Airbnb & VRBO Performance in Panama City Beach Florida.

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Panama City Beach, Florida: Airbnb & VRBO Vacation Rental Market Overview

Despite a recent slight dip in summer occupancy rates, Panama City Beach remains a lucrative market for short-term rentals, boasting high average occupancy rates of around 70%, robust rental yields, and significant annual revenue potential of approximately $40,000 per property.

Market overview

Thriving Short-Term Rental Market in Panama City Beach, Florida

Panama City Beach continues to be a vibrant and lucrative destination for short-term rental investments. Despite a slight dip in occupancy rates compared to the peak years of 2021 and 2022, the area remains a favorite among tourists. As of the summer of 2023, Panama City Beach experienced a 6% decrease in occupancy rates compared to the previous year, but these rates are still close to pre-pandemic levels of 2019.

The region's enduring appeal, driven by its stunning beaches, family-friendly activities, and year-round events, ensures a steady stream of visitors. Properties, especially those with multiple bedrooms and amenities like private pools and beach amenities, continue to attract high demand. While occupancy might be slightly lower, the average daily rates and annual revenue potential remain strong, making Panama City Beach an attractive and profitable market for vacation rental investors.

Short Term Regulations

Short-Term Rental Regulations in Panama City Beach, Florida for 2024

Registration and Licensing

  • All short-term rental properties must be registered with the City of Panama City Beach by February 1, 2024.
  • Registration includes obtaining a Vacation Rental Certificate, which must be included in any advertisements or listings and renewed annually.
  • A $50 registration fee is required, paid during the business registration calendar year.

Zoning Restrictions

  • Short-term rentals are only allowed in specific zoning districts, including:
  • Commercial - High Intensity (CH)
  • Commercial - Medium Intensity (CM)
  • Commercial - Low Intensity (CL)
  • Limited Multi-family (R-2)
  • Unlimited Multi-family (R-3)
  • Townhouse (RTH).

Inspections and Safety Standards

  • Mandatory annual life safety inspections by Panama City Beach Fire Rescue to ensure compliance with safety standards, including smoke detectors, fire extinguishers, and posted evacuation routes and beach flag system information.
  • Properties must pass inspections to qualify for new occupancy limits.

Occupancy Limits

  • Occupancy is limited to one person per 150 square feet of habitable space, excluding areas like balconies, porches, patios, and garages.
  • Higher occupancy rates may be allowed after passing a life safety inspection without fire code violations.

Tax Compliance

  • Hosts must obtain a state tax certificate and collect state and lodging taxes from guests. They must also file lodging tax returns with the state and register with Bay County to collect the County Tourist Development Tax.

Designation of Responsible Agent

  • Each vacation rental unit must have a designated responsible agent, a neutral party residing in the community, to maintain the unit's condition and assist rental guests.

Penalties for Violations

  • STR operators can be fined $500 for a first offense, $1,000 for a second offense, and $1,000 for a third offense, along with potential revocation of their STR license.

Additional Requirements

  • Properties must comply with the Beach Safety Flag Warning system and Leave No Trace ordinances, and relevant signage must be posted.
  • Hosts should ensure compliance with other contracts or rules, such as leases, co-op rules, HOA rules, or tenant organization regulations.
Neighborhood Performance

Top Airbnb Neighborhoods in Panama City Beach, Florida: Revenue Generators and Guest Appeal

1. Front Beach

  • Appeal: Front Beach is a hub of activity, with many condos and resorts offering direct beach access, rooftop pools, hot tubs, and proximity to popular spots like Señor Frogs, Sharky's, and Pier Park. Condos like those at Origin Resort and Grand Panama are highly rated for their location, amenities, and stunning ocean views.
  • Revenue: The high concentration of beachfront properties, many of which are luxury condos, contributes significantly to Airbnb revenue in this area.

2. Laguna Beach

  • Appeal: Known for its tranquil and classic coastal charm, Laguna Beach offers a relaxed vibe with beautiful sandy shorelines, local eateries, and shops. It is ideal for guests seeking a more laid-back beach experience.
  • Revenue: The mix of classic Florida cottages and modern vacation rentals attracts a wide range of guests, contributing to steady revenue.

3. Carillon Beach

  • Appeal: This neighborhood is renowned for its luxury living and diverse experiences. It features upscale properties, community pools, and easy access to the beach, making it appealing to families and those seeking a high-end vacation.
  • Revenue: The luxury amenities and high-end properties in Carillon Beach generate significant revenue due to their premium pricing.

4. Palm Cove

  • Appeal: Located in a friendly residential community, Palm Cove offers spacious homes with fully equipped kitchens, outdoor spaces, and proximity to the beach. It is ideal for families and those looking to escape the crowds while still being close to local attractions.
  • Revenue: The family-friendly atmosphere and well-equipped homes make this area popular, leading to consistent bookings and revenue.

5. East End of Panama City Beach

  • Appeal: This area is known for its quiet and natural surroundings, with properties like those in Seychelles Beachfront Resort offering proximity to St. Andrews State Park and Capt. Anderson's Marina. Guests appreciate the balance between tranquility and access to local seafood, fishing, and excursions.
  • Revenue: The unique blend of natural attractions and family-friendly resorts makes this area attractive to a variety of guests, contributing to its revenue.

These neighborhoods are highly appealing due to their unique combinations of beach access, luxury amenities, family-friendly environments, and proximity to local attractions, making them top generators of Airbnb revenue in Panama City Beach.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Panama City Beach, Florida

Choose Comfortable and Coastal Furniture

  • Select sofas and chairs that invite lounging and napping, using soft fabrics like cotton, linen, and velvet to create a cozy atmosphere. Avoid stiff or formal furniture to maintain a relaxing vibe. Opt for furniture with a coastal flair to tie in the beach theme.

Incorporate Unique and Local Pieces

  • Add unique and interesting pieces such as artwork, sculptures, and decorations that fit your decor theme. Visit flea markets, vintage shops, and thrift stores to find one-of-a-kind items that give your rental a lived-in feel.

Bring in Beach Elements

  • Use decorations that feature elements of nature like shells, sand dollars, and sea stars to enhance the coastal charm. Hang ocean-inspired art pieces throughout the rental.

Add Colorful Accents

  • Brighten up the space with colorful accents such as throw pillows, blankets, centerpieces, or bath accents. Choose colors that reflect the beach theme, like pastels or bright blues and greens.

Create Cozy Spaces

  • Design comfortable seating areas that invite relaxation and conversation. Include small tables and chairs for guests to set down their drinks or snacks.

Add Personal Touches

  • Include personal touches like framed photos taken by local artists, board games, or cards to create lasting memories and a homey atmosphere.

Accessorize with Plants

  • Use potted plants, especially low-maintenance succulents, to add color and texture while improving air quality. This adds life to the space and requires minimal maintenance from guests.

Ensure Functional Amenities

  • Provide a full kitchen with necessary utensils, high-speed WiFi, cable TV, and other amenities that make the space feel like home. Ensure easy access to facilities like pools, laundry, and BBQ grills if available.

Adhere to Local Regulations and Standards

  • Make sure your rental complies with Panama City Beach’s building and housing standards, and is registered in the designated zones for short-term rentals. Follow any additional regulations such as condo association rules or HOA stipulations.

Embrace Sustainable Practices

  • Adopt eco-friendly measures such as providing recycling bins, using energy-efficient appliances, and offering eco-friendly toiletries to appeal to eco-conscious travelers and reduce the environmental footprint.

Gather Guest Feedback

  • Encourage guests to provide feedback after their stay to understand areas for improvement and ensure the overall satisfaction of your guests. Use this feedback to continuously enhance the guest experience.
Insider Tips

Local Attractions and Insider Tips for Panama City Beach, Florida

Beaches and Water Activities

  • Explore PCB Beaches & Shell Island: Enjoy the 27-mile stretch of sand, and visit Shell Island known for its white sandy beaches and crystal-clear waters. Access the beaches through nearly 100 access points, including secluded spots within state parks like St. Andrews and Camp Helen.
  • Insider Tip: Try kayaking, paddleboarding, jet skiing, or diving to spot local wildlife like bottlenose dolphins.

Family-Friendly Attractions

  • Shipwreck Island Waterpark: A 15-acre park featuring water slides, pools, a lazy river, and unique attractions like The Great Shipwreck with a zipline.
  • Insider Tip: Arrive 30 minutes before the park opens to secure lounge chairs and avoid long lines for the water slides.
  • Cobra Adventure Park: Offers a kids-only roller coaster, the Max Flight Simulator, and other amusement activities.
  • Insider Tip: Check out the mini-golf courses and other entertainment options available here.
  • Coconut Creek Family Fun Park: Features mini-golf courses, a giant labyrinth, and other fun activities for kids and adults.
  • Insider Tip: Take advantage of specials by checking their website before visiting.

Unique Experiences

  • Helicopter Tour: Get a bird’s-eye view of Panama City Beach for a unique perspective.
  • Insider Tip: Book in advance to ensure availability.
  • Dolphin Watching on a Catamaran: Take a 1.5-hour cruise on the SV Footloose to spot dolphins and enjoy the coastline.
  • Insider Tip: Enjoy the complimentary mimosa or non-alcoholic drink and snacks onboard.
  • Sunset Cruise on a Catamaran: Cruise with Paradise Adventures PCB and spot dolphins, marine life, and enjoy a beautiful sunset.
  • Insider Tip: Keep an eye out for rare sightings like Reef Manta Rays.

Shopping and Entertainment

  • Pier Park: A large outdoor mall offering retail stores, restaurants, bars, and entertainment options like the SkyWheel, mini-golf, and an IMAX theatre.
  • Insider Tip: Grab dinner at one of the many restaurants and then ride the SkyWheel during sunset for breathtaking views.
  • Emerald Coast Mirror Maze & Laser Craze: Engage in laser tag and other group activities at Pier Park.
  • Just Jump Trampoline Park: Features trampolines, a foam pit, a climbing wall, and more for indoor fun.

Piers and Cruises

  • M.B. Miller County Pier and Russell-Fields Pier: Enjoy fishing and scenic views from these piers.
  • Sea Dragon Pirate Cruise: A fun pirate-themed cruise with a narrated tour of Shell Island and local sights.
  • Insider Tip: Book your excursion at least a day in advance to guarantee a spot.
  • Champagne Lady Dinner Cruise: Enjoy gourmet meals while sailing along the Gulf of Mexico and spotting dolphins.
  • Insider Tip: Combine exquisite cuisine with the beauty of the Gulf for an unforgettable experience.

Educational and Interactive Attractions

  • WonderWorks: An amusement park for the mind with over 100 hands-on exhibits, an indoor ropes course, laser tag, and more.
  • Insider Tip: Pass through the inversion tunnel to realign yourself and start your adventure in this upside-down building.

Thrill Seeker Activities

  • Scream Machine Jet Boat: A high-speed jet boat ride with 360-turns and stunning views of the Florida coastline.
  • Insider Tip: Choose multiple departure times to fit around your schedule.
  • SkyWheel at Pier Park: A 200-foot tall Ferris wheel with climate-controlled gondolas offering panoramic views.
  • Insider Tip: Enjoy the ride during sunset for the best views.
Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Panama City Beach, Florida

To ensure a smooth and profitable short-term rental business in Panama City Beach, Florida, several practical tips can make a significant difference.

Noise Regulations and Guest Communication

Inform your guests about noise regulations and quiet hours to maintain good relations with neighbors. Include this information in your digital and physical house manual to avoid any misunderstandings. This manual should also cover other essential house rules and local ordinances.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes instructions on how to use appliances, Wi-Fi passwords, and other important details. This will help guests navigate the property easily and reduce the number of inquiries you receive.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide clear instructions and photos of the property, including parking areas, to ensure guests can find and access the property without hassle.

Additional Tips

  • Ensure compliance with local regulations, such as obtaining the necessary short-term rental license and business tax receipt.
  • Maintain a high standard of safety and cleanliness, adhering to the city's occupancy limits and safety requirements.
  • Offer amenities that are in high demand, such as private beach access, swimming pools, and modern furnishings.

By following these tips, you can enhance the guest experience, reduce operational headaches, and maximize your rental income in Panama City Beach.

Local Vendors

Here is a brief list of house cleaning providers in Panama City Beach, Florida:

House Cleaning Services

Merry Maids of Bay County

  • Offers home cleaning services in Lynn Haven, Panama City, and throughout Bay County.
  • Backed by 40 years of experience.

Two Maids

  • Provides professional house cleaning services with experienced, background-checked, and fully bonded and insured cleaners.
  • Supplies all necessary cleaning products and equipment.
  • Customizable services to meet specific needs.

Homeaglow

  • Offers professional, affordable, and background-checked house cleaners.
  • Booking available for 3-hour clean sessions starting at $19.

Various Local Services via Care.com

  • Lists multiple house cleaning services in Panama City, FL, with rates starting at $19.12/hr and an average experience of 4 years among the cleaners.

Note that the list does not include repair or maintenance providers, as the sources primarily focus on cleaning services.

Management fees

Short-Term Rental Management Fees in Panama City Beach, Florida: A Range of 10%-30% Depending on Service Level

In Panama City Beach, Florida, the fees for managing short-term rental properties, such as those listed on Airbnb, can vary significantly based on the level of service provided. Full-service management companies, which handle comprehensive tasks including guest communication, marketing, pricing optimization, and maintenance, typically charge fees ranging from 15% to 30% of the rental revenue. For example, companies like Awning and Summer charge starting rates of 15% and 20%, respectively, with fees adjusting based on property specifics and performance.

On the other hand, basic service packages, which may only include listing management and minimal support, can start as low as 10%, as offered by companies like MasterHost. Additionally, property owners may incur extra fees for services such as cleaning, repairs, and design, which can further impact the overall cost. Understanding these fee structures is crucial for property owners to maximize their rental income while ensuring compliance with local regulations and maintaining the quality of their properties.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Panama City Beach should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Panama City Beach.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
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⇤ Airbnb Statistics for Florida