Airbnb & VRBO Performance in Panama Beach City Florida.

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Panama Beach City, Florida: Airbnb & VRBO Vacation Rental Market Overview

Despite some recent declines in occupancy rates, Panama City Beach remains a highly lucrative and attractive market for short-term rental investments, boasting robust average occupancy rates, high daily rates, and significant annual revenue potential, driven by its enduring popularity as a tourist destination.

Market overview

Thriving Short-Term Rentals in Panama City Beach, Florida

Panama City Beach continues to be a vibrant and lucrative destination for short-term rental investors. Despite a slight dip in occupancy rates compared to the peak years of 2021 and 2022, the area still boasts impressive performance metrics. Currently, short-term rentals in Panama City Beach maintain an average occupancy rate of 54%, which is close to pre-pandemic levels. The average daily rate for these rentals stands at approximately $314, contributing to a monthly revenue of around $37,617.

The high demand, driven by the area's stunning beaches, family-friendly activities, and popular spring break attractions, ensures a steady stream of bookings. With the right investment strategy and property management, investors can capitalize on the enduring appeal of Panama City Beach, making it an attractive and profitable venture in the short-term rental market.

Short Term Regulations

Short-Term Rental Regulations in Panama City Beach, Florida for 2024

Registration and Licensing

  • All short-term rental properties must be registered with the City of Panama City Beach.
  • Registration includes obtaining a Vacation Rental Certificate, which must be included in any advertisements or listings and renewed annually.
  • A $50 registration fee is required, paid during the business registration calendar year.

Zoning Restrictions

  • Short-term rentals are only allowed in specific zoning districts, including:
  • Commercial - High Intensity (CH)
  • Commercial - Medium Intensity (CM)
  • Commercial - Low Intensity (CL)
  • Limited Multi-family (R-2)
  • Unlimited Multi-family (R-3)
  • Townhouse (RTH).

Occupancy Limits

  • Occupancy is limited to one person per 150 square feet of habitable space, excluding balconies, porches, patios, and garages.
  • A higher occupancy rate (one person per 200 square feet) may be allowed after passing a life safety inspection without fire code violations.

Inspections

  • Annual life safety inspections by Panama City Beach Fire Rescue are mandatory to ensure compliance with safety standards.
  • Inspectors will check for safety measures including smoke detectors, fire extinguishers, and posted information on evacuation routes and the beach flag system.

Safety and Health Standards

  • Properties must comply with the 2014 Florida Building Code and Residential Group R-1 code for properties hosting more than ten occupants.
  • Fire safety equipment and general fire prevention measures must be in place.

Responsible Agent Requirement

  • Each vacation rental unit must have a designated responsible agent residing in the community to maintain the unit's condition and assist rental guests.

Tax Compliance

  • Hosts must secure a certificate of registration from the Florida Department of Revenue and collect state and lodging taxes from guests.
  • Hosts must also register with Bay County and collect the County Tourist Development Tax.

Penalties for Violations

  • Violations can result in fines: $500 for the first offense, $1,000 for the second offense, and $1,000 for the third offense, along with potential revocation of the STR license.

Additional Requirements

  • Hosts must post information on the Beach Safety Flag Warning system and Leave No Trace ordinances.
  • Hosts should consider obtaining business insurance to cover the property, the owner, and guests.

Compliance Deadline

  • All properties must comply with the new regulations by February 1, 2024.
Neighborhood Performance

High-Revenue Airbnb Neighborhoods in Panama City Beach, Florida

Neighborhoods in Panama City Beach Generating Significant Airbnb Revenue

Area 32413

  • Laguna Beach: Known for its timeless coastal charm, Laguna Beach offers a mix of traditional and luxury living, attracting guests with its serene and picturesque environment.
  • Carillon Beach: This neighborhood is renowned for its luxury condos, upscale resorts, and stunning coastal views, making it an ideal location for those seeking a high-end beach experience.

Area 32407

  • Edgewater Gulf Beach: Located right by the waterfront, Edgewater Gulf Beach boasts luxury condos, upscale resorts, and pristine white-sand beaches. It is a prime spot for tourists looking for a blend of relaxation and leisure activities.
  • Bahama Beach: Situated slightly off the main tourist path, Bahama Beach offers a serene escape with its charming residential homes, close-knit community, and breathtaking views of the Gulf of Mexico. It is perfect for visitors seeking an authentic and tranquil experience.

Why These Neighborhoods Are Appealing to Guests

  • Stunning Coastal Views and Beaches: All of these neighborhoods offer mesmerizing coastal views, sun-kissed beaches, and a range of recreational activities, making them highly attractive to tourists.
  • Diverse Experiences: From the luxury living in Edgewater Gulf Beach and Carillon Beach to the serene and authentic experience in Bahama Beach, these neighborhoods cater to a variety of tastes and preferences.
  • High Occupancy Rates: These areas have consistently high occupancy rates, particularly during the summer months, indicating strong demand and potential for high revenue.
  • Robust Amenities and Activities: The neighborhoods are surrounded by attractions such as Pier Park, Gulf World Marine Park, and various state parks, providing guests with a wide range of activities and amenities.
  • Growing Real Estate Market: The significant appreciation in home values and the overall growth in the real estate market make these neighborhoods not only appealing to guests but also promising for real estate investors.
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Design Tips

Creating an Inviting Airbnb in Panama City Beach: Design and Furnishing Tips

Choose Comfortable and Coastal Furniture

  • Select sofas and chairs that invite lounging and napping, using soft fabrics like cotton, linen, and velvet to create a cozy atmosphere. Opt for furniture with a coastal flair to tie in the beach theme.

Incorporate Beach Elements

  • Use decorations that feature elements of nature, such as art pieces depicting shells, sand dollars, and sea stars. Nautical touches like seashell motifs and driftwood accents can add a relaxed, coastal vibe.

Add Colorful Accents

  • Brighten up rooms with colorful accents like throw pillows, blankets, and centerpieces in pastels or bright blues and greens to reflect the beach theme.

Create Cozy Spaces

  • Design comfortable seating areas that invite relaxation and conversation. Include small tables and chairs for guests to set down their drinks or snacks.

Bring In Unique Pieces

  • Add unique and interesting pieces to liven up the space, such as artwork, sculptures, or decorations found at flea markets, vintage shops, or thrift stores.

Ensure Proximity to Beach and Amenities

  • Opt for locations near the beach and other attractions. Areas like Panama City Beach and the St. Andrews Bay area are highly desirable due to their proximity to water activities and scenic views.

Upgrade with Modern Appliances and Stylish Decor

  • Invest in high-quality furnishings, modern appliances, and stylish decor to improve the aesthetic appeal of the space. This can lead to better guest reviews and increased bookings.

Add Personal Touches

  • Include personal touches such as framed photos by local artists, board games, or cards to create a homey atmosphere and encourage guest interaction.

Accessorize with Plants

  • Use potted plants, especially low-maintenance succulents, to add color and texture while also improving air quality.

Include Entertainment and Outdoor Spaces

  • Provide outdoor spaces for socializing, such as patios with fire pits, and entertainment options like game rooms, swimming pools, and beach gear to enhance guest experiences.

Maintain a Light, Airy Design

  • Favor light, airy designs with beachy themes, using shades of blue and cream to evoke a relaxed vibe. Blend modern updates with vintage elements to create inviting and unique atmospheres.
Insider Tips

Local Attractions and Insider Tips for Panama City Beach, Florida

Family-Friendly Attractions

  • Shipwreck Island Waterpark: A 15-acre waterpark featuring water slides, pools, a lazy river, and unique attractions like The Great Shipwreck zipline.
  • SkyWheel at Pier Park: A 200-foot tall Ferris wheel with climate-controlled gondolas offering panoramic views of the coastline.
  • Cobra Adventure Park: Includes a kids-only roller coaster and the Max Flight Simulator. Also, visit Coconut Creek Family Fun Park for mini-golf and a giant labyrinth.
  • Emerald Coast Mirror Maze & Laser Craze: Engage in laser tag and other fun group activities at Pier Park.

Water and Outdoor Activities

  • Dolphin Watching on a Catamaran: Take a 1.5-hour cruise on the SV Footloose to spot dolphins and enjoy the coastline. Includes a complimentary mimosa or non-alcoholic drink.
  • Sunset Cruise on a Catamaran: Enjoy a relaxed cruise with dolphin spotting and a free drink, offered by Paradise Adventures PCB.
  • Scream Machine Jet Boat: A thrilling jet boat ride with 360-turns, perfect for adrenaline seekers.
  • Shell Island Tours: Go snorkeling, sightseeing, and dolphin watching around Shell Island.

Cultural and Historical Experiences

  • Ripley’s Believe It or Not Odditorium: Explore hundreds of weird, remarkable, and interactive exhibits.
  • Bay County Historical Society Museum and Panama City Publishing Museum: Learn about the local history, Spanish explorers, and coastal economies in Panama City.

Arts and Entertainment

  • FLLUXE Art Festival: A unique art festival in Panama City featuring murals, street painting, digital projections, light installations, and music.
  • Beach Art Group: Participate in art classes and paint parties, and discover local art at various venues.

Relaxation and Leisure

  • Luxury Spas: Unwind with stone massages, rejuvenating facials, or yoga sessions at one of the many luxury spas.
  • Golfing: Enjoy golfing at one of the three championship golf courses, perfect for both beginners and pros.

Insider Tips

  • Pet-Friendly Attractions: Many attractions and restaurants are pet-friendly, including dog-friendly trails and a designated dog beach.
  • Brewery Hop on the Ale Trail: Explore local craft breweries with waterfront venues and historical themes in Panama City.
  • DIY Treasures: Create your own stained-glass workshops, custom wood projects, and more at places like Gypsybeach Treasured Kreations and Board and Brush.
  • Historic Walking Trails: Self-guided trails in Historic St. Andrews and Downtown Panama City to learn more about the area's history.

Special Events

  • Thunder Beach Motorcycle Rally: Attend this major event in the spring and fall, but book accommodations early as they fill up quickly.
  • Star Wars Day: Celebrate with a Storm Trooper Meet & Greet, immersive soundscape, and other fun activities in Historic Downtown Panama City.
Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Panama City Beach, Florida

To ensure a smooth and enjoyable experience for both you and your guests, here are some practical tips for running a successful short-term rental business in Panama City Beach, Florida.

Noise Regulations and Guest Communication

Inform your guests about quiet hours and noise regulations to maintain a peaceful environment for both your guests and the neighbors. Include this information in your digital and physical house manual to avoid any misunderstandings.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important information. This manual should cover everything from how to use appliances to emergency contact details, ensuring your guests have all the information they need at their fingertips.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide clear instructions on how to use the smart locks and include photos to help guests navigate the property easily.

Parking Instructions

Include detailed parking instructions with photos in your house manual to help guests find and use the designated parking areas without confusion. This can significantly reduce the likelihood of parking-related issues and enhance the overall guest experience.

By implementing these strategies, you can enhance guest satisfaction, reduce potential issues, and maintain a positive reputation for your short-term rental business in Panama City Beach.

Local Vendors

Here is a brief list of house cleaning providers in Panama City Beach, Florida:

House Cleaning Services

Two Maids

  • Provides home cleaning services, including one-time deep cleans and recurring cleanings.
  • Supplies all necessary cleaning products and equipment.
  • Team of experienced, background-checked, and insured house cleaners.

Merry Maids of Bay County

  • Offers expert cleaning services with 40 years of experience.
  • Serves homes in Lynn Haven, Panama City, and throughout Bay County.

Beachy Cleaners

  • Specializes in condo cleaning and vacation rental cleaning in Panama City Beach and the 30a area.
  • Provides a full range of cleaning services.

Additional Resources

For more options, you can also refer to the following resources:

  • Care.com: Lists 59 affordable house cleaning services in Panama City, FL, with average rates and reviews.
  • Angi: Provides a list of top-rated house cleaners in Panama City, FL, along with reviews and ratings.
Management fees

Short-Term Rental Management Fees in Panama City Beach, Florida: A Comprehensive Overview

In Panama City Beach, Florida, the fees for managing short-term rentals, such as those listed on Airbnb, can vary significantly depending on the level of service provided. Management fees typically range from 10% to 30% of the rental revenue. Full-service management companies, which handle a broad spectrum of tasks including guest communication, marketing, and maintenance, tend to charge on the higher end of this scale, often between 20% to 30% of the revenue.

In contrast, basic services that may only include listing and booking management might start at around 10%. Additional fees can also apply for services such as cleaning, repairs, and interior design. For instance, some management companies may charge separate fees for consumables, linen services, and marketing efforts, which can impact the overall cost structure. Understanding these fee structures is crucial for property owners to ensure they maximize their revenue while maintaining compliance with local regulations and providing a high-quality experience for their guests.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Panama Beach City should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Panama Beach City.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
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⇤ Airbnb Statistics for Florida