Airbnb & VRBO Performance in Panama City Florida.

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Panama City, Florida: Airbnb & VRBO Vacation Rental Market Overview

Panama City, Florida, is experiencing robust short-term rental performance, with a median occupancy rate of 65%, an average daily rate of $140, and an average annual host income of $31,000, making it a highly stable and profitable market for Airbnb investments.

Market overview

Thriving Short-Term Rental Market in Panama City, Florida

Panama City, Florida, is experiencing a robust and lucrative short-term rental market, making it an attractive destination for investors and travelers alike. The city boasts an impressive median occupancy rate of 65%, indicating a high demand for vacation rentals throughout the year.

The average daily rate for short-term rentals in Panama City stands at $140, with hosts generating an average annual revenue of $31,000. This financial performance is further enhanced by the city's lenient short-term rental regulations, which contribute to a stable and profitable investment environment.

Additionally, data from Airbnb and Vrbo shows that Panama City Beach, a nearby area, maintains an average occupancy rate of 54% and an average daily rate of $314, with monthly revenues reaching up to $37,617. This consistent demand and high revenue potential make Panama City an ideal location for short-term rental investments.

Short Term Regulations

Short-Term Rental Regulations in Panama City Beach, Florida for 2024

Registration and Licensing

  • All short-term rental properties must be registered with the city of Panama City Beach.
  • Registration includes obtaining a short-term rental license, which costs $50 and must be renewed annually.
  • The license number must be added to the Airbnb listing to finalize registration.

Zoning Restrictions

  • Short-term rentals are permissible in specific zoning districts, including High, Medium, and Low-Intensity Commercial districts, Limited and Unlimited Multi-family districts, and Townhouse districts.

Occupancy Limits

  • The occupancy limit is one person per 150 sq. ft. of habitable space, excluding areas like balconies, porches, patios, and garages.
  • A higher occupancy rate (one person per 200 sq. ft.) may be allowed after passing a life safety inspection.

Inspections

  • Annual life safety inspections are mandatory, starting from February 1, 2024, to ensure compliance with safety standards such as smoke detectors, fire extinguishers, and evacuation route information.

Safety and Signage Requirements

  • Properties must comply with fire safety equipment and general fire prevention standards.
  • Beach Safety Flag Warning system and Leave No Trace ordinances must be posted.

Responsible Agent

  • Each vacation rental unit must designate a responsible agent residing in the community to maintain the unit's condition and assist rental guests.

Compliance and Penalties

  • STR operators must comply with all regulations by February 1, 2024. Non-compliance can result in fines of $500 for the first offense, $1,000 for the second offense, and $1,000 for the third offense, along with the potential revocation of the STR license.

Tax Requirements

  • Vacation rental operators must obtain a state tax certificate, collect state and lodging taxes, and file lodging tax returns with the state. They must also register with Bay County and collect County Tourist Development Tax.

Additional Requirements

  • Properties must be registered with the city’s Tourist Development Council (TDC) and comply with Florida’s Department of Business and Professional Regulation (DBPR) licensing requirements, except for hosted rentals where the host remains on-site.
Neighborhood Performance

Top Airbnb Neighborhoods in Panama City Beach, Florida: Revenue Generators and Guest Appeal

1. Edgewater Gulf Beach

  • Location: Waterfront area with stunning white-sand beaches and luxury condos.
  • Appeal: Offers a blend of relaxation and leisure, with picturesque views of the Gulf of Mexico, upscale resorts, and easy access to beach activities.

2. Carillon Beach

  • Location: Master-planned, gated community with its own downtown area.
  • Appeal: Combines luxury and nature, featuring multiple swimming pools, parks, and a pristine beachfront. The community's amenities and convenience make it highly attractive to guests.

3. Laguna Beach

  • Location: Tranquil neighborhood known for its classic Florida cottages and relaxed vibe.
  • Appeal: Provides a serene coastal experience with beautiful sandy shoreline, local eateries, and shops. Its historic charm and modern touches make it a favorite among guests.

4. Origin at Front Beach

  • Location: Central area near Pier Park, Señor Frogs, and Sharky's.
  • Appeal: Known for its incredible rooftop pool and hot tub, spacious studios, and proximity to the beach, nightlife, and restaurants. The area's vibrant atmosphere and amenities like beach chair and umbrella services add to its appeal.

5. Bahama Beach

  • Location: Slightly off the main tourist path, offering a serene escape.
  • Appeal: Characterized by charming residential homes, a close-knit community, and breathtaking views of the Gulf of Mexico. It provides an authentic and tranquil Panama City Beach experience for those seeking a quieter stay.

6. North Lagoon Oaks

  • Location: Cozy residential area near the Grand Lagoon’s northern shore.
  • Appeal: Offers a family-friendly ambiance with a mix of single-family homes and condos. Its peaceful environment and proximity to main attractions make it a popular choice for families and those looking for a relaxed stay.

These neighborhoods are highly appealing due to their unique blend of natural beauty, convenience, and a range of amenities that cater to different preferences, from luxury and relaxation to family-friendly and vibrant beach experiences.

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Design Tips

Creating an Inviting Airbnb in Panama City, Florida: Design and Furnishing Tips

Choose Comfortable and Coastal Furniture

  • Select sofas and chairs that invite lounging and napping, using soft fabrics like cotton, linen, and velvet to create a cozy atmosphere. Opt for furniture with a coastal flair to tie in the beach theme.

Identify the Right Neighborhood and Amenities

  • Invest in properties located in desirable neighborhoods near the beach, such as Panama City Beach and the St. Andrews Bay area, to maximize appeal and proximity to attractions.

Incorporate Beach Elements and Unique Decor

  • Add unique and interesting pieces such as artwork, sculptures, and ocean-inspired decorations like shells, sand dollars, and sea stars to give your rental a lived-in feel.

Use Light, Airy, and Coastal Design

  • Favor light, airy designs with beachy themes, using shades of blue and cream to evoke a relaxed vibe. Incorporate nautical touches like seashell motifs and driftwood accents.

Provide High-Value Amenities

  • Include amenities such as outdoor spaces for socializing, access to beach views, swimming pools, game rooms, and proximity to beachfront areas to enhance guest experiences.

Ensure Compliance with Local Regulations

  • Register your vacation rental with the city and ensure it is located in designated zoning districts where short-term rentals are allowed. Adhere to building and housing standards, and be mindful of other binding agreements like lease terms and HOA rules.

Adopt Eco-Friendly Practices

  • Implement sustainable practices by providing recycling bins, using energy-efficient appliances, and offering eco-friendly toiletries. This can also include more significant initiatives like solar panel installations or rainwater harvesting.

Create Cozy and Functional Spaces

  • Design comfortable seating areas that invite relaxation and conversation. Include small tables and chairs to create inviting spaces for guests to enjoy.

Add Colorful Accents

  • Brighten up rooms with colorful accents such as throw pillows, blankets, centerpieces, or bath accents in pastels or bright blues and greens to reflect the beach theme.

Gather Guest Feedback

  • Encourage guests to provide feedback after their stay to understand areas for improvement and ensure the overall satisfaction of your guests.
Insider Tips
Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Panama City Beach, Florida

To ensure a smooth and successful short-term rental business in Panama City Beach, Florida, several practical tips can be implemented. Here are some key considerations:

Noise Regulations and Quiet Hours

Inform your guests about the local noise regulations and quiet hours to maintain a harmonious relationship with neighbors. Include a section in your house manual or welcome message outlining the quiet hours and the importance of respecting them.

Digital and Physical House Manual

Create a comprehensive digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important details. This manual should cover everything from appliance usage to emergency contact numbers, ensuring guests have all the information they need at their fingertips.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide clear instructions on how to use the smart locks and ensure that guests receive all necessary access codes in advance.

Parking Instructions with Photos

Include detailed parking instructions with photos in your house manual or welcome message. This helps guests understand where they can park and how to navigate any specific parking rules or restrictions, reducing potential issues and confusion.

By implementing these tips, you can enhance the guest experience, reduce potential conflicts, and ensure your short-term rental business operates efficiently and successfully in Panama City Beach.

Local Vendors

Here is a brief list of house cleaning providers in Panama City, Florida:

House Cleaning Services

Two Maids

  • Provides thorough home cleaning services, including one-time deep cleans and recurring cleanings.
  • Supplies all necessary cleaning products and equipment.
  • Team of experienced, background-checked, bonded, and insured house cleaners.

Merry Maids of Bay County

  • Offers expert cleaning services with 40 years of experience.
  • Serves homes in Lynn Haven, Panama City, and throughout Bay County.
  • Proven processes for delivering high-quality results.

Various Providers Listed on Care.com

  • Over 59 affordable house cleaning options available.
  • Average rate of $19.17/hr, with an average experience of 3 years among the cleaners.

Providers Listed on Angi

  • Includes multiple house cleaning services with varying rates ($30-$50 per hour).
  • Services range from standard cleaning to deep cleaning and move-in/move-out cleaning.

Homeaglow

  • Offers professional, affordable, and background-checked house cleaners.
  • Initial 3-hour clean available from $19.
Management fees

Panama City, Florida: Understanding Short-Term Rental Management Fees

In Panama City, Florida, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, such as MasterHost and GoSummer, which handle comprehensive tasks including guest communication, marketing, and maintenance, tend to charge fees on the higher end of this spectrum, often around 20% to 30% of the rental income.

Basic service packages, however, can start as low as 10%, particularly for companies that focus on essential management tasks without the additional bells and whistles. Additionally, homeowners may incur extra fees for services like cleaning, repairs, and interior design, which can further impact the overall cost of managing their short-term rental properties. Understanding these fee structures is crucial for property owners to make informed decisions and maximize their rental income.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Panama City should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Panama City.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
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⇤ Airbnb Statistics for Florida