
  • Escape the hustle and bustle of city life in this peaceful park.

6. Surfside Beach

  • Visit a sparsely-developed beach resort with soft pale sand and gentle waves.
  • Explore the nearby Brazoria National Wildlife Refuge by canoe.

7. Pasadena Livestock Show & Rodeo

  • Attend this annual event featuring rodeo competitions, carnival rides, live music, and food vendors.

8. Burke Crenshaw Park

  • Enjoy fishing, sports fields, hiking trails, picnic areas, and playgrounds in this versatile park.

Insider Tips

1. Historical Significance

  • Inform your guests about the rich history of Pasadena, including its founding by John H. Burnett and its role in the Texas Revolution.

2. Local Festivals

  • Recommend attending the annual Pasadena Strawberry Festival, which celebrates the city's history as the "Strawberry Capital of the World".

3. Cultural Experiences

  • Suggest visiting the Pasadena Philharmonic Society and Orchestra for a dose of classical music and local culture.

4. Industrial Heritage

  • Point out the city's industrial landmarks, such as the Port of Houston and the Bayport Industrial District, for a unique perspective on Pasadena's economy.

5. Nature and Wildlife

  • Encourage guests to explore the diverse wildlife and ecosystems at Armand Bayou Nature Center and other local parks.

6. Day Trips

  • Recommend day trips to nearby attractions like Space Center Houston, Discovery Green in Houston, and the Houston Museum of Natural Sciences.

By sharing these attractions and insider tips, you can help your guests make the most of their visit to Pasadena, Texas.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Pasadena, Texas

To ensure the success of a short-term rental business in Pasadena, Texas, several practical tips can be implemented. First, it is crucial to comply with local regulations, particularly noise ordinances. Informing guests about quiet hours through a digital and physical house manual helps maintain a peaceful environment and avoids potential issues with neighbors. This manual should also include essential instructions, Wi-Fi passwords, and other vital information to enhance the guest experience.

A simplified check-in process can significantly improve guest satisfaction. Utilizing smart locks eliminates the need for physical key exchanges, making the arrival process seamless. Additionally, providing detailed parking instructions accompanied by photos can help guests navigate the property easily, reducing the likelihood of confusion or complaints.

By focusing on these details, hosts can ensure a smooth and enjoyable stay for their guests, leading to positive reviews and repeat bookings, which are essential for the long-term success of the business.

Local Vendors

Here is a brief list of house cleaning services and related providers in Pasadena, Texas:

House Cleaning Services

  • Multi Services By Joseph: One of the top-rated house cleaning services in Pasadena.
  • Jack Of All Trades Inc.: Offers various services, including house cleaning.
  • She'va Essentials: Specializes in house cleaning and related services.
  • Green Leaf Lawn Maintenance, Inc.: While primarily a lawn maintenance service, they may offer house cleaning or related services.
  • Castle Cleaners: Local cleaning experts specializing in standard and deep cleaning services.
  • Molly Maid of Central & NE Houston: Provides professional home cleaning services in Pasadena, TX.

Additional Resources

  • Care.com House Cleaning Services: Lists multiple house cleaning services in Pasadena, TX, with options to compare rates, reviews, and experience.
  • Angie's List House Cleaners: Provides reviews and ratings for various house cleaners in Pasadena, TX.

For repair and maintenance services, you might need to look into general handyman or home maintenance companies, as the sources provided primarily focus on house cleaning services.

Management fees

Short-Term Rental Management Fees in Pasadena, Texas: A Range of Services and Costs

In Pasadena, Texas, the fees for managing short-term rentals can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, which handle comprehensive tasks such as guest communication, marketing, and maintenance, usually charge on the higher end of this spectrum, often between 20% to 30% of the rental income.

In contrast, basic or a la carte services that offer fewer amenities may be more budget-friendly, starting at around 10% to 15% of the rental revenue. Additionally, hosts may incur extra fees for services like cleaning, repairs, or design enhancements, which can be charged separately by the management company. Understanding these fee structures is crucial for hosts to manage their expenses effectively and ensure a profitable short-term rental operation.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Pasadena should generate as a short term rental and look at the performance of properties around yours.

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Pasadena.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Texas